For past, present and future requests, I wrote this small instruction.
First step
- After you have made the decision to start the production and sale of soft ice cream, the first thing to do is to study similar points (talk to sellers), as easy as a curious customer, to study the range and prices. Or the best way to work at a similar point is as a salesperson.
Stage two
Find a suitable place.
- Places; the best places are where they go every day, walk, etc. idly staggering people. This shopping center (better near cinemas or at the entrance - exit) is only the most visited parks, central streets, pedestrian zones and central places where people hang out every day.
- We choose a freezer, if everything is in order with finances (there is no shortage), then you can buy a powerful freezer with additional options, such as the production of yogurt or cocktails. A powerful freezer can serve more customers at a time (for example, an ordinary inexpensive three-arm freezer with a price of 120-140t.r. can produce from 5 to 7 portions at a time, one by one). Look at the performance, the performance of the freezer is from 14 - 16 l / h, these are weak, low-power freezers. More powerful and larger increases this limit due to the larger volume of the freezing cylinder and the power of the apparatus (for freezing).
- By and large, not expensive three-horn freezers for soft ice cream do not differ much from each other. Perhaps the most popular manufacturers are China and Korea, there are Italy and the United States, but they are more expensive.
- If you have found a company selling freezers in your city or in a nearby area, then of course it is better to contact them, come there and see for yourself, touch, control everything.
Many are in a hurry to surprise the assortment of their future customers, selling not only ice cream but also the above options, such as cocktails, yogurt. This is all well and good, but if you have financial difficulties, you shouldn't overpay for additional options.
Let's go back to the first stage, talk with sellers or owners of outlets, what is the ratio of the sale of cocktails and ice cream, and only then decide whether it is worth spending money on it right now. In addition, if everything goes well for you, only then it is better to think about it, and with good sales you will definitely need a second freezer, and it is inappropriate to increase the profit that has not yet appeared.
But that's my personal opinion.
Fourth stage
Registration of individual entrepreneurs
The first method, the easiest, is to find a legal entity. the company and for 3 - 4 tr. they do everything themselves.
Second way
We collect documents: (there are not many of them)
Passport (2-3 pages and registration) and TIN (do not forget to make photocopies).
And we go to the tax office at the place of residence.
There we ask where the individual entrepreneur is registered. We find the necessary inspector, he gives you to fill out the form and says where to pay the state duty somewhere around 800 rubles.
OKVED code - 52.24.3 Retail trade of ice cream and frozen desserts
Then we go to the notary, we certify all the documents.
We pay according to the receipt, we bring everything to the inspector, and everything (almost everything).
You are assigned a date, when everything is ready, come and take your certificate.
That's all, you are an individual entrepreneur, with all rights and obligations.
- SES, here it is clear that you need sanitary books, a dressing gown or a uniform that would cover your everyday clothes. At the expense of water and sewerage, in theory, of course they are needed, but each has its own conditions. Yes, and checks are not frequent, but no matter what, I hope for your decency and respect itself, which will not allow you to poison your clients for the sake of economy. Wash the freezer every day, conscientiously (as for yourself), everything will come back to you.
- Additional equipment, a refrigerator, for storing the ready-made mixture, containers for the mixture (they will store the ready-made mixture in the refrigerator), paddles for stirring the mixture and driving the residues into the cylinder, it is better to buy water in 19-liter bottles, and not from suppliers, but on wholesale bases, since there is at least two times cheaper (but of course, if there is transport). Measuring cups, scales for dry mixture, the mixture is usually in bags of 1.6 - 1.8 kg, I packed it in one kilogram, it's more convenient.
This is what at this point in time, I remembered, and what came into my head. But I hope you dear visitors will help me fill in the gaps and shortcomings with your questions and advice. If anyone wants to share their experience and interesting findings with others, I will be happy to give you a place on my website.
The business of making and selling ice cream is promising for many reasons, the main of which is the high demand for the product. It will not be a discovery that this cold delicacy is loved by both adults and children, and in every grocery store it is necessarily presented in a large assortment. So why not buy ice cream equipment and start your own lucrative ice cream business? The variability of technology, as well as the variety of raw materials and equipment, allows even home production to be launched, while spending a minimum of funds.
Our business valuation:
Initial investment - from 5000 rubles.
Market saturation is high.
The complexity of starting a business is 6/10.
When making an ice cream business plan, it is important to start with a specific market analysis. The fact is that competition in this segment is quite high, and it is better to abandon the idea if a dozen such enterprises are already open in the region. And if the niche is represented by a small number of production workshops, then you can safely start implementing your plans.
What nuances will an entrepreneur have to take into account in order for the production and sale of ice cream in Russia to bring him tangible profits? And it is precisely the planning of further activities that is especially important, given the difficult situation on the economic market. Here it is worth realistically assessing your strengths and financial capabilities. It is unlikely that a newcomer should mindlessly spend money making an impressive investment in a large-scale enterprise. The best option at first is a mini workshop that sells products on the local market.
Features of the seasonal business on.
Raw materials and technology for the production of ice cream
General technological scheme of ice cream production
The technological line for the production of ice cream, despite the fact that we are talking about a food product, is not at all complicated, because the main operations at the enterprise are carried out by machines and apparatus. But even in this case, every entrepreneur must thoroughly study the whole process.
Ice cream production technology is as follows:
- Preparation of raw materials.
- Mixing the required components in a certain proportion.
- Filtration of the mass.
- Pasteurization of the mass and its homogenization.
- Cooling of the "semi-finished product".
- Freezing the mass.
- Ice cream hardening.
- Packaging of ready-made ice cream.
- Storage of the product in the cold until the moment of shipment.
Ice cream can be of various types, and therefore in the conditions of its mass production, different raw materials are also used. Not a single operating enterprise will open its own recipe, and therefore, you will have to “invent” your own product, which is characterized by excellent taste and attractive appearance. Without specific knowledge in the field of food production, it will be difficult to do this - you cannot do without the help of a qualified specialist.
The quality of each component must be strictly checked at the entrance.
The production of ice cream as a business will be profitable if the range is expanded to the maximum. But for many types of products, the following ingredients are mainly used:
- milk,
- dairy products (, whey, cream)
- sugar,
- vegetable fats,
- fillers (cocoa, chocolate, jelly, toppings, nuts, jams, etc.)
To reduce the cost of the product, and, accordingly, its market price, many enterprises use not only substitutes for natural ingredients (vegetable fats, emulsifiers, milk powder), but also dry ice cream mixtures that are completely ready for industrial processing. Such mixtures are presented on the market today in a large assortment. But, in this case, it is certainly not necessary to expect an excellent natural taste from the final product. But there is also a demand for such products, since they cost less than other types.
Waffle sticks, wooden sticks, and plastic containers are used as additional raw materials at the enterprises.
Technical equipment of the production workshop
Popsicle lolly production line
The main item of expenditure in many areas of business is equipment. And this project is no exception. To buy a line for the production of ice cream, an entrepreneur will have to invest at least 2,500,000 rubles. And we are talking about a line with a capacity of up to 1000 kg per shift. But even less productive equipment will not particularly please with a low price. For example, a line with a capacity of up to 500 kg of finished product per shift costs about 1,500,000 rubles on the market. You can reduce such an impressive amount by buying each ice cream machine separately or by purchasing used machines.
For the manufacture of quality products, the following items of equipment will be required:
- mixer,
- filter,
- pasteurizer,
- homogenizer,
- holding container,
- freezer.
We presented only the basic machines required directly to obtain the finished product. In addition, the shop will have to purchase a packing machine and freezers for storing ice cream. It turns out that the price of ice cream equipment will increase by at least another 500,000 rubles.
And it is the expensive equipment of the ice cream shop that stops many entrepreneurs from implementing this project. But there is another option for doing business.
Shouldn't you start a home business?
A fairly simple technological scheme for the production of ice cream makes it possible to do business even at home. By preparing a delicious delicacy right in your kitchen, you can get a decent income by selling the finished product first to your friends, and then, when the "glory" about quality products goes further - to everyone who wants it.
It is possible in the shortest possible time to recruit a permanent "client base", since ice cream of our own production is made from natural ingredients, and all natural, due to the dominance of counterfeit products on the market, is now very much appreciated by consumers. And all that is required to make a high-quality dessert is a mixer, a spacious refrigerator, a couple of pots, molds for solidifying the finished product. Owning such a simple tool, you can prepare up to 10 kg of ice cream in just a few hours.
The "popular" recipe for homemade ice cream: milk - 1 l, sugar - 300 g, vanillin - 2 sachets, eggs - 6 pcs.
Practice shows that the production of natural ice cream at home can bring a decent profit if you put the business on stream. Information about the released product can be posted on the Internet, attracting an interested audience. And having increased your skill level, you can fulfill individual orders in the future, making ice cream cakes.
Sales options for finished products
A mini ice cream factory will pay off all the capital investment when all products are immediately shipped to customers. It will not be easy for an aspiring entrepreneur to gain such a wide range of consumers, since he will have to "compete" with large brands. But even large hypermarket chains are interested in expanding their assortment. Therefore, there should be no problems with the search for buyers. But we also do not discount small shops and large grocery warehouses - they may also find it attractive to offer to buy an inexpensive ice cream from a local manufacturer.
If finances permit, you can hire a sales representative on the staff who will promote the manufactured goods in the nearest retail outlets.
But mini ice cream production at home without registration of activities and obtaining all quality certificates from supervisory authorities is unlikely to be able to enter such a sales market, since stores will not accept unlicensed products for sale.
Let's calculate the profit from doing business
The question of the profitability of an enterprise is strictly individual, since income will depend on the volume of sales and the price of the product being sold.
But first, it's worth talking about the investments that the organization of a mini-workshop will require. To buy an ice cream machine and other additional equipment, to obtain all permits for operating activities and to purchase raw materials, you will need at least 2,500,000 rubles. Reduce costs to about 1,800,000 rubles. it is possible by purchasing a supported machine. But there is no guarantee that they will work for a long time.
A home business, in the presence of all the necessary household appliances, will require funds only for the purchase of all the necessary components - no more than 5,000 rubles.
Let's take the following data to calculate the profit:
- productivity - 500 kg / cm.
- number of shifts per month - 22.
It turns out that an ice cream machine can produce ≈ 11 tons of finished product per month. If you sell it at an average wholesale price of 130-200 rubles / kg, the monthly revenue can be ≈1600000 rubles. But, in order for us to understand how much the entrepreneur will ultimately receive, we will subtract the variable costs from this amount that will be required for the further implementation of the process:
- purchase of raw materials,
- payment of taxes and salaries to employees,
- Payment of utility services,
- fare,
- rent of premises.
After paying off all financial obligations, the net profit will be at least 90,000 rubles. It turns out that the entrepreneur will be able to recoup all his investments in 2 years. And these are good indicators of profitability for a low-capacity workshop. And these are not optimistic calculations - this is an absolute reality that everyone can achieve.
Soft ice cream is the most popular type of frozen treat in the summer season, as it is most popular with vacationers. The main distinguishing feature of this delicacy is its soft, delicate structure, reminiscent of slightly melted ice cream. The advantage of such a business is low costs and quick sale of goods. Well, about how to organize such a profitable business, and will go in today's article.
What does that require
In order to launch your own retail outlet for the sale of soft ice cream, the distributor will need:
- an apparatus for making ice cream or, as it is also called, a freezer. You just need to put all the necessary ingredients in it and the desired product will be ready in a few minutes. But, the price of equipment for the production of ice cream bites a little and can go up to several hundred thousand rubles. Therefore, if you plan to open no more than 3 outlets, then it is more expedient to make purchases from the manufacturer (there is a whole line for the production of ice cream). If an entrepreneur has his own line for the production of ice cream, the price will be around 50 thousand rubles.
- ice cream machine. It maintains the required temperature so that the ice cream retains its oily consistency.
- and the last thing, we need cones, into which the ice cream will actually be placed through the ice cream machine.
Business profitability
Before you open your own business, you need to calculate its profitability in order not to go into negative territory in the first quarter and recoup the initial costs. The calculation is quite simple:
So, in this way, you can calculate that the profitability of this case is 400 rubles.
It is important to know: from the practice of already established businessmen who have launched the production of ice cream as a business, we can conclude that over 300-500 cones with such ice cream can be sold per day (the number of servings depends on many factors, for example, the weather, the day of the week, etc. other).
In general, with a steamy approach to starting a business and establishing an adequate pricing policy for the product you offer, you can open more than 3 retail outlets in one season with the minimum capital required for this business. Well, in order to be sure of the success of the case, you must follow certain rules, which will be discussed below.
Rules are the key to the success of a successful business
So, what rules should be followed to open your own soft ice cream outlet.
Ice cream business plan:
First step
Market research. Before starting your own business, it is best to study this market of services. Look at similar points, their pricing policy and assortment. Also, you can kindly ask the sellers at these points, like a curious customer, having bought a portion of ice cream at the same time. Best of all, it will help you to understand this business from the inside - this is the work of the seller of this delicacy. The next step in learning is to choose an implementation point. It is recommended to choose crowded places where there will always be a guaranteed lot of people (for example, parks, playgrounds and shopping centers), in addition, the cost of renting a place depends on the location you choose. Choose the place where there will be the least number of competitors in order to become a kind of “monopolist”, if I may say so, in this or that area. Well, the final stage is the popularization of the brand. Street food festivals, exhibitions and other similar events are best suited for this.
Second phase
Selection of equipment (for example, equipment for an ice cream cone). If everything is in order with finances, then for further savings it is best to buy your own soft ice cream machine. The choice of equipment is not an easy task, since it is necessary to take into account the factors of work (how many portions will be made per day, what conditions of work and storage of products will be, etc.). It is best to choose multifunctional machines with the ability to produce cold yogurt, milkshakes, etc. to further expand the range (remember, the larger the assortment, the greater the flow of customers). Also, multi-power freezers will be able to serve a large number of clients at one time. Equipment for soft ice cream can cost in the range of 200-250 thousand rubles. A simpler ice cream machine is naturally smaller (within 100 thousand rubles), but it also differs in reduced functionality compared to its more expensive counterparts. As a rule, the cost of a freezer depends on the country of manufacture.
Of course, the most popular are Chinese and Korean-made devices, since they have full functionality at a relatively low cost. In addition, if you have found a distributor of such equipment in your city, it is recommended that you contact them for advice and purchase of the device, since in this way, you can know all the principles of the freezer operation. You should also voice the main mistake of novice businessmen. Due to their inexperience, when they order equipment for making ice cream on the Internet, they can confuse a freezer with a granulator, since in many ways these devices are similar. But, the latter is intended for the preparation of cold smoothies and frozen yoghurts. Besides,
Third stage
Registration of an individual entrepreneur. There are several ways to register. The first one is registration through a law firm, which will do all the work for you for 5 thousand rubles. The second way is to do it yourself. First you need to collect all the documents (passport first, second and third pages, as well as registration and a photocopy of the taxpayer identification number). Next, you need to go to the tax service at the place of registration and go to the registration office of the identification number, where the required inspector will provide a form to fill out. You will need to fill it out and pay a state fee of 800 rubles. Registration of an individual entrepreneur will be completed within three working days. Further, it is necessary to certify all the collected documents from a notary, after which, on the set date, it will be possible to pick up all the documents, as well as the registration certificate.
Fourth stage
Passage of the sanitary-epidemiological station. The fourth stage is the most important in opening your own outlet for the sale of soft ice cream, since in order to obtain a permit for trade, it is necessary to comply with all sanitary and epidemiological standards. Also, the quality and safety of the products sold depends on the purity of your outlet (in no case should you forget about this). At the outlet for the sale of street food, there must be a change of clothes or a dressing gown that covers everyday clothes, gloves that must always be worn by an employee when selling delicacies, supplied water and sewage for washing hands and draining waste, an additional refrigerator (if it is necessary to store additional ingredients ). Also, the equipment itself must always be clean, as food passes through the freezer.
Fifth stage
Staff recruitment. Well, the final, but no less important stage is the support of the distributor of your products. Of course, there will be many candidates for this position, but there are several criteria by which it is necessary to select personnel for your outlet: having a health book and passing a medical examination in order to make sure that the future employee has no diseases (tuberculosis, E. coli, etc. other) and personal qualities. Everyone associates ice cream with pleasant memories, and an ice cream maker should evoke the same pleasant emotions. It is best if it is a cheerful and sociable person. Thus, customers will remember your point and will come exactly to you, bypassing competitors. In addition, the employee must conclude an employment contract for the season. Thus, you and your employee will have legal guarantees for further work.
As you can see, the soft ice cream business is not an easy task and you need to go through many checks and authorities in order to open your own small but very profitable business selling treats loved by everyone from childhood.
What business will be the most successful in the summer season? There is only one answer - the now popular soft ice cream trade! With the right organization of work, the business will be as profitable as possible, because many people love soft ice cream (ice cream from a freezer), and you will always have enough clients! And, if the work is organized correctly, it will be possible to sell such a dessert all year round without worrying about a decline in demand.
Who Loves Freezer Ice Cream?
In fact, almost everyone loves him! Such products are prepared from a special composition that is never completely frozen, and as a result, the product remains tasty and soft, even if stored at the lowest temperatures. Consequently, the target audience for the seller will always be provided: soft ice cream is popular among all categories of citizens, from small children to the elderly. Moreover, it is actively bought by people belonging to various social groups, so a point of sale with a freezer will be appropriate everywhere. The first step a prospective soft ice cream business owner needs to take is to purchase for him:
- Equipment. You will need the freezing machine itself (desktop or floor-standing), which whips ice cream and serves it into a waffle cup. You can also store unsold dessert in the freezer. It is advisable to immediately purchase freezers that make several types of ice cream - this will expand the target audience and choose the most optimal product option for it
- Powders or liquid mixtures from which ice cream is made
- Fillings for future dessert (chocolate, jam, etc.)
- Lots of waffle cups
- A lot of auxiliary accessories - spoons, napkins, gloves for the seller
The second step is the selection of a place for installing the freezer, and the best option would be a large store or cafe, hotel, shopping or entertainment center. You can also arrange to rent a space in a large business center where you can sell desserts to office workers. The main thing is to immediately find a place where the traffic of potential buyers is the highest. At the same time, it should be remembered that, according to Russian legislation, it is prohibited to sell freezer ice cream on the street: only packaged products should be sold there.
How to open a soft ice cream business?
Before you start trading, you should create an individual entrepreneur and register a business with the IFTS. After that, you will need to conclude a lease agreement for the area for trade (usually it is very inexpensive, because only a few square meters are required for a freezer), and then obtain permission to sell food in the SES. You can do without this permission if you have agreed to open a retail outlet in a restaurant or cafe: these establishments will already have the necessary documents on hand. The next step is to install the equipment and find an employee - as a rule, only one seller is required for one outlet (if you intend to work around the clock, you can hire two for shift work). When everything is ready, you can start selling the dessert.
Is the soft ice cream trade profitable?
The main benefit of such a business is that the freezer works in a closed cycle, so the dessert it contains will not spoil and can be sold for a long time. This means that you will not need to spend money on constant product updates and disposal of unclaimed ice cream. As for the total capital costs required for the equipment of the outlet, they are as follows:
- The freezing apparatus itself will cost an average of 150 thousand rubles.
- A mixture for ice cream together with cups can cost about 10 thousand rubles.
- The purchase of additional accessories and products (dessert fillers, napkins, gloves, etc.) will cost 5-7 thousand rubles
- Renting the premises plus the cost of registering an individual entrepreneur will cost about 20 thousand rubles.
In general, you will need to have at least 180-190 thousand rubles at hand, not counting the money that will need to be paid to the seller as a salary (if you need to save money, at first you can be the seller yourself). The soft ice cream business can start paying off within 3-4 months of work. If the outlet is successfully placed, the monthly revenue can be about 120 thousand rubles (you can sell 200-250 kg of products per month!). About half of these funds will need to be spent on the purchase of a new batch of mixes for the production of subsequent batches of dessert and the seller's salary. However, 30-50 thousand profits will always remain in your hands, and you can quickly develop your business and return your initial investment. Moreover, if you purchase a freezer that also produces cocktails, you can significantly increase your earnings at minimal cost (you can choose the same mixes for cocktails as for ice cream). It should be borne in mind that freezing desserts will never go out of fashion, because different types of ice cream with different fillings regularly appear on sale. You just have to follow the latest trends, and if you pay maximum attention to your work, the soft ice cream trade will delight both you and your customers, who will always have their favorite delicacy at hand!
