Lottery - (Italian lotteria) organized play for luck, in which the distribution of benefits and losses depends on the random occurrence of certain numbers or tickets.
Nowadays, lotteries are actively used by various firms and companies to promote their product or service to the market, to increase loyalty regular customers, to create a positive brand image and more. Accordingly, in most cases, the participant of the action is offered to buy something or use certain services in order to become a participant in the action, where he can get much more. But now, very often, lotteries have begun to be used when organizing holidays in Kiev, it introduces an element of surprise, a pleasant surprise.
And now, the hour "x" comes - when blind fate will point to a few lucky ones who will take home the coveted prizes.
But even here, in a seemingly positive action, there are pitfalls and reefs. And it's easy enough to stumble upon them. Indeed, for every lucky person, there are a hundred, or even more, of those who did not receive anything. And not all of them will be equally calm about their loss. Therefore, a professional presenter for such an action is simply necessary.
To understand why it is needed, consider the entire structure of the lottery. So,
1. Announcement part- starts approximately half an hour or an hour before the officially announced time of the action. It is necessary to inform customers about the end of the action and the last opportunity to take part in it, orientation of participants about the place of the action itself and a reminder of the lottery rules and required list documents for receiving the prize. The presenter, accompanied by musical accompaniment, voices everything previously said. It is difficult to underestimate the importance of this part.
2. Introductory part- lasts from the moment of the officially announced start time of the promotion. Here it is necessary to once again talk about the rules, nuances and features of the lottery and receiving prizes. It is also necessary to demonstrate the prizes that are currently supposed to be on display. This part introduces the lottery participants to the prizes and demonstrates the transparency of the organizers' intentions.
3. First interactive part- goes immediately after the introductory and before the first rally. At this time, light quizzes and contests take place for participants and those who happened to be on the action. Inexpensive prizes are raffled here and small gifts are given out. The first interactive part is designed to create a relaxed atmosphere and set the lottery participants in a positive way. The importance of the facilitator at this stage is obvious.
4. First draw- at this time a certain number of prizes are drawn average cost... This stage is very important, because it is here that the participants of the action form an impression of the honesty or dishonesty of the lottery. Therefore, the drawing should be done slowly, easily and without much fuss. Very important at this stage is the leader's communication with people and the choice of the person who will get the winning cards. It can be either the host or one of the guests, often children. It should be noted that there can be many stages of the drawing - it all depends on the prize fund. It is not recommended to play more than 3-5 prizes at once.
5. Main interactive part- occurs before the drawing of the main prize. Separates minor prizes from major and relieves tension. Shouldn't be long and boring. Participants in contests and quizzes should also receive inexpensive gifts.
6. Main draw- the final part of the lottery, where an expensive prize is drawn. At this stage, the peak of the emotional stress of the lottery participants occurs. Therefore, the movements, actions and words of the presenter should be as balanced as possible.
7. Final part- is also no less important. Indeed, at this time, those lottery participants who have not received a single prize begin to feel discontent. And such a situation needs to be defused in time. Good for this big cake(a piece for each guest), a glass of champagne or something from a souvenir (pens, notebooks, etc.).
Well, we have reviewed the main key points of the lottery. It is up to you to make a conclusion about the advisability of a professional presenter for your stock. And whatever you decide - I am sure - your choice will be successful.
Our whole life is a lottery. But some, nevertheless, manage to win in it.
The question is how to open lottery business more and more businessmen are asking themselves. This is due to the ban on the installation of slot machines and the high demand for gambling entertainment. The demand for various lotteries is largely ensured by the Russian mentality. The desire to feel excitement, the dream of a fantastic win, the thought that at one moment you can become a millionaire makes the lottery business more and more in demand. Serious restrictions on gaming lotteries in Russian legislation currently not provided. Subject to certain conditions and simple rules, you can easily get permission to hold lotteries.
Where to begin?
You can start a lottery business by replicating printed tickets or by purchasing electronic lottery machines. Printed ticket lotteries provide an opportunity to make good money on advertising, since each letterhead can include the name and logo of the sponsoring company. Registration of such a lottery implies the application of special protective signs on the tickets, the size of the prize fund and the number of the draw. This type of lottery is familiar to millions of Russians, so it has every chance of success.
Registration of electronic lotteries is still quite simple, operating costs have been significantly reduced due to the absence of printing costs. If you know how to correctly open a lottery business with electronic sweepstakes, then you can make good money in this area. Such lotteries do not yet have a similar alternative, so they are developing in recent times at a rapid pace. A feature of electronic lotteries is the ability, after receiving the winnings, to immediately spend it on the purchase of new tickets.
Everything large quantity businessmen are interested in how to open their own lottery. This is due to the fact that slot machines banned, as a result of which the demand for gambling has increased. Demand is also observed due to the mentality of our country. The desire to become a millionaire without doing anything, passion and dream make the lottery business more and more in demand. At the same time, it is attractive that today there are no serious restrictions in Russian legislation. Observing certain conditions and simple rules, you can easily get permission to hold a lottery.
How to get into business
First, you need to buy electronic lottery machines or order a print run of tickets. Printed tickets allow you to make good money on advertising, since you can place an advertising offer of sponsors on the forms. Registration of a lottery means that tickets are covered with certain information: the size of the prize fund, special signs and the number of the draw. Such lotteries are familiar to many residents of our country, so the idea has every chance of success.
The registration process for electronic lottery tickets in currently time is not yet quite simple, however, due to the absence of printing costs, their cost is reduced. And if you know how to properly open a business with electronic sweepstakes, you can make good money in this area. Electronic lotteries have one feature - the ability to spend it on the purchase of new electronic tickets immediately after receiving the winnings.
What you need to know
First of all, you need to register a company and register with the tax authorities. To obtain a license, you need a certificate that there are no debts in fees and taxes. Provision should be made for the costs of producing paper tickets, prizes and purchasing electronic lottery machines. The results of the draws must be published in the media.
The lottery is a profitable business, but you should be aware that the size of the prize fund must be at least half of the cost of tickets sold. The Law on Lotteries states that printed products must have micro-fonts, watermarks, and a background grid consisting of continuous lines.
It follows from this that it is necessary to print in those printing houses that have a license to produce printed products protected from counterfeiting. Experts believe that in the Russian Federation the lottery market has been mastered by no more than 10%, so novice businessmen have every chance of success.
Business organization
On average, the cost of a lottery machine will be up to 5 thousand dollars. Printing costs depend on the complexity of the design and print quality. They account for 15% of revenue. You should also consider the costs of the services of vendors and designers. On average, 25% of sales are spent on salaries for sellers. The costs should also include renting space for a kiosk or lottery machine.
It is best to install terminals in markets and shopping centers, v entertainment centers and nightclubs, in places of rest. Lottery machines pay off very quickly, up to one year.
Instant electronic lotteries save money on publishing results in the media. In addition, the licensing process is also simplified, unlike traditional paper lottery tickets.
Possible problems
Opening a large-scale lottery will require an investment of several million dollars, so beginners should pay attention to less expensive projects, for example, lottery machines. To organize a business, you can conclude with a person who has everything technical means operator contract. Such companies solve all current issues, and the entrepreneur is only concerned with planning and promoting the lottery.
In times Soviet Union there were several state lotteries. People willingly bought tickets in the hope of winning the coveted prize. After the collapse of the USSR, lotteries began to grow by leaps and bounds. There are literally a couple of state-owned, independent, weekly broadcasts. The main boom is in lotteries and promotions that promote their own product. They are organized everywhere and involve all segments of the population in the draws. Those who want to organize them and those who want to take part in them are not diminishing. Why? The answer is simple, even big aunts and uncles love to play too.
How to conduct and organize a legal lottery
Currently, the main organizers of the lotteries are large companies and representatives of various brands. Conducting sweepstakes helps to promote the product, present a new product more successfully, make oneself known, thus attracting attention to the new product. Companies and representative offices display their products in large hypermarkets, actively recommend buying their products, cutting coupons or collecting special stickers. The conducted lottery gives a large profit in sales, as it attracts the attention of buyers.
Most often, lottery draws are structured in such a way that for some time small and inexpensive prizes are drawn among buyers, and then these same buyers can take part in the drawing. large sum money or a valuable prize. Lotteries can be held for some time, during which it is necessary to accumulate coupons or instant ones, taking part in which you can win inexpensive prizes without leaving the cashier.
Most of the lotteries are good psychological approach to the consciousness of citizens. Even if a person did not plan to buy a pack of cookies, but after seeing the rally, he has a desire to buy it. Many of the participants consider themselves opponents of such rallies, but subconsciously fall into the networks of the organizers of the action.
Most of all promotions and sweepstakes are based on collecting labels or cutting coupons. Sometimes the organizers promise prizes to all participants, without exception, determining them by a certain number.
Many analysts, for a successful business, recommend entrepreneurs to periodically hold lotteries in order to increase sales of a particular product and thereby keep their business afloat.
Long before the lottery is held, it is necessary to conclude an agreement with agents for the arrangement of lotteries. Their main task is to prepare promotional products and engage in their promotion. Agents' next job is to create good information support product, correctly distribute the prize fund and hold the lottery itself, adhering to the rules. Lottery agents distribute prizes to winners or make cash payments.
If an entrepreneur or a company wants to hold a lottery, then they cannot cope without the help of professional agents and legal support. It is much more difficult to cope without legal support in holding a lottery. Often, after rallies, there are controversial situations, in the resolution of which it is a competent lawyer who will help out.
This is interesting: if you are interested in a business from this area, we recommend that you familiarize yourself with our business ideas "".
Lottery organizer throughout the territory Russian Federation anyone can speak entity registered with Rosfinmonitoring. For filing with Rosfinmonitoring, you will need a statement and a notarized certificate of form 2-KPU. The start date of the lottery should be chosen in advance, so that in the event of force majeure, there will be enough time for their favorable resolution.
All lotteries held on the territory of the Russian Federation undergo mandatory registration with the Federal Tax Service. To do this, you need to collect a package of the following documents:
- Attached is a document in which, according to federal law, all the conditions for holding this lottery are spelled out
- TIN of the lottery organizer, Charter, certificate of OGRN - copied and notarized
- A special document that describes the methods of contracting with lottery agents, as well as how consumers learn about the upcoming lottery. The document also provides a description of the promotional product and its description.
- The fact that there are no debts to the tax service must be provided with a certificate.
The process of collecting documents and their consideration itself takes at least a half month, therefore, before the start of the drawing, you should think over everything in advance technical issues and conclude an agreement with an agent. For several years, the procedure for registering your lottery has been somewhat simplified, since now you do not need a license to run it.
For those who decided to warm their hands on naive citizens and are not going to issue the promised prizes to the winners, they are prosecuted by law in accordance with the articles written in Civil Code, in particular .
- How to hold a prize drawing and avoid a fine of several hundred thousand rubles
- 3 rules for drawing prizes: how not to get a fine of several hundred rubles
- Why the word "lottery" is now dangerous to mention in marketing campaigns
- Is it possible to determine the winner of the promotion at random and set limits on the number of prizes
In this article I will tell you how to draw prizes are correct and you will not receive a fine of 300 thousand rubles for this.
In order to increase the demand for their goods, companies hold various contests, sweepstakes, games, quizzes, but in fact, these are all lotteries. An unpleasant surprise for business came from Federal Law No. 416-FZ of December 28, 2013 (which amended the Law on Lotteries), which actually banned the organization of such events from January 1, 2014. If earlier any company could conduct a stimulating lottery after notifying it in advance tax office, now only the state has this right. Lotteries can be all-Russian and international, as well as drawn and non-drawn. In the first case, the prize fund is raffled among all participants at the same time after the distribution of lottery tickets, in the second, information that allows determining the prize is put in lottery tickets(including electronic ones) at the stage of their manufacture (creation).
If you want to host a lottery. First, you need to choose the organizer of the lottery (in his role can be any federal body executive branch), apply for participation in the competition (there may be several applicants) and wait for the results. If the decision is positive, your company will receive the status of a lottery operator. Please note that the competition is open to companies that meet certain requirements, for example, they have no debts to the budget. One more nuance: the firm - the winner of the tender undertakes to transfer to the state 10% of the difference between the proceeds received and the winnings paid. This money will be used to finance socially significant objects and events. To be sure of receiving funds, the organizer often requires the operator to provide an irrevocable bank guarantee valid for at least five years.
How to make a draw? In order not to mess with government agencies, it is better to hold sweepstakes or promotions. The main thing is that this marketing ploy is not regarded as a lottery. Otherwise, the company will be fined 200-300 thousand rubles. for holding a stimulating event without the permission of the Government of the Russian Federation.
Lottery signs (according to Federal law of 11.11.2003 No. 138-FZ "On Lotteries"): purchasing a ticket for money; drawing a prize using special equipment (lottery drums); formation of the prize fund at the expense of the proceeds from ticket sales; a random way to determine the winners. Therefore, when running a promotion, your marketers should exclude these criteria, since the presence of at least one of them will lead to the fact that it is recognized as a lottery.
The American company HubSpot found out which first sentences do not inspire the reader, but, on the contrary, force them to delete the letter.
In our article, we have collected 5 such phrases, and ways to fix mistakes.
This can be done as follows:
- collect requests from customers for free, for example, using your company's website or sms messages;
- if you need to pull a ticket to determine the winner, use an ordinary vase for this;
- form the prize fund from your own funds, not from money from ticket sales ;
- establish an algorithm for determining the winners.
At the same time, it is possible that even after fulfilling all the requirements, you will still have to defend your position in court. The following methods will help to increase the chances of winning.
Prize drawing rules: how to stay out of the controllers' field of vision
Method 1.To avoid the factor of chance, give out prizes to everyone who applied for participation in the promotion. V in this case Your client does not risk anything: receiving a prize does not depend on the will of fate, but only on his actions aimed at receiving a prize (for example, from filling out an application on the website). True, the question remains about which prize the participant will receive: the main, incentive, or one of several (the receipt of the main prize can be regarded as an accident). It is also worth noting that you cannot limit the number of prizes. Phrases like "The number of prizes is limited" or "The prize will be awarded to the first five applicants" will also be considered a violation. To avoid such incidents, it is better to write in the conditions as follows: "Prizes are distributed according to the approved methodology", "prizes are awarded on the basis of objectively obtained data", that is, immediately exclude the factor of chance. For example, here is how the Yves Rocher Vostok company tried to bypass the rule of chance when determining the winners of the festive campaign “City of Flowers for You”: “1st, 2000th, 4000th, 6000th, 8000th and 10,000 -th participants of the action who have made an order of products, receive the right to receive a prize from the organizer of the action. Participants of the action who have received the right to receive a prize become the winners of the action. "
Method 2.Form a jury to select the winners. You can give prizes to those who are better at coping with creative task(for example, he will speak about his love for the product most effectively, write the most romantic letter, come up with the most original use of packaging, etc.). Then the final result will depend not on randomness, but on creativity participants who must be assessed by a competent jury.
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Prize or gift ?
In order not to fall under the restrictions, replace the word "prize" with the word "gift", indicating the conditions for its receipt. For example, one of the companies offers gifts to the first five customers who made the largest purchases, or to the first five customers who paid for goods on the 5th of the month at all fifth cash desks of the network. In this case, all gifts are paid from the profits of the previous periods.
