Everyone knows the Apple logo in the form of an apple. The choice of apple is obvious - "Apple" in translation from English means "apple". But few people know why this apple is bitten. Who bit him? For what purpose? Does this make any sense?
First of all, let's figure out why “Yabloko” is used for the name of the company, and accordingly for the logo. As he writes, this was played in the very first Apple logo which was established in 1976. Then one of the co-founders of the company - his name was Ronald Wayne made a drawing that became the first logo.
The first Apple logo
Wayne's logo has nothing to do with the current one. It was a miniature depicting Isaac Newton, an English scientist, on whose head an apple fell as he settled down to rest in the garden, after which an inspiration came to him. This idea was the basis for the choice of the name and logo of the company.
Although the logo was cognitive, it had little in common with the requirements that are usually imposed on logos. It was unrecognizable, poorly suited for print work, for application to the company's products. Therefore, Wayne's logo lasted for about a year, after which Steve Jobs turned to graphic designer Rob Yanov for help with a request to create a modern, recognizable logo.
Second Apple logo
As Yanov later said, the idea of the logo appeared unexpectedly. Rob bought apples, put them in a bowl and began to draw, discarding unnecessary details. The result is an apple that looks like a tomato or cherry berry. There was just one more stroke left to make the apple unambiguously recognized as an apple.
This is how the "bite" appeared. The idea came after the byte / bite play on words: on the one hand, a technology company that works with information (bytes), on the other, an apple that can be bitten, whereas a tomato can only be cut.
However, the second logo was different from the current one: it was made in multi-color. This gave rise to many versions, the most common of which is that Apple supports sexual minorities.
But it is not so. Apple does support the LGBT community, but the color logo was created a year before the rainbow was introduced as a symbol for sexual minorities. At the time of the birth of the logo for Apple, this sign was not recognizable, so it has nothing to do with LGBT people.
Then why was the apple multicolored?
The idea was very simple. At that time, color monitors had just entered the market, and the color Apple logo was intended to reflect the fact that the company produces computers with color monitors. The display of a Mac computer at that time could display six different colors, which were indicated on the logo. All the primary colors were randomly placed, but green on top was Jobs' wish so that a leaf could be added to the apple on top, which is always green. As such, the logo existed for 22 years.
Apple's third logo
The third logo is colorless. And designer Jonathan Ive came up with this idea.
It happened in 1998. At the time, Apple was experiencing tremendous financial difficulties. But Steve Jobs figured out how to save the day. He relied on elegance and simplicity. Such was the order for the new logo: to make elegance and simplicity recognizable.
Many people know that Apple is on this moment is the most expensive brand in the world. But no one knows about the "bitten apple". Why is it bitten? Who is Ron Wayne? We will learn about this further ...
Start:
Ron Wayne, Co-Founder of Apple Computers Co.The first logo was created by Ron Wayne.
At the time, Ron was the third co-founder of Apple to own a 10% stake in Apple. But after 11 days of registration, he sold them for $ 800.
He can also be called, sorry for being rude, a loser. If Apple is the most valuable brand right now, then Ron would be a Billionaire right now.
The first logo is not like all the following ones. This is something like a work of art. On it was Newton, and above him was that ominous apple that would turn the life of the Physicist, Alchemist, in general - the scientist - Isaac Newton.
If you look at the frames of the logo, you will notice a certain inscription: " Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone ... "(Newton ... A mind that alone floats through thoughts of strange seas).
Rainbow Apple?
Agree, the first logo was very interesting. But at that time he was of little use for Business.
Then Steve Jobs set the task of creating a simple, lightweight, memorable logo that will not be associated with fruits or vegetables, but will be associated with Apple.
And then he turned to Rob Yanov, a graphic designer. He told how the logo was created on the Revert To Saved blog.
Rob bought some apples, put them in a bowl, and figured out how to create a logo. He wanted to eat an apple, and took a bite of it. And then, like Newton, he seemed to be hit on the head. He was also helped by the similarity of pronunciation of Byte and Bite (Byte and Bite off).
And created a new "logo" Yanov in a week.
But why is it multicolored? There are many myths, like the logo was created in honor of Gays, because Apple supports them. But the "logo" was invented a year before the adoption of rainbow colors in the ranks of Gays.
What then? Why did Rob use Rainbow? Let's figure it out.
It turns out that these six colors were depicted on the "apple" due to the fact that Apple monitors were in color and showed those colors.
Black is the color of courage ...
The rainbow logo lasted for 22 years. A very long time. 1998 year. At that time, Steve exiled from Apple returned. At the same time, Apple was in a difficult position. Competitors, innovations ..
Jonathan Ive, currently known as the Designer, Vice President of Apple and the "Co-Publisher" of iOS 7, created new building iMac G3.
New multicolored computers literally pulled Apple out of the cloud. But it is somehow strange to use colored apples on colored "Poppy". Realizing this, Apple ditched the old logo and adopted black.
Since 1998 - Black, dark apple logo will be together with Apple.
Metal and Aluminum - new perfection
2007 year. Apple starts to launch the first iPhones. And at the same time, it abandons Computers in its name, saying that Apple will create different products for life. And it turns out Apple ComputersWe need to create a new logo. So that it is suitable for new IPhone and for the future iPad. Jonathan Ive again came up with a new logo, gray, it looks like a mixture of metal and aluminum with a sheen.
This "logo" is still used by Apple today. In the meantime, we need to wait for Apple to think of changing its "logo".
The famous bitten apple is a simple and concise icon that symbolically crowns the complex structure of the giant Apple corporation, the name of which is familiar to everyone. It is quite natural that he generates a lot of interpretations and overgrows with meanings. They see both the biblical apple of discord and the Turing apple, biting which the scientist passed away. Any interpretations have the right to life, but interesting, first of all, those meanings that were purposefully laid by the creators.
Reasons to create additional meanings A sign as simple as an apple does give a lot, but the very first Apple logo, which was created by artist Ron Wayne, should be considered the starting point. It was a monochrome miniature depicting Isaac Newton sitting under a tree and an apple above it. According to legend, the scientist prompted him to create the foundations of the theory of gravity, becoming one of the symbols of insight.
The logo was adopted, but Steve Jobs immediately realized that the modern firm needed a more modern logo. Therefore, it was decided to discard all unnecessary and make the sign as simple as possible. A year later, it was created by designer Rob Yanov - it was already a bitten apple painted in all colors of the rainbow.
Why did the apple become bitten?
Since the shape of the logo was simple, it could be confused with other fruits, or even not at all immediately understand which image is applied to the company's products. The bite made the mark more unambiguous, and it did create an attractive hint of the forbidden fruit, which is known to be sweet. But still practical approach is paramount in this case.
There is also an unconfirmed version that the apple became bitten, since the sign of the whole was already taken.
Sometimes an apple is just an apple
A huge army of fans and opponents of Apple have created many legends about the history of its origin and the meanings embedded in the logo. The most common one says that the logo painted in all colors of the rainbow has something to do with the LGBT community. Apple, although it supports the rights of sexual minorities, did not put such a meaning in the logo. The multicolored logo merely indicated that the company was producing multicolored monitors.
The company logo remained in color until 1998.
In addition, the logo itself appeared long before the LGBT community began to use the rainbow as a symbol.
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Sources:
- Walter Isaacson, Steve Jobs, 2011
Tip 2: Why the Apple logo shows a bitten apple
Apple's logo is simple. So simple that it gave rise to a lot of guesses, versions and whole legends about its semantic basis. It's time to write a detective novel about it. And this is just another confirmation of the common truth that all ingenious is simple. Jobs with the logo of his company also excelled here.
The history of the Apple logo
Today we decided to tell you the history of the emergence of famous logo, namely the company logo Apple... Yes, yes - this is the well-known bitten apple, which is now recognized in all corners the globe... And literally 30 years ago, no one even knew about him. And now let's plunge into history: Back in 1976, two young men with the same names, no matter how ridiculous it may seem, registered their own company called Apple Computers. Their names were what you probably all guessed by Steve Jobs and Steve Wozniak. Then no one could have thought that after passing various tests and changes, this company in the distant future will become the most famous in the whole Earth and will win a crowd of fans. No, then two young boys in their garage and with their own knowledge and ambitions just did what they liked. This was Apple Computers at the time. They made their first computer on the MOS Technology 6502 processor and sold about a dozen. And that's when the beginning of the Apple logo was born. Logo old apple Computers then was like this:
It was not at all simple, and to be honest, unattractive drawing of the famous mathematician Newton, who sits under a tree, and an Apple dangles menacingly above it. Yes, yes - this is the very apple, which will later be the logo of the famous Apple company. Steve Jobs himself understood that the company would not go far with such a logo and turned to the services of the Regis McKenna design studio. Then designer Rob Yanov responded to him and he also created the logo that everyone now knows as Apple. Even then, there were many haters of Apple and many constantly insisted that it would go bankrupt before it even had time to really enter the market, but all this turned out to be just black envy. Meanwhile, Rob Yanov set to work. He went to the supermarket closest to him and bought a whole bag of apples. His idea was to lay deep meaning into such a simple logo. He decided to leave only an apple from the previous logo, which, falling on Newton's head, helped him come up with a solution. For several days Rob fiddled with apples, he cut out pieces and arranged and spit them in every possible way. But perfect solution could not have crossed his mind. Then, tired, Rob sat down in a chair and biting off an apple began to enjoy its taste. And at that moment, like a Newton, an apple fell on his head, it occurred to him brilliant idea... Yes! It was the Apple logo. An apple, bitten off on the right, in black and white. Now Apple has become more than just a firm, but a firm with an ingenious logo. When Steve Jobs saw the logo, he made a correction: "The apple should be colored, this is the company's success ...". No one could convince him, he was hard as a rock, and as a result, the Apple company was born, which now produced not only computers and therefore the Computers prefix was deleted from the name. And also the new Apple logo, which lasted until 1988.
The first Apple logo was created by Ron Wayne. This name says little not only to ordinary people, but even to geeks. Meanwhile, Ronald is Apple's third co-founder and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $ 800 just 11 days after registration. Do not take this rash step, Ronald would now be one of the richest people in the world with a fortune of $ 30 billion. Analysts say Apple's value will triple in three years, which means Wayne may have lost about $ 100 billion simply by not believing in Apple.
The logo designed by Ronald Wayne has nothing to do with the current one. It was a miniature piece of art. In the center was depicted the outstanding English scientist Isaac Newton, on whom an apple was about to fall (inspiration!). In the future, "Newton's theme" will continue when Apple releases its PDA.
If you enlarge the logo, you will notice that along the border is the text: Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone (Newton ... The mind that alone floats through the strange seas of thoughts). This is a line from William Wordsworth's autobiographical poem Prelude, which looks like this in its entirety:
And from my pillow, looking forth by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.
In translation it looks like this:
From my pillow, illuminated by the light
Moon and good stars, I could see
On the pedestal is a statue of Newton.
He holds a prism. Quiet face
Like the dial of the mind that alone
Floats through the strange seas of Thoughts.
The logo turned out to be interesting (all these references to Newton, who was really alone, a touch of mystery, etc.), but not very suitable for the realities of modern business. Therefore, Wayne's work was used for about a year. Then Steve Jobs turned to graphic designer Rob Janoff for help. The goal was to create a simple, modern-looking, well-recognized logo.
Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov spoke about how the logo was created. Rob bought apples, put them in a bowl and began to draw, consistently removing unnecessary details. The famous "bite" was made on purpose: it was necessary to draw the logo so that it would be strongly associated with apples, and not other fruits / vegetables / berries. The similarity of pronunciation byte / bite (byte / bite off) also played into the hands.
Rob Yanov made the logo colored, which gave a good ground for speculation and myths. The most common, actively supported by Win-users and Linux users, boils down to the fact that the Apple symbol reflects support for sexual minorities. This is not entirely true. Apple truly supports the LGBT community as evidenced by recent video however, the colored logo was created a year before gay people started using the rainbow as a symbol.
The second myth is even more interesting. They say that the rainbow-colored apple is a kind of sign of respect for Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a contribution to the fight against fascism. During World War II, he broke the Kriegsmarine and Enigma ciphers, and after that he had a huge impact on computer science (Turing test, works on the theory of artificial intelligence). Turing's merits did not save him from prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, Turing was deprived of the most valuable thing: the opportunity to do what he loved - cryptography. As a result, Alan became a recluse, and then committed suicide altogether. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.
Rob Yanov refutes both myths. According to him, it is not worth looking for secret meaning... Apple's colored logo was intended to reflect the fact that the company produces computers with color monitors. The poppy display at that time could display six colors. These colors were also indicated on the logo. There are also no patterns in the arrangement of colors. Yanov randomly placed the colors, only green color was placed first on purpose.
As such, the logo existed for 22 years. In 1998, Steve Jobs, who had previously been kicked out of Apple, returned to the company. Apple was in huge financial trouble at the time. Competitors sarcastically advised to close the shop and distribute money to shareholders. Drastic measures were needed. And you know what got Apple out of the crisis? Industrial designer Jonathan Ive has come up with a new case for the iMac G3.
Lollipop-looking computers literally saved Apple. Moreover, they became cult - their images flashed in films, TV series, glossy magazines. It is clear that a colorful logo on a colored poppy would look silly. Apple has moved away from using a colored logo. So since 1998, we have seen a laconic monochrome logo. The company has matured. And together with her and we.
Rob Yanov created an outstanding logo. This is not a trivial insignia, but a real Symbol. But the merits of Yanov were not specifically noted by Apple. At the beginning of this post, I mentioned the Nike logo. It was created by Carolyn Davidson, an Oregon student and freelancer. Nike, then a young company, paid $ 35 for the job. But ten years later, the founder of the company Phillip Knight gave her expensive ring with a diamond "stroke" - a corporate identity, as well as an envelope with the company's shares. Knight appreciated the work of the designer, making it a co-owner of Nike (albeit with a small package).
