- Types of flower trade
- Step by step opening plan
- How much can you earn
- Which equipment to choose
- Similar business ideas:
No matter how much competition in business grows, no matter what crises destroy the economy, at all times two types of goods are in demand: food and flowers. We will talk about the first type of goods in other articles on our site, and today we will talk about how simple and easy it is to earn capital on the flower trade. You can actually do this from scratch, spending only on the purchase of flowers for resale. You can start with at least 50 flowers, selling which you will earn more than 1000 rubles. The next time, having gained invaluable experience (and it may not be entirely positive), you will already purchase 5,000 flowers, selling which you will earn from 100,000 rubles ...
In fact, it does not take much knowledge and marketing tricks to sell flowers on holidays such as Valentine's Day, March 5-8, Easter, May 9, September 1. These days, flowers are bought everywhere: in stores, at subway exits, in the yards of high-rise buildings, on the Internet, with delivery to offices, and so on. The flower trade is one of the most right ways for beginners, try yourself in a small, but your own business. And there, as it goes, you can grow into a serious store or even a chain of stores. Moreover, there are simply no risks here (I think 10-20 thousand rubles is not an exorbitant amount for you).
Types of flower trade
- An ordinary tent with flowers - an approximate budget for opening 50,000 rubles.
- From the car - a budget of 10,000 rubles, if you own a car
- From the tray (seller and boxes of flowers) - budget from 5,000 rubles.
- Delivery to offices (walking around offices and offering flowers to employees) - budget from 5,000 rubles.
- Flowers in traffic jams (can be delivered by bicycle or scooter) - budget from 5,000 rubles.
- Individual entrepreneurs who “ate the dog” on flowers for the holidays set up 5-10 tents in worked-out places and earn hundreds of thousands of rubles “clean”, in just a couple of days.
What markup should be to sell flowers
Much depends on how much you buy flowers in bulk. If roses are retailed at 80 rubles per piece, then the maximum purchase price should be 40 rubles. That is, trading below a 100% margin does not make much sense, since you will have losses, you will spend on fuel and lubricants, and if you are not trading yourself, then on the seller’s salary. So the minimum margin should be 100%. Otherwise, you won't earn anything. It is not necessary to set the price much lower than that of competitors. On holidays, people often buy flowers in a hurry, and will not wander around the city (not all, of course) carving out a penny of profit. It is better to take care of how to choose the right place for trading. Do you want to have a constant good income? Then try to make money on Avito and other message boards. See about stable income on regular ads and try your hand. Knowing what and how best to sell, you can not only trade in flowers, but also significantly expand your business.
Location of flower trade
90% of the success in street flower sales for the holidays is the choice of location. This is a whole science, so on the forums you can often find examples of how one person literally raised "loot" on flowers, while others went into a specific minus and were disappointed in business. What can be recommended here. Lots of options. Paradoxically, one of the best places is to stand near a popular flower shop. Not right under their porch, of course, but at least 30-50 meters away. What can work is that people go to a well-known store, see a long line or high prices there, turn around and see your outlet. They buy flowers from you. But there is a danger here - if you are trading illegally, the store owner will definitely inform the police, since he does not need "arrogant" competitors. Before Easter, it is customary to visit the cemetery and bring flowers to the graves of relatives and friends. If you set up a tray near the entrance to the cemetery, the proceeds will be provided. The main thing here is not to miscalculate with flowers: carnations and artificial flowers are used (which, by the way, do not deteriorate). You should not stand in front of large hypermarkets, counting on high traffic - in recent times federal networks before the holidays themselves sell flowers for very low prices(actually by purchasing).
Do I need a permit to sell flowers?
Most frequently asked question beginner florist - what trade permits do you need? According to the law, only a person or organization registered with the tax office can trade flowers. The only exceptions are cases when flowers are sold from a personal subsidiary farm, that is, grown personally by the seller of flowers. But, as you understand, this option is not suitable for us. In this case, the question arises - is it even worth registering an IP for the sake of one day? Let the opening of an individual entrepreneur cost only 800 rubles. state fees, but no one needs extra running around with papers. Despite the fact that later you will have to go and close the business (otherwise you will receive pension contributions for the year for 20 thousand rubles). What do we risk if we just take and stand with flowers near the metro or the market? The worst thing that awaits you is an administrative fine of 2,500 rubles. (or a little more). Is it a lot? I think a little, and there are real examples of how people managed to trade, pay a fine and still stay in the black. By the way, here is one example:
In no case do I urge you to conduct illegal business, on the contrary, I am for honest business. But you must admit, for the sake of one day, you can take a chance. And there, if you go - be sure to register. Some forums offer to try flower delivery to offices on March 8 - also an option, so you definitely won't be caught.
Pitfalls of the flower business
- Right choice colors. Depending on the holiday, some flowers become popular, while others, on the contrary, are bought much less frequently. Roses and chrysanthemums are best for Valentine's Day, carnations and tulips for Easter, tulips for May 9, tulips, mimosa, roses for March 8 (a little worse because of the high price).
- Flower storage. Roses, tulips, mimosa, etc., are known to be very capricious plants. If the temperature deviates from the norm, the flower quickly withers and loses its presentation. For this reason, don't buy flowers ahead of time if you don't have storage space. You can just throw money away. Most street vendors buy flowers on the morning of the sale so they can sell the flowers while they are fresh.
Step by step opening plan
To implement your idea for the sale of flower products on holidays, you need to consider the following aspects of the case:
- what flowers are usually given on this holiday, seasonal or year-round species;
- place and methods of selling flower products;
- purchases of flowers, the formation and design of bouquets;
- purchase of accessories for bouquets.
How much can you earn
On the pre-holiday and festive sale of tulips, you can get a net income of about five hundred US dollars in 3-4 days. Valentine's Day, February 23, Memorial Day of the Dead are also quite profitable for flower business.
Which equipment to choose
The equipment of the point of sale depends on how you will sell flower products. For a stationary time point, you will need a tray or a small pavilion (rather a shelter from rain and wind) and bulky vases for flower products. If you sell directly from the car, you only need containers for transporting and storing flowers.
Which OKVED to indicate when registering a business
If you decide to seriously engage in the flower business, you need to register it with the following codes: OKVED 52.48.32 - Retail sales of flower products and plants, as well as fertilizers and seeds. To sell bouquets via the Internet, you will need the appropriate code 52.61.2 - Retail sales through teleshops and computer networks (electronic commerce, including the Internet). And for the sale of flower products with delivery to offices and homes, you need code 64.12, which is responsible for the courier delivery of goods.
What documents are needed to open a business
To open a point of sale of flowers or sell them at retail via the Internet or by courier, it is enough to register an individual entrepreneurship. You will need: a passport, an application for state registration, a document confirming the payment of state duty, a scanned copy of the TIN certificate.
Which taxation system to choose for business registration
The most suitable option for levying taxes is the simplified taxation system (simplification).
Sales technology of flower products
An important factor is the place where flowers are sold. It is best that this is a place where there is a large flow of both pedestrians and vehicles. These can be pedestrian areas near shopping centers and shops, markets, pavilions selling flowers and plants. It is not bad to offer products to offices before the holidays, offering a reasonable discount for a certain number of bouquets. The original design, which does not overshadow the flowers, but emphasizes the style of the bouquet, significantly increases the demand and price of flower products. When selling mobile, for example, in traffic jams, focus on an adequate price and the accuracy of the design of the bouquet. The frills and clumsy packaging scare off a potential customer. Examples of bouquet design posted on the Internet will make it easier to choose products for large orders for offices or events. Business on flower products with a competent approach will bring you profit, and customers - joy. Selling flowers - interesting and profitable business, but if you want to develop further and know more explore the catalog of paid courses. Perhaps one or more of them will help you choose a profitable and interesting business for yourself, which you can do in parallel with your main business.
The flower business is a branch of retail trade in which, more than in other types of activity, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.
According to experts, the volume of bouquets and compositions sold directly depends on the level financial well-being region, but the mentality of the nation also plays a certain role in this matter.
Like any other flower business differs in its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.
But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to good profits (the average margin for flower products on the domestic market is about 200%), it also brings aesthetic satisfaction.
This type of business is attracted by a relatively small amount of start-up capital, which depends on the type outlet and its location.
How to start a flower business
Registration
The registration procedure is probably the easiest step in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED "Retail trade in flowers". it is necessary to decide on the taxation system (UTII or). If a businessman values time more than money, you can entrust this stage to intermediary law firms.
After registration, an individual entrepreneur or LLC is acquired by the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.
It is worth remembering about printing. can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.
Documentation
A point of sale of any format must have documentation available to customers:
- Trade Permit (can be obtained from municipal authorities in accordance with federal law No. 381-F3).
- SES conclusion.
- Review book.
- Price (optional).
- Invoice (for buyers is not important).
Other papers ─ cash register, lease agreement, certificate of registration of KKM ─ are also better to keep in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.
Certification
Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.
Flower business formats
Conventionally, the flower business is divided into four formats:
small flower tents
Most often they are located near the subway or transport interchanges. The competition here is high, but there are enough buyers with the right choice of location.
In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived product, so first of all you need to worry about a good turnover.
In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.
Small flower shops
They are placed in shopping malls and other busy places. Here, in comparison with a tent, there is more trading space, and hence the possibility of expanding the range.
In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.
With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, it no longer depends so unambiguously on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.
Such a format and investments require appropriate ones - at least $ 20,000. The payback time for such a store also depends on the opening season, but in any case, it will have an obvious advantage - a stable business with a wide range of products and a constant customer base.
Floral online store
It is best to create with real experience in a working flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.
Of all the flower business formats, the last option requires a minimum initial investment. Without experience in selling a specific product of a perishable group, accumulated partnerships with suppliers and client base the probability of a successful start in this type of flower business is low.
Flower Specialty Boutiques
They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.
Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.
Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, have good prospects for development.
Experts estimate the profit of salons at $ 5,000 per month. And if it is located near the business center and has regular corporate clients, arranging all their events, its profit will be even greater.
Location selection
Find perfect place for a flower shop, this is a paramount and not the easiest question, because there is high competition in this business, and if there are tempting offers from tenants, then the rental price will be appropriate.
The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this moment, attracting, if necessary, specialists from trading card cities.
A point of sale can be arranged:
- In a tonar - a small "house" - a trailer.
- In a pavilion of modular sections.
- In a separate building (if you're lucky).
- In a built-in room in houses on the red line.
- In the mall.
The most profitable rent- in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.
Underwater rocks
The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.
Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in residential areas, the center is chosen as a guide.
Among the nuances - for quick start you need to keep an eye on competitor understudies, as well as the possibility of parking in the area of \u200b\u200bthe store.
When discussing the terms and drawing up contracts, specify whether utility bills are included in the total rent - another solid expense item. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.
For repair, arrangement, window dressing, you can ask for rental holidays - a standard need for a trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.
When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.
Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.
Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.
You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.
Video - practical advice on the flower business:
Choice of equipment ─ according to clothes they meet
Advertising
Point of sale equipment
To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for various retail spaces can be found on the Internet on the websites of manufacturing companies and wholesalers.
By purchasing furniture and equipment from a well-known brand, you can count on high-quality installation and warranty service. Give preference to suppliers with the possibility of serial configuration.
In addition to standard models of showcases, shelving, counters and refrigeration equipment of different cost and different manufacturers, you can make a kit according to custom order, ideal for the chosen area and the general concept of the institution, because not every industrial refrigerator for universal use will look advantageous in the trading floor of a flower shop.
In any case, the selected kit must be checked for strength and environmental safety. If the salon is a VIP level, the specification of your equipment can be sent immediately to all available supplier firms, waiting for them commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.
Without a refrigerator, even in a favorable season, it is dangerous to open. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.
After arranging the box, a cassette split system is installed. Full cost special refrigerator ─ 120 - 200 thousand rubles.
In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.
Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.
The price of KKM fluctuates between 9000 - 15000 rubles.
Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. For starters, you can choose the universal shades of the color scheme of the grid, matting, felt, ribbon, sisal.
To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such a minimum set costs about 5000 rubles.
The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.
Recruitment - what personnel and what decide
The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to invent designer bouquets and compositions from dried flowers, decorate any solemn event with flowers and plants, and advise the most fastidious customer.
Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.
In general, the salary of employees should be put in direct proportion to profit: the minimum rate, and the rest -% of revenue. professional training sellers must also pass, on which the mood of buyers and the final result will depend.
In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.
However, creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.
The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.
Assortment of colors and related products
In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.
For tonar
The range is minimal, as is the area:
- Carnation (regular and bush) of basic shades.
- Chrysanthemum (bush and single-headed) ─ three types.
- Rose (regular and spray) - white and burgundy color ─ required.
- Gerbera is different.
- Tulip (spring season).
For pavilion
If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.
For shop
Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:
- The whole cut in a spacious refrigerator.
- Dry and artificial flowers. Pot cultures, large-sized.
- Pots of all types.
- Soil, fertilizers, care products.
- Vases: standard, design.
- Postcards.
- A popular decor for indoor plants.
A large store must have a gift wrapping service. Design cards made of dried flowers, beads, beads, ribbons, floral paper and the master's fantasy are welcome.
Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted flowers are in one set.
Purchase of goods
The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.
The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.
Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.
The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.
Good luck and prosperity with the world of beauty!
Video - flower business, owner reviews:
How to open a flower shop from scratch? This question is of interest to many entrepreneurs, because the business is promising, the profit can be many times more than investments. Judging by the forecasts of specialists, the demand for bouquets will only increase in the coming years. Therefore, it is not too late to start a business in this area.
- How to start opening a flower shop?
- How to choose wholesale suppliers?
- What equipment to choose for a flower shop?
- Conclusion
- How much can you earn selling flowers
- How much money do you need to start a business
- Which OKVED to indicate when registering a case
- What documents are needed to open a shop/pavilion
- What taxation system to choose for a flower shop
- Do I need permission to open a flower business?
- Flower trade technology
If you are still thinking whether to start working in the flower business, open your own store, carefully study the positive and negative sides. The following advantages can be listed:
- Big markup. Selling goods can be much more expensive than cost. Engaging in the sale of flowers is very profitable.
- Entering the market is easy. In order to open a kiosk at the nearest stop or metro station, you will need a small start-up capital. $6,000 is enough to get you started, which is a lot less than if you wanted to go into another business.
- Getting out of business is easy. It is enough to go through the usual bureaucratic procedures prescribed by law and sell the commercial equipment.
Speaking about markups on cost and benefits, we must also mention the disadvantages of the flower business. It is worth mentioning the following points:
- The product deteriorates very quickly. Every hour more and more flowers become unsuitable for sale.
- Seasonality of demand. Most of all, color is required for the holidays. Summer is considered the "dead" season.
How to start opening a flower shop?
The right choice for setting up a kiosk. This factor affects the business great importance, and much more than any other. In the business districts of the city, it is best to sell business bouquets. Flower stalls are classified as follows:
- Stop shops public transport, places in shopping centers and tents in the markets. The payback of the business depends on the location. There should be a lot of people around the trading place.
- Flower boutiques, where customers will be offered luxury-class products. It is worth opening in expensive shopping centers, near other boutiques. Products are targeted at wealthy buyers.
- Small shops, usually open in business districts. Ideal location - shopping center. You can expand your range with related products. These can be soft toys, potted plants, various types of packaging and souvenirs.
- Internet shops. There are very few such offers in rural areas, so this is a promising sales area.
How to choose wholesale suppliers?
Today, suppliers offer entrepreneurs flowers from the Netherlands, there are goods from Colombia and Ecuador. In addition, the products of local producers are in demand. Local flowers smell. Although many roses are rejected, the product still finds buyers. Roses from South America are brought in cardboard boxes. Dutch roses are considered the most beautiful, they are stored for a long time. Such flowers are brought in buckets, trucks are used for transportation.
Owners of small shops and flower shops know that most buyers want to buy not roses, but chrysanthemums, tulips and carnations. Demand depends on the season.
Supplies should be arranged, then from the sale of these flowers you will be able to pay rent, wages and taxes.
In the flower business, it is the suppliers who provide half the success of the business. On the decisive days of the year, on holidays, it is the supplier who will provide an emergency delivery of goods. Choose those partners who will not let you down, then your business will develop successfully.
What does it take to open a flower shop? A standard kiosk can be small, 8 - 10 m² is enough. Minimum expenses to pay utilities and you won't need to rent large sums. The requirements for the pavilion are also minimal, because it may not have running water, there is no need to make a sewer.
What equipment to choose for a flower shop?
If you are thinking about opening a flower shop, buy a minimum of equipment. The following can be listed:
- For work, you will need racks for goods, allocate about 30,000 rubles for this.
- Buy 3 office chairs total cost- 10,000 rubles. We also need an office table for employees, it is best to buy 2 tables at once. This is another 10,000 rubles.
- For the operation of a flower kiosk, flower vases and all kinds of stands are required. Don't forget about expendable materials. Allocate about 25,000 rubles for this.
Summing up, we can say that to start this area you need to have 75,000 rubles. Calculate the costs immediately for 3 months. Do not forget about rent, its cost will differ depending on the city. If we accept that for 1 month you will have to pay approximately 60,000 rubles, then prepare 180,000 for 3 months.
Find qualified workers. You can be the administrator yourself, but you will need an accountant and at least 2 salespeople. Bookkeeping can be outsourced. When creating a business plan, do not forget about salaries. Personnel costs vary by region.
If we take into account that the trade margin will be at the level of 90%, then in 1 day you can sell flowers for 13,000 rubles, per month - 390,000. spring period business profitability will be about 15.6%. In summer, the figures will be lower.
It is very good if you organize several points of sale of flowers. Networks are doing well. Try to open at least 3 kiosks, then the stability of earnings will increase. In the long run, the business becomes very profitable, so think about the strategy in advance.
If you want to open a spacious store, choose a room of 50 m². Buy floristic equipment and a refrigerated display case. In addition, you will need a climate system, a florist's table and computer equipment.
Hire staff with hands-on experience, but don't hire people who have previously worked on the street. Modern standards for the design of bouquets differ from those that were previously accepted. On the other hand, you should not completely rely on diplomas and certificates of florists. You need an experienced employee who is well versed in modern requirements for the design of bouquets.
The flower shop should have its own courier, so you will deliver the order on time. Consider hiring staff before opening a flower shop.
Conclusion
Opening a flower shop is quite simple, large investments are not required. First you need to decide who you see as buyers.
Based on this, you need to select a room, buy equipment and find a supplier. If you do everything right, you will recoup your investment fairly quickly.
How much can you earn selling flowers
Taking into account all the risks, with almost a 200% markup percentage, it is quite realistic to earn up to 500 thousand rubles in revenue per month. Provided that the daily revenue will be in the range of 15-18 thousand rubles. Then the net profit can be expected in the order of 75-85 thousand rubles a month. Although in good location and during the holidays, a simple pavilion can bring 35-60 thousand rubles of daily revenue, respectively, and net income will increase. With a stable demand for flowers, the payback of the business will come within a year and a half.
How much money do you need to start a business
Depending on the level of the store and the range of initial investments, it will be required: for a flower pavilion, a small stall - 6-8 thousand dollars, for a small store - 20 thousand dollars, for a boutique with a large assortment of various flower products - 20 thousand dollars.
Which OKVED to indicate when registering a case
To register a business selling flowers, you need the following codes:
- 48.32 - for retail flower products, including fertilizers and seeds;
- 61.2 - for online retail sales via the Internet;
- 12 - for the sale of bouquets with courier delivery to the customer.
What documents are needed to open a shop/pavilion
In order to legally arrange flower trade through points of sale, the Internet or with courier delivery, it is enough to register an individual entrepreneurship (IP) with the tax office. To do this, you will need: a civil passport, an application for state registration, a receipt confirming the payment of the fee, a scanned copy of the TIN certificate.
What taxation system to choose for a flower shop
The simplified taxation system is suitable for this trading business. The USNO tax is levied in the amount of 5 to 15% (of income or proceeds).
Do I need permission to open a flower business?
The sale of flower bouquets does not require licenses or special permits. But the work of the store, the operation of the premises must comply with fire, environmental and sanitary epidemiological. norms.
Flower trade technology
The profitability of a store depends on many factors: on the suppliers of products and the location of the point of sale, on the ability of sellers to arrange a bouquet, and other reasons. For deployment flower shop places with high traffic of people are selected, near transport interchanges and stops. For example, in pedestrian areas near supermarkets and markets, in pavilions organized for the sale of various plants. On holidays, it would be nice to offer flower products for office workers, making a mutually beneficial discount for the purchase. large quantities bouquets. Do not forget that too "flashy" packaging will outshine natural beauty flower, the design of the bouquet should be stylish and original.
Courier delivery of flowers has gained wide popularity, when someone who is very far away, simply via the Internet or by phone, organizes a congratulation for a dear person. Your website with examples of unusually designed bouquets and compositions to order will significantly increase the demand for your flower products.
The advantages of the flower business include relatively small size starting investments, margins on goods reach up to 300%. Disadvantages: the product deteriorates quickly, it is damaged during transportation, seasonal sales.
Scale matters
The flower shop is no exception, its location. size greatly affect the development of business.
Small shop or pavilion
Quite a few important role plays the size of the premises for business. A large store will expand the range of products. In addition to cut ones, they sell flowers in pots, souvenirs offered as gifts, soil mix, other related products, due to them the costs in the store are reduced.
It will take approximately $20,000 to start the store. It pays off slowly, but due to the large assortment, regular customers get a stable business.
A pavilion with a good location brings good profit, and daily, despite the smaller area. The cost of opening it is negligible. But if the trading place is located on a site that is not profitable, then the income will drop significantly.
The profit in the pavilion depends mainly on the turnover. Here they sell mainly cut flowers with a small assortment of 20-25 items, which quickly deteriorate. Ancillary income is the packaging of flowers.
Specialized florist boutique
The sale of flowers in salons is gaining recognition. Elegant interior design in floristic boutiques emphasizes the beauty of the flower business. The flower salon has significant advantages, but the required amount to open it is 80 thousand dollars. Typically, boutiques have corporate clients with whom they constantly cooperate and deliver flowers to them.
Profit from corporate clients equals weekly profit from retail sales.
Business in development will be stable with great prospects, opening a network of salons, developing new areas.
How to open a flower shop
Opening a flower shop does not have special legal requirements: it is not subject to licensing, does not have special rules when taxing. Therefore, it is worth starting it in the same way as any other business - with registration and registration in the appropriate authorities.
Registration, opening documents
Carry out activities without registration in government bodies store can't. What does it take to open a flower shop? First, prepare the documents and go through registration, having decided on the legal form legal entity, or register as an individual entrepreneur.
The list of documents includes:
- the charter of the company, signed by the founders in two copies with an electronic copy;
- a certificate from the bank confirming the presence of the authorized capital;
- receipt of payment of state duty;
Then you should submit an application to the tax office. A sample of filling out documents can be found on the Internet or in the inspection itself.
Purchase of equipment
Photo: an example of the arrangement of flower racks.
The initial cost of purchasing equipment can be kept to a minimum. It would be wise to purchase everything you need in specialized firms from wholesale suppliers.
From furniture bought:
- tables,
- some chairs,
- shelving and showcases
- coasters,
- cutting tool,
- several plastic buckets, containers for flowers.
Mobile refrigeration units are purchased when urgently needed. In the hot months, you can use a conventional household air conditioner, in case of cold winter months, a portable electric heater is purchased.
Purchase of goods
When purchasing goods, it is necessary to focus on wholesale suppliers with experience in working with a good reputation, then there will be no problems with the reliability of delivery and the quality of the goods.
Fresh flowers are preserved with well-chosen temperature regime up to 20 days.
After this period, the presentation of the flowers disappears. To reduce the costs of goods that have become unusable, it is necessary to plan the assortment and terms of purchases.
Roses and carnations should be present in the assortment - they are in constant demand. Roses attract grace and beauty. They are in demand at any time of the year, in seasonal periods Prices are doubled and tripled on public holidays. Strict and refined carnations are no less attractive, although they are inferior to other colors at a price.
The assortment is usually based on gardenias, tulips, daffodils and orchids. Of these, you can make compositions that will become not only a profitable product, but even calling card and interior decoration of your store.
Brief Business Plan for a Flower Shop
How much does it cost: basic and related costs
Business starts with bills. Having decided on the premises, you can calculate how much you need to invest in a flower shop. The table calculates the costs without taking into account the funds for the preparation of documents and the payment of state duty tax.
Estimated costs:
Is it beneficial?
The flower business, despite the time, effort and money invested, will bring a good profit.
Factors affecting potential income:
- market scale,
- choice of scale of activity: shop, pavilion or boutique, expenses are proportional to the area;
- the right choice of location for trade;
- organization of reliable delivery, advertising of goods;
- professional sales methods, good-natured, gentle and respectful customer service;
- the size of the initial investment, taking into account the energy and effort that was invested in the business, including personal attitude.
Taking into account all the above nuances, the net profit in a small store will be from 5 to 45 thousand dollars a year, and in a floristic salon the amount doubles.
Video about the realities of the flower shop
The specifics of the flower shop
Where to open your store: choosing a location
Flowers are bought by succumbing to impulsive feelings that are not controlled, so the location of the store will solve the issue of sale by 80%.
Despite fierce competition, the store should be located in the busiest places. The space near the store should be as spacious as possible, and the place should be open so that there is an overview and the store can be viewed from all sides.
Potted (indoor) or cut flowers?
Indoor flowers have always been in demand, and with the development of interior design, they have acquired a special status: they are diverse, beautiful, and colorful. The niche with potted flowers has not yet been fully mastered.
Many growers sell potted flowers as a complement to their existing cut flowers. Specialty flower shops selling indoor flowers are rare, but if combined with the sale of cut flowers, large areas will be required.
March 8, September 1 and other "red dates" - the best time to open a store
The opening can be timed to a specific date corresponding to holidays.
For example, open it in early March and get a decent profit for a few holidays, which often reach 20% of annual income.
Opening costs will pay off almost immediately. But you can start activities in early September, then trade continues steadily until early January. right time it is necessary to choose, taking into account the peculiarities of trade, which lies in a pronounced seasonality.
Seasonality in this area
The flower business is seasonal, especially in small town. Basically, the period of decline in the flower trade falls on summer period for May - September, winter: January - February. The summer decrease in activity is explained by a large outflow of the population - the holiday season. In winter, trade continues, but not so lively, mainly flowers are purchased for special occasions, anniversaries, birthdays.
But the end of summer and autumn are the height of weddings. The services of a flower shop during this period are in great demand.
It is quite acceptable to provide an additional source that will support the flower business by choosing a business close to the flower business, for example, landscaping offices with artificial flowers.
Floristic salon rules
Requirements for a floristic salon increase depending on the client's requests.
There are rules to follow:
- excellent service capable of satisfying the client;
- the interior of the salon, its layout, cleanliness, arrangement of flowers;
- varied range of goods. In addition to roses, lilacs, gladioli, peonies, lilies of the valley, daffodils are connected. Reflect in the interior elements that emphasize the special charm of the colors available;
- the presence of all kinds of greenery for flowers, elegant ready-made bouquets.
Business development
Online store of flowers and gifts
To improve and develop business, it is logical to open in parallel online store, which will make a profit and promote the product in networks. With the development and accessibility of the Internet, the popularity of online projects has increased, the costs of opening are minimal, and there are more amenities.
Worth considering as an option additional services flower delivery on site.
When ordering flowers, you save time, money, delivery is carried out quite quickly. Flowers are delivered to the addressee at the request of the customer. Payment and delivery are made in accordance with the established procedure - prepaid or with a bank card. Convenient navigation helps to make a choice of colors.
The online store is open, for example, around the clock. Then there will be an opportunity to increase trade by expanding the list of services. In addition to flowers, you can sell souvenirs, gifts, greeting cards, as many customers, when buying flowers, order a gift for a bouquet.
Advertising and marketing
Having decided to start a business, you are faced with the question: where to start? Need to develop marketing plan, advertise the product and form a database of potential customers who can move into the category of potential ones. The costs associated with advertising are not so significant, but the effect is amazing.
- articles about business in networks, in magazines,
- radio and television announcements
- on street billboards. So more people will know about the existence of the business, the number of potential customers increases.
Store interior and exterior
When decorating, it is better to stick to warm tones, which do not particularly attract attention, but are able to emphasize the special atmosphere inherent in flowers. Divide the store into zones, taking into account the goods sold, allocate an area for cut flowers, potted ones. Use various attributes to increase the space of a room, such as mirrors.
You should create a good system of lighting fixtures, put original furniture. External design must be ordered from a company dealing with this issue. Usually, in the catalogs of such companies, an example of design is given: by viewing, you can choose the best option, which will become the hallmark of the store.
The flower business often appears as a hobby, therefore it is not uncommon for its owners to be women. However, the representatives of the stronger sex, who know the value of money, also do not mind making money on the beautiful. This is exactly the case when money smells, and it is very pleasant.
