We constantly hear from the media about the development of small businesses. An increasing number of people are trying to start their own business by opening shops, law offices, travel companies, etc. But life consists of more than just work. A person also needs holidays, which provide an opportunity to relax and receive positive emotions.
One of the holidays, and the most beloved, is New Year.
And what is New Year without Grandfather Frost and Snow Maiden? That’s when annual problems arise: for customers – who and how to invite as New Year’s characters, for performers – where to get more orders and think through a mini-congratulation.
You can independently organize a business in the New Year, the result of which is making a profit, and a good one at that.
Having decided to start a New Year's business, the first thing you need to think about is how to introduce yourself, and this must be done in advance and several times. You can run a ticker on a local television channel, advertise in a newspaper, or simply post them on the street (although you may be fined for this and then your chances of making a profit will drop).
Ideally, it is better to have a license for activities of this kind (usually it is given for several types of different activities). For legal issues, it is better to contact www.av-reg.ru. The permit will protect you from many problems with the law and customers, who have become more demanding of high-quality services.
Next, you need to create a Santa Claus-Snegurochka team. It is better if it is a family business in the New Year, then all the proceeds will remain in the family. It is also necessary to have personal transport, since hiring a driver will reduce profit.
Costumes can be rented or purchased if you plan to engage in this seasonal activity for more than one year. New Year's costumes are a separate article, as this is another opportunity to successfully conduct business in the New Year. You can additionally start sewing costumes (only in advance) and then use them yourself, sell them or rent them out.
All orders are recorded and a route for their execution is drawn up. When approaching the customer’s house, it is necessary to notify him of the approach of Father Frost and the Snow Maiden. Before ordering and immediately after completing it, it is better to inform your loved ones about this (in case of unforeseen circumstances).
In order to perform well on an order at the New Year's party, careful preparation of mini-congratulations is also necessary, taking into account the age characteristics of customers. Payment is usually made immediately after the order is completed, but various options are acceptable, including prepayment.
New Year's business is a mutually beneficial enterprise, since in addition to making a profit it also brings moral satisfaction.
Olga Prokhorchenko |12/16/2014 | 286
Olga Prokhorchenko 12/16/2014 286
New Year is not only a time of miracles, but also a good opportunity to replenish the family budget. Such a seasonal business will require a small investment in Santa Claus and Snow Maiden costumes. You will not only be able to earn money, but also give your children joy and faith in a fairy tale.
A story from the life of the Snow Maiden
My friend Nastya has been working as a Snow Maiden for two years now. She admitted that working with children is not easy because it is difficult to attract their attention, but in general it is possible. She tried to be on the same wavelength with the kids, for example, she spoke in a child’s voice, tried to pay attention to everyone, and give a compliment.
From her experience, Nastya learned one important thing: you cannot skimp on a suit. It is better to take either a new one or a not very worn one. A Snow Maiden with a patch on her elbow or a fur collar blackened by time will not inspire confidence in a child. Yes, and parents too.
Features of the work of Father Frost and Snow Maiden Father Frost and Snow Maiden can work at corporate events. But then the level of preparation must be very high. An excellent way out is private congratulations for parents who want their child to believe in a fairy tale for as long as possible. Namely, these New Year's characters help them do this, so“Father Frost and Snow Maiden” service for the New Year
- First you need to find a companion who will play the male role. If your husband is far from entertaining topics, you can call for help from a colleague or neighbor who has a desire to earn money.
- Costumes can either be purchased or rented. It all depends on your budget. In any case, when you buy things, you can use them for next year.
- For advertising, word of mouth is best suited. Tell your friends that you can use this service. An inexpensive and efficient method is social networks. Create a community and you will find clients very quickly.
- The congratulation itself includes not only pulling gifts out of the bag, but also a small entertainment and dance program. For example, you can recite nursery rhymes, sing songs, dance in circles, and ask holiday riddles.
How to organize your work?
Prepare an interesting program lasting no more than 10 minutes. Otherwise, the child's attention may quickly switch to the gift itself, and not to your presentation. If, of course, the program includes performances of life-size puppets or juggling with candies, then the congratulations can last another 5-10 minutes.
- If you want the added bonus of earning a side income, get professional photography. You can also shoot video. Many parents will want to frame photographs of their child enjoying a gift from the real Santa Claus.
- You cannot drink alcohol during or after congratulations. Even if parents insist on it.
- If a conflict situation arises, try to resolve it peacefully. Perhaps the parents will not like something, someone may even speak rudely. It’s better not to respond in kind, but to try to turn everything into a joke.
- Don't forget to ask your parents for a 50 percent advance payment.
- Improvisation is not the best solution. There is no point in coming unprepared. Otherwise, your business will never get back on its feet, which will be hindered by bad PR and your incompetence.
Attachments: from 2 million rubles
Payback: from 1 year
Most adults have lost faith in Santa Claus, but when they have children, they want to surprise them so that this feeling of magic remains for many years. A lot of businesses open on New Year's holidays with a similar theme. You can open a reception room for Santa Claus, which will work all year round and bring in stable money, naturally with high demand on New Year's Eve. This is a very kind, open business that should be built only on honesty.
Business concept
It is important to give your child a reason to believe in miracles not only in winter, but also in summer!
Today, personalized video greetings for a child from Santa Claus for the New Year are increasingly being created - this is a profitable business. You can go much further and open a larger business. Santa Claus's reception room is a children's cafe, where in winter you can gather a whole hall of children, hire a person to play the role of a bearded good fellow, who distributes gifts received in advance from parents for rhymes and songs. In spring and summer, the reception area will function as a themed cafe for children; birthday parties with animators and group celebrations are held there. The main influx of clients will be observed from mid-December to mid-January. These are the most “fishy” days, when you can hold up to 3-4 holidays a day.
Big cities need something like this; there will be impressive incomes there. In settlements of 50 to 100 thousand people, such an idea will work well only in winter; in other seasons it is possible to work at a disadvantage.
To have maximum income from this niche, you can connect school directors and kindergarten managers for a fee. Then there will be no end to customers!
What will be required for implementation?
To implement such a business, it is necessary to write down the entire concept and structure of the system on paper. If there are no questions regarding the winter period, then in the case of a summer cafe you need to think through every detail. What kind of food will be served to children, drinks, interesting programs and entertainment, and all this should be related to the theme of Santa Claus.
It will be necessary to find a room and renovate it well; today this is very easy to do, because many cafes and restaurants are closing. When choosing a place for a reception, you need to look at the location: the closer to the center, the more clients will want to visit the establishment, but the costs of purchasing it will be higher.
The clients here are primarily children from 5 to 11 years old. Few of them have an Instagram profile or surf the Internet. Therefore, you need to think about advertising such a cafe, focusing on parents, or submit information to local TV, where it is not easy to get through.
So, at the start you need:
- detailed business plan;
- premises for a cafe;
- ideas for advertising;
This is the foundation on which everything will be built.
Step-by-step launch instructions
Opening any cafe or similar establishment is always associated with a large number of nuances. Only by solving step-by-step tasks can you achieve maximum results, otherwise the full potential will not be revealed:
- Registration of individual entrepreneurs. Without legal permission to conduct activities, you will not be able to start in this niche.
- Search for premises. To open a small reception area, 70-100 square meters will be enough; there must be a kitchen, a bathroom and a storage room. The hall itself has 6-8 tables. On New Year's holidays they are cleaned. There should be room for 10-15 children at the same time with their parents, because they are filming the holiday and taking pictures of their children. It is very easy to search; similar advertisements are often posted on Avito. After purchasing the premises, it is necessary to make repairs. It is worth using bright colors and thematic paintings. Everything should be colorful and attract attention. The most money is spent on purchases and repairs. Change color tones with paintings, signs, lighting, etc. depending on the season.
- Equipment. Any cafe must be equipped with high-quality furniture, kitchen utensils, etc. There will be no questions with this, but thematic inventory must be creative, unique, and it is often made manually. This also includes costumes. For the New Year holidays you need a Santa Claus and Snow Maiden costume. If additionally fairy-tale characters are involved (Lilliputians, people to play the role of animals), then you also need to look for clothes for them.
- Staff. There will be 2-3 cooks working on a permanent basis (depending on the size of the reception area), 2 animators (magicians are possible), who will work in shifts, and an administrator, who will deal with organizational issues (taking orders, receiving payments, helping with the celebration). On New Year's Eve, you can supplement the staff with new people: a woman for the role of the Snow Maiden, little people for the role of Lilliputians. Each member of the team must have charisma, attractiveness and the ability to work with children.
- Working on advertising. It is necessary to have a full-fledged resource on the Internet where potential clients can visit. The site should radiate lightness, magic, and a good atmosphere, so leave it to a professional. It should be aimed at parents with all the necessary information. It is highly recommended that you submit your advertisement to your local television station to run in the evening. Since children watch cartoons, your advertisement will easily catch their eye. It is likely that parents will not be able to refuse them this magical fairy tale.
Financial calculations
Start-up capital
Any establishment is associated with large investments at the start, because you need to buy a lot, equip it, and resolve issues with documentation. At the start you need to spend money on:
- opening an individual entrepreneur – 4,000 rubles;
- purchase of a premises of 70-100 meters - from 1.6 million rubles;
- cafe renovation – 250 thousand rubles;
- purchase of equipment and necessary inventory - from 300 thousand rubles;
- creation, promotion of a website - from 50 thousand rubles;
- advertising – 50 thousand rubles;
In total, the minimum amount will be 2.25 million rubles. The figure may vary depending on the value of real estate in your city.
Monthly expenses
How much can you earn?
Income will vary each season. In winter, you need to focus on advertising and skim off the cream. During the month from mid-December to mid-January, 3 groups of 10-15 people will be recruited daily. The service will cost 1000 rubles for one child. In a month you can earn from 1 million rubles. This period is the most profitable, that is, the rest of the time, income will be approximately 400-450 thousand rubles. Net profit varies between 90,000-140,000 rubles. Speaking about such figures, we can conclude that the entire business will pay off within the first year of operation.
Risks and features
Among the risks, it is worth highlighting the complex work system; you need to combine cafes and holidays. The children's audience is subject to brands: a new cartoon has been released, the cafe design needs to be reformatted into the appropriate style. Thanks to such operations, it is possible to play with demand. There is not much competition, because the idea is unique. The situation in the country may pose a threat to business; the crisis will force the cost of services to decrease, and accordingly this will affect profits.
Bottom line
Few businesses are opened specifically for children, and in vain. After all, children are the flowers of life, we need to focus on their development and entertainment. And by showing magic on New Year's holidays, you can give them the habit of believing in miracles, which is something many adults lack. After all, a miracle exists, and Santa Claus and his reception will demonstrate this clearly!
Today's favorite children's character is still Santa Claus. Even adults who dream of receiving happiness and some kind of extraordinary miracle for the New Year are waiting for Santa Claus. Therefore, the New Year's idea: Santa Claus at home as a business will be a wonderful option for making money for many people who want to please children and bring New Year's happiness to adults.
What is the business
It is worth noting that this idea is relevant only during the New Year holidays. However, if you are a creative person, then you can continue this even in the summer. But for this case you will need completely different costumes and different scenarios. It is worth saying that you can entertain children and adults at absolutely any event. For example, it could be: a corporate party, a birthday or an anniversary.
During the New Year season, the demand for calling Santa Claus to your home or corporate events skyrockets several times. This kind of business has some advantages. In particular, to organize a business you will need:
- small starting capital,
- Christmas costumes,
- creative charm,
- personal desire,
- car for transportation.
New Year is a busy time for every fairy-tale character. However, most often Father Frost and his granddaughter Snegurochka are invited to various children's matinees, corporate parties and other events. Therefore, in order to avoid troubles and to generate income, you need to carefully plan your work schedule.
How to organize a business idea: Santa Claus at home
The business idea of Santa Claus at home requires a careful approach. However, the most important task is planning the holidays. In addition, you need to take care of conducting a high-quality advertising campaign. It is worth noting that you need to advertise your services long before the New Year holidays. After all, only in this case can clients notice you and invite you to their fabulous holiday.
To properly advertise such a business, it is best to use visual advertising. Radio advertising is not the best option for this type of business. For high-quality advertising, you should choose: magazines, leaflets and flyers. In order to find worthy clients, you need to attend matinees in schools and preschool institutions.
Please read the publication:
A successful business will require people to fill different roles. Today the following will agree to be fairy-tale heroes:
- students,
- unemployed people
- theater workers.
In addition, it is worth coming up with an interesting scenario for each holiday or matinee. It is important to make it unique and very interesting.
Business idea Santa Claus at home Suitable for those people who want to earn money in their free time. It is worth saying that such a business can bring very good profits. And all because today calling Santa Claus to your home can cost about 3 thousand rubles. And participation in corporate events has a much higher cost.
- To have a large list of clients during the New Year holidays, you need to make your program unique and very interesting. It is not recommended to stop there. Therefore, the standard performance program must be supplemented with new innovations. For example, it is recommended to develop a new script and add pyrotechnics and life-size puppets to the performance.
- Santa Claus must take into account that the main thing in his work is a fascinating and interesting performance. But gift bags with sweets can be designed in completely different ways. This is not the main thing in such work.
- When visiting home, it is worth remembering about each family member. For example, if Santa Claus was called for small children, you still need to think about other family members. Small gifts are suitable for adults. For example, these could be key chains or other memorabilia. Be sure that such a congratulation will not leave anyone indifferent. And it’s not too expensive for you to make such surprises. Therefore, it is worth considering this recommendation in order to find new clients.
- It is recommended to record congratulations to Santa Claus on video or a camera. Professional photography or high-quality video shooting can bring additional income.
- For one-time calls, you can select assistants. For example, these can be a variety of fairy-tale characters. In this case, everything depends on the script written.
- The presence of the Snow Maiden will help increase your earnings. Therefore, you need to think about selecting a suitable candidate.
Idea for business Santa Claus at home: How to properly prepare for the holidays
It has already been said above that it is best to prepare for the New Year season in advance. The best time to prepare is autumn. Therefore, on free autumn evenings it is worth choosing the right and interesting repertoire, which will consist of:
- songs,
- poems,
- competitions,
- riddles
If you do everything correctly, everyone will enjoy the holiday and you will have new clients in the very near future.
The preparatory stage includes the selection of costumes. Today, for the New Year's holiday, you can buy a Santa Claus costume or sew it yourself. To make a good profit, it is recommended to buy two suits. After all, children love the classic Santa Claus. And adults like to see Santa Claus at their holidays. Sewing or purchasing a Santa Claus costume can cost 3 thousand rubles.
An important factor in Santa Claus's visit is the presentation of gifts. Therefore, it is worth discussing this point specifically with parents. In addition to gifts, Santa Claus should have various sweet little things with him, which will be awarded to the winners of various competitions.
In conclusion
As you can see, Santa Claus at home as a business idea is a great chance to earn real money on New Year’s days. However, in order to implement your idea, you need to work hard and approach this matter with great responsibility.
24.11.17 33 520 5
And earn 100,000 rubles in one day
Most people spend money during the New Year holidays, and we earn it.
Anastasia Makarova
Snow Maiden
My husband and I do not celebrate the New Year with our children: on December 31, we put on costumes and go to congratulate strangers. Before the morning of January 1, we manage to congratulate 15-20 families and earn 100,000 rubles. Here's what you need for this.
Start with a couple
Performances for the New Year are a duet of Father Frost and the Snow Maiden. We are lucky: we act as a married couple, so our income does not go elsewhere. If you don't have a pair, you'll have to find one. Interview your friends, put out a call on social networks, look for a couple on Avito or another bulletin board.
Costumes and props
Costumes. Our first Santa Claus costume was a blue Chinese synthetic robe. We made the beard from a blonde wig, but there was no staff at all: we didn’t have enough money for it. Eight years ago this was enough, but now there are more competitors and no one pays for cheap China anymore.
Now we perform in custom-made suits. My Santa Claus flaunts himself in a brocade robe, and I flaunt in a long dress, a cap and a cape in the Byzantine style. The costumes cost us 15 thousand rubles. Some colleagues buy suits at the Gardener market or on the Internet. A decent suit with braids and furs costs 8-10 thousand rubles. Eyebrows and beard for grandpa included.
Width="2126" height="1228" class="" style="max-width: 1063.0px; height: auto">A decent Santa Claus costume can be bought for 8000 R width="2126" height="1214" class= "" style="max-width: 1063.0px; height: auto"> There are discounts: here is the Snow Maiden costume for 3000 R instead of 7000
Santa Claus' staff. The staff must be impressive and glow. We made ours ourselves: from a plumbing pipe, tinsel, a beautiful Christmas ball and a battery-powered garland. It cost us about 1000 RUR. The finished one costs the same, but does not look as impressive.
Gift bag. In the bag we carry props for competitions, prizes and gifts that our parents give us. Prizes in competitions are usually something small and inexpensive: candy, spinners, flashlights or puzzles. But parental gifts can be bulky, so the bag should be roomy. A good bag costs 500 RUR, sometimes it is sold along with a suit.
We spend 5,000 RUR per season on props for competitions and gifts - Fix-Price stores and the same Sadovod market help out.
Shoes. Santa Claus needs light felt boots and galoshes so as not to get them dirty. Felt boots with galoshes will cost 4000 RUR. It’s easier for the Snow Maiden with shoes - these can be white boots, felt boots, and shoes. But black tights and shoes will not work.
Width="450" height="450" class="outline-bordered" style="max-width: 450px; height: auto" data-bordered="true">Suitable felt boots for Santa Claus, 3800 RUR
Makeup. Santa Claus has white eyebrows and red nose and cheeks. False eyebrows, hair and beard completely cover the native hair. The Snow Maiden wears bright, but not provocative, makeup. Any stage makeup will suit a grandfather, and good cosmetics will suit his granddaughter. If it’s time to touch up your cheeks, but you don’t have makeup on hand, be smart. We once had to put on makeup with watercolors that we borrowed from a child.
Care and storage. During congratulations, suits get dirty. Makeup leaves stains on your beard, and the tails of your costumes collect dust. When we notice this, we wash it with the means at hand. Clients understand everything and never refuse help.
After the holidays, we take the suits to the dry cleaner, and then put them in covers and hang them in the closet until the next season. With careful use, the suits last 3-4 seasons.
Choose traditional costumes and props: people love it when Father Frost and Snow Maiden look “like something out of a fairy tale.” It is best if the grandfather is tall and large, and his assistant is young and thin. If it’s the other way around, you’ll have to try harder with the program.
Look for clients now
Parents begin preparing for the New Year in November, so you need to look for clients in advance. We do this through social networks, Avito or neighboring kindergartens.
In our experience, social networks work best on the Internet. Create groups on VKontakte and Facebook, as well as an account on Instagram. Upload photos of yourself in costume and launch a paid promotion among parents aged 20 to 40. Join moms groups in your area and share your suggestions. In some groups you will have to pay to advertise - this is normal. Ask your friends to share your posts. Post news to your feed all the time: the more lively it looks, the more attention it will attract.
Advertisements on Avito and similar boards worked well three years ago, but are now inferior to social networks. And yet a certain number of orders can be obtained from them.
For us, the most effective advertising is people's recommendations. My husband and I work in a puppet theater that performs in kindergartens, so most of the clients are the parents of our spectators. Since October, we have been leaving business cards for teachers and asking them to recommend us.
Advertising works in any place where there are a lot of children: at school, section, children's theater, entertainment center and even on playgrounds in courtyards. If you are allowed into the building, leave your advertisement on the notice board. If you have children, talk to the parents of their friends, classmates and sandbox mates. If not, ask friends with children to help.
Don't waste glue on ads and posters: we poured out more than one tube until we realized they didn't work. Print business cards instead: they're cheaper and last longer. Sometimes parents remember about the holiday at the last moment - it’s faster for them to call the number on the business card than to look for Santa Claus somewhere else.
The main thing should be clearly visible on the business card: that this is a congratulation to Father Frost and the Snow Maiden, and not “shows for every taste,” for example. Write the phone number so that you don't have to look for it. You can list several main advantages, for example, that you sing or congratulate in English. It’s good if your business card contains real photographs: many parents choose actors based on their appearance.
No one will appreciate crazy creativity: in the New Year's fever there is no time for it. We tried adding jokes like “Grandpa on Call,” but they didn’t work.
Songs, competitions, dances with a tambourine
The first thing potential clients ask is what kind of program we have. Decide right away how long you will perform and what to show. We have three program options: 5, 15 and 30 minutes. It's about the same for other artists.
Five minutes- this is the cheapest program: they entered, congratulated, presented gifts and took photographs. It is not profitable to travel far for her sake. Therefore, we collect several five-minute tickets in one area. You can also take an order for five minutes if other clients nearby have booked a long performance.
15 and 30 minute programs- this is already a whole performance. We always come up with original programs for which I write original text. You can create a program from scripts on the Internet; they can be found on sites for mothers or on sites dedicated to holidays. The main thing is to compile them successfully, so that it is not banal, but not too original. For example, everyone has already become tired of the eyeliner “They’ve grown up, they’ve become big, but you recognize me,” but without “One-two-three, Christmas tree, burn!” not enough. The standard set includes several games and competitions, a round dance, a song, lighting a Christmas tree and gifts for reading poetry.
To beat your competitors, show off your talent. If you have a good voice, sing, if you know how to juggle, juggle. An original number will set you apart from other artists. For example, we have a program in English, and in another we dance with a tambourine. Sometimes we bring dolls from our performances for congratulations or ride horses on sticks to the song “Three White Horses.”
If your congratulations are remembered, then you will be invited next year.
Musical accompaniment
Finding music is a responsible matter. When I compose a program, I figure out what kind of music I need, and then I look for tracks on the Internet. I listen to several dozen New Year's songs and save suitable ones on my computer so that I can insert them into the program at any time.
The music should be clearly audible. We play a playlist from a flash drive through a compact but powerful speaker with a remote control. The Snow Maiden usually DJs. To be on the safe side, we take with us a spare battery for the speaker and another flash drive with a playlist.
A portable speaker costs 1000-4000 RUR.
Last year the remote control for our speaker didn't work well, so we sold it. This year we ordered a column from Aliexpress Performance schedule and transportation
If you did everything correctly, then soon your first clients will start contacting you. Create a schedule of performances in advance so that you get a convenient schedule and you don’t have to rush from one end of the city to the other on New Year’s Eve.
Think about how you will move. The best option is your own car with Santa Claus at the wheel, because such a driver is welcomed and welcomed by everyone. You can hire a car, but the services of a driver for the whole day and all night will eat up to a third of your income - it’s like a second Snow Maiden.
Public transport is not an option. Carrying costumes, props and gifts is difficult, and clients do not always live near the bus stop - there are orders outside the city. If you move on your own, you won't have time to reach enough customers to cover all your expenses. And if you’re unlucky, you’ll also catch a cold, because it’s hot in the apartments and cold outside.
First season expenses
How much to charge for performances
Congratulations begin on December 20, at this time prices for artists are the lowest. As we approach the New Year, they increase and reach a peak from 22:00 on December 31 to 3:00 on New Year's Eve. After that they fall again, and then grow a little towards Christmas and the old New Year.
Specific amounts depend on the city. In big cities, congratulations to Santa Claus are more expensive, but in small cities there is less competition and advertising costs.
To find out approximate prices, call several competing actors and find out their rates. Find out what is included in their program so that you have something to compare yours with. If you call popular agencies, keep in mind that they have a different budget for advertising, and for congratulations they hire professional actors. With the same price tag you will only lose customers.
Asking for too little is also bad: you won’t recoup the costs and will arouse suspicion among meticulous parents.
How to accept money and pay taxes
New Year's performances are the sale of copyright products. To wish Happy New Year and take money for it, it is not necessary to register an individual entrepreneur or LLC, but 13% of the income will have to be given to the state.
If you want to reduce tax, register an individual entrepreneur and pay only 6% under a simplified taxation scheme. To speak, an entrepreneur needs the correct activity code - OKVED. Code 90.01 is suitable - activities in the field of performing arts.
But IP also has disadvantages. You need to pay pension and medical contributions - in 2017 this is 27,990 RUR. In addition, you will have to buy or rent a cash register and issue checks to all clients. Monthly rental of a cash register with an agreement with the OFD and registration with the Federal Tax Service will cost approximately 4,000 RUR.
My husband and I work as individual entrepreneurs, and the only thing that helps us is that we perform not only on New Year’s holidays, otherwise it would become unprofitable.
Don't give up if it doesn't work out right away
It takes time to learn how to perform well and build a reputation. You may not be able to make a ton of money in your first year. Don't give up - work hard on several performances and get positive feedback on your page on social networks. If you like your congratulations, you will be recommended to friends and invited to visit every New Year.
