What did Steve Jobs want to be? Steve Jobs was first and foremost a public figure. Create unique offers

The success story of Steve Jobs is unique and full of inspiration. He changed the world and achieved success and recognition. This article shows a diagram of the life of Steve Jobs from birth to his death.

Steve Jobs A visionary innovator and true cultural spirit of our time, he has inspired at least two generations of thought that goes beyond conventional wisdom, believing that changing the world is more than just a means of big talk.

“Have the courage to follow your heart and intuition. They somehow already know who you really want to be. Everything else is secondary." ~ Steve Jobs

Late CEO Apple attached great importance to the definition of the market over its creation. Steve Jobs has had a profound impact on how we access technology and consume information every day. The life of Steve Jobs was divided into levels - a great story of rise, fall and rebirth, but the full Steve Jobs ended much earlier than most people expected.

To see how Jobs went from a freelance LSD enthusiast to a cult inspirational figure, check out the brief outline below: "The Success Story of Steve Jobs".

There are many life lessons to be learned from the life of Steve Jobs. At 56, he mesmerized entrepreneurs around the world with a story so rich in success and ambition that made this cult follow. Innovation became the order of the day during his many awards as head of Apple.

Looking back, Steve had to face the worst of things when he was publicly humiliated by the advice of Apple, the company he founded just ten years ago. Steve Jobs almost never talked about things that hurt him or bothered him professionally, but in his September 2005 memorial speech, he acknowledged that the event had a devastating effect on his life.

His words were:

“What was at the center of my entire conscious life was gone, and it was devastating. I even thought about running away from the valley. But something slowly began to emerge. I still loved what I did. So I decided to start over."

Steve didn't let his public repression get to him and became stronger mentally and emotionally. He fired up NeXT computers and Pixar, and recreated history again. Apple couldn't stay away from Jobs for long and decided to bring him back soon when it acquired NeXT. Everything went smoothly and the late CEO introduced a number of segment gadgets such as iPods, iPhones and iPads.

An interesting fact from the life of Steve Jobs: in 1986, he wanted to fly into space with astronauts, and filed a petition with NASA, but he was refused. The shuttle that Jobs was supposed to fly on was called the Challenger. At 73 seconds after takeoff, it exploded, and none of the seven astronauts survived. It was the largest disaster in NASA history at the time.

Steve Jobs said:

“Then I didn’t see it, but it turned out that being fired from Apple is the best thing that could ever happen to me,” and continued: “Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved my job. You need to find what you love."

“Don't waste yourself on someone else's life. Do not fall into the trap of dogma - which lives with the results of other people's thinking. Don't let the noise of other people's opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition. They somehow already know who you really want to be. Everything else is secondary."

Steve Jobs "Stanford 2005", when he shared his valuable lessons and philosophy of life, said:

“I had no idea what I wanted to do with my life and I have no idea how college was going to help me figure it out. And here I spent all the money that my parents had saved all their lives. So I decided to quit my studies and believe that everything will be fine. It was pretty scary at the time, but looking back, it was one of the best decisions I've ever made."

Legendary speech by Steve Jobs

Such is Steve Jobs - from the man who took LSD to the true cult of modernity, the man who turned the world upside down and influenced the lives of each of us.

Very often, people who are actively searching for their life calling are inspired by the success stories of the richest and most famous inhabitants of our planet. And if some are impressed by the amazing destinies of legendary actors and singers, then others are admired by the managerial talents and mental abilities of extraordinary businessmen.

By far, the most striking example is Steven Paul Jobs, as he, being a simple guy from an ordinary family, managed to become an influential and successful leader of the world's largest corporation.

Steve Jobs was born on February 24, 1955 in San Francisco. Fate provided him with many trials, the first of which was the rejection of his birth parents, who were young and not ready to raise a small child. Fortunately, the wonderful family of Clara and Paul Jobs took him from the orphanage, who later became a real family for the businessman.

Stephen was still a bully, he was even expelled from school several times. But, despite this, he had good abilities, which were impossible not to notice. Thanks to this, the administration of the educational institution allowed him to skip the 5th grade of elementary school and go straight to middle school.

Jobs often helped his father fix cars, took an interest in engineering, and attended an amateur radio club. This indicates that he had a craving for a variety of techniques from early childhood. As a child, Jobs met his future partner, friend and no less talented developer - Steven Wozniak.

First inventions

In the soul of Jobs, there was always a craving for invention. Together with Wozniak, they developed and created a unique device that made it possible to make phone calls around the world absolutely free of charge. The young guys did not stop there and decided to sell their "blue boxes", unfortunately, without thinking about the legal consequences of such experiments.

By the way, sales were going well, while Wozniak and Jobs earned more than $100 on each device.

Youth

After leaving school, Jobs entered a good paid college, but after studying there for only one semester, he decided that he had chosen the wrong path for himself and expelled from the students. For more than a year, he wandered around the hostels, spent the night where he had to and ate in local churches, and then decided to return to his native California.

Thanks to an old friend, Steve got a job at a successful Atari video game company. For Jobs, this was a good opportunity to earn money for such a coveted pilgrimage trip to India. Having fulfilled his dream, he realized that it did not bring him the expected enlightenment, and returned to his previous work. He successfully developed popular video games, for which he received good fees.

Apple

Initially, the office of the world-famous Apple Corporation was located in the garage of the home of Jobs' parents. Here, together with Wozniak, they created their first personal home computer. Soon they had wholesale orders for such advanced technology. The partners had to take out loans to purchase the necessary parts, but still they made a profit.

A few years later, thanks to the desire to earn money and the desire to improve their computer, they developed the world's first device with support for color graphics. Jobs and Wozniak quickly found investors for their project, expanded the company's staff and launched a large-scale production of new technology. It was a real success, because all the copies were sold out in a short time, and the profit of the developers at that moment was more than 200 million dollars.

After a while, Steve caught fire with a new project called Macintosh. He dreamed of creating a device that would combine all the components of a desktop computer (system unit, monitor, keyboard). An interesting fact is that the software for this project was developed by Microsoft employees. Later, Apple successfully presented the iBook - a portable computer. It was another breakthrough for the Jobs Corporation.

In addition to computer technology, Steve has been developing musical gadgets - the iPod. At that time, it was the most stylish, popular and convenient music player based on Apple software - iTunes.

The next stage in the development of the corporation was the creation of a cult mobile phone - the iPhone. For its development, Apple employees combined all their achievements in recent years and released a fashionable gadget on their own software - Mac OS.

This was followed by presentations of advanced computers and tablet PCs - iPad, which are still very popular. All Apple products are distinguished by their original, stylish design and well-thought-out interface.

Jobs also successfully produced popular cartoons based on the Pixar animation studio, and then became a shareholder of Walt Disney. His general state is more than $7 billion, of which only $2 billion is Apple shares.

Unfortunately, in October 2011, Steve Jobs passed away. Cancer overcame him. But the story of the man who created his own success will live forever.

Video is a documentary about Steve Jobs. The man who changed the world!

What interesting facts do you know about such a successful, outstanding person as Steve Jobs? Share interesting information in the comments to this article.

Good luck and see you in the next article.

For a generation born in the 2000s, Steve Jobs is the inventor of the iPhone, a phone that, within six months of its introduction to the smartphone market, has become the most desirable in the world. Although in reality this person was neither an inventor nor an outstanding programmer. Moreover, he did not even have a special or higher education. However, Jobs always had a vision of what humanity needs and the ability to motivate people. In other words, the success story of Steve Jobs is a chain of numerous attempts to change the world of computing and digital technologies. And although most of his projects failed, those that succeeded forever changed the life of the planet.

Steve Jobs parents

In February 1955, Joan, a graduate student at the University of Wisconsin, had a son. The boy's father was a Syrian immigrant, and the lovers could not get married. At the insistence of the parents, the young mother was forced to give her son to other people. They were Clara and Paul Jobs. After the adoption, the Jobs named the boy Steve.

biography of early years

Jobs managed to become the perfect parents for Steve. Over time, the family moved to live in (Mountain View). Here, in his spare time, the boy's father repaired cars and soon attracted his son to this occupation. It was in this garage that Steve Jobs received his first knowledge of electronics in his youth.

At school, the guy at first studied poorly. Fortunately, the teacher noticed the boy's extraordinary mind and found a way to interest him in his studies. Material incentives for good grades worked - toys, sweets, small money. Steve so brilliantly passed the exams that after the fourth grade he was transferred immediately to the sixth.

While still at school, young Jobs met Larry Lang, who got the guy interested in computers. Thanks to this acquaintance, a talented student got the opportunity to visit the Hewlett-Packard club, where many specialists worked on their personal inventions, helping each other. The time spent here had a huge impact on shaping the worldview of the future head of Apple.

However, what really changed Steve's life was his acquaintance with Steven Wozniak.

The first project of Steve Jobs and Steven Wozniak

Jobs was introduced to Wozniak (Woz) by his classmate. The young people became friends almost immediately.

At first, the guys just played pranks at school, arranging practical jokes and discos. However, a little later they decided to organize their own small business project.

During the early years of Steve Jobs (1955-75), everyone used a landline. The monthly fee for local calls was not very high, but to call another city or country, you had to fork out. Wozniak, for fun, designed a device that allows you to "hack" a telephone line and make any calls for free. Jobs, on the other hand, set up the sale of these devices, calling them "blue boxes", for $ 150 apiece. In total, friends managed to sell more than a hundred of these devices, until the police became interested in them.

Steve Jobs before Apple Computer

Steve Jobs in his youth, however, as throughout his life, was a purposeful person. Unfortunately, in order to achieve the goal, he often showed not his best qualities and did not take into account the problems of others.

After leaving school, he wanted to study at one of the most expensive universities in the United States, and for this, his parents had to get into debt. But the guy didn't really care. Moreover, six months later he dropped out of school and, carried away by Hinduism, began to desperately seek enlightenment in the company of unreliable friends. Later he got a job at the video game company Atari. After collecting some money, Jobs went to India for several months.

After returning from a trip, the young man became interested in the Homebrew computer club. In this club, engineers and other fans of computer technology (which was just beginning to develop) shared ideas and developments with each other. Over time, the membership of the club grew, and its “headquarters” moved from a dusty garage to one of the auditoriums of the Center for Linear Accelerators in Stanford. It was here that Woz introduced his revolutionary development that allows you to display characters on the monitor from the keyboard. As a monitor, a regular, slightly modified TV was used.

Apple Corporation

Like most business projects that Steve Jobs organized in his youth, the emergence of Apple was associated with his friend Stephen Wozniak. It was Jobs who suggested to Woz that he start producing ready-made computer boards.

Soon Wozniak and Jobs registered their own company called Apple Computer. The first Apple computer, based on Woz's new board, was successfully presented at a Homebrew computer club meeting, where the owner of a local computer store became interested in it. He ordered the guys fifty of these computers. Despite many difficulties, Apple fulfilled the order. With the money earned, friends collected another 150 computers and sold them profitably.

In 1977, Apple introduced the world to its new brainchild - the Apple II computer. At the time, it was a revolutionary invention, thanks to which the company turned into a corporation, and its founders became rich.

Since Apple became a corporation, the creative paths of Jobs and Wozniak gradually began to diverge, although they were able to maintain a normal relationship to the end.

Until his departure from the company in 1985, Steve Jobs oversaw the development of computers such as the Apple III, Apple Lisa, and Macintosh. True, not one of them was able to repeat the tremendous success of the Apple II. Moreover, by that time, huge competition had arisen in the computer equipment market, and Jobs' products eventually began to yield to other firms. As a result of this, as well as many years of complaints from employees at all levels against Steve, he was removed from the position of the head. Feeling betrayed, Jobs himself quit and started a new project, NeXT.

NeXT and Pixar

The new brainchild of Jobs initially specialized in the production of computers (graphic workstations) adapted to the needs of research laboratories and training centers.

True, after a while, NeXT retrained into software products by creating OpenStep. Eleven years after its founding, this company was bought by Apple.

In parallel with his work at NeXT, Steve became interested in graphics. So he bought the Pixar animation studio from the creator of Star Wars.

At that time, Jobs began to understand the whole grand prospect of creating cartoons and films using computer programs. In 1995, Pixar made the first feature-length CGI cartoon for Disney. It was called Toy story and not only appealed to children and adults all over the world, but also earned a record amount of money at the box office.

After this success, Pixar released several more successful cartoons, six of which received an Oscar. Ten years later, Jobs ceded his company to Walt Disney Pictures.

iMac, iPod, iPhone and iPad

In the mid-nineties, Jobs was invited to return to work at Apple. First of all, the "old-new" leader refused to produce a wide variety of products. Instead, he focused on developing four kinds of computers. So there were professional computers Power Macintosh G3 and PowerBook G3, as well as iMac and iBook, designed for home use.

Introduced to users in 1998, the iMac series of personal all-in-one computers quickly conquered the market and still maintains its position.

In the second half of the nineties, Steve Jobs realized that with the active development of digital technologies, it was necessary to expand the range of product types. Created under his leadership, a free program for listening to music on computer devices iTunes prompted him to develop a digital player capable of storing and playing hundreds of songs. In 2001, Jobs introduced the iconic iPod to consumers.

Despite the fantastic popularity of the iPod, which brought the company huge profits, its head feared competition from mobile phones. After all, many of them already then could play music. Therefore, Steve Jobs organized active work on the creation of his own Apple phone - the iPhone.

The new device, introduced in 2007, not only had a unique design, as well as a heavy-duty glass screen, but was also incredibly functional. Soon he was appreciated all over the world.

Jobs' next successful project was the iPad (a tablet for using the Internet). The product turned out to be very successful and soon conquered the world market, confidently displacing netbooks.

Last years

Back in 2003, Steven Jobs was diagnosed with pancreatic cancer. However, he did the necessary operation only a year later. She was successful, but time was lost, and the disease managed to spread to the liver. Jobs received a liver transplant six years later, but his condition continued to deteriorate. In the summer of 2011, Steve officially quit, and in early October he was gone.

Personal life of Steve Jobs

As with all his professional activities, and with regards to his eventful personal life, a short biography can be written with great difficulty. Nobody knew everything about Steve Jobs, since he was always immersed in himself. No one could understand what was really going on in his head: neither the loving foster family, nor the biological mother with whom Steve began to communicate as an adult, nor his sister Mona (he also found her when he grew up), neither his spouse, nor children.

Shortly before entering the university, Steve had a relationship with a hippie girl Chris Ann Brennan. After some time, she gave birth to his daughter Lisa, with whom Jobs did not want to communicate for many years, but took care of her.

Prior to his marriage in 1991, Stephen had several serious affairs. However, he married whom he met during one of his lectures. For twenty years of family life, Lauren gave birth to Jobs three children: son Reed and daughters Eve and Erin.

The biological mother of Jobs, giving him up for adoption, forced the adoptive parents to sign an agreement according to which they pledged to give the boy a higher education in the future. So all childhood and early youth of Steve Jobs were forced to save money for his son's education. Moreover, he wished to study at one of the most prestigious and expensive universities in the country.

Steve Jobs in his youth while studying at the university became interested in calligraphy. It is thanks to this hobby that modern computer programs have the ability to change fonts, letter size and

The Apple Lisa computer was named by Jobs after his illegitimate daughter Lisa, although he publicly denied this.

Steve's favorite music is songs by Bob Dylan and The Beatles. Interestingly, the legendary Liverpool Four founded Apple Corps, a company specializing in music, back in the sixties. The logo was a green apple. And although Jobs claimed that the idea of ​​naming the company Apple was prompted by a visit to a friend's apple farm, it seems that he was a little cunning.

For most of his life, Jobs adhered to the principles of Zen Buddhism, which quite strongly influenced the strict and concise appearance of Apple products.

Films, cartoons and even theatrical performances have been dedicated to the Jobs phenomenon. Many books have been written about him. An example of a successful business by Jobs is described in almost all textbooks or manuals for entrepreneurs. So, in 2015, the book “The Secret of Steve Jobs’ Business Youth, or Russian Roulette for Money” was published in Russian. In just a few weeks, it began to actively spread on the Internet. It is interesting that the book gained such popularity thanks to two phrases in the title that attracted readers: “the secret of business youth” and “Steve Jobs”. It is still difficult to find a review of this work, because at the request of the author, the book was blocked on most free resources.

Steve Jobs achieved what many can only dream of. Along with Bill Gates, he became a symbol of the computer industry. At the time of Jobs's death, he owned just over ten billion dollars, which he had earned through his labor.

Steven Paul Jobs was born on February 24, 1955 in San Francisco, California. He was an American inventor, entrepreneur and industrial designer. And also one of the founders, chairman of the board of directors and CEO of Apple Corporation. A very famous person.

Steve Jobs. History of success

Childhood of Steve Jobs

Steve Jobs' parents were unmarried students. The father is from Syria, and the mother is a German immigrant. Steve's mother studied at the university, where his father worked as a teaching assistant. The relatives of the girl, who was only 23 years old, were against their relationship and threatened to deprive her of her inheritance. A young student was forced to go to give birth to a private doctor in San Francisco, and give the child up for adoption.
Paul Jobs and an Armenian-American adopted a boy because they couldn't have children of their own. They named their adopted son Stephen Paul. Stephen's biological mother wanted her son to grow up in a family of people with higher education. The foster parents gave her a written agreement that they would pay for the boy's education. Jobs always considered adoptive parents to be father and mother. It annoyed him when someone called them adoptive. The biological parents did not know anything about the whereabouts of the child.
Steve's adoptive father worked for a financial company. He was an auto mechanic and in his garage repaired old cars for sale. His desire was to instill in the boy a love for auto mechanics. But this occupation was not for Steve. Through cars, he got acquainted with the basics of electronics, which he found very interesting.

School

Steve didn't like school. The way Steve Jobs studied at school was interesting. Except for one teacher who saw his abilities, all the teachers considered him a prankster. She found an approach to him and rewarded him for good studies, stimulating his learning. As a result, without help, Steve began to study well, and passed all the exams perfectly, so much so that the director offered to transfer him from the fourth grade to the seventh straight away! Steve was enrolled in the sixth grade.
Steve was in contact with an engineer who brought him to the research club of a company. There he saw a personal computer, from which he was impressed. In this club, each member worked on their own project. Steve decided to build a digital frequency counter. But to implement his project, he needed details. Then Jobs, who was only 13 years old, called the head of this company at home. So he got the right parts and work on the assembly line, causing envy in rivals. Steve also delivered newspapers and worked in a warehouse in an electronics store. At the age of 15, he already had his own car. A year later, he traded it for a better one. Steve started hanging out with hippies, listening to Bob Dylan and The Beatles, smoking marijuana and using LSD.
A friend and classmate of Jobs introduced him to Steven Wozniak, who was fond of computers. In 1969, Woz and a friend started building a small computer and showed it to Jobs, who was very interested. Steve Jobs and Steve Wozniak became best friends.
Jobs carried out his very first business project while still at school. After him, Steve realized that electronics is a good income. He carried out this project together with Stephen Wozniak. After which they collaborated a lot more.

reed college

In 1972, Steve Jobs graduated from high school and left his parental home, despite the objections of his parents. In the same year, Steve entered Reed College, a private university, the most expensive in America. It was difficult for his parents to pay for tuition. But Steve wanted to study there, despite the fact that he dropped out after half a year. This college was filled with free spirits and a hippie atmosphere, and the standards of education were high and with a rich curriculum. But Steve found it boring and uninteresting. There, Jobs first became seriously interested in one of the Eastern spiritual practices, Zen Buddhism. He became a vegetarian and began to starve.
He was expelled, but he could still go to classes for free for a whole year, which seemed interesting to him. One of them was calligraphy courses.
Jobs lived a bohemian lifestyle, despite occasionally sleeping on friends' floors and eating once a week free meals at a Hare Krishna temple.

Working at Atari

In 1974, Jobs got a job as a technician at the fledgling company Atari. There he brought the game to completion and put forward design proposals. But for his arrogance and untidy appearance, he was disliked. But the founder and head of this company liked him, who transferred him to work on the night shift in order to keep his job.
That same year, Jobs traveled to India in search of spiritual enlightenment. His loved ones knew that he went on this trip to numb the pain of the realization that he was abandoned immediately after birth. After learning about his real parents, Steve hoped to understand something very important about himself and his place in life. Returning, Jobs found himself a spiritual mentor. He stayed in India for 7 months and arrived very thin, tanned, with a shaved head and in Indian clothes. Also during this time, Jobs was experimenting with psychedelics.
"Homemade Computers Club"
On March 5, 1975, a meeting of the Homemade Computer Club was held. There was Steve Wozniak, for whom the club has become a second home. After the first meeting, he began designing the machine, which was later called the Apple I. Wozniak got the first unique result: the display of characters typed on the keyboard. Woz showed this to Steve Jobs, who was greatly impressed by it.
Jobs also began to visit the club. More precisely, he was at several meetings and was able to get the best, expensive and very scarce spare parts for Wozniak's computer for free.

Creation of Apple

The history of the creation of Apple began with the fact that Jobs immediately started talking about the commercial potential of this invention. He convinced Woz to stop handing out computer blueprints to everyone, despite the fact that it was not customary in the club to hide the exchange of ideas. He also drew attention to the fact that members of the club are working on drawings, not bringing their projects to working condition. Jobs suggested that Woz sell the finished printed circuit boards at the club, and take over the most difficult part of the work, deciding to sell them at twice the price.
For the required amount, he sold his minibus, and Wozniak, one of his main values, a programmable calculator. With this money, Jobs paid an Atari employee he knew to create a printed circuit board design so that he could then give it to mass production. They received the first batch of boards.
He took one of his friends, well versed in documents, to his team, in case of disagreement with Wozniak.
It remains to register a company. I had to come up with a name. Jobs had just returned from a farm where he had pruned apple trees and was on an apple diet. He became a Fruitarian, considered it enough to wash no more than once a week and returned home absolutely happy. Woz met him at the airport. On the way home, they selected a name for the future company, because in the morning they had to submit documents for its registration. Jobs came up with "Apple Computer" and declared that if nothing better was proposed by morning, the name would remain. And so it happened.
The company was registered on April 1, 1976. Wayne drafted the partnership agreement, wrote the first manual for the Apple I, and designed the logo. After 12 days, Wayne realized that the tasks of the two comrades were too much for him, and left the company, taking his share.

Together with a friend, Steve developed one of the first personal computers with great commercial potential.
At a meeting of the Homemade Computer Club, Jobs and Wozniak presented their computer. Steve Jobs spoke passionately and with conviction, but only one person became interested in the computer - the owner of one computer store. The next day, Jobs came to his store and made a deal, because he ordered 50 pieces at once.
They were housed in Jobs' house and garage. Work began, Steve attracted almost everyone. During this work, Jobs first showed himself as a tough, authoritarian leader. He made an exception only for Woz, never once raising his voice to him.

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A month later, the order was ready. The Apple I came with complete motherboards. The Apple I is credited as the first computer in history to be shipped off the shelf, as other computers have hit the market as kits. Later they managed to realize more than a hundred Apple I computers.

The Apple II computer was the company's first mass-produced product.
Apple I contained almost no electronic innovations. While working on it, Wozniak came up with ideas that he later implemented in a separate model. Apple's new product had many revolutionary features.
Due to the reorientation of business to the mass consumer, the first serious disagreements arose between Jobs and Wozniak.
Jobs concluded that device design matters a lot.
He realized that the production of computers with a plastic case and an original design was beyond their means. He decided to sell the rights to all development to Atari. There was a meeting with the director. But nothing came of it, because Steve smelled so much that the director was sick. In addition, Jobs threw his bare feet right on the table and he screamed out the door.
Then Jobs held a presentation of the Apple II. He behaved so arrogantly and self-confidently that Wozniak was very ashamed. The management refused them, but Jobs did not give up. He was advised to approach the founder of one of the first venture capital companies.
The founder of this company showed up in the Jobs' garage. The atmosphere and appearance of the inhabitants of the garage made an impression on him. Steve tried to look informal - skinny and with a sparse beard.
He told Jobs that he was ready to finance them if he hired an employee who understood marketing and was able to write a business plan. It turned out to be Mike Markkula, who offered Jobs and Wozniak financing in exchange for a third of Apple shares. On January 3, 1977, the Apple Computer partnership became the Apple Corporation.
Markkula strongly influenced Jobs, because his authority was comparable to that of his father.
After the founding of the corporation, Apple acquired its own office. The company had several employees. The question arose about its president. The 22-year-old eccentric, shaggy, constantly dirty and ragged Jobs was not suitable for this job. Mike Scott was invited to this position, he was an experienced leader, and his main task was to subdue Jobs, who became more rude and quick-tempered, because of which ordinary programmers had a hard time.
Dealing with Jobs, who always wanted to be first, was not easy for the new president. Jobs did not have as many conflicts with anyone as with him.
Without the help of an advertiser who quickly agreed to cooperate with Apple, one could not even dream of success. It was instructed to develop a logo for the company and the product. The art director suggested two options: a logo in the shape of an apple, a whole one, and a bitten one. Jobs said that a whole apple could easily be mistaken for a cherry, and chose the bitten one. In addition, he settled on a version with six colored horizontal stripes due to its psychedelic nature. This logo was approved until 1998.
In 1977 there was the first Computer Fair. Jobs decided to impress everyone with the Apple exposition and his efforts paid off, because Apple received an order for 300 computers and the company got its first foreign dealer.

A rapid growth in sales and prosperity began for several years to come. The scandals and conflicts between its founders were no longer paid attention. The Apple II was successful and profitable for 16 years. During this time, up to 6 million Apple II computers were sold, because it was one of the most profitable projects, and this is the result of the joint work of engineer Steve Wozniak and Steve Jobs, manager and designer. If Jobs had not finalized it externally, it would have been gathering dust on the shelves idle.

The Apple III was a redesign of Wozniak's business computer. Businessmen, acquiring Apple II for work, bought two additional expansion boards for the computer. It was decided to put everything together. These were two different computers in one case.
There was a huge advertisement, but it quickly became clear that computers were unstable in Apple III mode. The machine managed to be finalized, increasing the stability of work, but the reputation of the Apple III was already damaged, and two years later the Apple III was completely discontinued.
Apple Lisa

Steve Jobs lost interest in the Apple III at the development stage. He started a new project. And he brought two engineers to Apple, setting them the task of developing an “advanced” computer. Jobs named the project Lisa, after his recently born daughter. Apple engineers got the job done by designing a better and more powerful computer with nothing new but apps.
The state of affairs with Lisa did not suit Jobs, because he needed a breakthrough, movement, and not a repetition of the past.
Xerox has been investing in venture capital and has expressed interest in acquiring Apple shares. Jobs immediately made the condition that in return Apple employees would have access to their latest developments. An agreement has been reached. Xerox management felt that Apple employees would not understand anything about their developments. Jobs realized that they were trying to deceive him and demanded to organize a second excursion, on which he took Bill Atkinson and programmer Bruce Horn with him. It didn’t work again: Atkinson and his colleagues quickly “saw through” them. Jobs became very angry and complained over the phone to the head of the venture capital department. The company's management immediately contacted the scientific center and demanded to immediately show Jobs the full development capabilities.
Apple's raid on Xerox PARC is called the most daring robbery in the history of the IT industry, because Jobs learned the secrets of Xerox. Ideas were the main thing, and their implementation became a matter of time.
Xerox had an excellent chance of capturing the computer market, but missed the opportunity. The next move was for Apple.
Jobs could easily call some engineer in the middle of the night and dictate his instructions to him. He became more aggressive and terrorized the employees so much that Markkula and Scott, without looking at his status, reorganized Apple behind his back. 25-year-old Jobs was removed from his post, transplanted into the honorary chair of the chairman of the board of directors, with no real powers. So Steve Jobs was excommunicated from the project, which he himself initiated.

Jeff Raskin, who drew Jobs' attention to Xerox developments, led another project at Apple. He wanted to create an inexpensive portable machine that folded like a suitcase and more like a household appliance. After starting work on the project, he changed its name to Macintosh, after his favorite variety of apples. The Macintosh prototype was three times cheaper and worked twice as fast. Jobs switched from the Lisa project to the Macintosh.

There were disagreements between Jobs and Ruskin.
It was said about Steve that he does not trust anyone and when he is told new ideas, he criticizes them and says that this is complete nonsense and a waste of time. But if the idea is good, then soon he begins to tell everyone about it as if he came up with it.
Jobs took over the Macintosh project and immediately set about revamping the Mac team while continuing to recruit new employees. Watching the reaction of each candidate, he demonstrated a prototype computer. If a candidate perked up, began to ask about everything and tried to immediately try everything, Jobs enrolled him in the group.
Jobs limited the size of the computer. Even its internal parts had to look harmonious. He was convinced that only Apple employees should have access to the contents of the system unit. Jobs believed that the buyer should feel like they are purchasing a unique and complete work of art.
Due to the personal ambitions of Steve Jobs, his actions led to a split in the team, because he did not miss the opportunity to let go of a taunt or some other trick.
The style of Apple's follow-up products, Jobs did not dare to develop on his own.
While working on the Macintosh, Jobs traveled to Japan, visiting high-tech factories there, which impressed him with exemplary discipline and impeccable cleanliness in the shops. Returning, Jobs decided to build a factory for the production of Macintosh. He ordered the factory walls to be whitewashed and the machines to be painted in bright colors, shocking employees and workers.
The Lisa computer was presented to the public, favorably differed from competitors' products by its high quality and advanced features. But the unaffordable price did not show high sales. All the same, Jobs, having lost the battle, was confidently moving towards the final victory.
He lured the best specialists of the company who worked on other projects to him, and from the Lisa project he stole everything acquired and valuable.
Jobs increasingly took over the leadership of the company, almost regaining his influence and authority, but he understood that much would depend on who took the chair of Apple's president. Jobs was the obvious choice, but everyone knew he wasn't ready to lead just yet. I had to look for a candidate on the side.
Steve knew how to always get his way, and knew exactly what to say to everyone.
The new head of the company liked Jobs and he accepted the offer to lead Apple. The first serious conflict between them occurred before the presentation of the Macintosh, when he insisted on including the cost of an advertising campaign in the price of the product, which led to a rise in the price of the computer.
Jobs turned the Macintosh presentation into a show. The computer itself spoke about itself, with the help of a software speech generator.

The firing of Steve Jobs

After the successful entry of the Macintosh into the market, Steve Jobs's position at Apple was temporarily strengthened. But within a year, Macintosh sales began to plummet. Users found the strengths and weaknesses of the computer. Jobs took the very dubious step of ordering unsold Lisa computers to install Macintosh emulation and market the result under the Macintosh XL brand. Sales tripled, but it was a hoax that Apple's top folks rebelled against.
The second unsuccessful action of Jobs was the launch of an advertising campaign for the Macintosh Office suite. Jobs took on a pushy and aggressive tone too strongly. The ad is dark and depressing. The Macintosh Office project failed.
Jobs became increasingly withdrawn and irritable. The crisis caused a deterioration in his working relationship with the new leader, leading to a power struggle between them. Jobs' leadership did not support and removed him from management. Then he conceived in the absence of a new leader to stage a coup and seize power. But even his most loyal supporters considered this plan madness. The council sided with the leader. So, in 1985, Steve Jobs was fired from Apple. He lost the power struggle. Steve believed that everyone betrayed him and abandoned him. After a while, he stopped going to work and made sure that no one noticed his absence. Jobs lasted five months before leaving Apple and founding NeXT Inc.

NeXT Computer

In 1985, Jobs met a biochemist who said the computer needed to be personal, powerful, and inexpensive. Jobs launched the Big Mac project to build such a computer.
He lured several of the Macintosh team to his side and registered NeXT Inc, a company developing a computer platform for universities and businesses.

Jobs saw the creation of a computer for the needs of science and education. He undertook to position the new computer as a "professional workstation" delivered directly to colleges and universities.
A year later, Steve Jobs' company went bankrupt. The situation was saved by a businessman who bought a 16% stake in the company for $ 20 million, which was the first major investment in NeXT.
NeXT computers went on sale.
In the same 1990, the second generation of the NeXTcube computer was released. With an innovative multimedia e-mail system, NeXTcube allowed the sharing of voice, images, graphics and video.
The NeXT station was rejected as too expensive. But among those who could afford it, NeXT gained fans because of its technical advantages. Only 50 thousand cars were sold.

Pixar and Disney

Shortly before leaving Apple, Jobs met the head of the computer division of the Lucasfilm film studio, who was looking for a buyer for this division, and Jobs decided to buy this computer graphics division of Apple.
An agreement was reached for Jobs to purchase 70% of the division, which developed both hardware and software for graphics and animation, and produced films. The company has become a Pixar studio. Jobs intended to go to the mass market with the Pixar Image Computer, making it cheaper. But the company suffered losses, and Jobs was forced to constantly invest in it personal funds.
Jobs realized that they should focus on filmmaking. The Disney film company turned its attention to Pixar. An agreement was signed on their joint production, the terms of which were unfavorable for a young company that was on the verge of bankruptcy.
Jobs decided to take the risk by staging a public offering after Pixar's premiere. But it became profitable, and the studio gained financial independence.
Steve Jobs was Pixar's CEO and major shareholder. Disney agreed to acquire Pixar. Once the deal was closed, Jobs became the largest private shareholder in The Walt Disney Company with a 7% stake in the company. His stake was larger than that of the founder, a member of the Disney family, Roy Disney. After Jobs' death, his Disney shares were transferred to the Steven Jobs Trust.
Steve Jobs. Return to Apple
By the mid-1990s, Jobs was already the head of the family: a wife and two children. He needed a constant source of income. But his company, NeXT, had difficulty developing a new operating system for the Mac and was at an impasse. Jobs understood that he couldn’t get out on his own, and again began to look towards Apple, whose business was also not going very well, because after Jobs left, Apple held on for several years on old ideas and developments, and then its market share fell.
The Apple director realized the depth of Apple's crisis and accepted Jobs's proposal for a possible merger or takeover of NeXT.
On December 20, Jobs returned to the company he founded, and was introduced to the team as "adviser to the chairman." Movement began to be felt immediately: production was reduced, followed by a series of personnel changes and reshuffles. Jobs quickly managed to move people loyal to him into key positions in the company.

Think Different

Steve Jobs dismissed the board. Jobs' mentor was among those fired. Jobs treated him like a father figure and traveled personally to announce his resignation and ask for advice. He was sympathetic to Jobs' decision and said that in order to save the company, he would have to re-produce something that no one had done before.
Jobs turned to old acquaintances from the agency for help. Of all the options, Steve Jobs chose the concept of Think Different (“Think differently”).
He set out to restore the old relationship between Apple and its customers.
Jobs regained control of Apple by taking over the corporation. Under his leadership, the company was saved from bankruptcy and a year later began to make a profit.
He took tough measures to revitalize the company and closed a number of projects. Many employees at this time were afraid to run into Jobs in the elevator for fear of losing their jobs. More than 3,000 people were fired during the year.
Jobs was opposed to product cloning and refused to renew software licenses for third-party hardware manufacturers.
Instead of a large assortment, he announced the development of only four types of products, the appearance of which Jobs paid special attention to.

The achievement of the alliance of Jobs and one of his employees was the first iMac G3, because it became the best-selling computer in Apple history.
Since then, an attractive design and a powerful brand have worked for Apple.

Apple Store

Steve Jobs did not like the conditions in which Apple products are sold and he thought about creating an Apple specialty store.
He hired a vice president of sales, who advised him not to rush the opening of the store, but to start secretly modeling it.
Jobs himself thought through and approved every detail.
The Apple Store was predicted to fail, but after 3 years, Apple stores were visited by an average of 5,400 people a week. Now there are a lot of Apple stores in the world. which bring in the most income.

Creating iTunes

The IT industry has evolved. Steve Jobs came up with a global idea for a computer to make a breakthrough.
The grandiose work began with the creation of high-quality software. On January 9, 2001, the iTunes media player was introduced.

An important part was to be the miniplayer. We decided to create our own device. Jobs changed the switch, which has become a hallmark of many Apple devices.
The first generation of the iPod was released on October 23, 2001. Jobs calculated that sales of the iPod would spur demand for computers as well, because the iPod was positioned as a cult accessory and indeed gained this status.
So Apple became a major player in the music industry.

iTunes Store

Steve Jobs introduced the iTunes Store online music store. He decided to sell songs not by albums, but by the piece. Music moguls took a chance, because the losses from piracy were massive.
The head of the iTunes Store predicted a million sales in the first 6 months, but a million songs were sold out in just 6 days! Apple entered the market with confidence.

First iPhone Model

The success of the iPod did not bring peace to Jobs. The development of mobile phones has led to a drop in demand for cameras and digital cameras. Jobs knew that all the functions of other devices should include a phone. Then the music player will no longer be needed.
The mechanical keyboard was removed and its functions were taken over by the software part. Jobs decided to try glass, which needed to be strong and durable.
The main trump card of the model was a large glass screen.

The phone was introduced in January 2007, the presentation of which was the best in the career of Steve Jobs. The telephone was also declared the invention of the year.

The following years, Steve Jobs was sick a lot, but took part in the development of the iPad Internet tablet, the presentation of which he himself held.
It was the most successful consumer product launch in history.

The success of the company allowed Apple to become in 2011 the most valuable company in the world. Apple's renaissance has been called one of the greatest accomplishments in business history. Despite this, Jobs was criticized for his authoritarian management style, aggressive actions towards competitors and the desire for total control over products even after they were sold to the buyer.

Resignation

On June 6, 2011, Steve Jobs gave his last presentation. Jobs later resigned as CEO of Apple, retaining his position as chairman of the board of directors. A few hours later, Apple Inc. fell.

State

Steve Jobs became a millionaire by the age of 25. He was the owner of 5.426 million shares of Apple. Also owned 138 million Disney shares. Forbes magazine in 2011 estimated the net assets of Steve Jobs at $ 7 billion and placed him in 39th place in the ranking of the richest Americans.

Management style

Jobs sought to position Apple and the company's products at the forefront of the information technology industry. He said that great things in business are not done by one person, but by a team. His subordinates respected him, because Jobs created the feeling that the impossible is possible.
After being fired from Apple and working at NeXT, Jobs' temper softened.

Inventions and projects

Relationships with figures in the IT industry

Steve Jobs and Microsoft CEO Bill Gates are of the same age and are at the origins of the computer revolution. They played decisive roles. The first of them developed the talent of a designer and the eloquence of a salesman. The second, experienced and cautious, knew a lot about programming.
Microsoft has developed its own Windows operating system based on the same principles as the Mac. Jobs accused Gates of betrayal and theft. Their relationship soured. The differences between them were in different approaches to work.
Returning to Apple, Steve Jobs decided to put an end to this war, because of which there were several lawsuits. Jobs suggested that Gates invest $150 million in Apple and develop Mac-compatible software. Jobs went on to say that this was one of his biggest mistakes.
Later, relations between entrepreneurs improved.
Jobs gave a speech, raising a toast "To both of us" and shedding tears. In 2011, Bill Gates paid the last visit to Steve Jobs, whose illness was already critical. They spent more than two hours together, discussing with great animation.
One of Jobs' best friends in IT was the founder of Oracle. Jobs was modest and did not demonstrate his wealth. Another close friend of Jobs was Millard Drexler.
Jobs was surrounded by both friends and enemies. He was constantly in conflict with someone. Towards the end of his life, Steve Jobs got to grips with Google.
Apple is still trying to get its way through the courts, already without Steve Jobs.
Social work
Jobs did not sign the Giving Pledge, which required the world's richest billionaires to give at least half of their wealth to charity. But despite this, Apple has become the largest donor to the Global Fund to Fight AIDS.
In 2010, US President Barack Obama met with Steve Jobs, who criticized the US educational system, saying that he would not last longer than one term. In 2011, Obama was at a meeting with representatives of the IT industry, where Jobs said that the President is a smart person, but he endlessly explained why this or that could not be done. And that it pissed him off.

Scandals

In 2001, Jobs received stock options for 7.5 million Apple shares. The case was the subject of criminal and civil investigations. Jobs could face a number of criminal charges and civil sanctions. Jobs was not fully aware of them. The scandal led to a fall in Apple stock and the layoff of several employees.
The decrease in the value of shares due to fraud and scandal has led to a number of lawsuits. A $7 billion class action lawsuit was filed against several Apple board members, including Jobs. Apple management came to an agreement with shareholders and paid a number of compensations.

Unauthorized biographies

In 2005, John Wiley & Sons sent out a copy of an unauthorized biography, iKona. Steve Jobs". According to some reports, the order not to release the publication came personally from Steve Jobs.

Harassment of bloggers

Jobs was very sensitive about his speeches at product launches and demanded the strictest secrecy. A website was founded where information about Apple's new products was published before its official announcement. A lawsuit was filed against the owner of the site and his resource was closed.
On March 25, 2010, someone Brian Hogan found a prototype of a new iPhone model in one of the bars, accidentally left there. The blog has an article about the device of the phone. Apple filed a complaint with the prosecutor's office, searches were carried out in apartments. As a result, bloggers, having agreed to return the sample of the corporation, avoided the charge of buying up stolen goods. Steve Jobs took part in the development of this conflict.

Censorship on iPhone and iPad

Jobs tried to maintain control over the actions of users. It was about banning pornography on Apple devices. Jobs responded that, in his understanding, freedom includes "freedom from porn" and other inappropriate and potentially harmful content.
He was told that arrogance is not good for an industry leader. But Jobs said there was no arrogance in his position.

Personal life

Steve Jobs tried to adhere to the principles of Zen Buddhism and the Bauhaus. He was a pescatarian. Jobs usually wore a long-sleeved black turtleneck, blue jeans, and sneakers. This is how he expressed his style.
Jobs drove a silver Mercedes-Benz SL 55 AMG without license plates and rented a new one every six months.
He was a big fan of Bob Dylan and The Beatles and referred to them more than once in his performances.

Search for biological relatives

In 1986, Jobs' adoptive mother died. Previously, Steve hired a detective to find his mom. He found a doctor who gave it to the Jobs. The doctor lied to him that all the documents were burned in a fire, but in reality he put them in an envelope, writing to send them to Steve Jobs after his death. Soon the doctor died, and Jobs received documents from which he learned everything about his parents and sister.
Steve considered Paul and Clara to be his parents, and in order not to upset them, he asked journalists not to publish if they found out something about his biological parents.

Meeting the biological mother

Steve met his own mother and younger sister only after 31 years.
After the death of his adoptive mother, Steve called the biological, and arranged a meeting. He did this out of curiosity, and wanted to assure the biological mother that she did the right thing. He wanted to meet her to see if she was okay and to thank her for not having an abortion. She apologized to him. Steve told her not to worry, because he had a good childhood and everything worked out.

Acquaintance with the biological sister

In 1985, on the day he met his own mother, Steve also met his sister, Mona Simpson, who, with the help of a private detective, tracked down a father whom Steve did not want to meet because he left his wife and daughter.

Not knowing who his son had become, he told Monet that he used to have a cafe in Silicon Valley and said that even Steve Jobs had been there and was generous with tea. Jobs asked Mona not to tell her father about herself. But his father accidentally found out that Jobs was his son, but also did not seek a meeting with him.

Relationship with biological family

Ten months after abandoning the child, Steve's biological parents got married. They later had a daughter. They divorced, and the father lost contact with his daughter. Steve's mother remarried.
Jobs and his sister were close friends and kept their relationship under wraps until 1986. He also maintained friendly relations with his biological mother.

Relationships with women

Jobs has always found it difficult to contain his feelings and emotions. He was very addicted and publicly demonstrated the delight of a newly wound romance or longing for separation. Many considered him a romantic person, although in relations with women he was sometimes prudent, selfish, rude and cruel.

Chris Ann Brennan

Chris Ann Brennan, a hippie girl, was Steve's first love, whom he began dating before leaving school. Their relationship was not easy. Steve and Chris constantly drifted apart, then converged. After some time, Chris became pregnant. Jobs acted like it didn't concern him. Chris gave birth to a daughter, Lisa Brennan. Jobs continued to deny his paternity, claiming that Brennan was not the only one dating him. Chris was arguing with Steve that he was making her walk so as not to take responsibility. Jobs took part in the fate of his daughter: he persuaded Chris not to give the child to strangers, helped to choose a name for the girl and named the new Apple Lisa computer by this name.

A year later, Jobs passed a paternity test, which showed that he was the father of the child and he was ordered by the court to pay child support. But even after that, Jobs refused to recognize his daughter for a long time. Later, he recognized Lisa as his daughter, and when she grew up, she and her father got along well.

Tina Redse

In 1985, Jobs met, in his words, the most beautiful woman in his life and his first true love, hippie type, Tina Redse. She also worked in IT. They were united by a difficult childhood, both of them were in search of beauty and harmony. By nature, they were similar in neuroticism, sensitivity, they could give vent to tears. She was strong-willed, easily neglected her unusual beauty, often without makeup, which made her even more beautiful. Their romance was very stormy. Despite the similarities, the differences were insurmountable, because Redse was the kindest person. Philosophical differences were also very deep. In 1989, Steve proposed to Tina. There was a refusal and a break in relations.

Lauren Powell was the only wife of Steve Jobs and the second woman he loved. She was eight years younger than him.
On January 1, 1990, Jobs proposed to Powell. They went on a trip, after which it turned out that Lauren was pregnant.
In 1991 there was a wedding. In family life, Jobs was happy.
In the same year, the couple had a son, then two daughters. But Jobs did not devote much time to children. He communicated more with his son, who had good manners and a gentle character, only outwardly he looked like him.

Health problems

Jobs was diagnosed with pancreatic cancer in 2003. The prognosis for the development of this form of cancer is extremely unfavorable, but Jobs turned out to have a type of disease that can be surgically treated. Jobs refused to undergo surgery for nine months. He tried to prevent the disease by means of alternative medicine. In July 2004, Jobs agreed to a pancreaticoduodenectomy, during which the tumor was successfully removed, but at the same time, liver metastases were detected. Doctors managed to partially sequence the cancer genome. During Jobs' absence, the company was run by Tim Cook, Apple's head of international sales and operations.
Jobs' health gradually deteriorated, he became very thin. Jobs did not reveal the truth about his health condition. Cancer metastasized, due to painkillers and immunosuppressants, Jobs had no appetite, he was prone to frequent depression. Apple shares were down.
In 2009, Jobs told everyone about the illness and went on vacation, again handing over the business to Tim Cook. He underwent a liver transplant operation. In early 2010, he returned to work.
On August 24, 2011, Jobs announced his resignation. Tim Cook was his successor. Jobs remained involved in Apple affairs, advising Tim until his last day.

Death of Steve Jobs

After eight years of fighting the disease, on the afternoon of October 5, 2011, Steve Jobs died due to complications that led to respiratory arrest. Steve Jobs' cause of death was pancreatic cancer. He died surrounded by his family at the age of 56. His initial choice of alternative treatment resulted in an early death.
Relatives said that Jobs died peacefully. The words of Steve Jobs before his death were: Wow! Wow! Wow!
Apple and Microsoft have lowered their flags. There was also an instruction to half-mast flags at all Disney properties, including Disney World and Disneyland.
A small, private funeral was held on 7 October 2011 at the only non-denominational cemetery, details of which were not made public.

Media coverage

Adult Swim aired a 15-second video with the word "hello" fading out, then changing to "goodbye."
Awards and public recognition
Jobs has received public recognition and a number of awards for his influence. He has been called the "father of the digital revolution". Jobs was a brilliant speaker and took innovative product presentations to the next level.
A long article was published about Jobs as "the most famous micro maestro".
Steve Jobs was awarded, received an award and was a laureate of the "Technology - the Chariot of Progress" competition. In 2007, Arnold Schwarzenegger and his wife inducted Jobs into the California Hall of Fame.
In 2007, Fortune magazine named Jobs the most powerful person in business, and in 2010 he was ranked 17th in the list of the most influential people in the world.
In 2011, a bronze statue of Steve Jobs was unveiled. In 2012, Steve Jobs was named "the greatest entrepreneur of our time" and was posthumously awarded the Grammy Trustees Award. The Disney film "John Carter" and the Pixar cartoon "Brave" were dedicated to him.
On the first anniversary of the death of Jobs, a sculpture was unveiled - a 330-kilogram composition is an almost two-meter palm of Steve Jobs.
Steve Jobs greatly changed the modern world and revolutionized no less than six industries.

Criticism

Jobs' personal qualities have often been criticized because he always strived for universal, the only possible, perfection, beauty and simplicity. He needed complete control over any situation. Steve was considered evil, cruel and vengeful. He often poached employees of other companies and abandoned everyone he hired.
Apple policy has always been the policy of Steve Jobs. Apple tightly controls consumer computers and portable devices.
10 books have been written about Steve Jobs, 6 documentaries and 3 feature films have been shot, as well as one theatrical production in New York.

Think differently, think differently.

Executive Director and one of founders Apple Computer, Inc. , Former Executive Director and a member of the board of directors of the animation studio Pixar.

Character

is a legendary figure in global business. The man, thanks to whose perseverance the world learned what real personal computers are for a simple user. In addition to computers, Jobs created the industry of computer animated cartoons, gave the world the legendary iPod, and finally, under his leadership, Apple introduced the iPhone communicator, which is changing the foundations of the mobile industry before our eyes. Our story today is about him. About his path, about how this extraordinary personality was able to achieve truly phenomenal heights in business, despite all the blows of fate, which more than once forced Jobs to get up from his knees.

Birth of a rebel

Steven Paul Jobs was born on February 24, 1954 in San Francisco, California. Steve's parents, American Joan Carol Shibli and Syrian Abdulfattah John Jandali, abandoned the child a week after his birth. The baby was adopted by a couple from the town of Mountain View, located in Santa Clara County, California. The adoptive parents of the future founder of Apple Paul and Clara Jobs (Paul Jobs, Clara Jobs) gave the child a first and last name.

One of the main conditions of this adoption was that the adoptive parents should provide Steve with a higher education. (Although neither Paul nor Clara had one, it should be noted that Steve himself ended up never graduating from college)

Steve was expelled from school after third grade. The transition to another school was a significant moment in the life of Jobs, thanks to a wonderful teacher who found an approach to him. As a result, he took up his head and began to study! The approach, of course, was simple: for each task completed, Steve received money from the teacher. Not much, but enough for a fourth grade student. In general, Jobs' progress was so great that he even skipped fifth grade, going straight to high school.

Jobs graduated from high school in Cupertino in 1972 and attempted to graduate from college in Portland, Oregon. However, Jobs was expelled after the first semester. In 1974, Jobs returned to Cupertino, where he showed an increased interest in computer technology and new developments. He became an active member of the local computer club Homebrew Computer, at one of the meetings of which he later became friends with his future Apple partner, Steve Wozniak (Steve Wozniak).

Once Steve Jobs decided to assemble his electronic frequency counter, but during the assembly he realized that he was missing a number of parts. Without thinking twice, Steve called Hewlett-Packard co-founder Bill Hewlett and told him about his problems. Jobs got the parts he needed. Moreover, in the summer he was invited to work for a couple of months at HP. Steve worked with undisguised enthusiasm and all the time tried to prove to his bosses that technology was everything for him. At one of those moments, Steve talked about his love of electronics and asked a project manager named Chris (who directly supervised Jobs) what he loves more than anything in the world. Chris was concise: "Fuck." Soon, Jobs' life began to take on new colors. However, it should be noted that before Steve became a millionaire, he was not very good with women. He did not know at all what to talk about with them, considering all conversations with women empty.

Shortly after his first sexual experience, Jobs became addicted to soft drugs such as marijuana and LSD. (It is interesting that even now, having left this passion, Steve does not regret at all that he used LSD. Moreover, he considers this one of the most significant events in his life, which turned his worldview upside down.)

When Steve Jobs was 16, he and Wez met a then-famous hacker named Captain Crunch. She told them how, with the help of special sounds made by a whistle from a set of Captain Crunch cereals, it is possible to fool the switching device and make calls around the world for free. Soon, Wozniak made the first device, called the "Blue Box", which allowed ordinary people to imitate the sounds of the Crunch whistle and make free calls around the world. Jobs was engaged in the sale of goods. The blue boxes sold for $150 each and were very popular with the students. Interestingly, the cost of such a device was then $ 40. However, not much success has been achieved. First, problems with the police, and then with some bully who even threatened Jobs with a gun, brought the blue box business to nothing.

After the first unsuccessful experience in entrepreneurship, Steve Jobs went into private life. At that time, he met his first true love, which was a girl named Chris-Anne. Steve spent a lot of time with her. Including one of the most famous moments in his life, when he took LSD with her in a wheat field. Jobs claims that this moment was very important in his life and helped to "expand" consciousness. Later, Chris-Anne will give birth to a child from Steve, whom he will not recognize for a long time, and will not even pay child support, although he will be a millionaire at that time. All this will be a confirmation of his rather large emotional experiences at that time. But it will be later, but for now Steve decides to join Reed College.

Reed College is one of the most expensive liberal arts colleges on the west coast, but that's where, despite the lack of money, Steve went. (Parents did find funds for his education) True, young Jobs studied there for only about six months. However, even after that, he was present at the college, lived in a hostel (sometimes he occupied the rooms of students who, for a number of reasons, were absent at the moment in college, and sometimes slept on the floor in the rooms of friends). Steve actively attended various courses in Reed, including a course of lectures on calligraphy (later this will affect the personal computer industry, they will have really beautiful fonts)

In 1974, Steve Jobs got a job at Atari. It was there that Jobs managed to persuade management to pay him a trip to India. Jobs was already at that time very passionate about Eastern philosophy, and therefore really wanted to see the guru. Atari paid for Jobs's trip, but he also had to visit Germany, where he was tasked with sorting out production problems. He did it.

Jobs went to India not alone, but with his friend Dan Kottke. Dan Kottke was a pretty good pianist at the time, but that doesn't mean he had the money to travel to India. However, Steve Jobs promised to pay all of Kottke's expenses. Fortunately, this did not have to be done, since the parents of the latter, having learned that he was going to India, paid for his round-trip ticket, and also gave him money for expenses in a foreign country.

It wasn't until he arrived in India that Steve traded all his belongings for a beggar's tattered clothes. His goal was to make pilgrimages throughout India, hoping for the help of ordinary strangers. During the trip itself, Dan and Steve nearly died several times due to India's harsh climate. Communication with the guru did not bring Jobs clarification. However, the trip to India left an indelible mark on the soul of Jobs. He saw real poverty, which is fundamentally different from the one held by the hippies in Silicon Valley. ("Picture")

Returning back to Silicon Valley, Jobs continued to work at Atari. Soon he was assigned to develop the BreakOut game (Atari was making not only a game at that time, but a full-fledged slot machine, and all the work fell on the shoulders of Jobs.). In this work, Steve had to use no more than 50 parts. This was the main condition. Of course, Jobs himself would not have been able to assemble BreakOut in his life. However, he brought Wozniak to work, and everything was ready in 48 hours. Jobs' tasks included running for cola and sweets. For this work, young Jobs received $1,000, but he told Wozniak that he was paid $600. As a result, Woz, who did all the work, had $300 in his pocket, and $700 in Jobs' pocket. Later, Wiz learns about this act of Jobs from third parties, and according to eyewitnesses, tears will even appear in his eyes.

In any case, the Altair personal computer was introduced in 1975. Already at this time, both Steves understood what they wanted to do.

At the time of the founding of Apple Computer, Inc. In 1976, Steve Jobs worked for Atari, a computer game development company. At the initiative of Jobs, Wozniak created the personal computer. The model turned out to be so successful that Jobs and Wozniak decided to start serial production of computers. The beginning of the collaboration between Jobs and Wozniak is April 1, 1976 - the official date of the founding of Apple.

For 10 years, under the leadership of Jobs, Apple managed to maintain a leading position in the computer market. The success of Apple's first computer model, called Apple I (about 200 of these machines were sold, which is a very good indicator for a start-up company) was consolidated in 1977 with the release of Apple II, which was considered the most popular personal computer for 5 years.

However, by 1985, against the background of the release of a number of unsuccessful computer models (the commercial failure of the Apple III), the loss of a significant market share and ongoing conflicts in the leadership, Wozniak left Apple, and after some time Steve Jobs also left the company. Also in 1985, Jobs founded NeXT, a hardware and workstation company.

A year ago, Steve Jobs co-founded the Pixar animation studio. Under Jobs, Pixar produced films such as Toy Story and Monsters, Inc. In 2006, Jobs sold Pixar to Walt Disney Studios for $7.4 million in company stock. Jobs remained on the board of directors of Pixar and at the same time became the largest individual shareholder of Disney, receiving at his disposal 7 percent of the shares of the studio.

The return of Steve Jobs to Apple took place in 1996, when the company founded by Jobs decided to acquire NeXT. Jobs joined the board of directors of the company and became the interim manager of Apple, which was going through a serious crisis at that moment. In 1998, at the initiative of Jobs, work on frankly unsuccessful Apple projects was suspended, including the PDA Newton.

In 2000, the word “temporary” disappeared from the title of Jobs’ position, and the Apple founder himself entered the Guinness Book of Records as the CEO with the most modest salary in the world (according to official documents, Jobs’s salary at that time was $ 1 a year).

In 2001, Steve Jobs introduced the first iPod player. Within a few years, iPod sales became the company's main source of income. Under the leadership of Jobs, Apple significantly strengthened its position in the personal computer market in 2006, which was facilitated by the transition of Macintosh machines to high-performance processors manufactured by Intel.

“I think we are having fun. I think our customers really like our products. And we always try to make them even better.” Steve Jobs

His success and reputation help define an era and change the world. It changes the way we think about computers, offering us the perfect hardware and software that changes us.

This person with boundless energy and charisma is also a specialist in splurge, exaggeration and attention-grabbing phrases. And even when he tries to talk normally, brilliant expressions pour out of him.

Here is a selection of some of his most interesting quotes that will help you succeed in life:

1. Steve Jobs says, “Innovation separates the leader from the follower.”

New ideas have no limits. It all depends on your imagination. It's time to start thinking differently. If you're in a growing industry, think of ways that get you more results, nicer clients, easier to work with. If you are in a dying industry, quickly quit and change it before you lose your job. And remember that delay is inappropriate here. Start innovating now!

2. Steve Jobs says: “Be the benchmark for quality. Some people weren't in an environment where innovation was the trump card. »

It's not a fast track to excellence. You should definitely make preference your priority. Use your talents, abilities and skills in the best possible way and jump over the competition by adding something special that they lack. Live by higher standards, pay attention to the details that can make a difference. It's easy to have an edge - just dare to come up with your innovative idea right now - in the future you will be amazed at how this merit will help you in life.

3. Steve Jobs says, “There is only one way to do great work, and that is to love it. If you don't get there, wait. Don't get down to business. As with everything else, your own heart will help you to suggest an interesting business. »

I would shorten this phrase to four words: "Do what you love." Look for an activity that will give you a sense of meaning, purpose, and fulfillment in life. The presence of a goal and the desire to achieve it gives life meaning, purpose and pleasure. This not only promotes better health and longevity, but also gives you a modicum of optimism during difficult times. Do you enjoy getting out of bed on Monday morning and waiting for the start of a new working week? If you answered “no”, then look for a new activity.

4. Steve Jobs says, “You know we eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use math, but other people developed it too… I think we all say that all the time. This is a great opportunity to create something that could be useful to mankind. »

Try to make changes in the world and make a useful contribution. You will find more meaning in life in this, and it is also a good remedy for boredom. There is always something to be done. And tell others about what you have done. However, don't force it, be complacent, or be a fan of it - that will only scare people away. But at the same time, do not be shy to tell others about what you have done at the right time.

5. Steve Jobs says: “This phrase is from Buddhism: Beginner's opinion. It's great to have a beginner's opinion"

This is a kind of thought that allows you to see things as they are all the time and in an instant can realize the original essence of everything. Beginner's opinion - Zen practice in action. It is an opinion that is innocent of prejudice and expected outcome, judgment and prejudice. Think of the beginner's opinion as that of a small child who looks at life with curiosity, wonder, and bewilderment.

6. Steve Jobs says: “We think that we mostly watch TV so that the brain has a rest and we work at the computer when we want to turn on the convolutions.”

Many scientific studies over the decades have clearly confirmed that television has a detrimental effect on the psyche and customs. And most of the TV watchers know that their bad habit makes them dumb and kills a lot of time, but they still continue to spend a huge part of the time watching the box. Turn off your TV and you save a few ^ 10 (this is a joke of the translator :)) cells of your brain. However, be careful - you can go dumb at the computer. Try having a serious conversation with someone who plays shooting games 8 hours a day. Well, either racing ... or role-playing games - in general, it doesn’t matter.

7. Steve Jobs says, “I'm the only person who knows what it's like to lose a quarter of a billion dollars in a year. It is very good at shaping personality. »

Do not equate the phrase "make mistakes" and "be a mistake." There is no such thing as a successful person who has never slipped and/or made a mistake - there are only successful people who have made mistakes, but then changed their lives and their plans based on these same mistakes (without making them). further). They see mistakes as warnings, not signs of hopelessness. Not making mistakes means living an inferior life.

8. Steve Jobs says, "I'd trade all my technology for a meeting with Socrates."

Over the past decade, bookshops around the world have seen a plethora of books that show the lessons of historical figures. And Socrates, along with Leonardo Da Vinci, Nicolaus Copernicus, Charles Darwin and Albert Einstein, is a source of inspiration for independent thinkers. But Socrates was the first. Cicero said of Socrates that "he brought philosophy down from heaven, bestowing it on ordinary people." So, apply the Socratic principles in your own life, work, study and relationships - this will bring more truth, beauty and perfection into your daily life.

9. Steve Jobs says, “We are here to contribute to this world. Otherwise, why are we here? »

Do you know that you have good things to bring to life? And did you know that those good things were abandoned while you poured yourself another cup of coffee and made the decision to just think about it instead of making it a reality? We are all born with a gift to give it life. This gift, well, or this thing is your calling, your goal. And you do not need a decree to achieve this goal. Neither your boss, nor your teacher, nor your parents, no one can decide this for you. Just find that single target.

10. Steve Jobs says, “Your time is limited, don't waste it living another life. Don't get hooked on a creed that exists on other people's thinking. Don't let the eyes of others drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They somehow already know what you really want to do. Everything else is secondary. »

Are you tired of living someone else's dream? Undoubtedly, this is your life and you have every right to spend it the way you want without any obstacles and barriers from others. Give yourself the opportunity to develop your creative talents in an atmosphere free from fear and pressure. Live the life you choose and where you are the master of your own destiny.

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