In a portrait, it is important to emphasize the personality and character of the person depicted in this portrait. One way to achieve this is to choose a suitable location for the portrait. Let's talk about this today.

Choosing the right location to shoot is perhaps one of the most important aspects of all photographic art. And especially in a portrait. The rest depends on what place you have chosen to create the portrait: what kind of lighting you choose to illuminate the model more favorably, with what exposure and from what angle you will take the picture, what clothes the subject should be wearing, his posture and proportions of the figure in relation to the surrounding objects in the frame, and much more.

The most common way to create a portrait is to shoot in the studio against a static and carefully organized background. But this is a rather expensive pleasure, and. moreover, it has already become rather boring, since such portraits have already been shot millions and even billions of times.

Agree, a much more interesting thing for both the photographer and the model will be to create a portrait against a live, natural background. Using his imagination, his resourcefulness, the photographer who creates the portrait can always choose some interesting, sometimes even unique place for shooting, thus creating a certain atmosphere in the portrait, breathe life into the picture.

The location should represent something

At first glance, the simplest and most affordable option for choosing a place to create a portrait will be a place convenient for you, as a photographer. For example, you have the opportunity to shoot on the banks of the Volga or Lake Baikal, near which you live. This thought is always, as they say, offhand, the first that comes to mind. But, unfortunately, this is not always the best option, even if it does look tempting at times.

Before you start shooting a portrait, get to know the person being portrayed better, chat with him for a while. Find out what this person is interested in, where he works, what kind of music he likes. Ask him about his hobbies, about his favorite books ... This conversation will give you a lot of ideas for creating a portrait of a person who came to you. For example, if your client loves painting, why not arrange a photo session in an art museum against the backdrop of paintings by great masters. And if you are going to photograph, for example, a fishing lover - why not go to the river to shoot ...

To shoot a portrait, you always need to choose a nature that would have some meaning for your portrait. With this in mind, you can create a wonderful portrait that will be pleased not only with the person depicted on it, his friends and relatives, but also your colleagues and even severe critics of your work. The portrait will turn out to be realistic, natural. In addition, in a familiar environment, a person always feels much more relaxed than in an unfamiliar place, especially in a photo studio, to which he may have come for the first time. And all this affects the mood and condition of the person being portrayed. This is very important for making a good portrait.

It is very important for a portrait photographer to understand that each person is, first of all, a person. Any person is individual. No two people are alike, and there never can be. Everyone living on Earth has their own character, their own habits, their own tastes. That is why, in order to create a portrait, the photographer must find such places for shooting that would emphasize the individuality of the person being portrayed as best as possible. This is the most important thing in choosing a location for a portrait.

You need to use natural light in your work.

Many photography professionals cannot imagine shooting without artificial light sources, even on location. This tells us that light in photography can be safely called one of the most important factors.

If you are planning to shoot a portrait, for this we recommend choosing the brightest places. But do not forget also that the light in the portrait should be soft and diffused. And one more rather important point: you always need to take into account the fact that it is very undesirable to shoot a portrait on the street at noon. The midday sun high above the horizon, especially in a city where there is little greenery and shade, creates overly contrasting lighting. Such lighting with its rough light and shadow pattern can easily ruin the face of even the most beautiful girl. That is why, if you really had to shoot a portrait on location precisely at noon, it is better to do it somewhere in a shaded place, for example, under lush trees, in the shade of a house, in a small, cramped and shady courtyard ... this moment will be much softer and more pleasant than in open areas.

Well, if time allows you to work with a model on location in the morning or in the evening, you should definitely take advantage of this opportunity. During these periods of the day, the lighting becomes very soft and beautiful, the light-and-shadow pattern on the face of the subject will be very attractive. It is not for nothing that the hours of sunrise and sunset are called "golden hours" in photography.

If you are shooting a portrait indoors, in a room, for example, then the model should be positioned so that it is as close as possible to the source of natural light, that is, to the window. In this case, of course, you can use the illumination of the person being portrayed by other, artificial light sources. But here everything depends on your budget, that is, in other words, the availability of lighting equipment.

Don't forget about shelter

When you photograph outdoors, in nature, there is always the possibility that the weather could deteriorate. For example, it may suddenly rain ... That is why when shooting on the street, the photographer always has to hope for His Majesty the case - what if everything will be fine, and nothing will interfere with the photo session in the open air. But, nevertheless, it is always better to play it safe. Especially if you travel far out of town to create a portrait, where there are no cafes or shops that could shelter you for a while from the rain or other vagaries of nature.

Consider retreat options in case of bad weather. In the city it can be, as we just said, cafes and shops, as well as bridges, more precisely, the space under them, underground passages, metro ... Outside the city - a car ... And if the village is not far away - you can visit someone ask. Or even wander ... to the barn (at the same time, you can take pictures of milkmaids)!

But, nevertheless, when shooting a portrait in nature, bad weather in some cases can even turn from an enemy into a good assistant to the photographer. More precisely, along with the person being portrayed, the rain, for example, can become one of the characters in the portrait! Much depends on the imagination and imagination of the photographer. Well, and, of course, his skill. Browse the internet to see what good portraits you can create in the pouring rain! Try looking for some kind of awning, like a stopover pavilion, and use the shower as a backdrop for your portrait! Shoot as long as lighting permits. Well, and if you don't get wet, of course ...

Well, and if the weather has completely deteriorated, and you have no opportunity to continue shooting in the open air, to continue working you will have to finally move into the room.

Find a Quiet Location for Shooting

City streets and squares, other noisy places with a large crowd of people are perhaps the worst places to take portraits. People walking idly or hurrying about their business will interfere with your work, interfere with the person being portrayed to concentrate, annoy him and you with their questions. And in general, they can be very undesirable, even if they unintentionally climb into the boundaries of your frame. In this case, all participants in the process will feel uncomfortable, as they say, “out of place”. This is why looking for a quieter and more peaceful place than a busy city street is a better option for taking an outdoor portrait. In a quiet place, you and the model will be able to work calmly and with concentration, no one and nothing will distract you from the fascinating process of creating a portrait.

If you decide to shoot a portrait in the city, then such a place will be difficult for you to find. But, if you think carefully, wander the streets - then it is usually quite possible to find a secluded corner for shooting. It can be a distant alley of a city park, a quiet courtyard of a house on the outskirts or even in the center of the city, in some side street ... You can find such courtyards even in the center of huge and noisy Moscow.

Well, and even if this did not succeed, then try to shoot on city streets in an early summer morning. In the middle of summer, the streets are quite light already in the earliest hours, and there are almost no people. Still sleeping or just getting ready for work. At this time, the city looks quiet and calm, and on top of all this, extraordinarily beautiful. One of the photographers even managed to create a magnificent series of pictures in which naked girls posed for him on recognizable and famous city streets. These pictures were taken at 5-6 am in mid-June.

Well, as we wrote above, morning lighting is very good for shooting a portrait.

And it is also good to shoot a portrait in the open air in the forest, on some lawn dotted with wildflowers, on the beach, when the season is not conducive to swimming ... All these places will create a wonderful background for a portrait. Well, and also, which is very important, alone with nature, you and your model will feel free, regardless. You will merge with nature, you will feel like a part of that lawn, that forest or sea, everything that is around you, that surrounds you. Such unity will give you relaxedness and freedom in your creative flight. And the result of this creative work should be just wonderful!

The main thing in a portrait is a person. Don't let the background overshadow it

Of course, an interesting and beautiful location for shooting is important enough. More precisely, it is very important. But sometimes some photographers, especially beginners, for some reason forget that the most important thing in a portrait is the person who is being photographed, and not what surrounds this person. A bright background and the presence of a lot of distracting details in the frame is a rather crude and, alas, a common mistake for photographers working in this genre of photography. In order to avoid such mistakes, we recommend that you carefully consider the photographs of other authors. Yes, and sometimes it will be useful to revise your work. And if, when looking at this or that photo, your gaze first of all will cling not to the face of the person who is depicted on it, but to something else, then you should know - either you (if this is your picture), or another photographer goes in his creativity a little in the wrong direction, developing in the wrong direction. The background should be exactly the background, and not the main object on the plane of the frame. The background should not obscure the main subject. The mission of the background is to emphasize the beauty, importance, significance of the main thing in the picture, in this case, in the portrait.

The easiest way to get away from the distracting background is to correctly focus. Try to work with sharpness, depth of field. Try to achieve a blurred background, but so that the main subject, that is, the face or even just the eyes of the subject, are in perfect sharpness. In this case, the background will not at all distract the viewer from the main thing in the picture, his gaze will be directed precisely at the face of the person being portrayed.

Well, and, of course, you need to carefully work out the composition of the picture, and without regret, remove all unnecessary and unnecessary from the frame. Well, now let's try to summarize everything that we have outlined in this article today.

First. Choosing a place to take a portrait for photographers, even the most experienced, sometimes takes a lot of time and requires some creative work. However, this is where your attention should first be focused even before you start shooting.

Second. Having chosen a place for shooting that is ideal for creating a portrait of a particular person, you can show his entire history in one photograph, highlight his character for the viewer, convey the atmosphere created by this person, tell about him as a rich personality. The main thing is that this person is recognizable not only visually, but also spiritually. So that his individuality, his human essence was visible in the portrait.

That's all for today. We can only wish you creative luck. We hope you find our recommendations useful.

Working in a studio is usually completely different from working in a location, especially when it comes to shooting portraits. Location is easy to emphasize on a model's face, but the environment also contributes. In addition, the studio has a lot of sophisticated lighting equipment, and the photographer has to create the light himself, not adjust to the existing light.

Therefore, working in the studio often scares novice photographers, bringing them almost to a nervous breakdown. Here are 10 studio photography tips that can really help you.

1. Think of shooting in the studio as bowling.

When shooting in a studio, the model should not change its position, and you should only move forward or backward. You cannot move to the right or left, as you can disturb the lighting pattern. The same applies to the model. Instead of taking two steps to the side, ask the model to turn.

2. Use the clockwise direction

Often the model and the photographer are confused in directions, because for her yours is to the right, it is to the left, and vice versa. So it is really very easy to get confused. At the same time, turning clockwise or counterclockwise is the same for you and for the model.

3. Where is the right, where is the left?

Orientation by the hour hands helps to some extent, but sometimes you still need to tell the model in which direction to move, and for this you need to know how to say it correctly. Among professional photographers, it is customary to indicate the sides from the position of the model, since she does not have to think about where to go, but immediately execute the photographer's command. It is very important to immediately agree with the model about this, especially if it is not a professional model.

4. Lenses with fixed focal length

There are and always will be arguments for using zoom lenses in the studio, but if possible, use fixes. They are generally sharper and faster. A standard portrait lens has a focal length of approximately 80-200mm. If you are using a camera with a matrix smaller than a film frame (crop), do not forget about this when choosing a lens. For Canon full-frame cameras, photographers prefer 85mm f / 1.2 and 135mm f / 2 lenses, and 50mm f / 1.2 and 50mm f / 1.4 lenses for crop cameras. Nikon photographers prefer 85mm f / 1.4

5. Be at the right height

Use the correct camera height for different portraits, or you risk getting the wrong perspective and distorted proportions. For close-up portraits, keep the camera at eye level with the subject. If you are shooting a bust portrait, keep the camera at chin level. For a half-length portrait, this will be the level of the chest, and for a full-length portrait, this will be the level of the abdomen. For some creative shots, though, you may need to lie flat on the floor or use a stepladder.

6. 1/125 and forget!

The camera settings for shooting in a studio are pretty simple. Set your camera to manual, set ISO 100 or 200 (if your camera doesn't have 100) and shutter speed to 1/125 s. Due to the fact that flash units are used, it makes no difference which shutter speed is used, 1/100, 1/125, 1/160, or even 1/200 s.

7. Use a flash meter

In modern cameras, the metering system is very developed. But in the studio there is nothing she can do to help you. You won't be able to figure out how much power to light, for example, a background or hair, until you take some test shots. With the help of a flash meter, you will be able to set up the light scheme immediately and correctly. Just because you can read a histogram on a camera doesn't mean you shouldn't use a flash meter. This will save you unnecessary lighting headaches.

8. Focus on the eyes

Regardless of the aperture and depth of field you choose, the eyes are what tells a portrait. Attention should always be on the eyes, and they should always be in focus.

9.Custom White Balance

We constantly demand that you use a custom white balance, and for good reason! Light modifiers such as umbrellas, softboxes, plates, and bowls have little effect on the color temperature and coloration of light. Therefore, adjusting the custom white balance before shooting will provide the most accurate color reproduction.

10. Try only one light source.

Renowned fashion photographer Helmut Newton was known for using only one light. This, plus changing the angle of lighting, can create truly dramatic and stunning photographs. If you have a lot of light sources, this does not mean. that all of them need to be used. Try a simpler lighting approach, working with one light source instead of several.

Studio portraits are quite difficult to perform. We hope these 10 tips will help you and inspire you to take great new photos and improve your future.

All of us, creative people, start our journey somewhere. With small but confident steps we move towards the fulfillment of our dreams, mastering more and more new horizons.

Someone very wise long ago voiced the idea that it is better to move forward uncertainly and slowly than to stand still with confidence.

So, when you, fascinated by the world of photography, took pictures of all the locations in the city several times, and even in the terrible cold, suddenly you realize - it's time to move on.

“Studio shooting”, “studio light”, “photo studio” - you say these words and you see how a beginner photographer starts to get lost. But the devil is not so terrible as he is painted.

Throw away your insecurities, friend, we are here to help you cross this threshold!

So what is important to remember, what to watch, and how to behave in the studio? We are ready to answer these questions. Go!

1. Choose your studio wisely.

This means that it must be done based on the nature of the shooting and your needs as a photographer.

Basic error: booking a photo studio at the first recommendation of a photographer friend, without clarifying the circumstances.

There are enough types of studios: interior, daylight studios, pavilions with only pulsed light, aqua studios, and of course those that combine all these characteristics.

Before paying for a studio, find out at least its area, ceiling height, study its equipment, and whether its use is included in the rental price. Why know the studio area? If you have a camera with a crop factor of 1.5 and a portrait lens in your arsenal, it will hardly be convenient for you to shoot full-length portraits in a 15-square-meter pavilion.

2. Read the rules for renting and working in the studio.

And it is advisable to do this before shooting.

Basic error: ignoring the rules, which leads at least to the inconvenience of work, as a maximum - to the impossibility of shooting.

Of course, it's important to know whether to take extra shoes with you, but more importantly, how much money you or your client will lose if you cancel the shoot. And some studios also limit the number of people that can be in the studio at the same time; require additional payment for the use of props and for the work of an assistant.

3. Ask for help.

Basic error: confidence that you can do everything. As a result, resources were wasted on filming, the result of which did not meet anyone's expectations.

If suddenly before shooting something prevented you from reading about what kind of equipment is generally available in studios and how to use it approximately, then an assistant will come to your aid. He will briefly tell you what's what, turn on everything for you and even (!) Correctly expose all the light to you. Questions about moving props and furniture around the pavilion are also addressed to him.

But there are situations when the work of an assistant is not included in the rental price, and you really like the studio. What to do? There are several options here:

• take with you a photographer friend who knows everything;
• rent another studio, but return to the one you like when you become more confident in your abilities;
• not listen to anyone, study the gadgets of work in the studio around the clock for two weeks before shooting, and show everyone the class.

4. Keep track of the time.

This is really important.

Basic error: you think that you have time for everything. But just as soon as you get involved in the process, the administrator reminds you that your time is running out.

All of us, when we dive headlong into the process of creating masterpieces, forget about everything around us, not to mention the watches. Calculate how much time you need for preparation, directly for filming, other organizational issues and fees. This, of course, sounds unfair (you paid exactly for an hour of rent), but it is better to finish filming ten minutes before the expiration of the paid time. This will allow you to calmly gather, put things in order after yourself and not even forget anything.

5. Relax.

An item for those who really like to worry.

Basic error: you cannot hold the camera in shaking hands :)

We understand and know, like no one else, that something new is always something very exciting. But in this case, it will be great to interfere with the rhythm of the work.

How not to turn your first experiences of shooting in a photo studio into the result of the series “ expectation-reality "? Guys, just make it a rule that you always have to prepare for filming. Throw away all your worries and do what you do best.

If you love what you do, the result will not be long in coming. Develop, work on yourself and conquer new pedestals.

Most often, photographers choose to shoot in the studio or indoors with a monotonous background to create a portrait. However, this choice is rather boring and uninteresting. There are far more attractive places where the background can create a certain emotional atmosphere and the photographer is given more opportunities to play with the angles and plans. With a well-chosen location, you can get really impressive portrait shots.

What should be the place to shoot a portrait

In principle, you can shoot a portrait in any place you like, be it a river bank or a city park. However, if you want to get a real personal portrait, then it is better to ask your model what she likes to do, her interests, hobbies and work. This can be fishing, horseback riding, sports games, and more. Take some time to chat with the subject and find out as much useful information as possible. Then you can choose a place for shooting a portrait that would be closely related to your main character and would have any meaning for him.

The choice of a place that will mean something will allow you to emphasize the individuality of the person being portrayed. In addition, in a familiar atmosphere, a person will feel much more relaxed and confident in himself than in the studio, where he came for the first or second time. And the mood of the model, as you know, is not the last factor in creating a successful portrait.

When choosing a suitable location for shooting a portrait, do not forget that the background, of course, is important, but it should not look too bright in the frame, so as not to distract attention to yourself. The person being portrayed should always remain the focal point of the photograph. If in the photo the viewer's attention is attracted more by the beautiful backgrounds and landscape, then this is an unsuccessful portrait. Don't let the background overshadow the person in the frame. Avoid locations with lots of distractions and bright, dissimilar backgrounds. The background should be interesting, attractive, but nothing more. It should only emphasize the beauty and individuality of the person in the frame.

It is also best to avoid busy downtown areas as you will have to constantly wait for the right moment for passersby to walk by. In addition, your model is unlikely to feel relaxed in such conditions. For portrait photography, we recommend choosing a quieter, secluded location, away from busy streets.

Snow as background

Of course, the best option is to take pictures in a park or even outside the city, where there are few people and you can safely prepare for shooting. Plus, you get a beautiful background. When getting out into nature, do not forget about the vagaries of nature. It is advisable that there is a place nearby where you can hide if it suddenly rains. However, in some cases, bad weather can be your assistant. When photographing under a canopy, you can use pouring rain or snow as a beautiful background.

Natural light for portraits

According to many professional portrait photographers, it's best to shoot people outdoors in order to take full advantage of natural lighting. If you have such an opportunity, we recommend getting out of your apartment or studio and trying to shoot portraits in nature. Choose a well-lit location as your shooting location. It is only advisable to photograph not at noon, when bright rays create harsh shadows on the model's face.

The best option for shooting in natural light is in the morning or evening hours, when the sunlight becomes softer and more pleasing to the eye. But if you still have to take pictures in the daytime, when there are no clouds in the sky, then use some place in the shade - under the foliage of trees or in the courtyard of the house, closed from direct sunlight.

When shooting in a studio or apartment, you can also use natural light by positioning your subject against an open window. Remember to use reflectors. You can always add some artificial light if needed. Remember, wherever you shoot, good, high-quality portrait shots require soft, diffused lighting. It will create a pleasant cut-off pattern on the face and figure of the model.

Scale, foreshortening, and frame filling

An important point when creating a portrait is maintaining the correct scale, determined, first of all, by the distance from which you will photograph your model. The location you choose should allow you to shoot a portrait from a distance of at least two meters. If it turns out that the lens, when shooting from two or three meters, does not provide the scale you need, move closer to the subject. But pay close attention to the perspective - from some moment, depending on the focal length of the optics, it will begin to noticeably distort. However, you can shoot as is, and then crop the resulting images during processing. True, this is fraught with some loss in photo resolution.

If you have a telephoto zoom lens at your disposal, then it is advisable to choose a location for shooting where you can photograph a person from a relatively long distance. Shooting with telephoto zoom lenses will give you a more familiar perspective. The portrait in this case usually looks better, with the correct proportions of the face and figure.

Choose the right angle and shooting point

But, do not go to extremes and shoot with a zoom from a distance of several tens of meters, because then the perspective can practically disappear, the face of the subject will become too wide and flat. Portrait shooting from a distance has another advantage - it will be much more convenient for you to work with the background. The background is easily blurred, you can safely remove unnecessary objects and details by cropping.

One of the general principles in portrait photography is that the frame should be completely filled with the subject. The absence of free, unfilled voids in the photographic image allows the viewer's attention to be focused on the main subject of shooting. The location you choose should allow you to shoot from the desired distance to completely fill the frame. Of course, this rule should not always be followed. Indeed, sometimes the environment around the person being portrayed is also interesting, it allows you to emphasize the individuality of the model, which we talked about at the beginning.

On location, you should have complete freedom in terms of angle and point of view. This means that you should be able to move away or approach the subject, try to photograph from different angles. After all, standard close-up photography at the level of the model's eyes often disturbs the proportions of the figure or face. Taking pictures from unusual angles and from different distances can bring you truly successful, priceless shots.

Photography is a great career! You can start making money using your own hobby. However, in order to become a successful photographer, it is necessary to organize a successful photography studio! Read this article and you will have a step-by-step guide on how you can organize yours from scratch, make money, and do what you love in the future.

Find a location for a photo studio.

The place you choose should be spacious, spacious, and comfortable. In addition to all the equipment that will need to be placed in the studio, it is necessary to provide for the availability of storage space in order to store :, which is temporarily not used, and also plan a specially allotted part of the space for people.

An indoor area is more suitable than an outdoor area. But if you plan to spend a significant part of the filming outdoors, and you really need a studio under a clear sky, remember that your photo shoots can provoke curiosity (for example, from your neighbors), which usually complicates the workflow.

You don't have to do anything too deliberate or eye-popping in the studio. Bare, clean walls work better. The comfortable, cream colored carpet will create a pleasant atmosphere. Remember, your studio is the place where people are photographed. Try to make the most of the space of even a small studio completely and completely, so that everything in it looks so that you are glad to your clients, and they did not make mistakes when they decided to use the services of your studio.

As a bonus, prepare a waiting room.

If you are going to create a professional photography studio, you need to provide a small, cozy waiting area where your clients can relax and unwind while they wait for the photo shoot. This place should not be as spacious as on the set, but it should be quite large, and most importantly, cozy. Place chairs and / or some sofas. The room itself should be bright, warm and welcoming. Several studio photos can be hung on the walls so that clients are not looking at the bare walls and carpeting while waiting. You can also put magazines or interesting advertising brochures on the table, as well as provide an opportunity for guests to have tea or coffee. Create a pleasant atmosphere and clients will visit your studio more than once!

Hire workers and set a schedule.

Advertise looking for employees for your photo studio. Indicate what kind of people you want to find, with what experience and, if possible, arrange interviews with possible candidates. If you cannot plan all the processes of creating a photo studio on your own, then it is all the more important to take seriously the problem of choosing personnel - you will need responsible, dedicated people to help you.

It will take two to eight people to successfully launch a project. After opening and forming a well-coordinated team, you will need to develop a schedule. You will have to solve many important issues: for example, the opening hours of the photo studio. Who will work, on what day and for how long in duration? Discuss all issues with staff. This is your responsibility as a boss. You will need to be aware that everyone will have their own hours of work so that there is no time lapse or studio downtime. After the work schedule has been approved, there are still a lot of issues left to solve.

Acquisition.

A good photo studio always stocks a wide variety of seamless paper backgrounds. Customers expect not only the quality of the design, but also the variety of colors: from backgrounds with pure colors to landscapes or. Backdrops in photos look neat and professional with backdrops. You will need to select backgrounds large enough to fill up the entire frame when using them. Make sure that you also have them in your arsenal, then photographers will be able to get colored spots on an ordinary white background and play up all their artistic ideas with their help.

Arsenal of decorative cosmetics and jewelry.

Clients always want to look great in their photos, they pay money for it. Your studio should demonstrate that you respect that desire. Consider hiring a makeup artist for a photo shoot, or the amount of makeup you need. Provide well-lit mirrors with which the model can apply makeup on her own. In addition, think about the issue of the availability of accessories for photography: you should have hats, various jewelry, clutches, and more. All this will help you create interesting photos and add style to your photo shoots. Your clients will be satisfied with this thoughtful approach and will come back to you again.

About prices.

A very important factor when creating a photo studio is the price of the services rendered. Too high a cost will scare away customers, it may seem to them that you are too greedy and deliberately inflate the price. Look at prices in your area. Note that you may charge additional fees for printing photographs. The price list should include the salaries of your employees, the cost of studio equipment, and your experience. Post your price list so customers can see it.

Name the studio.

Every photo studio needs a name that will sound appealing to clients. The name should be consulted with friends, discussed with colleagues. Consider your strengths. How can you express them in a few words? Invite people you trust and usually consult before making a decision to come up with their own name. You can collect several options, write all of them on paper and ask anyone to rate each name on a five-point system, creating a kind of focus group. However, if it seems to you that the winning title does not reflect your essence, you as a boss can with a clear conscience abandon it and think again.

• If any of your employees does something wrong and you see that their actions are harming your business, discuss the problem with the person privately. If the situation persists, you will have to fire the employee.

• Always treat your customers with exemplary kindness and respect. People will begin to advise their friends about your services if you seem positive and good-natured in communication.

• Discuss in advance with clients what kind of photos they want to end up with. Help to create the intended look during the photo session so that in the end you get the best results for the client.
• If the received photos do not correspond to the level of professionalism for which you are applying, you should not leave them in the studio as an example. Sample photos in your photo studio should be something that you are proud of.

Translated by S. Zavodov