I suppose some people had a question: "Is Sasha Spielberg the daughter of Steven Spielberg?" No, Sasha is not the daughter of the world famous Steven Spielberg. Even though Stephen has a daughter, Sasha (born 14.05.1990), but she lives in the USA.
Our Sasha Spielberg is from Russia. Real name: Balkovskaya Alexandra Alexandrovna. Born on November 27, 1997.
Shoots video blogs on YouTube in the format lifestyle.
Sasha can hardly be called only a video blogger (this would be unfair and wrong). Sasha Sapilberg has many-sided hobbies. In addition to recording video clips on the YouTube channel, she is actively pursuing a singer's career. Sasha has 9 tracks in his arsenal. She also acted in films ("Hack Bloggers" and "Yolki 5"), where she participated in the role of a cameo. Alexandra herself also considers herself to be gamers and letsplayers.
Balkovskaya hid her last name for a long time, because at a young age, she made a promise to her parents not to reveal her real name. But in 2017, Alexandra's father, Alexander Balkovsky, who is a businessman, manager of many and co-owner of the agency Z (Z-Agency), which specializes in monetization, promotion in social media, began to appear on YouTube. networks and YouTube of various bloggers.
"Agency Z" produces such famous bloggers as: Elena Sheidlina, Yulia Pushman, Dima Ermuzevich, Alena Venum and others.
Sasha Spielberg turned out to be the first underage Russian-speaking YouTube girl to receive a verification checkmark (official the confirmation channel) from YouTube guide.
The first videos she recorded were in English and for English-speaking users of YouTube video hosting. On that channel, Sasha laid out covers of famous musical works. Later she began to upload not only covers, but also songs of her own composition. Sasha has thousands of subscribers on the English channel.
SONGS
Sasha is actively engaged in vocals and realizing himself as a singer.
The first song written by Sasha Spielberg "Love"
In the arsenal of Sasha Spielberg there are several songs of his own composition: “Love”, “Gatsby’s Girl”, “Orange City Skies. Both the music and the lyrics were written entirely by Sasha.
Sasha wrote the song "Gatsby's Girl" under the impression of the novel "The Great Gatsby" by Francis Scott Fitzgerald.
Sasha gave her first concert in a closed Moscow club.
One of Sasha's recorded covers of Emmy Winehouse's songs was noticed by an Emmy fan and invited Spielberg to perform at the club. At the concert, Sasha cheated and gave out one of her songs for the work of Emmy. For her performance, Sasha received the first fee of 60 thousand rubles in her life.
The increased popularity was followed by a duet with Alexander Panayotov, together they sang the songs "Your Shadow" and "I Promise".
Alexandra Balkovskaya, known under the pseudonym Sasha Spielberg, came to a meeting of the State Duma dedicated to youth policy, and told how the deputies should correctly conduct a video blog, what is wrong with Sokolovsky, what she thinks about rallies and how the state can earn the trust of young people. Her performance was memorable, but not everyone liked it.
I am not a supporter of extremes - both logging into the network with a passport from the age of 16, and rallies about the fact that someone is wearing yellow sneakers.
And about Ruslan Sokolovsky, who, according to Articles 138 and 282 of the Criminal Code, for insulting the feelings of believers and inciting hatred.
And finally - about catching Pokemon, since we are talking about the trust of young people. Recently, my colleague Ruslan Sokolovsky received a suspended sentence. I'm sorry, of course, but he's an idiot. And idiots need to be treated or fined. It is cruel and not pragmatic to judge such people. And it certainly does not contribute to the trust of young people.
After that, the video blogger thanked the deputies.
If this name does not mean anything to someone - probably, this someone is simply very far from the Internet business.
But if this someone has children - perhaps he or she has heard of Sasha Spielberg - a famous video blogger who has almost five million (!!!) subscribers and more than 0.7 billion views on YouTube.
So, Alexander Balkovsky is Sasha's father. A businessman, makes money on the promotion of Internet stars (you can see from his daughter that it is very successful), co-founder of the agency Z-Agency.
I’ll start, perhaps, a fascinating story about a very remarkable and shadowy personality for a long time.
Sasha Spielberg's dad, video bloggers (and, concurrently, a youth deputy at a recent State Duma meeting), as well as a singer with a multimillion audience and income in the same amount, Alexander Balkovsky, together with dir. Timur Bekmambetov (the Bazelevs film company) created the Z Agency or the Z-Agency studio, which is engaged in the promotion and monetization of Internet stars on social networks and on the YouTube platform; he has been successfully producing his own daughter since the age of 14. Now it becomes clear, all of the above about the daughter's entertainment business.)
Sasha with Neverov and the State Duma. Sergei Ivanovich Neverov, Deputy Speaker of the State Duma and Secretary of the General Council of the United Russia. Is insanity real?
Neverov's letter to Sasha Spielberg
Speech by 19-year-old Sasha Spielberg in the State Duma.
Hello, my name is Sasha Spielberg, I am a video blogger, and my audience exceeds 10 million people. I'm not good at politics and party names, but I'm good at dealing with large audiences. The fact that I am here is a sign that the state recognizes the importance of the video blogosphere and the importance of opinion leaders. This is the main thing.
Why are video bloggers so popular? They are present in the lives of their viewers every day, they teach and recommend something. There are no barriers and no editors between us and the audience.
I am a conduit between the state and the community to which I belong.
Each of my videos is a mini-election. I have been transparent since I was 13. Become transparent! Make a video, post it on social networks. Then the state after a while will turn from an abstract concept into concrete people.
What did my audience want to know when they found out that I was going to the State Duma? About the childhood of President Putin, his problems and conflicts. And that the state plans to use us as agents of the Kremlin.
With initiative, entertainers deputies. Keep it up, Sergei Ivanovich Neverov (after all, it was you personally, the vice-speaker of the State Duma and the secretary of the United Russia General Council, who invited to the Russian parliament a dull puss - a "beauty blogger", "teen idol" and "a star of the Moscow socialite").
Whose advice will our Duma members respectfully listen to next time? How long is it left to wait until Diana Shurygina's invitation?
Sasha Spielberg (Alexandra Alexandrovna Balkovskaya). 19 years. Video blogger, gamer, "singer", "actress". Daughter of venture investor Alexander Balkovsky, co-owner of the Z-Agency studio (a subdivision of T. Bekmambetov's Bazelevs film company, engaged in advertising, promoting beauty bloggers on social networks and video hosting YouTube).
I went to the first grade in Cyprus, later she lived and studied in Italy, Switzerland, and the USA. “I don’t consider myself completely Russian, I don’t consider myself to be in any one group, I am a man of the world”; "Studying abroad instilled in me a European mentality and so much creativity."
Returning to Russia, she quickly became a YouTube star (it would seem, what does dad have to do with it?). In his videos, he talks about cosmetics, prepares meals, takes a bath of chips, plays Sims and does a lot of other useful things. Every month she earns on this, according to her father, "from a million rubles." Shines at "social" events. Now he goes into politics ... - writes in LJ
Hello dear Afisha. My name is Papa Spielberg. I really love Winnie the Pooh.
- Truth?
Of course, who doesn't love Winnie the Pooh? Okay, let's be serious.
- Where have you gone? Nothing loud lately.
I'm a manager. Clients hire me to make more money. When public resonance helps to make money or to sound, we resonate. Recently, commerce does not require loudness, so nothing is heard. Blogging as a market has taken shape, there is a routine workflow.
- Have you ever wanted to try blogging yourself?
I didn't want to, but in December I open my channel and become a YouTuber.
- Why?
I know a lot about the social media industry, about YouTube. I was even invited to the Moscow Film School to supervise the course "Video blogging as a profession." We start in January. I want to start my own video blog with the students. The conventional name is "How to spend a million." Now there are many blogs on the topic "How to make a million", but earning is hard and boring, and spending is pleasant and fun. The main human scientists, British scientists, have unearthed what people love more than anything else [to spend money]. Well, except for the period from 18 to 35, when they love to have sex most of all.
- To spend money.
Yes. Spending - especially a million and especially not rubles - is a science. And there are no competitors yet, there are no channels on this topic. I will talk about beautiful and expensive goods, services and phenomena. I will not buy anything, because I already have a lot. Would you like to buy an expensive watch?
- You are without a watch, by the way.
Yes, I am without watches, crosses and ties. I'm allergic to them, like pirate Jack Rackham - he was allergic to rings and ties too. As a result, he was hanged, but I hope that I will not be hanged.
So that's it. If the watch is worth more than $ 1,000, that's almost an investment. You need to understand what a watch is for, to know the market at least a little. One of the videos will be with the watchmaker very understanding. I will send you a link and you will learn how to choose the right watch in price categories up to five thousand dollars, up to ten, up to twenty, up to fifty, up to one hundred, up to five hundred.
There will be playlists with unique specialists in various fields. For example, "Etiquette with Albina Kholgova". Albina is one of the top etiquette experts in the country.
In short, [it will be] a channel on how to spend a million with sense and pleasure.
- Why do you need this?
For the last seven years of my life, I have been working with very young people who have something to say. A video blogger is a person who has something to say. I gained experience from clients and decided to exercise my right to freedom of speech. I have something to say.
I will be successful because I like what I will do. If a person does something with pleasure, with love, then he will certainly achieve success.
- What do you miss in life?
Age. I wish I was at least thirty years old again, so that time would go backwards. It is only after fifty that you begin to understand.
- What traits in yourself do you most dislike?
I am a child of an era of change. Our new Chinese friends say that God forbid to live in an era of change. Life was very dysfunctional, cruel, harsh, and I stayed in those times. I often act like I’m not living in 2018. I struggle with this, I work on myself. Then everything was very specific, fast, people had more responsibility than now
- I did not live in the 1980s and 1990s. Can you tell us about the main feature of that time?
It's 1990. You leave the subway. Winter, minus twenty degrees and there is a line, about forty people, in a stall with the inscription "Ice Cream". Do you know why it's worth it? For butter. Become a tail. Fifteen minutes later, you take two packs, because they don't give more than two in one hand, and this makes your evening.
- Is it too late to go to YouTube in 2018?
Just right. Now a lot of companies looking for information, sorting, selling, buying, dismembering ... Do you know what their main deficit is? Content!
Content comes first. If you are producing content that the viewer wants, then it's never too late to get on YouTube. There will be both a viewer and a buyer
Alexander Balkovsky
Papa Spielberg
- What is the worst film by Bekmambetov?
Timur, the director, has no bad films.
- Why don't you like BadComedian?
I really love BadComedian, especially fried in batter. Seriously though, this is not my content. I don't have much time to watch thrash metal.
- Have you looked at the review on "Hack Bloggers"?
Of course. This is a classic showdown of social media stars. BadComedian and Katya Klap sleep together. Katya Klep and Sasha Spielberg are bitter enemies. How to screw up Sasha Spielberg? Ask your boyfriend to crap an unsuccessful project in which she is involved. That's the whole story.
The same review
- What are you most ashamed of in life?
Ashamed in life? Oh, damn ... Well that, I can't say. This is too personal and not interesting to anyone. Most often I am ashamed of the moments when I was unfair to people or undeservedly rude.
- were your daughters in the State Duma with your permission?
She consulted with me. Sasha is one of the leaders in his industry. She has management. When counterparties - be it the State Duma or a commercial brand - want to talk to an artist, they get in touch. Nobody came to the State Duma and said: "Let Sasha Spielberg speak at you." State Duma employees contacted Sasha's management and discussed the possibility of collaboration. Deal. The Deputy Speaker of the State Duma sent Sasha an official invitation to speak. The procedure was absolutely standard.
Sasha agreed because before her speech in the State Duma, most of the country's population did not know at all who the video bloggers were.
The same performance
- And I didn't know who Sasha was.
Oh sure. It was a great opportunity for more people to know about my client and our industry. And this is not at all a shameful occasion.
Alexander Balkovsky
One and a half million rubles for advertising in the blog of 20-year-old EeOneGuy, millions of incomes of 18-year-old blogger Sasha Spielberg, the object of envy of competitors Natalia Samburskaya. Even the millionaire LJ bloggers can hardly keep up with the income of YouTube and Instagram stars, and there is practically no business on Facebook and other social networks.
MARIA LIBERMAN
The 18-year-old blogger Sasha Spielberg (in fact, Sasha Balkovskaya) has 4 million subscribers on YouTube, almost 3 million on Instagram and another million two hundred on VKontakte. In her video blog (a classic lifestyle blog - a girl goes shopping and parties, makes up, plays video games, talks about her fears, etc.) advertising costs from 500 thousand rubles, and, as her dad admits, an advertiser and venture investor Alexander Balkovsky, 1 million rubles per month - her minimum wage.
Dad, Alexander Balkovsky, is directly related to these earnings. A year ago, in partnership with director Timur Bekmambetov, he launched Agency Z, specializing in the promotion and monetization of Internet stars, and the project, which was born out of his daughter's hobby, is already generating income for him.
Sasha began filming a video and uploading it to YouTube about eight years ago, first in English. Then, however, because of the haters, the blog was deleted and relaunched a couple of years later in Russian. Some time later, fame overtook her, and with it the first advertising contracts, and then the father began to seriously develop her daughter's talent. “When the counterparties began to apply, it became clear that this was already a real business: we needed to negotiate with large corporations, formalize transactions - and, of course, I began to help,” says Balkovsky. “Moreover, Sasha was only 14 years old then.”
Over time, Sasha introduced her dad to her blogger friends - also, as it turned out, quite popular. Today, with a dozen of them, Agency Z has signed an exclusive contract to represent commercial interests.
Alexander Balkovsky treats his young wards (many are under 20) more like children, not colleagues, and, unlike other advertising agencies that simply sell ads from bloggers, also spends his energy on "pumping" them. Balkovsky wants to grow them into full-fledged stars: so that they act in films, and record music, and write books, but at the same time do not leave their main platforms - YouTube channels.
The age of the YouTube star is short - one to two or three years, in contrast to the age of traditional celebrities. "The dream of any blogger is not to do any advertising at all, but to engage only in their own content," Alexander idealizes his wards. "Nobody likes advertising, but they want to eat, and we help the guys to defend their interests."
As befits a father, in any dispute, Alexander Balkovsky is on the side of his protégés. "Imagine, Katya Klep (YouTube blogger with almost 5 million subscribers, a direct competitor of Sasha Spielberg. -" Money") told Marie Claire magazine that youtuber could theoretically make 600 thousand a month, but you need to drive any" bad "(a lot of bad quality ads. -" Money"). This is false information! Perhaps Katya earns only similar amounts, but almost all YouTube stars (not to mention Sasha Spielberg, Ivangai and the like) have earnings that are either close to this figure or exceed it at times, "he says.
Alexander Balkovsky does not disclose the turnover of his agency, but, most likely, we are talking about several tens of millions of rubles - the agency fee ranges from 5% to 25% of the price of advertising campaigns of his star wards, in the quantity and quality of which he is much more interested than themselves.
Unsinkable LJ
Alexander Balkovsky successfully produces his own daughter and other top bloggers, whom he treats like children
Photo: Kristina Kormilitsyna, Kommersant
“When I met Ilya Varlamov in 2013, I immediately told him that LJ was dying,” recalls Ekaterina Patyulina with a smile. “He showed me statistics with two million unique visitors a month. I realized that I would easily increase them. "
The story of the relationship between Ilya Varlamov and his agent and partner, of course, is completely different from the story of Sasha Spielberg. At the moment, Varlamov is already a human corporation, a whole staff of employees works for him, and here we are talking about earnings that are much larger. Patyulina and Varlamov registered the Author's Media company, which unites eight blogging sites on exclusive terms, including the blogs of Sergei Dolya and Sergei Anashkevich (blog in LiveJournal Life in Travel) and almost the most popular YouTube channel in Russia about technologies - Wylsacom Valentina Petukhova (2.3 million subscribers). The income of "Copyright Media" from the promotion of bloggers is formed on a progressive scale, depending on the personal earnings of each of them. Last year, the company's turnover exceeded RUB 30 million. and, according to Ekaterina's forecast, this year the figure will be higher.
To achieve such a result, Ekaterina Patyulina radically changed the working conditions of bloggers: she opened prices, formed package offers and media kits, hired a lawyer, accountants and salesmen, or sales specialists - sales specialists. “I only have 25 sales people, and it still seems to me that it’s not enough,” she says. Ilya himself doesn’t delve much into advertising: "I have three author posts a day and only three advertising posts a week. Content is a much more important issue for me." But the partners share the profit approximately equally.
Maxim Tadevosyan, the first deputy general director of the Rambler & Co group of companies, believes that the volume of the shadow market for paid posts in social networks (without Instagram) today is about 700-850 million rubles, and a third of this money falls on the Live Journal. “In terms of advertising efficiency, almost all thousand people are bent, only millionaires are effective,” says Elena Torshina, head of the Torshinsky Trust group of digital promotion companies. -something miraculously know how to consistently commercialize into effective leads and sales throughout all these years. "
An advertising post in LJ from an "opinion leader" can be bought for 100-350 thousand rubles. depending on the complexity and volume. For example, a post with Ilya Varlamov in the frame, prepared by his team, will cost 365 thousand rubles without a discount, and with his cat Martha - 300 thousand. Social networks usually come in a package - 10-15 thousand extra per announcement post on each network. Links and banners are paid separately.
For beginners, however, this market is actually closed today. To reach it and start earning, it will take, according to agents' estimates, more than a million rubles, as well as round-the-clock feedback from the LJ blogger himself. “Newcomers come, try, but they only hold on for a few months,” says Sergei Baryshnikov, founder of the BigPicture.ru media group, which also promotes LiveJournal bloggers. ...
Fitonyasha large
However, even millionaires living in LiveJournal are losing in income to the new advertising Eldorado - YouTube. Advertisers, of course, came to LJ earlier. After the era of banners, timid customers were just settling into the world of bloggers, and adult intellectuals were clearer and closer to them than purring and kicking teenagers, chewing lemons on camera, shoving marshmallows in their mouths or giving birth to a watermelon. The situation, however, has long since changed.
"The largest flow of orders is now received by YouTubers, followed by Instagram celebrities such as Nastasya Samburskaya and Irina Gorbacheva," Tanya Ivanova, founder of the platform for bloggers Hello, Blogger, comments on the alignment of forces in the market.
Determining the exact amount of ads on YouTube and Instagram is difficult. According to the most optimistic estimates, it already reaches 1.5 billion rubles on Youtube, and about 700 million rubles on Instagram. Some market participants cite more modest figures - about a third less. But at the same time, everyone agrees that the market is growing with good progression, in contrast to the social media market. “I used to be the marketing director of VKontakte and left just to deal with bloggers - the market is growing very much. Advertising campaigns with bloggers already cost 5 million, 10 million, and 20 million rubles,” says Yaroslav Andreev , CEO of WildJam agency.
In such cases, a photo post with hashtags and a link to the advertiser's Instagram page will cost from 20 thousand to 50 thousand rubles, advertising integration into a video on Youtube - 100-200 thousand. A blogger with 500 thousand subscribers is already considered a top-ranked one, and a photo on Instagram will already cost him about 100 thousand rubles, and an advertising insert in a vlog (video blog) - 200-300 thousand.Advertising among million-plus stars of these two sites can cost millions - it already depends on the specific tasks.
While this market, of course, is mostly shadow, or, as agents like to say, "native", without any marks "advertising". “I have never met posts like“ I advise everyone ... Partner. So Ilya Varlamov, who honestly marks every post and openly despises those who do not believe in it, is more the exception than the rule.
Becoming popular, the blogger quickly finds himself at the disposal of advertising agencies and production centers - there are about seven strong teams and several dozen small players on the market. They take on the main front of the work, including the search for orders for the stars signed up for an exclusive. “Bloggers are so popular today largely because they are so actively offered by agencies,” says Vasily Yashchuk, co-founder of the Players agency, which promotes Stas Davydov (5.7 million YouTube subscribers). “Yes, the blogger's talent and audience important, but the advertising product on the blog is the result of agency work. "
Due to the huge loyalty of the audience and a very high agency fee (as a rule, it is about 15-30%, but sometimes it reaches 50% of the contract amount), advertisers are sometimes ready to forgive bloggers for almost any antics and take all the risks. “There is a real case, after which the owner of an agency that works with bloggers almost turned gray,” says Victoria Virta, creator of the business support service “Delovik”. she has a size M, not S, and tried to fit into the provided model. It was funny for everyone except her agent. "
Ivangai - fly in
Trying to focus solely on celebrity bloggers and promoting them, as Agency Z does, is just one possible way of working in a still emerging market.
"The advertiser, first of all, should be interested not so much in the personality of the blogger and the topic of the channel, but in the quantitative indicators of its audience. Gender, age, geography, devices," says Hayk Mkrtchyan, founder of Blueberry Agency and the platform for analyzing video blogs Vlogster. Through this platform, so far the only one of its kind, video bloggers and advertisers can interact both directly and with the involvement of its managers. "We are against bloggers on exclusives, because, as it seems to me, this greatly affects the effectiveness of an advertising campaign," says Mkrtchyan. "An agency that has signed an exclusive contract with a blogger tries to sell only it to everyone, even if it negatively affects the effectiveness."
In addition, campaigns with less popular bloggers sometimes turn out to be more effective. “For example, we had a video integration of a blogger who had only 78 thousand subscribers. Each transition from this channel cost us 8 rubles, which is very good. At the same time, we worked with a blogger who had almost 600 thousand subscribers. from his channel already cost us 88 rubles, "says Natalia Kharitonova, head of content marketing at Travelata.
The advertiser can not always be sure that thousands or millions of subscribers of celebrity bloggers are not cheating. There are a myriad of tools and specialists for multiplying views, and, as both bloggers and their agents admit, many resort to them. “This is what is bad about Instagram - some simply unrealistic number of bots,” complains Elena Torshina. “Especially among the girls from“ House-2 ”." Blogger AnnaMama also claims that in the market the stars of the scandalous TV show are also not liked for dumping.
The blogger market is so young that there is not even a clear understanding of how it is more profitable to work - through an agent or on your own. There are no agents, for example, Katya Klep and Ruslan Usachev (1.1 million subscribers on YouTube). And the most popular Russian-speaking YouTube blogger Ivangai (EeOneGuy - almost 10 million subscribers) never agreed to sign an exclusive contract with anyone. He rarely does advertising, but it is expensive - the price tag for a 20-year-old guy starts at 1.5 million rubles.
