Evolution Apple logo
History of the origin and development of the company Apple interests many. Many books have been written and films have been made about this “two Steves” phenomenon, but the riddle of the logo remains unsolved.
There is an assumption that the sign depicted on the Apple logo is nothing more than a “symbol of sin”, which Adam received from the hands of Eve in garden of paradise, having learned the taste and sweetness of vice. The second, most common, says that a bitten apple is the fruit of knowledge, and every person, “biting” science, learns something new and keeps a little for himself. The third, most unexpected version of the origin of the logo is at the same time the most shocking: a bitten apple means death.
The death of the man who was at the origins of the invention of the computer, who was the first to create an “automatic computing device” in 1947 and came up with the theory of artificial intelligence - Alan Turing(Alan Turing).
Dubbed the “Da Vinci of the computer world,” the genius scientist committed suicide in 1954 by biting into an apple doped with cyanide. The one-bite fruit was found on his bedside table the morning after his death.
In search of the truth, I plunged into the network and found an interview with the designer Rob Yanov(Rob Janoff), who designed the company logo, in which he shed some light on the mystery of this fact.
Rob Yanov. The designer who created the Apple logo
“I bought a whole bag of apples, put them in a bowl and painted them for a week, trying to simplify the details. Biting into the fruit was part of the experiment, and by complete accident " byte"("bite" - author's note) turned out to be a computer term, and it is not true that it symbolizes the "fruit of knowledge." I cut apples, quartered and cut out shapes, bit with different sides, but I thought the idea of a monochrome apple with a one-sided bite on the right side was the best.”
I would like to note that, according to Rob Yanov, for the work done, which was ordered to him by the advertising agency Rigs McKenna, he did not receive a single word of gratitude: “Even greeting card they didn’t send it,” complained the elderly creator of the rainbow logo.
Initially the logo was one color, but Steve Jobs I decided to decorate it with a rainbow. The bright version existed for 23 years, until 1998, until it again became the usual monochrome.
Whatever the original idea for the company symbol was Apple, we already accept all the facts of its creation as a given and another fact of history, since love for the logo is born from love for their products. And already in every bitten apple, carelessly left on the table, we notice something familiar: the Apple logo, and not vice versa. [reverttosaved]
The first Apple logo was created by Ron Wayne. This name says little not only to ordinary people, but even to geeks. Meanwhile, Ronald is the third co-founder of Apple, and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $800 just 11 days after registration. If he had not taken this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $30 billion. Analysts say Apple's value will triple in three years, which means Wayne may have lost about $100 billion simply by not believing in Apple.
The logo created by Ronald Wayne has nothing in common with the current one. It was a miniature work of art. In the center was the outstanding English scientist Isaac Newton, on whom an apple was about to fall (insight!). In the future, the “Newton theme” will be continued when Apple releases its PDA.
If you enlarge the logo, you will notice that along the border there is the text: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (Newton... A Mind that sails alone through strange seas of thought). This is a line from William Wordsworth's autobiographical poem "The Prelude", which in its entirety goes like this:
And from my pillow, looking forth by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.
Translated it looks like this:
From my pillow, illuminated by the light
I could see the moon and good stars
On the pedestal is a statue of Newton.
He is holding a prism. Quiet face
Like the dial of a mind that's alone
Sailing through strange seas of Thought.
The logo turned out to be interesting (all these references to Newton, who really was lonely, a touch of mystery, etc.), but not very suitable for the realities of modern business. Therefore, Wayne's work was used for about a year. Steve Jobs then turned to graphic designer Rob Janoff for help. It was necessary to create a simple, modern-looking, well-recognizable logo.
Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov talked about how the logo was created. Rob bought apples, put them in a bowl and began to draw, gradually removing unnecessary details. The famous “bite” was made on purpose: the logo had to be drawn so that it would be strongly associated with apples, and not other fruits/vegetables/berries. The similarity of the pronunciation byte/bite (byte/bite) also played into its favor.
Rob Yanov made the logo in color, which provided good ground for speculation and myths. The most common one, actively supported by Win and Linux users, comes down to the fact that the Apple symbol reflects support for sexual minorities. This is not entirely true. Apple truly supports the LGBT community, as evidenced by recent video, however, the color logo was created a year before gays began using the rainbow as a symbol.
The second myth is even more interesting. They say that an apple painted in the colors of the rainbow is a kind of sign of respect to Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a significant contribution to the fight against fascism. During World War II, he cracked the Kriegsmarine and Enigma ciphers, and after that he had a huge influence on computer science (Turing test, work on the theory of artificial intelligence). Turing's merits did not save him from prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, Turing was deprived of his most valuable asset: the opportunity to do what he loved - cryptography. As a result, Alan became a recluse, and then completely committed suicide. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.
Rob Yanov refutes both myths. According to him, there is no need to look secret meaning. Apple's color logo was intended to reflect the fact that the company produces computers with color monitors. The Mac display at that time could display six colors. These colors were precisely indicated on the logo. There is also no pattern in the arrangement of colors. Yanov placed the colors in random order, only green color was placed first intentionally.
The logo existed in this form for 22 years. In 1998, Steve Jobs, who had previously been ousted from Apple, returned to the company. Apple was experiencing huge financial problems at the time. Competitors sarcastically advised to close the shop and distribute the money to shareholders. Drastic measures were needed. And do you know what pulled Apple out of the crisis? Industrial designer Jonathan Ive came up with new building for iMac G3.
Computers that look like candy canes literally saved Apple. Moreover, they became iconic - their images appeared in films, TV series, and glossy magazines. It is clear that a colorful logo on a colored poppy would look stupid. Apple has moved away from using a color logo. So, since 1998, we have seen a laconic monochrome logo. The company has matured. And with her, so do we.
Rob Janow created an outstanding logo. This is not a banal insignia, but a real Symbol. But Yanov’s achievements were not particularly noted by Apple. At the beginning of this post I mentioned the Nike logo. It was created by Carolyn Davidson, a student and freelancer from Oregon. Nike, a young company at the time, paid $35 for the work. But ten years later, company founder Phillip Knight gave her expensive ring with a diamond “stroke” - corporate style, as well as an envelope with company shares. Knight appreciated the designer's work, making her a co-owner of Nike (albeit with a small stake).
Many people know that Apple this moment- the most expensive brand in the world. But no one knows about the “bitten apple.” Why is it bitten? Who is Ron Wayne? We will learn about this further...
Start:
Ron Wayne, Co-Founder of Apple Computers Co.The first logo was created by Ron Wayne.
At the time, Ron was the third co-founder of Apple, owning 10% of Apple shares. But after 11 days of registration, he sold them for 800 Dollars.
You can call him, forgive the rudeness, a loser. If Apple is now the most valuable brand, then Ron would be a Billionaire at the moment.
The first logo is not like all subsequent ones. It's something like a work of art. There was Newton on it, and above him was that ominous apple that would change the life of the Physicist, Alchemist, in general - scientist - Isaac Newton.
If you look at the frames of the logo, you will notice a certain inscription: " Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone..."(Newton... The mind that sails alone through strange seas of thought).
Rainbow Apple?
Agree, the first logo was very interesting. But at that time it was of little use for business.
Then Steve Jobs set the task to create a simple, light, memorable logo that would not be associated with fruits or vegetables, but would be associated with Apple.
And then he turned to Rob Yanov, a graphic designer. He explained how the logo was created on the Revert To Saved blog
Rob bought some apples, put them in a bowl, and thought about how to create a logo. He wanted to eat an apple and bit into it. And then, like Newton, it was as if he had been hit on the head. The similarity of the pronunciation of Byte and Bite (Byte and Bite) also came to his aid.
And Yanov created a new “logo” in a week.
But why is it colorful? There are many myths, such as that the logo was created in honor of Gays, because Apple supports them. But the “logo” was invented a year before the rainbow colors were accepted into the ranks of Gays.
What then? Why did Rob use Rainbow? Let's figure it out.
It turns out that these six colors were depicted on the "apple" due to the fact that Apple monitors were color and showed these colors.
Black is the color of courage...
The rainbow logo lasted for 22 years. A very long time. 1998 At that time, Steve, who had been ousted from Apple, returned. At the time, Apple was in a difficult position. Competitors, innovations...
Jonathan Ive, currently known as the Designer, Vice President of Apple and the “Creator” of iOS 7, has created the new iMac G3 case.
New colorful computers literally pulled Apple out of a cloud of problems. But it’s somehow strange to use colored apples on a colored Mac. Realizing this, Apple abandoned the old logo and adopted the color black.
Since 1998 - The black, dark “logo” of the apple will be with Apple.
Metal and Aluminum - new perfection
2007 Apple begins to launch the first iPhones. And at the same time, he refuses Computers in the name, saying that Apple will create different products for life. And it turns out Apple ComputersWe need to create a new logo. So that it is suitable for new iPhone, and for the future iPad. Jonathan Ive, again, came up with a new logo, gray, it looks like a mixture of metal and aluminum with a sheen.
This “logo” is still used by Apple to this day. In the meantime, we need to wait until Apple thinks of changing its “logo.”
The first Apple logo was created by Ron Wayne. This name says little not only to ordinary people, but even to geeks. Meanwhile, Ronald is the third co-founder of Apple, and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $800 just 11 days after registration. If he had not taken this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $30 billion. Analysts say Apple's value will triple in three years, which means Wayne may have lost about $100 billion simply by not believing in Apple.
The logo created by Ronald Wayne has nothing in common with the current one. It was a miniature work of art. In the center was the outstanding English scientist Isaac Newton, on whom an apple was about to fall (insight!). In the future, the “Newton theme” will be continued when Apple releases its PDA.
If you enlarge the logo, you will notice that along the border there is the text: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (Newton... A Mind that sails alone through strange seas of thought). This is a line from William Wordsworth's autobiographical poem "The Prelude", which in its entirety goes like this:
And from my pillow, looking forth by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.
Translated it looks like this:
From my pillow, illuminated by the light
I could see the moon and good stars
On the pedestal is a statue of Newton.
He is holding a prism. Quiet face
Like the dial of a mind that's alone
Sailing through strange seas of Thought.
The logo turned out to be interesting (all these references to Newton, who really was lonely, a touch of mystery, etc.), but not very suitable for the realities of modern business. Therefore, Wayne's work was used for about a year. Steve Jobs then turned to graphic designer Rob Janoff for help. It was necessary to create a simple, modern-looking, well-recognizable logo.
Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov talked about how the logo was created. Rob bought apples, put them in a bowl and began to draw, gradually removing unnecessary details. The famous “bite” was made on purpose: the logo had to be drawn so that it would be strongly associated with apples, and not other fruits/vegetables/berries. The similarity of the pronunciation byte/bite (byte/bite) also played into its favor.
Rob Yanov made the logo in color, which provided good ground for speculation and myths. The most common one, actively supported by Win and Linux users, comes down to the fact that the Apple symbol reflects support for sexual minorities. This is not entirely true. Apple truly supports the LGBT community, as evidenced by recent video, however, the color logo was created a year before gays began using the rainbow as a symbol.
The second myth is even more interesting. They say that an apple painted in the colors of the rainbow is a kind of sign of respect to Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a significant contribution to the fight against fascism. During World War II, he cracked the Kriegsmarine and Enigma ciphers, and after that he had a huge influence on computer science (Turing test, work on the theory of artificial intelligence). Turing's merits did not save him from prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, Turing was deprived of his most valuable asset: the opportunity to do what he loved - cryptography. As a result, Alan became a recluse, and then completely committed suicide. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.
Rob Yanov refutes both myths. According to him, there is no need to look for a secret meaning. Apple's color logo was intended to reflect the fact that the company produces computers with color monitors. The Mac display at that time could display six colors. These colors were precisely indicated on the logo. There is also no pattern in the arrangement of colors. Yanov placed the colors in random order, only the green color was placed first intentionally.
The logo existed in this form for 22 years. In 1998, Steve Jobs, who had previously been ousted from Apple, returned to the company. Apple was experiencing huge financial problems at the time. Competitors sarcastically advised to close the shop and distribute the money to shareholders. Drastic measures were needed. And do you know what pulled Apple out of the crisis? Industrial designer Jonathan Ive has come up with a new case for the iMac G3.
Computers that look like candy canes literally saved Apple. Moreover, they became iconic - their images appeared in films, TV series, and glossy magazines. It is clear that a colorful logo on a colored poppy would look stupid. Apple has moved away from using a color logo. So, since 1998, we have seen a laconic monochrome logo. The company has matured. And with her, so do we.
Rob Janow created an outstanding logo. This is not a banal insignia, but a real Symbol. But Yanov’s achievements were not particularly noted by Apple. At the beginning of this post I mentioned the Nike logo. It was created by Carolyn Davidson, a student and freelancer from Oregon. Nike, a young company at the time, paid $35 for the work. But ten years later, the company’s founder, Phillip Knight, presented her with an expensive ring with a diamond “stroke” - the signature style, as well as an envelope with company shares. Knight appreciated the designer's work, making her a co-owner of Nike (albeit with a small stake).
You can type the Apple logo on the keyboard of almost any Apple (and not only) device. Agree, Pay and Music looks much cooler than regular text! In addition, this way you can reduce the amount of text by 4 characters, which can be critical when writing a post for Twitter or Instagram.
If you have a Mac, then you've probably already noticed that there is no shortcut for the Apple icon on your keyboard. However, dialing it is not that difficult.
Character encoding
The Apple logo symbol displays correctly on all iPhones, iPads, iPod touches, Macs, Apple TVs and Apple Watch. On iOS, macOS you can print it, but on watchOS you won’t be able to get it in dictation or drawing mode.
On third-party platforms and browsers like Google Chrome, Mozilla Firefox and Microsoft Edge, the symbol may appear as a blank square, a strange icon, or something else entirely.
This is not Apple's fault.
Both the Apple and Windows logos are part of extended character sets because the standard Unicode set cannot include corporate logos. Due to limited implementation, such characters may not be readable on other platforms.
In ASCII encoding, the following meanings correspond to the Apple logo:
- Decimal code: 240
- Hexadecimal code: F0
- Unicode: U+F8FF
- Make sure the Num Lock key is active, press and hold the left Alt key
- On the numeric keypad, enter 0 2 4 0
Important: Be sure to enter a 0 at the beginning, although in Unicode the decimal code for this character is simply 240.
Don't worry if your laptop doesn't have a numeric keypad: you can still type Special symbols. For this:
- Open the document where you want to add the Apple logo
- Type on the keyboard F 8 F F
- Click Alt-X
The Apple logo will appear where the cursor is in the document.
Note that entering characters via alt will not work if the selected font does not provide a graphic image of the desired character. If this is your case, but you still need this symbol, simply enter it using a different font (Baskerville Old Face will do), copy and paste it where you want in the document.
HTML
The Apple logo and any other special characters may be used in blog posts and web pages with using HTML. To do this, enter the value of the character in Unicode - in our case it is F8FF.
So, to use the Apple logo on a web page, you need to enter the following in an HTML editor:
In mode preview you will see that the symbol has appeared in place of the code.
