The first Apple logo was created by Ron Wayne. This name says little not only to ordinary people, but even to geeks. Meanwhile, Ronald is the third co-founder of Apple, and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $800 just 11 days after registration. If he had not taken this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $30 billion. Analysts say Apple's value will triple in three years, which means Wayne may have lost about $100 billion simply by not believing in Apple.
The logo created by Ronald Wayne has nothing in common with the current one. It was a miniature work of art. In the center was a picture of the outstanding English scientist Isaac Newton, on whom an apple was about to fall (insight!). In the future, the “Newton theme” will be continued when Apple releases its PDA.
If you enlarge the logo, you will notice that along the border there is the text: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (Newton... A Mind that sails alone through strange seas of thought). This is a line from William Wordsworth's autobiographical poem "The Prelude", which in its entirety goes like this:
And from my pillow, looking forth by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.
Translated it looks like this:
From my pillow, illuminated by the light
I could see the moon and good stars
On the pedestal is a statue of Newton.
He is holding a prism. Quiet face
Like the dial of a mind that's alone
Sailing through strange seas of Thought.
The logo turned out to be interesting (all these references to Newton, who really was lonely, a touch of mystery, etc.), but not very suitable for the realities of modern business. Therefore, Wayne's work was used for about a year. Steve Jobs then turned to graphic designer Rob Janoff for help. It was necessary to create a simple, modern-looking, well-recognizable logo.
Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov talked about how the logo was created. Rob bought apples, put them in a bowl and began to draw, gradually removing unnecessary details. The famous “bite” was made on purpose: the logo had to be drawn so that it would be strongly associated with apples, and not other fruits/vegetables/berries. The similarity of the pronunciation byte/bite (byte/bite) also played into its favor.
Rob Yanov made the logo in color, which provided good ground for speculation and myths. The most common one, actively supported by Win and Linux users, comes down to the fact that the Apple symbol reflects support for sexual minorities. This is not entirely true. Apple truly supports the LGBT community, as evidenced by recent video, however, the color logo was created a year before gays began using the rainbow as a symbol.
The second myth is even more interesting. They say that an apple painted in the colors of the rainbow is a kind of sign of respect to Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a significant contribution to the fight against fascism. During World War II, he cracked the Kriegsmarine and Enigma ciphers, and after that he had a huge influence on computer science (Turing test, work on the theory of artificial intelligence). Turing's merits did not save him from prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, Turing was deprived of his most valuable asset: the opportunity to do what he loved - cryptography. As a result, Alan became a recluse, and then completely committed suicide. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.
Rob Yanov refutes both myths. According to him, there is no need to look secret meaning. Apple's color logo was intended to reflect the fact that the company produces computers with color monitors. The Mac display at that time could display six colors. These colors were precisely indicated on the logo. There is also no pattern in the arrangement of colors. Yanov placed the colors in random order, only green color was placed first intentionally.
The logo existed in this form for 22 years. In 1998, Steve Jobs, who had previously been ousted from Apple, returned to the company. Apple was experiencing huge financial problems at the time. Competitors sarcastically advised to close the shop and distribute the money to shareholders. Drastic measures were needed. And do you know what pulled Apple out of the crisis? Industrial designer Jonathan Ive came up with new building for iMac G3.
Computers that look like candy canes literally saved Apple. Moreover, they became iconic - their images appeared in films, TV series, and glossy magazines. It is clear that a colorful logo on a colored poppy would look stupid. Apple has moved away from using a color logo. So, since 1998, we have seen a laconic monochrome logo. The company has matured. And with her, so do we.
Rob Janow created an outstanding logo. This is not a banal insignia, but a real Symbol. But Yanov’s achievements were not particularly noted by Apple. At the beginning of this post I mentioned the Nike logo. It was created by Carolyn Davidson, a student and freelancer from Oregon. Nike, a young company at the time, paid $35 for the work. But ten years later, company founder Phillip Knight gave her expensive ring with a diamond “stroke” - corporate style, as well as an envelope with company shares. Knight appreciated the designer's work, making her a co-owner of Nike (albeit with a small stake).
First Apple sign was created by Ron Wayne.
According to Steve Jobs, the company got its name thanks to fruit diet, on which he was sitting at that time. The apple seemed to him a symbol “funny, spiritual and not humiliating.” But it’s one thing to name a company, and another thing to provide it with a suitable logo.
Ronald is the third co-founder of Apple, and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $800 just 11 days after registration. If he had not taken this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $30 billion.
The logo created by Ronald Wayne has nothing in common with the current one. It was a miniature work of art. In the center was a picture of the outstanding English scientist Isaac Newton, on whom an apple was about to fall (insight!). In the future, the “Newton theme” will be continued when Apple releases its PDA.
If you enlarge the logo, you will notice that along the border there is text: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (Newton... A mind that sails alone through strange seas of thought). This is a line from William Wordsworth's autobiographical poem "The Prelude"
Wayne's work was used for about a year. Steve Jobs then turned to graphic designer Rob Janoff for help. It was necessary to create a simple, modern-looking, well-recognizable logo.
Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov talked about how the logo was created. Rob bought apples, put them in a bowl and began to draw, gradually removing unnecessary details. The famous “bite” was made on purpose: the logo had to be drawn so that it would be strongly associated with apples, and not other fruits/vegetables/berries. The similarity of the pronunciation byte/bite (byte/bite) also played into its favor.
Apple's color logo was intended to reflect the fact that the company produces computers with color monitors. The Mac display at that time could display six colors. These colors were precisely indicated on the logo. There is also no pattern in the arrangement of colors. Yanov placed the colors in random order, only the green color was placed first intentionally.
The logo existed in this form for 22 years. In 1998, Steve Jobs, who had previously been ousted from Apple, returned to the company. Apple was experiencing huge financial problems at the time.
It is clear that a colorful logo on a colored poppy would look stupid. Apple has moved away from using a color logo. So, since 1998, we have seen a laconic monochrome logo.
The monochrome logo lasted until 2000, after which it was replaced by a gray, chrome logo, which lasted until 2007.
Such appearance logo was called Aqua-Themed
Moreover, the approach to using the logo has also changed. If previously a small version of the logo (no larger than 1.5 cm x 1.5 cm in size) was placed on the company’s products, then since 1998 the logo has become larger. The calculation was simple - if they recognize the logo, let them pay attention to it, let it work! Let it shine and attract attention! This approach turned out to be entirely justified and brought very good results. Since 1998, Apple's revenue curve, which had been slowly creeping down, began to sharply climb up.
In our turbulent times, people do not have enough time to sleep, let alone remember all sorts of different brands. However, even in such conditions, there are several logos that almost every inhabitant of the Earth knows. For example, you can recall the ideal Mercedes star, the well-known Coca Cola inscription, the outline of the Nike symbol, the white and blue circle of BMW. Among these leaders we can highlight the Apple logo. Many people often wonder about the history of the origin of the Apple logo, and how it has changed over the decades.When did the Apple logo appear?
Apple owes its first logo to Ron Wayne. Now the name of this man has almost been forgotten and it is unlikely that people well versed in the history of Apple remember him. Although this man was the third co-founder of the tiny Apple company. But no one remembers him for a very simple reason, this loser, what else can you call a person who got rid of the shares of a young company just 11 days after its founding. He sold them for $800. Imagine how much money he would have now. After all, he had 10 percent of the shares, and modern times this is a cosmic amount.
The symbol that Wayne came up with for his company has nothing in common with the current emblem. It was a carefully designed picture in which Isaac Newton occupied the main place, with an apple on top, symbolizing insight. Much later, Apple will remember Newton when it begins to develop the first PDAs.
The first Apple logo has small words written on it, if you look closely you can read " Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone", which can be translated into Russian as " Newton...The mind always sails through many seas of thought...alone". This paragraph was borrowed from a fairly well-known poem in the West by William Wordsworth called “The Prelude.”
And indeed the symbol turned out to be very sensible. All these mysterious references to Isaac Newton gave the logo a certain air of mystery. However, this logo was very unsuitable for modern business. It is for this reason that a year after the company was founded Apple Steve Jobs decided to find absolutely new symbol. So he went to a wonderful designer named Rob Janoff. Steve Jobs gave the task to create such an emblem so that it would look modern and at the same time be perfectly recognizable among many others like it.
For a week, this graphic designer was completely occupied with the task at hand. Many years later, he was interviewed in which he revealed the secret of how he came up with this logo. Rob went to the store where he bought apples of various shades, then he put them in a vase and began to draw. Gradually removing various elements. He drew that very bite quite deliberately, because his task was to depict such an image of the fruit so that it would be firmly associated with an apple, and not, say, with berries, vegetables or fruits. Moreover, in English language the word byte and bite off are written almost identically (byte/bite), this added even more meaning.
Myths of the appearance of the Apple logo
The first legend. Rob depicted the company logo with rainbow colors. Subsequently, many people began to slander that this coloring was somehow very similar to the symbolism of gay minorities, and, speaking in Russian, to the symbolism of homosexuals. Although this is fundamentally wrong, because that famous emblem began to be used a whole year earlier than the buggers invented their logo in the form of a rainbow.
Second legend. It is believed that the apple painted in rainbow colors is a kind of tribute to A. Turing. This man is famous for being able to hack Enigma and Kriegsmarine code, and after the war had a strong influence on the development information technologies. For example, he came up with a special intelligence test, which later became known as Turing test.
However, there were some buggers here too. In the West, there is no escape from this, total pederasty. So, it turns out that Turing was gay and the authorities began to persecute him for homosexuality, and a not very bright future awaited him. After all, serving two years in prison, where every prisoner knows about your inclinations, is not very similar to a walk through a flowery meadow. As a result, he was forced to undergo a course of hormone therapy, as a result of which many people experience increased female breast and infertility occurs. Moreover, the tolerant authorities forbade this talented pederast to do his favorite thing. No in in this case I mean, not love games with men, but cryptography.
This was a cruel blow to the fragile and tender soul of the gay scientist. As a result of mental anguish, he committed suicide some time later. Yes, being a homosexual in the West is a thankless task, and sometimes even dangerous for the psyche. What does an apple have to do with it, you ask? The thing is that Turing decided to leave this life that was disgusting to him in an unusual way. After all, homosexuals are creative people. So he bought an apple at the store and entered it lethal dose potassium cyanide, after which he took a bite of it with gusto. However, alas, he did not have time to chew this juicy piece.
However, Rob Yanov has his own opinion on these legends. He believes that there is no double bottom in the Apple logo. The company's rainbow symbol was supposed to represent the fact that their company is engaged in the development and production of computers, and specifically with color monitors. At that blessed time, the Mac computer screen had the ability to transmit six shades. It was these colors that were included in Apple logo. Moreover, all the shades were installed in random order, and only the green color was specially placed first by Rob.
This rainbow logo has existed for twenty-two years.. After the “prodigal son” Steve Jobs returned to the company in 1998, who had previously been expelled in disgrace, positive changes began. In those distant times, this corporation had very big problems With in cash. Most of Apple's competitors slept and saw that this company was about to go down. In order to survive it was necessary to radically change the company's policy.
And you ask, what miracle helped bring the dying company back to life? And everyone was saved by a wonderful designer named Jonathan Ive. He created the latest case for the brand new IMAC G3.
This Mac pulled Apple out of the financial abyss and opened new horizons for it. Moreover, from that moment on, this company was noticed in the very high level, its logo began to be used in glossy magazines, TV series and films.
It became clear that the "rainbow apple" logo would look very strange on the Macintosh g3. Therefore, reluctantly, the company’s managers decided to rebrand and make new design. Therefore, starting in 1998, instead of the color “bitten apple” emblem, a monochrome logo appeared. So the company crossed the threshold childhood and has become mature and strong, and it seems that nothing can shake her unshakable confidence, except perhaps the “Financial Apocalypse”.
Evolution Apple logo
Everyone knows the Apple logo in the shape of an apple. The choice of apple is obvious - “Apple” in translation from English means “apple”. But few people know why this apple is bitten. Who bit him? For what purpose? Does this make any sense?
First of all, let's figure out why “Apple” was used for the company name, and therefore for the logo. As writes, this was played out in the very first Apple logo, which was created in 1976. Then one of the co-founders of the company - his name was Ronald Wayne - made a drawing, which became the first logo.
Apple's first logo
The logo Wayne created has nothing in common with the current one. It was a miniature depicting Isaac Newton, an English scientist, on whose head an apple fell while he was relaxing in the garden, after which an epiphany came to him. This idea was the basis for choosing the name and logo of the company.
The logo, although educational, had little to do with the requirements that are usually placed on logos. It was unrecognizable and poorly suited for printing or for applying to company products. Therefore, the Wayne logo lasted about a year, after which Steve Jobs turned to graphic designer Rob Yanow for help with a request to create a modern, recognizable logo.
Second Apple logo
As Yanov later said, the idea for the logo appeared unexpectedly. Rob bought apples, put them in a bowl and began to draw, discarding unnecessary details. The result was an apple similar to a tomato or cherry. All that remained was to make one more stroke so that the apple would be clearly recognized as an apple.
This is how the “bite” appeared. The idea came from a play on the words byte/bite: on the one hand, a technology company that works with information (bytes), on the other, an apple that can be bitten, while a tomato can only be cut.
However, the second logo was different from the current one: it was made in multicolor. This has given rise to many versions, the most common of which is that Apple supports sexual minorities.
But it is not so. Apple does support the LGBT community, but the colorful logo was created a year before a similar rainbow symbol was introduced as a symbol for sexual minorities. At the time of the birth of the Apple logo, this sign was not recognizable, so it has nothing to do with LGBT people.
Then why was the apple multi-colored?
The idea was very simple. At that time, color monitors had just entered the market, and Apple's color logo was intended to reflect the fact that the company produces computers with color monitors. The Mac computer display at that time could display six different colors, which were indicated on the logo. All the primary colors were placed randomly, but the green on top was Jobs's wish that an apple could have a leaf on top, which is always green. The logo existed in this form for 22 years.
Apple's third logo
The third logo has no color scheme. And designer Jonathan Ive came up with the idea to do this.
This happened in 1998. At the time, Apple was experiencing enormous financial difficulties. But Steve Jobs figured out how to save the situation. He relied on elegance and simplicity. This was the order for the new logo: to make elegance and simplicity recognizable.
The first Apple logo was created by Ron Wayne. This name says little not only to ordinary people, but even to geeks. Meanwhile, Ronald is the third co-founder of Apple, and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $800 just 11 days after registration. If he had not taken this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $30 billion. Analysts say Apple's value will triple in three years, which means Wayne may have lost about $100 billion simply by not believing in Apple.
The logo created by Ronald Wayne has nothing in common with the current one. It was a miniature work of art. In the center was a picture of the outstanding English scientist Isaac Newton, on whom an apple was about to fall (insight!). In the future, the “Newton theme” will be continued when Apple releases its PDA.
If you enlarge the logo, you will notice that along the border there is the text: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (Newton... A Mind that sails alone through strange seas of thought). This is a line from William Wordsworth's autobiographical poem "The Prelude", which in its entirety goes like this:
And from my pillow, looking forth by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.
Translated it looks like this:
From my pillow, illuminated by the light
I could see the moon and good stars
On the pedestal is a statue of Newton.
He is holding a prism. Quiet face
Like the dial of a mind that's alone
Sailing through strange seas of Thought.
The logo turned out to be interesting (all these references to Newton, who really was lonely, a touch of mystery, etc.), but not very suitable for the realities of modern business. Therefore, Wayne's work was used for about a year. Steve Jobs then turned to graphic designer Rob Janoff for help. It was necessary to create a simple, modern-looking, well-recognizable logo.
Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov talked about how the logo was created. Rob bought apples, put them in a bowl and began to draw, gradually removing unnecessary details. The famous “bite” was made on purpose: the logo had to be drawn so that it would be strongly associated with apples, and not other fruits/vegetables/berries. The similarity of the pronunciation byte/bite (byte/bite) also played into its favor.
Rob Yanov made the logo in color, which provided good ground for speculation and myths. The most common one, actively supported by Win and Linux users, comes down to the fact that the Apple symbol reflects support for sexual minorities. This is not entirely true. Apple truly supports the LGBT community, as evidenced by recent video, however, the color logo was created a year before gays began using the rainbow as a symbol.
The second myth is even more interesting. They say that an apple painted in the colors of the rainbow is a kind of sign of respect to Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a significant contribution to the fight against fascism. During World War II, he cracked the Kriegsmarine and Enigma ciphers, and after that he had a huge influence on computer science (Turing test, work on the theory of artificial intelligence). Turing's merits did not save him from prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, Turing was deprived of his most valuable asset: the opportunity to do what he loved - cryptography. As a result, Alan became a recluse, and then completely committed suicide. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.
Rob Yanov refutes both myths. According to him, there is no need to look for a secret meaning. Apple's color logo was intended to reflect the fact that the company produces computers with color monitors. The Mac display at that time could display six colors. These colors were precisely indicated on the logo. There is also no pattern in the arrangement of colors. Yanov placed the colors in random order, only the green color was placed first intentionally.
The logo existed in this form for 22 years. In 1998, Steve Jobs, who had previously been ousted from Apple, returned to the company. Apple was experiencing huge financial problems at the time. Competitors sarcastically advised to close the shop and distribute the money to shareholders. Drastic measures were needed. And do you know what pulled Apple out of the crisis? Industrial designer Jonathan Ive has come up with a new case for the iMac G3.
Computers that look like candy canes literally saved Apple. Moreover, they became iconic - their images appeared in films, TV series, and glossy magazines. It is clear that a colorful logo on a colored poppy would look stupid. Apple has moved away from using a color logo. So, since 1998, we have seen a laconic monochrome logo. The company has matured. And with her, so do we.
Rob Janow created an outstanding logo. This is not a banal insignia, but a real Symbol. But Yanov’s achievements were not particularly noted by Apple. At the beginning of this post I mentioned the Nike logo. It was created by Carolyn Davidson, a student and freelancer from Oregon. Nike, a young company at the time, paid $35 for the work. But ten years later, the company’s founder, Phillip Knight, presented her with an expensive ring with a diamond “stroke” - the signature style, as well as an envelope with company shares. Knight appreciated the designer's work, making her a co-owner of Nike (albeit with a small stake).
