The most popular confectionery purchased by Russians for tea can be safely called biscuits.
Most consumers in our country buy it regularly, both spontaneously, taking it on the way to the checkout, and planning a purchase in advance, before going to the supermarket.
The production of various types of cookies in our country totals more than 900 tons per year, and the market demand not only remains at a high level, but also grows steadily - by 8-10% annually. Of course, there is a lot of competition here, because the business is profitable.
Moreover, both large confectionery factories and small manufacturers coexist at the same time, which in this specific segment can successfully compete for tastes and consumer loyalty. Today the confectionery niche is almost completely filled, but there is still room for new players, whose products, with a competent approach and high quality, can take their corner on the shelf of a grocery store, and then a place on the table of the end consumer. We will try to tell you in this article how to organize our own production of cookies, which will be able to win back a share on the confectionery counter.
Basic Steps to Set Up a Mini Biscuit Workshop
Unlike a number of other products, where small companies find it difficult to compete with the giants of the market, in the confectionery business, in particular in the production of biscuits, success can quickly come to small-scale production. The most important thing here is quality, taste, assortment and the presence of the very zest that will attract the attention of the consumer to the product.
Therefore, feel free to count on the fact that your own mini-shop for the production of cookies can easily turn into a successful, profitable and profitable business. However, despite such bright prospects, you will have to work hard to be able to declare yourself from the best side. To do this, you first need to draw up a business plan, which will reflect and carefully consider the following points:
- type and range of products;
- cookie production technology, stages;
- equipment (what, in what quantity);
- premises for organizing a workshop;
- sales of production products (channels);
- calculation of costs and expected profits.
All these questions are essential, and it is their correct decision that affects the final result - the quality of the finished biscuits, the availability of demand and, as a result, profit.
We determine the range of our workshop
There are many types of cookies. Depending on the technology, as well as the composition (sugar and fat content), dough of various properties can be obtained. Butter biscuits are especially popular, from which a variety of cookies are made: shortbread, which is sweeter and fatter, and shortbread, which are less fat and plastic.
As a result, you will have a very wide assortment (sugar, lingering, crackers and biscuits, etc.), which can be further diversified in shape, size, finish, various fillings and additives. You can determine which type of product to offer to consumers by polling the buyers themselves and analyzing the market, competitors in your region.
See what others are doing and do something new. Or the old one, but in a new interpretation - with unexpected fillings, combinations, other forms and original presentation. If the consumer notices and appreciates your cookie, then the trump card is in your hands.
Technology and stages of production
Regardless of what type of cookie you make and what its recipe is, all the basic steps are almost the same. How are cookies made? The stages of this process can be divided into the following:
- preparation of raw materials;
- kneading and shaping the dough;
- baking and cooling;
- package.
As a rule, the following ingredients are used to prepare the dough: premium flour, sugar, fats, egg powder, melange, baking powder, flavors and various additives. Depending on the type of product, nuts, dried fruits, poppy seeds and sesame seeds, jams, condensed milk and others can be used. You will determine the need for certain components together with the technologist, developing an assortment and choosing a recipe for each type of cookie.
Stages of making cookies
The cooking process looks like this:
- all ingredients are weighed and put into the kneading machine in a certain sequence (kneading is carried out within 15 minutes);
- then egg powder / melange is added, as well as water and, if necessary, condensed milk (stirring continues for about 10 minutes more);
- at the very end, add syrup, sifted flour, starch (knead for another 5 minutes);
- the resulting dough is divided into parts, which are rolled into layers - separate portions are cut out of them using special forms or rotary molding machines;
- cookies are baked in ovens and cooled;
- if necessary, glaze, an interlayer is applied, various drawings and other decorations are made;
- cookies are packaged (in portions or in batches, in cardboard boxes, bags, etc.).
In general, this is how cookies are made - the whole process from start to finish. There is nothing complicated in it, and you can master the technology within a few days if you have a good technologist. The specifics of each stage may vary depending on whether it is carried out manually or using special equipment. We will talk about it further.
Equipment required for organizing a mini-workshop
As discussed above, some of the steps for making the cookie (eg molding) can be done manually. This largely determines which equipment for the production of cookies must be purchased and which one can do without. For a mini-workshop, it is permissible to include "manual stages" in the process, because the volumes here are not as large as in large factories. However, each workshop should have the following items:
- flour sifter;
- kneader / mixer;
- dough-settling machine;
- rotary / convection oven;
- refrigeration equipment;
- machines for packaging.
In addition, a glazing line and other accessories may be required. If possible, it is better to use European rather than Russian equipment for cookies. For example, Italian molding machines are of higher quality and wider functionality, which will expand the range of products and improve their appearance. The right stove is also of great importance.
Search for premises for a mini-workshop
Where your cookie production will be located is also important. Choosing the right space needs as much attention as buying equipment. Since cookies are food products, the various nuances of their production (how, on what, where, in what conditions) are regulated by Rospotrebnadzor. A number of mandatory requirements are imposed on the production workshop:
- the area should be sufficient to accommodate the entire set of equipment on it, as well as the organization of storage and utility rooms (rooms for staff, office of the director and accountant, shower and toilet);
- repairs must comply with the requirements of sanitary rules (you can find out more about them in the sanitary and epidemiological supervision);
- the premises must comply with fire safety standards;
- on the territory of the confectionery shop, all communications must be carried out (sewerage, water supply, power supply).
For a shop starting up, you can rent production areas on the territory of a catering enterprise, if there are free ones. In addition, the landlord may have some of the equipment you need. This will help reduce costs at the very beginning, and with a favorable development of business - move to an independent premises.
Sales channels for mini-shop products
As already mentioned, the demand in this segment of the confectionery market is quite high, despite the large number of small and large manufacturers. Therefore, you can safely claim a share in it. It is better to sell the products of your workshop through several channels, which include:
- wholesale companies selling products to retail companies;
- grocery chains - regional and federal;
- HoReCa sphere (supply to cafes and restaurants).
For each of these channels, there can be either a separate assortment of products, or the same (but in different volumes and packaging).
Financial plan for opening a mini-shop for the production of cookies
The initial investment in the organization of our own mini-workshop is mainly associated with the purchase of equipment. Good equipment, especially foreign made, is not cheap. However, having once invested a significant amount in a high-quality molding machine, oven and other devices, you will be able to use their power for a long time and reap the result of the work. On average, equipment for a mini-workshop will cost from 500-600 thousand rubles. In addition, the main items of expenditure include:
- rent (depending on the area) - up to 150 thousand rubles;
- remuneration of personnel (7-10 people) - up to 150-200 thousand rubles;
- transportation, utilities and other expenses - up to 100 thousand rubles;
- purchase of raw materials - depending on the volume of production.
Naturally, the larger the production, the more significant the costs, but also the greater the revenue. In this case, we are talking about a small workshop, which on average can produce up to 15 tons of cookies per month. The wholesale price of one ton of products is about 40 thousand rubles, which means that the monthly proceeds will reach about 600 thousand rubles. And the net profit will be about 150 thousand after deducting all expenses.
When will it pay off?
The profitability of biscuit production with a favorable outcome is approximately 20-25%. And the initial investment will pay off in less than a year (7-10 months). If the investments are higher, then the payback period may increase to two years, since the cost of equipment for large-scale production reaches several million rubles, which will be transferred to finished products much longer.
Summarizing
Thus, a mini-workshop for a novice cookie maker with minimal experience is the most preferable. Small-scale production is more flexible, cost effective and much easier in terms of control over maintaining high product quality.
In contact with
classmates
Small-scale production of cookies as a business is gaining popularity among housewives, but the profitability of such a business of their own is insignificant, so home cooking is more of a hobby with a pleasant material bonus than a business that brings a stable income.
However, there is an opportunity to put baked goods on stream and get more significant profits.
Features of the confectionery business
The main and undeniable advantages of producing cookies as a business:
- demand for products,
- long shelf life,
- independence from seasonality,
- fast payback.
However, there is a very high level of competition among confectioners, although not only corporations, but also small manufacturers work freely in this segment.
The main competitive advantage should be an optimal price / quality ratio, an updated assortment, a certain zest of the product.
Before calculating the required investments, you need to decide what niche you plan to occupy in the confectionery business.
You can stay at the level of home production, or you can develop your business to the level of a mini-workshop.
Home production
Baking cookies in limited quantities can become not only a hobby with a small income, but also, with the right approach, generate significant profits.
To do this, it is necessary, first of all, to show imagination and offer the consumer an original product, from the recipe to the packaging method (for example, making fortune cookies).
In addition, you need to find your own sales market with a permanent consumer.
To develop your business and attract new customers, you can post private ads on Internet resources, create your own blog and use the recommendations of regular customers.
To organize such a small business, there is no need to purchase expensive industrial equipment, it is enough to have ordinary household appliances and a large supply of free time.
Manufacturing facility
With the technological scheme of production, it is necessary to purchase industrial equipment.
Considering that the equipment of technological lines is a rather costly undertaking, it is necessary to choose the equipment with a view to the future.
So, with the correct calculation, you can purchase equipment with a higher performance than required. This will allow increasing the production capacity in the future without resorting to expensive re-equipment.
Own confectionery shop with equipment requires a large area, at least 200 square meters.
When choosing premises for purchase or rent, it is necessary to assess the availability of all the necessary communications, as well as the possibility of zoning the space for allocating change houses and a warehouse.
Profitability
It is rather difficult to calculate the profit from home production, since it is necessary to take into account a number of individual factors - from the recipe to the options for "supplying" the finished product, the ability to pay of the end consumer.
The calculation of industrial production is focused on average market prices:
- The most expensive part that needs to be included in the cost plan is the purchase of equipment, which will cost an average of about 600,000 rubles.
- In addition, there will be labor costs for personnel, since even a small workshop will require at least 7 workers. You have to pay about 150,000 rubles a month.
- Depending on the production capacity, the cost of purchasing raw materials is calculated.
With a small capacity, up to 15 tons of products per month, sold at a wholesale price (about 50,000 rubles per ton), the proceeds will be about 750 thousand rubles. After deducting expenses, the net profit will be about 250,000 rubles.
The average percentage of profitability of the production of cookies as a business ranges from 20 to 25. Within 10-12 months, with positive estimates, the initial costs will pay off 100%.
Small-scale production (home or small industrial) due to small volumes of products allows us to guarantee the buyer a high level of quality, which will be an additional advantage in a competitive environment.
Regardless of the type of cookies (whether it be a diet biscuit or butter "nuts"), with a competent business building, you can find "your" buyer.
It is worth noting that small entrepreneurs who consider the production of cookies as a business should not go to large trading floors in order to sell their goods.
This is primarily due to the fact that retail chains use minimal markups, so the price of finished products will have to be significantly reduced, which will affect the profitability of their own business.
It is worth selling cookies through retail stores or opening your own point of sale.
In contact with
There are many different snacks and food on the shelves in the store, and packaged nuts are not the last place. They are in great demand, therefore, the production of packaged nuts can bring an excellent profit to an entrepreneur.
To organize this business you need a little start-up capital. There will be no problems in the market with the promotion of a new brand.
The business consists in purchasing in bulk of various types of nuts, roasting, packing and then selling them. The income of this business is from 40%. The main thing is to think about how not to “graze the back ones” among successful and functioning competitors.
In order to organize your production, you need a room. As with all other premises used in the food industry, there are requirements that must be taken into account and known in order to find a suitable area. The room for the production of packaged nuts should be at least 100 square meters.
After you have chosen a room, you need to purchase the equipment that is necessary to produce packaged nuts: packing glasses and ovens for roasting nuts. The necessary equipment can be bought both from a domestic manufacturer and from an imported one, because more and more often representatives of foreign equipment offer high quality of their equipment.
Packaging is also very important to the success of this business. It should be of high quality, colorful and attract the attention of buyers. The most advantageous is transparent packaging, as it is cheap and allows customers to see the product before buying. It is best to have a professional designer handle the design of the label.
The range of these products should be large and have a wide variety of types of nuts: cashews, walnuts, hazelnuts and others, but also include various processing options for nuts, for example, raw or roasted, which will cover the majority of buyers.
The issue of finding and attracting potential buyers is handled by a manager who knows many ways to attract them, for example, calling companies, small stores, offering their products, participating in exhibitions, and more.
The cash required to start a packaged nut business is limited to the cost of a stove that has fluorescent interior lighting, the cost of a display case, rental fees, electricity, and the purchase of raw materials.
Today, the wholesale price for nuts is approximately $ 3.5-7 for 1 kg. Exotic Brazilian and Indian nuts will cost more, for 1 kg about 15 dollars, but they are in rather high demand. Nut mixes are also popular, their cost for 1 kg is no more than $ 9. At one point of sale alone, you can sell up to 20 kg of nut mixture per day.
Designed for mechanization of the process of whipping various confectionery mixtures (cream, protein and egg-sugar creams), as well as kneading yeast dough in confectionery shops.
Specifications
1.Capacity of a tank, l 100
2.Frequency of rotation of the working body, 1 / s around its own axis 1.4 / 4.1 / 5.3 around the axis of the tank 0.7 / 2
3.Voltage, V380
4.Rated power of the electric motor, kW drive of the beater 2.2 drive of lifting the tank 0.55
5. Overall dimensions, mm 1000х710х1350
6.Mass, kg325
2. Confectionery oven
Confectionery oven ─ industrial oven designed for baking:
. Shortbread, butter biscuits and biscuit dough products.
Industrial furnace characteristics
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Technical performance: |
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| Nuts with condensed milk, kg / hour (without condensed milk) | |
| Vienna waffles, kg / hour (without filling) | |
| Butter (vanilla) cookies, kg / hour | |
| Wafer sheet, kg / hour | |
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Installed power, kW |
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Power consumption, kW |
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Rated voltage, V |
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Variable current type |
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The number of units of products produced at the same time: |
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| Nuts with condensed milk (half 42x32x16), pcs | |
| Vienna waffles (79x42x13), pcs | |
| Butter (vanilla) heart cookies (91x84x10), pcs | |
| Wafer sheet (470x290), pcs | |
| Waffle cone (tube), pcs | |
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Baking temperature, deg. WITH |
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Overall dimensions (L * W * H), mm |
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Wiring accessories |
ABB (Germany) |
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Electronics |
Delta Electronics (Japan) |
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Mold material |
Aluminum |
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Covering forms |
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Furnace weight, kg |
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Warranty, month |
Possible block forms options
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Name |
LxWxH, mm |
Thickness, mm |
Quantity, pcs |
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Walnut "Home" |
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Walnut "Kremlin" |
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Mushroom |
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Heart "Valentine" |
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Tartlet "Chamomile" |
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Butter dough heart (pyramid) |
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Viennese biscuit waffle |
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Biscuit dough figurine - "Squirrel" |
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Waffle sheet |
by order |
Attention: We can make a form of any complexity according to your sketches.
Distinctive features of the pastry oven:
Heating inside the baking tins, even when the tins are open they do not lose temperature;
.temperature on the upper and lower plate is regulated separately;
.precision of keeping the temperature on the mold of only 3 degrees;
. the hinges of the molds are made of steel and are removed from the heating zone;
. bump stop on the bottom mold (silicone rubber, Germany);
.locks on the form open / close in a split second;
.high quality Teflon coating, which greatly simplifies the removal of cookies from the forms and improves its taste;
. electrical installation products ABB (Germany);
. Electronics Delta Electronics (Japan);
.high-precision temperature sensors (USA);
. Timer with LCD screen. Automatic on / off when lowering / raising the form. The electronics are built in such a way that during operation you can not press any buttons (everything works automatically);
.quality powder painting;
. for shortbread and butter (vanilla) cookies, the oven has no analogues in terms of performance.
3. Thermo packer
The shrink wrapper is designed for packing boxes in shrink film. Its main advantage is its versatility, since the smooth temperature control used in this device makes it possible not only to pack a wide range of products, but also to use films of different types and thicknesses for this.
Technical details
Overall dimensions are 2700 x 610 x 700mm.
Mains voltage 220 V / 50 Hz
Power consumption 4.5 kW
Weight up to 100 kg.
The maximum dimensions of the package are 450 x 350 x 220 mm.
Type of film used - PVC, PE, PP
The width of the used film is up to 500 mm.
Productivity up to 300 pack / hour
