Today, a slightly shocking headline, for the purpose of experimenting with screaming headlines, let's see how much I can scream on the Internet. And if on the topic, then in fact Yandex began to trust webmasters more and allowed them to manage one function of their search. Has Yandex revealed its secrets and makes it possible for webmasters to manage the issuance? ..
Yes figs there - relax. Naturally issue management, Yandex did not pass it on to anyone. It turns out that I deceived you with the title of this post. Actually, not really. Yandex has really taken a step towards meeting webmasters and now they will be able to better customize the site search from Yandex. That is, the function of managing search suggestions has now been added to the search settings, and now every site owner who uses site search from the Yandex search engine will be able to configure search suggestions.
What is Yandex search suggestions and what does the issue management have to do with it? Search Suggestions is a drop-down list of key phrases when the user enters a query. In general, I wanted to say that this is a list of words that Yandex offers when you enter a query into a search. You must have seen them.
But how does this relate to issuance management? Actually, indirectly. But still connected. Yes, and keep in mind that I don’t mean the general issue of Yandex, I mean the issue of your site. That is, if you use the site search from the leader of Runet, then when the user is on your site and starts entering his query, search suggestions appear that can help the user find what he wants, because now we can configure them, and means to influence the issuance of search results on the site. What can be called the management of the issuance of Yandex.
So, let's see how it works and what benefits we get from it. First, install the site search from Yandex, if it is not already installed. If it is installed, then you need to perform a minimum of actions, namely: go to the search management, select which you want to edit and in the menu, select "search suggestions" on the left.
Here we can choose to show hints or not. Select language. And of course add, remove or move Yandex search suggestions. To do this, you need to start typing a query, thereby imagining yourself in the user's place. For example, a visitor wants to find information on installing dle, but not everyone will enter the request in full, because “laziness” will not allow this. That's for them and prompts are created so that they can choose, and not enter the query in full. So, for example, we simply enter dle and what do we see? The search offers us rather strange options, well, to be honest, complete garbage, which has nothing to do with my site, and even more so with installing or configuring dle .
But now we can correct this situation and simply remove the unnecessary and add the necessary, as well as swap requests - put some higher, some lower. And this is convenient and really Yandex search suggestions can affect the issue. After all, if the visitor does not enter the query further and does not find a suitable option in the drop-down list, he can simply leave. And with the help of the management ability, we can correct the situation and the user will select the phrase he needs from the list and stay on the site to read the article, which in turn can affect behavioral factors and, accordingly, the main Yandex.
And here is what you can get as a result by editing hints. And a small instruction for editing.
And to change requests in places, just hold down the left mouse button and drag to the right place. And don't forget to save the results.
That's it. I hope no one was upset that it would not be possible to manage the issuance of Yandex and move your site to the top. Then what would be the interest? In general, good luck to everyone, that's all for me. Search suggestions Yandex, to help you.
When a user starts typing a query in the Yandex search bar, the search engine shows several of the most popular queries starting with letters already entered - these are search suggestions. Search suggestions help save time - you don't have to type the entire query. Yandex understands which hints to show, even if the user forgot to change the keyboard layout or mistyped.
Preparing hints
The list from which search suggestions are taken is formed after filtering the entire flow of user requests to Yandex (and also from the names of encyclopedia articles, musical compositions, and other relevant content). Requests go through a dozen filters, each filtering requests based on several conditions. For example, it removes very rare requests or those containing profanity. Typos are corrected along with query filtering. As a result, more than a hundred million requests remain.
Among the remaining requests, similar ones are searched to combine them into groups. For example, some users ask for [gifts for March 8th] and some [gifts for March 8th]. The meaning of the request is the same, and when the user types only "gifts", Yandex shows the most popular option. In this case, with the preposition "on". Of course, if the person continues to write "gifts to", then a corresponding set of clues will appear. The grouping of requests is approached very carefully - requests that seem similar to a machine are not always similar to a person. In order for two queries to be combined into one hint, they must not only differ slightly in spelling, but also lead to the same search results.
Since new popular queries are constantly appearing, the list of search suggestions is updated regularly - at least once a day. Requests that are no longer relevant are deleted.
For requests about events and incidents that have just happened and are of interest to a large number of users, Yandex has a “quick” list of hints. It is updated every half an hour. The queries for this list are selected using a complex formula that takes into account how much search interest in the topic has grown, how many news and blog posts have appeared, and so on.
In some cases, already at the stage of typing a request, it is possible to say with a high probability that a certain site will be a good answer to the user. Then, among the search hints, a navigational one will also appear - the address of such a site. For example, already by the first letters of the query [Wikipedia], the first clue will be ru.wikipedia.org. When choosing a navigation hint, the user immediately gets to the corresponding site.
Hint Appearance
While the user is typing a query, they are shown an average of ten sets of hints. For the whole day, Yandex shows hints to all users more than a billion times.
Like search answers on yandex.ru, search suggestions depend on the user's region. For example, when starting to write a query [cinema] or [restaurant], a Petersburger and a Muscovite will most likely have in mind establishments in their city. And they need hints for St. Petersburg and Moscow, respectively. Each region has its own list of search suggestions based on queries from that region.
Search engines play a very important role when using the Internet. Most Internet users often start their "working day" with search engines, where they try to find much-needed information and solve their problems. Of course, the majority of users used, use, and will use classic search engines. Today, the most popular Russian-language search engine is Yandex.
There is so much information on the Internet that its search is already turning into a separate task and takes a lot of time. Today we will talk about how to facilitate the search for information on the network using the Yandex search engine. And let's start, perhaps, with the simplest - search hints.
Search Suggestions- this is an additional search feature, thanks to which you can evaluate, refine and quickly select the appropriate query option while typing a query, without typing it entirely.
How to use?
Start typing in the search bar. After typing a couple of letters, you will see a list of queries containing these letters.
As you type letters or words, watch the list as it updates.
If the required request is in the list, you can click on it with the mouse. This action will automatically take you to the search results page for that query.
You can also use the arrows to select the appropriate query. "up down". To go to search, click "Enter".
To refine the request, using the selected option as a sample, continue typing further words - the list of hints will be updated.
To send the selected request to Yandex, press the button "Enter" ("Enter").
Enable/disable tooltips
You can enable or disable hints on the Search settings page by unchecking the checkboxes in the column Personal search(located at the bottom of the page). Don't forget to click Save after all manipulations
The browser has an autocomplete function that, when filling in the fields, prompts you to select an option from the previously entered lines. If prompts are disabled, old requests from autocomplete will be shown; if prompts are enabled, data from autocomplete will not be displayed.
Capabilities
Links to sites
To reduce the time it takes to find a site, in some cases, Suggestions allow you to go directly to the site without accessing the search results. A link to a site will be shown in tooltips if it can be said with a high degree of confidence that this site is a good answer for the user.
To help you make sure that you go to the site you need, tips are provided with descriptions.
Correction of typos
In Yandex, all search queries go through the typo correction service, which detects and corrects errors in phrases and individual words, and also knows how to recognize text typed in the wrong keyboard layout and automatically correct it.
Typo? Don't worry - in the list you will see an already corrected request, use it!
If the typo correction service detects a typo for which the correction variant is known with a high degree of certainty, for example, in the word "Yandex", it will correct it automatically and you will immediately see a page with search results for the corrected "Yandex" variant.
For each query word, the typo service tries to find a word that is similar in spelling but more commonly used in the query. If such a replacement can be found, the search engine gives a familiar hint "Perhaps you meant...". In addition to the hint, in some cases, the search results may also include the results found for the request that was picked up by the typo service (as in our case)
Well, of course, you can still search strictly for your query if you wish :o) For example, if you think that the service is in error and you want to view the search results for the original (uncorrected) query, click on the text- links Search only<...>
Wrong layout?
Typed gjbcr instead of search? Don't rush to switch layouts. Moreover, you do not need to type the request again. Hints "predict" what you wanted to type and show queries already in the correct layout.
Even if one or more typos were made when typing the query text in the wrong layout, the typo correction service will try to correct them.
Also, you can always view the search results for the original (uncorrected) query. To do this, click on the link text in the message "In a request<...>restored keyboard layout. located directly below the search bar.
Fixing a query when nothing was found
Automatic correction of the request occurs in one more case - when nothing was found for the original request, and the typo service found an error in the request. In this case, query autocorrection is performed regardless of the reliability of the replacement. There is usually nothing to look at in empty search results, and automatic correction usually saves the user the time it takes to correct the request manually.
If you still want to return to the uncorrected query wording, click on the link text in the message "At the request<...>nothing was found" under the search bar or "The desired combination of words does not occur anywhere."
How would it be in Russian
Do you know the exact spelling of the word? Pick up the way you know. In many cases, you will see the hint before you type the word to the end.
Origin of search suggestions
Internet users set a variety of queries to the Yandex search engine. The request that Yandex receives more often than others is shown in the first place. The less frequently asked query follows, and so on.
That is, Yandex sorts Tips in descending order of the popularity of requests from users.
My queries in search suggestions
What it is?
Search suggestions can be personal - show not only general query options, but also your personal queries that you have already asked before. Your requests are highlighted in color among other prompts.
How to enable personal requests?
To enable "my queries", log in to Yandex, go to search suggestions settings, check the box "My requests in hints" and press "Save».
By the way, on the same page you can enable / disable all Search bookmarks, as well as add your favorite sites to search bookmarks.
My favorite sites in search suggestions
To make it even easier to discover the sites you visit most frequently from search, you can include them in Personal Suggestions (check "Favorite sites in tips" and press "Save"). You can see your favorite sites without even typing a request - just click on the empty search bar. Turn on
For example, if you regularly type the query “classmates” or “vkontakte” in Yandex, then the tooltips will link to the relevant resources.
For example, for [kittens], search understands that you may be looking for pictures of kittens, are about to buy a kitten, and so on, and suggests appropriate suggestions. In one click, you can go to the search results for the specified query and get only the answers you need.
To undo this action, just click on the cross in the tooltip or remove the specification in the search bar.
While the user is typing a query, they are shown an average of ten sets of hints. For the whole day, Yandex shows hints to all users more than a billion times.
Like search answers on yandex, search suggestions depend on the user's region. For example, when starting to write a query [cinema] or [restaurant], a Petersburger and a Muscovite will most likely have in mind establishments in their city. And they need hints for St. Petersburg and Moscow, respectively. Each region has its own list of search suggestions based on queries from that region.
By default, Yandex itself determines your region by IP address. For example, he gives me this in the issuance of responses to requests
And I, for example, want only Russian sites. We'll talk about how we set up the desired region next time...
According to help.yandex.ru/search/
Well, of course, all of you see search suggestions on your smartphone 100,500 times a day. It is worth entering a couple of letters in the search bar, as different variants of words and phrases immediately appear. It remains to click on the appropriate request and go to the issue page.
And now let's go from the other side. For example, you are an entrepreneur and want to use search suggestions as a promotional tool.
First, let's talk a little about how search engines form hints.
- Let's start with the fact that in general all sent user requests are accumulated in the system.
- All of them go through multi-stage filtration. Extremely rare requests, obscene language are eliminated, words with typos are corrected.
- Similar queries are grouped based on common features (taking into account morphology, synonyms, for example, “hotels in Kazan” and “Kazan hotels”). This also takes into account that the combined queries give identical search results.
How is the list of hints displayed?
- The search engine analyzes the popularity of queries for the current day (the frequency of entering in the search bar), including the number of their mentions in the content of various sites.
- It takes into account the user's region and his interests (query history, visited pages).
- Based on these data, it generates a list of relevant tips: Yandex - from ten requests, Google - from four.
All this happens in a fraction of a second, while the user begins to enter the first letters of the query into the search bar.
Conclusion: To get into the hints, you must fulfill the following conditions:
- achieve a high frequency of entering a query in the search;
- get a large number of mentions of the query in the content of third-party sites.
How can a brand get into tips?
If you ensure that users have high interest in your brand and encourage them to search for information about you (and share it online), then with a high degree of probability you can get into tips. The task becomes easier if you work in a low-competition environment.
No artificial cheats! This is the most important rule to follow in order to avoid search engine penalties.
There are agency services where hired users perform a task for money: they repeatedly enter the specified query during the search period. Often such users will be replaced by the program. This can work and your brand will show up in tooltips for a short time. However, the search engine will easily recognize cheating (for example, by the same IP addresses) and will remove the query from the hints.
Apply well-known marketing techniques! The only legitimate way to bring the brand to the tips is to deploy marketing activity, to draw the attention of the audience to your company. All methods come down to increasing brand awareness, which will naturally lead to an increase in the number of brand queries in the search.
Advice. Content marketing works well for brand promotion (placing non-advertising materials on third-party resources, social networks). Create interesting videos, write articles, reviews, reviews. This is how you introduce users to your company and services. They will start talking about you, respectively, looking for information in the search.
I will share one of our cases of brand promotion.
Moscow vegetarian cafe
The campaign was carried out in order to increase the awareness of non-standard format cafes (the growth in the number of branded queries in the search was estimated). The target audience is middle-aged men and women (including families) leading a healthy lifestyle, as well as urban creative youth who are attentive to what and where they eat (Moscow region).
The following venues have been chosen:
- top bloggers (Lena Miro and Masha Kir);
- sites with millions of attendance ("Lifehacker");
- large urban communities (The Village, Dirty.ru);
- trendy YouTube channels (JustVell);
- women's communities ("Country of Moms", "Babyblog");
- creative communities VKontakte ("Suffering Middle Ages").
The materials for the publications were full of useful information both about the food and the establishment itself and were created in the form of illustrated reviews, a video from the cafe, an official release (on behalf of the owner), recipes (see picture), comments in the threads about Moscow cafes. 
The audience coverage was about 67,000 unique users. The cost of the campaign is 50,000 rubles. The average cost of a click is 9 rubles (targeted transitions of interested users who viewed the location map and got acquainted with the menu, promotions and the weekend program).
Bottom line: in four months, the number of branded queries has significantly increased in the search (see Fig.).
How else to use tips for promotion?
You can promote in tips not only the brand name, but also those queries for which your site is already in the TOP-10.
What are the advantages? Thus, you bring users one step closer to your site, encourage them to ask those queries for which you are guaranteed to be on the first page of the issue.
For example, your site is in 3rd place in Yandex for a low-frequency query "natural products for a healthy diet in Yekaterinburg". If you provide this query with a high citation and frequency of input in the search in the target region, then it can get into tips and work to attract traffic.
The mechanics of promotion in branded and commercial prompts are different. In the second case, you need to achieve accurate query input in the search, which will require the use of user power.
Advice. To encourage users to enter a target query without resorting to cheat services, you can go for a little trick. First, ask friends and acquaintances to punch this query in the search. This will be quite natural and will not cause questions from search engines. Secondly, to distribute a link to the search results in social networks and motivate clicks on it, thereby increasing the frequency of displaying results for this query.
conclusions
Getting a brand into search suggestions is a simple matter. This right can be earned only through complex work:
- conduct marketing activities (videos, posts, articles, reviews, advertising),
- to ensure the high quality of the site and proper service.
The most difficult will be for companies that operate in popular commercial niches (for example, electronics and technology) and compete with market giants. On the contrary, retailers, manufacturers and service providers in a narrow segment (including in the regions) can easily direct their efforts to hit the tips and get obvious benefits from this.
It is almost impossible to independently raise your site for a high-frequency commercial request to the first lines of search results. To do this, you need to have very large financial opportunities and a good promotion strategy in Yandex. That is why Yandex search suggestions have become popular, or rather, their output when requested. The higher the user's interest in a particular query, the more favorable position he has when displaying search suggestions.
- the more clicks, the higher the hint position
- in order for the hint to stay in its position, it must be constantly clicked
- Yandex decides when a hint enters the list and determines how long it stays there
- Yandex has the right to remove or replace the hint
- therefore, we recommend regularly changing and updating the departed hints. Updating and adding new tips contributes to a more active promotion of the site. Yandex sees that the site is visited by different words and phrases, which means that the site is in demand and interesting to the user
- The click of each key request helps to increase the CTR of the site and its promotion.
How Yandex tips work
1 STEP
The user is looking for a cafe. Types a query in the Yandex search bar. When typing the first three letters "kaf ...", hints appear.
2 STEP
The user clicks on one of the first hints.
3 STEP
The user receives a search result: the first four positions are occupied by ads that match the hint used
4 STEP
The user visits one of these links and gets to the website of the cafe, on the tip of which he clicked on the second stage of the search.
Thus, if your clue is at the top of the list of search suggestions, then this potential client is practically YOURS.
Why are hints beneficial?
- search suggestions are seen by 100% of the audience
- when you click on your hint, TOP-6 of the search results is occupied by your site
- no need to pay extra in Yandex. Direct
- no need to pay for SEO services
- several positions of hints are possible (up to 6!) for the same request
- potential for hints with hyperlinks
- using the output of hints, you can attract targeted traffic for highly competitive commercial queries in a short time
- real clicks on hints are reflected in Yandex. Webmaster
