Everything you need to know about Yes! magazine

Glossy magazine “Yes!” has long won the trust and love of numerous readers. This is one of the leading youth magazines in Russia and neighboring countries. Magazine "Yes!" has been published since 1998, and today is one of the most authoritative publications for teenagers. This publication is aimed at young people from 12 to 20 years old, although the main emphasis is on girls. The editors recommend reading the magazine “Yes!” teenagers from 14 years old, as the authors of the articles discuss rather personal and frank topics that concern every teenager at one time. The editors in their articles try to find solutions to the most important issues youth.

The creative team of the magazine “Yes!” consists of young specialists who have not yet forgotten their teenage years, so they can speak the same language with the reader. During the period of continuous work, the editors of the magazine “Yes!” adapted to the demands of the time, keeping up with fashion and listening to the wishes of readers. As a result, today the magazine remains the leader in the youth periodicals market. All readers adore this publication for interesting articles from the world of star idols, for good advice about fashion and beauty, for useful stories about love, about rules family life and relationships between people. All this content, along with colorful and interesting photographs and illustrations, makes Yes! unattainable by competitors, high-quality, useful and fashionable publication.

In the magazine you can find the following sections:

· diaries,
· stories,
· stories,
· experiments,
· wrong side,
· Love,
· sex,
· psychology,
· parents,
· beauty,
· fashion,
· health,
· studies.

Where can I buy Yes! magazine?

The magazine is published every month and sells in fairly large circulations. Officially, the magazine is sold in two versions: paper and electronic. The publishing house is located in Moscow, so the first issues appear in the capital. The magazine's editors carefully monitor copyright violations and strive to protect their work from pirated copying and illegal distribution. Therefore, all issues of the magazine “Yes!” officially sold. In other words, whether paper magazine, or his electronic variant, you will have to pay to read it. Accordingly, read the magazine “Yes!” online only at your own risk on pirated sites. To officially download Yes! magazine, you need a subscription for 6 or 12 months for 58 and 528 rubles, respectively. You can subscribe to the paper version and read the magazine “Yes!” monthly for 375 rubles. There is an official website of the magazine, where you can get acquainted with the brightest pages of the new issue (including the newest Yes! magazines for 2012), read the annotation and enjoy the news and entertainment feeds of the site.

Youth magazine “Yes!” will help you understand the world of fashion, beauty and health, introduce you to popular actors and share the secrets of love.

I started buying Yes magazine a long time ago, literally from the first issues. A very positive, colorful magazine, ideal for girls aged 12 and over.

I have entire collections of this magazine at home, it’s a shame to throw it away, and there’s no need to, now my eldest daughter is interested in the magazine.

I really like the fact that this magazine does not contain real pornography, which was enough in the Kul and Kul Gel magazines during my youth. My magazines were read elder sister, and I was shocked by such candid photos that are posted in teen magazines.

There is enough of this nasty stuff on the Internet, children often surf on social networks, and obscene advertisements almost always pop up. I don’t pay such attention, but it’s very unpleasant for me when my child wants to read something interesting on the Internet, since it’s not always possible to get books online. school curriculum, and here on you, then increase it, then cut it, then buy it.

Therefore, old issues of EU magazine were a good find for me. My daughter can find answers to all her questions there. He brings magazines to school and reads them with the girls. When to do it school newspaper, cut out pictures and photos from a magazine.

More than one generation of girls has grown up reading my EU magazine collections. One year a neighbor girl took the magazines to read, then she passed them on to her friend, then they passed on to me again, and through me to my niece. I don’t even have time to take them to the dacha for storage, because they take up so much space. One day I was offered to sell all the issues that I had stored, but I immediately refused, they would still come in handy, and now they came in handy. Sometimes I take it out to read them myself; sitting constantly reading at the computer tires my eyes, but this way I can calmly lie down, grab a cup of coffee, a magazine and relax.

The EU magazine has a lot of really useful advice for teenagers, tests, horoscopes, compatibility. There are also sections about stars, where their lives are interestingly described. It is written positively, without gossip.

Often, in almost every issue, sweepstakes and competitions are held. I always wanted to take part at least once, but I never decided, I don’t believe in it.

For me, this magazine at one time was like a girlfriend; a lot was written there about relationships with the opposite sex. Everything you are embarrassed to ask your parents about can be read in the EU magazine. There they will describe the situation, tell you what solutions and solutions there are for various current situations. This is very important for teenagers.

Video review

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EU Magazine

Yes! (Yes) – a universal monthly magazine for teenage girls. Published by Sanoma Independent Media.

Publisher: Margarita Tyrina.

Editor-in-Chief: Natasha Bnatova.

Deputy Editor-in-Chief/Editor-in-Chief of the site: Katya Suchkova.

Art Director: Alexander Fedorov.

Founder and Publisher: United Press.

History of the magazine

The first issue of the magazine “Yes!” came out in 1998. The first editor-in-chief was Igor Shein, the art director was Konstantin Penkov, the deputy editor-in-chief was Ekaterina Ignatova, the editor of the “Beauty” section was Ira Ilyina, and the manager was Tanya Egorova. These five people at that time made up the entire editorial staff of the publication.

It was decided to choose for the project positive name. This is how the name “Yes!” was born. The magazine’s zero birthday was attended by then-beginning performer Ilya Lagutenko. He also gave an interview for the first issue of the publication.

In 1998, along with the release of Yes! magazine, the “Face of the Year” competition was held. Nastya Kitova won it. The competition was extremely popular, which is why it was decided to hold it annually. In 2002, Sasha Savelyeva, who soon took part in the “Star Factory,” and Masha Kozhevnikova, who later became one of the main characters in the TV series “Univer,” made it to the finals. In 2003, Yulianna Karaulova took second place in the competition, who then sang in the group “YES!” and worked as an editor for yes.com.ru, and is currently the lead singer of the group 5sta Family.

The editorial staff of “Yes!” changed several times. For some time, Anton Komolov was the magazine's PR manager.

Since 2001, for five years, the post of editor-in-chief of the magazine was occupied by Tanya Gevorkyan.

In 2003 it was created musical group"Yes!" Its producer was Ivan Urgant, who at that time was still an MTV presenter.

In 2003, the magazine celebrated its fifth anniversary and launched the website yes.ru, which became the first portal for girls on the Runet. Later the resource changed the address to yes.com.ru.

In 2004, Tatyana Gevorkyan became the editorial director of the magazine. The post of editor-in-chief was taken by Irina Ilyina.

By March 2004, in Yes! The following sections were formed:

• Categories: You write, Calendar (monthly events), Diaries (reader's diary), Question/answer, Astro (horoscope), Dating, Who is with whom?;
• Cream: Stars, Music, Cinema, Techno, Books;
• Yes! Fashion: in March 2004 - Stylish sweatshirts, Do it yourself (how to decorate a denim jacket yourself and), for travel;

• Yes! Beauty: in March 2004 - The secret in the cosmetic bag (test), Question and answer (on beauty), How to choose a hairstyle (according to the type of face with stellar examples and points Color, care and styling), Test, Getting ready for summer (skin and figure) , Makeup school, Cocktail of fragrances ( alcoholic cocktails and suitable aromas);
• Yes! Boy: Choice Yes! (young man answers questions), Together forever (advice);
• Yes! Girl: in March 2004 - Color mood (test), Are you independent?, The wrong side (Plastic girls - about plastic surgery), Faculty (about one university), Profession (a specialist talks about his career);
• Constructor: in March 2004 - Mumiy Troll (interview), Prime Minister, Fashion: checkered spring, Interior: alterations, Healthy recipes;
• Yes! Health: in March 2004 - Anti-cellulite attack, Fitness news, Excerpts from the novel “Girls in Search of Love” by Jacqueline Wilson.

The March 2004 issue also included a special issue “Yes! Body" with sections "Experimental Editorial", " Ideal weight", "Fitness diary", "Diet test", "Did you call the doctor?", "Analyze this...", "All about plastic surgery." Members of the editorial team tried it on themselves different kinds diets and described the progress of the weight loss process, results and impressions.

In May 2004, Yes! was supplemented with the section “Yes! Exams”, where cheat sheets were offered for the main subjects, useful tips on preparation and behavior during the exam, those admitted to study abroad shared their experiences, the editors talked about the basics of time management, and also gave “fun tests to reboot.”

Publisher "Yes!" until June 2004 there was Maria Vinogradova. In July 2004, this position was given to Margarita Tyrina. She holds this post to this day.

In 2004, new sections appeared: “Dating,” where letters from girls and young people with their photographs were published, and “Intelligence,” where the editors studied in detail the contents of the star’s bag or desk, and the celebrity commented on her belongings.

In July 2004, the magazine was supplemented with a beach supplement with tests, fortune telling, puzzles, games, and horoscopes.

Since September 2004, Yes! magazine began to be published in a fashionable mini format. In honor of the sixth birthday of “Yes!” The room included a CD with music and an invitation to a holiday party.

In October 2004, the magazine was published in a double format: “Yes!” and "No!" with the slogan “What is good and what is bad.”

In November 2004, an issue was released on which famous men worked - the special issue “Boys! Boys! Boys!

Since January 2005 in the magazine “Yes!” new sections have appeared.“College” talked about interesting and famous universities that you can enroll in. The “Money” section told about how and where students and schoolgirls can make money. The "Celebrity Poll" contained questions that celebrities answered. A separate section “Yes! Tests."

The February 2005 issue was dedicated to love.

The April 2005 issue was supplemented with the “Girl’s secrets” application, which published useful materials about sex, hair removal, diets, cellulite, etc.

The June issue contained the supplement “Ten Steps to the Beach.” It provided information about tanning, beach cosmetics and hairstyles for relaxing by the sea.

In January 2004 appeared new magazine- “Yes! Star Factory". It was entirely dedicated to the participants of all seasons of the reality show “Star Factory”. The magazine contained a large number of posters with star manufacturers. Publisher Yes! Star Factory" became Maria Vinogradova, who until June 2004 served as publisher of the main version of the magazine. Maria Ilyina became the editor-in-chief of the new project.

Magazine “Yes! Factory of Stars" talked about castings for reality shows, did interviews and special reports with the stars of "Factory", offered lyrics and 8-9 posters in each issue. The “Visiting…” section talked about the lives of the heroes of the reality show. Factory owners went on dates with female readers. The magazine also organized a fan club, where fans could write to their idols and see the heroes’ answers to their questions in the “Question and Answer” section. “Yes! Factory of Stars" offered a chat on the pages of the magazine, talked about the style of the stars of "Factory", published their signature culinary recipes and favorite jokes, offered tests related to them, and organized competitions.

The magazine was later renamed Yes! Stars” and began to talk about all the celebrities of world and Russian scale. Currently, the magazine exists only in an online version on the website of the main version.

On October 20, 2005, in Moscow, at the Infiniti club, the “Win ​​a Star Thing!” party took place. which completed a charity auction project held as part of the October issue of the magazine. Lots for the auction were provided by Dima Bilan, Sergey Lazarev, Yulya Savicheva, Lera Masskva, Alexey Chadov, Dmitry Sychev, Glyuk'Oza, the groups “Disco Accident” and “Dynamite”, Nikita Malinin, Sasha Savelyeva, Roma Zver, Konstantin Kryukov and others. Half of the money earned at the event was donated to the Vyshegorod auxiliary correctional boarding school.

In addition, limited edition "YES!" branded pins were sold at the party. By purchasing a badge, guests had the opportunity to participate in a lottery and win items from the stars and prizes from “YES!” Vlad Topalov, Lera Masskva, Vika Daineko, the groups “Kuba”, “Dynamite”, “Band’Eros”, “Tutsi” took part in the concert and played their pieces. The event was hosted by Sexy Liya and DJ Leva.

On August 18, 2008 in Moscow, at the Kinostar de Lux cinema in the Mega shopping center, the opening of the charitable photo exhibition “Photosyessiya”, dedicated to the 10th anniversary of the magazine, took place. She presented the best shots from the publication, filmed over the past ten years. The exhibition featured works by such photographers as Vladimir Shirokov, Vladimir Glynin, Vladimir Vasilchikov, Mikhail Korolev, Ilya Bush, Sergey Kovalenko and others. A total of 30 works were presented at the site. Over the course of a month, the exhibition moved throughout the Kinostar de Lux cinema chain. During the event, an auction was held on the site, where the entire exposition was also located, all proceeds from which were transferred to the Vyshegorod auxiliary correctional boarding school. The last point of the photo exhibition was Catherine Park– the official venue for celebrating the 10th anniversary of Yes! magazine.

In September 2008, also as part of the celebration of the tenth anniversary of “Yes!”, the “Star Palms” charity event was held. It was organized jointly with the Life Line fund for saving seriously ill children. The holiday included two events - “Red Nose - kind heart" and "Lend a helping hand!" Everyone bought red noses, and the proceeds went to a fund to help with operations for children with fatal diseases. A special event was held for the celebrity guests: they dipped their palms in colored paints and left prints on the canvas. A canvas with handprints of T9, Dino MC 47, BiS, Dakota and other celebrities was sold at auction, and the proceeds went to fund surgeries for children.

In November 2008, the “Good Issue” of the Yes! magazine was published, which described in detail how and who you can help. Using their example, the editors showed that even a small contribution can save a terminally ill child. After the issue was published, stores throughout Russia began selling badges with the inscription “SAY YES.” Proceeds from sales were also used for operations on sick children. Over 50,000 pins were sold.

In January 2010, “Good Number 2” was released, which became a logical continuation of the first. It included photo reports about how the magazine's editors, together with the stars, visited orphanages and nursing homes, donated blood and helped homeless animals. The new symbol of the SAY YES campaign “Buy a bag - help children” are creative bags with the symbols of the project.

Almost immediately after its opening, the magazine took the Vyshegorod auxiliary correctional boarding school under its patronage. In addition, he cooperates with charitable organizations and foundations, helps individuals who seek help and conducts his own charity events.

In 2010, the YES! School was created. The institution offered training in such areas as journalism, design, fashion, photography and video, makeup art, etc. All classes were practice-oriented, theory was studied during practical work. Currently the Yes! offers ongoing long-term courses (3 months) and compressed intensive master classes. Upon completion of long-term courses, students receive diplomas. The school offers the following training programs: “Photography studio: the basics of photography”, “School of journalism: an introduction to the profession”, “Theater studio: the basics acting", "Make-up class: the basics of makeup", "School for a beginner stylist", "Video studio: how to make your own video." Master classes “Working on the radio” and “Creating a fashion collection” are also offered.

Yes.com.ru

The magazine's website regularly publishes news about stars, their photographs and interviews, fashion shoots, fashion and beauty news, articles about love, relationships, psychology, health, and study. The resource also conducts regular competitions and surveys, offers a weekly horoscope and master classes, and announces new films, music and literature. On yes.com.ru you can start your own blog, ask a question to a psychologist, gynecologist, cosmetologist, fitness instructor and career expert.

Tagline: Yes.com.ru is a site for the coolest girls in the world!

St. Petersburg State Polytechnic University

Faculty of Humanities

Department of Russian Language

Course work

Editorial analysis of the popular periodical “Yes!”

Performed:

Kalinina A.S.

Checked:

Ganapolskaya E.V.

Saint Petersburg

Chapter II. Editorial analysis of the youth magazine “Yes!” 12

Conclusion 17

References: 19

Introduction

Topic of this course work– “Editorial analysis of the popular periodical “Yes!”.”

In today's rapidly developing world, readers, especially young people, are increasingly giving preference not to serious publications, but to magazines and newspapers. Prominent sociologist A. Valentinov in one of his articles dubbed modern glossy magazines for women the “Bible for girls.” We emphasize that the range of youth periodicals, in particular those intended for women and girls, is quite wide.

With the help of magazines they learn news, fashion trends and find answers to their questions. That is why it is necessary to analyze the market for periodicals and identify

The editor of a children's magazine must create an educational publication, present information in such a way that it is accessible and interesting to the young reader.

For our research, we took the popular monthly magazine for girls over 16 years old “Yes!”. The magazine covers topics that satisfy the needs of the readership - fashion, gender relations, beauty.

The purpose of our work is to conduct an editorial analysis of the periodical.

To achieve the goal, we have set ourselves the following tasks:

Define the meaning of the concept “popular magazine”;

Study the design of an issue of Yes! for December 2013;

Identify popularization and entertainment techniques used in the performance;

Identify the concept of the magazine;

Identify the place of publication in the market of youth periodicals for girls;

Draw a conclusion.

This course work consists of an introduction, two chapters and a conclusion, which summarizes the results.

At the end of the work there is a list of references used.

Chapter I. Recommendations of specialists on editing youth periodicals

It is necessary to provide definitions of the most important concepts for course work.

Periodical publication is a serial publication published at certain intervals, with a constant number of numbers (issues) for each year, not repeating in content, uniformly designed, numbered and (or) dated issues, having the same title 1.

A magazine is a periodical journal publication that has a permanent heading and contains articles or abstracts on various issues and literary and artistic works 2.

It is worth noting that currently magazines are divided into the following types: socio-political, scientific, popular science, production and technical, popular, literary and artistic, abstract 3. This division is based on the latest research and reflects the practice that has developed in the field of journal publishing. The publication we are researching is one of the popular ones.

Essential features of journals include purpose, readership, and thematic focus 4 .

In addition, they also name the nature of the information, the way it is presented, and indicate the formative significance of periodicity, internal structure, and authorship.

The readership of a magazine is understood quite broadly and depends on various factors: profession, type of activity, specialization of the reader, age, gender, general culture, erudition and interests. According to the reader's address, magazines are divided into two groups: mass and special. The publication we are analyzing belongs to the mass group, since it is a popular magazine, and the reader of this publication is not an expert in the subject matter of the magazine. In addition to popular ones, the mass group also includes popular science, socio-political and literary and artistic magazines.

It is necessary to cite the meaning of the concept of “popular magazine” according to GOST 7.60-2003 - these are magazines “that publish various materials on issues of culture, sports, everyday life, leisure and are also aimed at a wide readership” 5. Their topics cover a wide range of issues from the most different areas life and activities of society. Popular youth magazines are very diverse in their design methods, designed to make the material attractive and practical (for example, patterns in fashion magazines, an abundance of posters, large colorful photographs, eye-catching bright elements) 6 .

According to the nature of the information, all youth publications are divided into universal ones, which cover different areas of young people’s lives, and specialized ones, which talk about certain life problems and specific areas of knowledge. It should be noted that the entry of publications into the segment of teenage and youth press is ensured primarily by their audience: the age of readers is 12-24 years old, the core is 14-17 years old 7 .

It must be emphasized that this moment There is no clear definition of the concept of “youth”. In most explanatory dictionaries, youth is interpreted as “the younger generation, young people.” TO general use definition adopted from Soviet encyclopedia: “Young people are a socio-demographic group experiencing a period of formation of social and psychophysiological maturity, adaptation to the fulfillment of social roles of adults. Usually, people between the ages of 14 and 30 are considered youth.” Despite this, this definition is also already outdated (the article examines youth from the perspective of Marxist-Leninist theory).

After analyzing several articles on the topic of youth magazines and reviewing the publications themselves, we can identify topics that are of interest to the youth audience. Readers are concerned about the details of the personal lives of stars, their success stories, and they are no less concerned about issues of survival in society (relationships with parents and the opposite sex, aggression at school, choice of a future profession). The female audience is characterized by an interest in horoscopes, fortune telling and tests.

Based on the above, we highlight the following thematic blocks:

news, rumors and scandals of show business

new names in music, styles and directions

youth fashion

psychology, love stories, sex

vocational guidance, career

relationship with parents

earnings problems, money

extreme sports, travel

original hobbies

computer games and internet

alcohol and drugs

tests, horoscopes, jokes, crosswords 8.

Thus, we conclude that modern youth receives a picture of the world from the media, products popular culture and your life experience.

It should be noted that the teenage and youth press is an established element common system mass communication. It “is designed to introduce the younger generation to the intellectual and spiritual potential of society, to be an important channel for transmitting information from the older generation to the younger and at the same time a means of communication that allows them to communicate with each other” 9 .

Youth magazines are distinguished from other periodicals by their non-academic style of presentation and presentation of materials. The use of youth slang is typical, for example, “boyfriend”, “break away”, “ancestors”. “The authors communicate with their readers on a first-name basis, although they assure that they try not to slip into familiarity” 10.

In addition, in articles in youth magazines there are often specific techniques for reflecting reality, original means of expression, and special ways of contacting the audience. Thanks to this, the text becomes understandable only to that part of the audience that is “initiated”. “In language they come together if high and low, good and evil do not mix.”

The leaders in the youth press market today are publications that appeared in the early 2000s. Below we give examples of magazines with a press audience coverage of more than 1% - these are the magazines we analyzed: Yes!, Oops!, Seventeen, Elle Girl and others. The segment of youth magazines also includes music (Bravo.Posters, Rolling Stones) and computer publications (PC Games, Gambling and others), but they have a narrower focus.

The main functions of youth magazines and the youth press in general can be distinguished: informational, educational, educational, cognitive and socialization functions. This group also includes a special communication function, the purpose of which is to create a special information space for the exchange of opinions between representatives of a young audience 11. One of the main functions of youth publications is the cultural and educational function, since for teenagers the boundary between the process of cognition and entertainment is very blurred.

A socially oriented role was given to youth publications at the very beginning of their existence. Magazines should not only inform their young reader, but also give him guidance in the world of politics, culture, education, and thereby raise him to be a full-fledged member of society.

Thus, the teenage and youth press is a mature element of the general system of mass communication. It is “designed to introduce the younger generation to the intellectual and spiritual potential society, to be an important channel for transmitting information from the older generation to the younger and at the same time a means of communication that allows one to communicate with each other.”