Discounts on coats, glasses, socks and phones, clothing collections with camouflage prints, inexpensive haircuts for fathers and sons, and even tattoos at a special price - many stores and beauty salons are running promotions for Defender of the Fatherland Day. Time Out has selected the best deals.
The shops
From February 20 to 23, when purchasing jewelry from the men's collection, you will receive a leather business card holder as a gift.
In Quiksilver sports stores (in the Belaya Dacha outlet, Zenit shopping center and Discount Center Ordzhonikidze 11), when buying four men's clothes, you will pay half as much. The promotion is valid until February 23.
In honor of the holiday, the men's department is running a promotion on underwear, sleepwear and socks: you buy three items and only pay for two.
Podium Market is already selling vests, jackets, coats, down jackets and other men's outerwear from the fall-winter collections with a 23% discount. Also included in the sale were knitted items - turtlenecks, jumpers, cardigans and sweaters.
Until February 23rd for purchases over RUR 10,000. The loyalty card, which is issued after filling out the form, is credited with a triple bonus - 15% of the amount spent. Next time you will be able to pay up to 30% of your purchase with your card.
If on Defender of the Fatherland Day you decide to go to one of the sex shops of the “Point of Love” network, use the code word “February 23” and get a 20% discount on the entire assortment.
This American brand is giving men a 20% discount on clothes, shoes and accessories from the spring collection until February 23rd.
By February 23, the brand released a collection of T-shirts and sweatshirts with camouflage prints and images of the characters from the Adventure Time series. Until February 28, when purchasing two or more items of clothing from this collection, each buyer receives a 20% discount.
In Mezzatorre, Ekran Sunglasses and Albione stores, discounts have increased to 70%. At Samsonite, there is an additional 20% discount on suitcases from the Red line, and 10% on ties and belts. At Marks&Spencer, when you buy one item, you can get a second one for half price. And when purchasing for an amount of 30,000 rubles. Meucci boutique gives small gifts.
From 20 to 24 February there is a 30% discount in all Tom Tailor stores. Men's T-shirts cost from 690 rubles, shirts and knitwear - from 2590 rubles, jeans - from 2990 rubles.
On February 23, a lottery will be held in all Mega stores. To participate, you need to make a purchase in any store of the shopping center in the amount of RUR 5,000 or more, register a receipt in the promotional zone and select a gift box on the “Gift Tree”. In the box you will find a sheet of paper with questions and, if you answer them correctly, you can receive a prize - for example, a keychain or a bouquet of flowers. You can also win a “MEGA gift” card with a nominal value of 20,000 rubles, 30,000 rubles. or 50,000 rub.
Beauty salons and barbershops
From February 20 to 23, all the chain’s salons are running the “Dad + Son” promotion: with simultaneous service, both clients are given styling products from the Kérastase Homme line.
On the holiday, there will be special prices for services for men: haircut - from 5000 rubles, beard and mustache care - from 2850 rubles, body massage - from 2000 rubles, head massage - from 912 rubles, foot reflexology - from 3500 rub.
Throughout the holiday week, fathers and sons will receive a 20% discount if they come to get their hair cut together. Boys can also get a free design on their head.
On Defender of the Fatherland Day, several special services for men appeared here: unedged manicure (RUB 1,800), spa facial (RUB 3,000) and forearm and head massage with hot stones (RUB 5,000).
On February 23 from 11.00 to 15.00 you will be charged 1000 rubles for any haircut. instead of 1700 rub. And on February 22, you can get a small tattoo (the work on which takes no more than an hour) by paying only 4,000 rubles.
If you come here on Defender of the Fatherland Day together with a friend, both will receive a 10% discount on any services.
On February 23, the salon offers a 23% discount on all services for men. It is better to sign up for the procedures in advance - there are many people interested.
Another family promotion is currently taking place in the Boy Cut barbershops. For a simultaneous haircut, father and son will pay 2800 rubles. instead of 3000 rub.
On February 23, all Mr.Right barbershops will have a 23% discount on the “Royal Shave” procedure using Truefitt & Hill technology. The ritual begins with steaming the facial skin with hot towels. Then apply a mixture of 10 essential oils to moisturize and soften the stubble, followed by shaving foam using a mountain silver badger hair brush. After the procedure, the skin is soothed with a cold towel, moisturized with balm, and finally a facial massage is performed.
In the top photo: barbershop 5/8" Man Project
Preparations for Defender of the Fatherland Day have reached the home stretch, and it seems that it will no longer be possible to put off buying gifts. Having studied the best offers from different stores and the most interesting holiday promotions, we came to the conclusion that a week is more than enough to choose something pleasant and useful for your defenders.
"Expedition"
The Expedition gift shop will also have interesting offers for February 23rd. For example, for the most patriotic, you can give a set of a scarf (590 rubles, 41% discount) and mittens (390 rubles, 35% discount) in the Russian tricolor tones.
For those who don’t let go of gadgets even on the street, gloves for touch devices are suitable (more than 20% discount, 690 rubles instead of 890 rubles).
A Michigan ax with a walnut handle is also on sale at a discount of more than 20% (2,590 rubles instead of 3,290 rubles). You can choose such a gift simply to be considered a great original. However, as the product description says, with this ax you can plan and chop wood without putting much effort into it.
There is a final sale at the Enter online store, and there is no reason not to choose good gifts there at a good discount. The Philips Saeco coffee machine is sold at a discount of almost 50% (42,645 rubles instead of 82,490 rubles). Approximately 45% discount on Electrolux mobile air conditioner (15,999 rubles instead of 29,120 rubles). The Chicco Video digital intercom can be purchased at a discount of about 40% - for 12,358 rubles instead of 20,290 rubles.
Reading time: 6 minutes
In February there is a whole series of holidays for which you can prepare stunning promotions, free up space in your warehouse, and simply please your beloved customers. But for the action to take place, one letter is not enough - they may not be seen, the headline may not interest you, and they can distract you with a call or conversation at any moment.
We have prepared a short checklist on how to stand out in your subscriber's inbox during the period of mass promotions!
Step 1. Logic of the email chain and sending date
Typically, for most of your base to react to a promotion, you need 3-5 emails:
1 letter is sent 7-10 days before the event. In it, you announce a promotion, offer to take advantage of an exclusive offer and provide a selection of goods or services that correspond to the event.
2 letter is sent 5-7 days before the event. You remind about your promotion and write that there is very little left before the holiday, and without gifts it will be difficult to congratulate friends and loved ones) Send a banner with the terms of the promotion and delivery conditions - for those who buy at the last minute, it is extremely important that the gifts are delivered in time until day X.
3 letter - 1-2 days before the holiday. Can't deliver on time across the country? Leave in your mailing list only those regions where you can guarantee delivery.
“What about 2 more letters?” It's simple! You can add mailings to non-openers by changing the subject of the letter. This way you will attract even more subscribers.
Red stars - sending main letters with a promotion, blue ones - sending to unopened ones.
Step 2. Segmentation
To make the promotion work better, you need to personalize the letters. Agree, if a man receives a letter with the subject “Have time to give a gift to your loved one!” and the corresponding text - you will be sorting out the angry letters in the mail for a couple of days.
Or, for example, a person has never bought from you before, but simply subscribed to your mailing lists - he needs to describe in more detail the benefits of working with your company, and you can simply remind a loyal customer how convenient it is to shop with you.
So, by what parameters can you segment your base:
- Gender - everything is clear here: girls need one message, boys need another.
- Geography - delivery conditions to different regions differ. Write in a letter that, for example, the gift will reach Yekaterinburg in 2 days (substitute the information with merch tags - you can find out about them).
- Age - 18 year olds and 30 year olds have different tastes. By sending the same selection of products, you can miss both some and others.
- Buying power - divide your audience into those who buy from you and those who simply read your emails. The first ones are loyal customers, they like your company: tell them thank you and give them a special offer for their consistency. Those who are still not ready to buy need a powerful “kick”: offer a stunning promotion and set a timer - the time limit will not allow them to think for a long time.
In fact, you can segment by any customer information you have. Tell us how many orders the client has already placed with your company. Or maybe he bought a gift for February 23 last year - remind him how many positive emotions he experienced when presenting this gift.
Step 3. Compose letters
Promotion emails should stand out from your regular mailings. Brainstorm with a designer and come up with something special. Make bright templates, add GIF animations to the banner, and try to pleasantly surprise your subscribers.
Here is an example of a Happy Birthday message from Adidas. They had a chain of 3 letters: 3 days before the birthday, on the birthday and 7 days after:
Letter in 3 days.
Birthday letter.
Subject: A gift from adidas in honor of your birthday
Letter 7 days later - the banner remained the same, but the blocks with text and a selection of products were changed.
Topic: Your gift from adidas is waiting for you!
The online designer furniture store The Furnish used GIF animation in its New Year's promotion. This is what the first letter in the series looked like:
Subject??? HAPPY NEW SALE! ???
The next letter arrived 7 days later, and it already presented all categories of products that were included in the sale:
Subject? New Year's SALE! Up to -50% on gifts!
On the last day of the promotion - December 21 - the letter contained a selection of certain products that were in particular demand:
Topic ✨ 12 most beautiful things SALE ✨
And this is what the New Year’s letter template looked like in Children’s World mailings:
Subject? Come on, hurry up! 9 days until the New Year! All gifts inside
Don't have a designer? No problem! Take advantage of our template gallery and bring your ideas to life!
Think about the content of the letter. You don’t need a lot of words in promotional letters. But even a few sentences should be emotional and set the mood!
Step 4. Sending letters
To prevent sending promotional emails from distracting you from other work, create an automatic chain of emails that will automatically create segments for unopened emails and send all emails on time.
A portion of the latest news from the world of email marketing is always in your inbox.
February 23, or Defender of the Fatherland Day, remains a traditional “men's day” for Russia. In anticipation of it, Russian online stores are organizing promotions and giving promotional codes for discounts on men’s favorite assortment: electronics, sportswear...
February 23, or Defender of the Fatherland Day, remains a traditional “men's day” for Russia. In anticipation of it, Russian online stores are organizing promotions and giving promotional codes for discounts on men’s favorite assortment: electronics, sporting goods, gaming accessories, car components and much more.
After all, it is on this day that we are accustomed to not only congratulating, but also giving gifts to our beloved husbands, fathers, sons, brothers, and colleagues. In order not only to please all representatives of the stronger sex, but also to save a little, we have collected the best promotions and sales in honor of Men's Day in a special section.
History of the holiday Defender of the Fatherland Day
The history of the holiday on February 23 dates back to 1918, when soldiers of the Red Army fought against German troops. After the collapse of the USSR, Defender of the Fatherland Day gradually grew from a professional military holiday into Men's Day, and not only civilians, but even teenagers and boys began to congratulate it.
Now in Russia and other CIS countries, men of all ages and professions are honored on this day. After all, no matter how different our representatives of the stronger sex may be, they all equally need our gratitude, support, care and attention to their interests. And a good opportunity to demonstrate this is to really present it, which your man will be proud to show to his friends.
In this selection of promotional offers, we have prepared gift ideas for all male representatives - businessmen, athletes, motorists, travelers, gamers and even little future defenders. Based on the preferences of your “protector”, you can easily select the right gift:
It’s not at all difficult to surprise a man by congratulating him on February 23rd. You just need to take advantage of our advantageous offers, allowing you to spend February 23rd with a discount of up to 91%. A minimum of funds and a maximum of imagination - and your soulmate is guaranteed a stunning holiday filled with emotions.
What could be better than spending time in a cozy room or a tour of Moscow? You can also organize or simply invite your man to a gourmet dinner at some ethnic restaurant. If you prefer to give something tangible, then you should also use our service, thanks to which you will have access to the entire range of products at the lowest prices. Modern gadgets can also be a good gift - equipment, watches or another “bells and whistles” for a car. Or maybe your protector has a sweet tooth? Then there is nothing more acceptable as a gift than a luxurious themed one, and you will find a significant discount on this purchase. If you want to give yourself to your loved one, then sign up for a beauty salon - we are sure that the man will appreciate your transformation in his honor.
