Home Roses How to open a repair shop for household appliances. The path to the implementation of the selected project. Step by step. Pre-workshop activities

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How to open a repair shop for household appliances. The path to the implementation of the selected project. Step by step. Pre-workshop activities

Every year more and more sophisticated and expensive household appliances appear on the market. It requires constant diagnostics, preventive maintenance and, of course, repairs. Therefore, the opening of a repair shop household appliances Is always actual idea... The only thing to open such a business is to understand this technique yourself, otherwise you simply will not survive in a competitive environment.

You can start a business with a small investment, going home to clients. But if you want to build a serious business, you should think about opening a full-fledged workshop for the repair of household appliances.

Workshop concept

What your workshop will deal with is roughly understandable. It will offer repair and preventive maintenance services for large and small household appliances:

dishwashers;
refrigerators;
washing machines;
boilers;
ovens,
microwave ovens;
TVs and stuff.

But there is one more criterion on the basis of which the specialization of the workshop is determined: the relationship with manufacturing firms.

You can specialize in servicing one particular brand of home appliance. In this case, your workshop becomes a representative of a specific manufacturer, receives from him the appropriate permission to service his goods: warranty and post warranty service.

You can work with manufacturers in two ways: to become an affiliated workshop or to be relatively independent. In the first case, you will completely depend on the requirements of the manufacturing company, in the second, you will have relative freedom of action. In addition, the right to operate under the name of a well-known brand is extremely expensive and often does not justify the investment.

It is possible to open a multi-brand workshop. In this case, you can also specialize in a specific type of equipment, or accept any equipment of any brand for service, which significantly expands your potential circle of customers. But you will have to independently promote your business and win a name for yourself in the market.

registration

First of all, the business plan must include a clause on the registration of a company for the repair of household appliances. For her work, it is enough to register as an individual entrepreneur, choosing UTII as a tax system. But for working with organizations and others legal entities it is more convenient to work on the simplified tax system.

Registration will require 800 rubles. for payment of state fees and five working days for the consideration of documents. When registering, you must indicate OKVED 52.72: Repair of household electrical products.

The specifics of the work of a workshop for the repair of household appliances allows you not to spend money on cash machine and its registration in tax authorities... Often the foremen visit the client's home, where the payment is made. It is simply impossible to use a cash register for this. Therefore, you can get by with forms strict accountability, which also need to be registered with the tax office.

Premises

As for the premises for the work of the company for the repair of household appliances, at least it should be divided into two zones:

reception point;
the workshop itself.

If you work in big city and are planning to launch a large business, it would be advisable to include the opening of several reception points in the business plan.

The room for the workshop depends on the type of household appliances that you plan to deal with - the larger it is, the more spacious the room should be. It should have a place for storing orders that are awaiting repair, repaired and the workplace of the master.

Equipment

At the start, a business can get by with a minimal set of equipment: an oscilloscope, a soldering iron, a tester and a hand tool. But to operate a full-fledged workshop with a constant flow of orders, you will need an impressive set of equipment. In addition to it, a purchase must be included in the business plan vehicle, which will deliver the equipment from the collection points or from the customer to the workshop.

On average, the equipment procurement plan is as follows:

№	Name	Number of units	Price per piece (rub.)	Total price (rub.)
1.	Amperevoltmeter	1	800	800
2.	Spectrum analysis	1	28 000	28 000
3.	Frequency meter	1	15 000	15 000
4.	Hand tool set	2	3 000	6 000
5.	Master's Desktop	3	3 000	9 000
6.	Other furniture			16 200
7.	Air conditioning	1	5 000	5 000
8.	Car (pickup)	1	80 000	80 000

V mandatory it is necessary to conclude contracts for the supply of spare parts with manufacturers. It is advisable to have a certain stock in the warehouse, since the speed of repair, as well as quality, are the only indicators that can distinguish you favorably from your competitors.

Staff

In plan staffing table except general director, whose duties can be performed by the owner of the company, it is necessary to include the following positions:

chief master;
masters (2 people);
accountant.

There is little point in hiring an account manager. A good advertising campaign will bring new clients. Calls can be received by a call center, with which you must first conclude an agreement. Operators will take orders and give contacts to masters, who will continue to contact the client.

Advertising

The success of a home appliance repair company depends on quality advertising... At the start of a business, experts recommend investing in it up to 50% of the allocated budget. Plan advertising campaign should include the use of such means:

Business cards that must be left to all clients. If they are satisfied with your work, they will definitely call again if necessary.
A sign above the entrance to the workshop or in a prominent place. True, for the right to hang it out, you have to pay an official fee.
Ads. We must use everything possible options... This is the gluing of stationary advertising boards at the entrances and around the city, as well as the placement of advertisements on the Internet on free boards.
Printed editions. Any publication that posts this kind of announcement must have information about your company.
Website on the Internet. Today, most clients are looking for companies that provide this kind of service over the Internet. Therefore, it is important to allocate enough funds to create a good website and promote it.

Additional services

To increase the profitability of your workshop, you can include a number of related services in your business plan. For example, the sale of spare parts. Sometimes repairs are so simple that customers can do them themselves. But this is not a reason to lose contact with them. Offer them the spare parts they need.

Also, spare parts can be offered to craftsmen who work independently. Discounts and special conditions of purchase can be provided for them.

Profitability

The cost plan for opening a full-fledged workshop will be about $ 100 thousand. At the same time, the profitability of a business idea does not exceed 6%. The difficulty lies in the fact that the technique is quickly becoming obsolete. Sometimes it is almost impossible to find spare parts for a product five years ago, and if they are found, then the work can cost half the real cost of the product. Therefore, people prefer to buy new technique than paying to renovate an old one.

Most often, repair shops specialize in fixing refrigerators. They are rarely changed and do not become obsolete so quickly. At the same time, the cost of services is kept on average at the following level:

As for the promotion of a business, according to experts, in half a year it is possible to form a sufficient customer base.

Today it will not be difficult to get a loan for the purchase of new household appliances. And all because special organizations offer profitable terms to get money. However, not every person is ready to take out new loans and worsen his life with some kind of debt to government organizations... It follows that household appliances are handed over for repairs in order to give them one more life.

Therefore, a business idea: repairing household appliances at home will be an excellent solution for every person who has decided to start his own business without any serious financial investments. It should be noted that such a business can bring good income at any time of the year. And all because such services are needed not only by individuals, but also by legal entities. At the same time, the masters can be summoned to any area of the city and even outside of it. Naturally, such services will have a very high cost.

Home Appliance Repair as a Business: Advertising Campaign

To realize the idea of home appliances repair at home as a business, you need to take care of a competent advertising campaign. In this case, the most important thing is to inform the residents of the city that a new company has appeared on the service market with high-quality and at the same time fast service. In addition, it is necessary to mention the cost of such services. It should be remembered here that only favorable prices can attract customers. Therefore, the price must necessarily be reasonable. To attract the first customers, you can conduct special promotion, which will allow the first clients to receive a professional range of services with a good discount. For competent activity in such a service sector, it is recommended to come up with a simple phone number for the service, which will be easy for every potential client to remember.

Home Appliance Repair Business Idea: Business Concept

If you want to know , then you need to find out some of the nuances of such a case. So today modern organizations home appliance repair tools are divided into two types.
The first type includes firms that are subsidiaries, offshoots of a manufacturer's firm. Such firms are also called mono-brand. Such organizations are engaged in the maintenance and repair of household appliances, which was created by this manufacturer.

Monobrand firms can be: affiliated or relatively independent.
Affiliated appliance repair organizations work closely with major manufacturing companies. In general, such organizations are completely dependent on the manufacturer of household appliances.
Relatively independent companies operate on the basis of an equal partnership. I must say that such organizations are ready to take on the repair of absolutely any equipment. Multi-brand companies are also engaged in renovations cell phones and professional computers.

Multibrand companies now have many advantages.

So this is high profitability business. In this case, there will be no need to pay for the big name of the parent company.
Extended list of repair services. Such an advantage will help increase customer base up to the maximum limit.

Description of the services provided
It was already mentioned above that today there can be two types of companies. Therefore, every entrepreneur has a choice in favor of one or another company. However, each company will have to provide repair services:

any household appliances;
video and audio equipment;
office equipment.

You can also repair the heating systems of a private house and apartment.

How to carry out repair work

So, first you need to get from the client the equipment that needs repair.
Then it is important to identify the cause of the equipment malfunction;
After that, it is recommended to start searching and selecting the necessary spare parts for repair;
Well, of course, you need to fix any breakdown and eliminate any defect.

Read also the modern publication:
To receive you need to good feedback and to earn an excellent reputation you need to provide quality repair services and offer the shortest possible service times. If you fulfill all the requirements of customers, then you can get not only good reviews from them, but also high-quality advertising.

Features of repair services

To constantly profit from such a business, you must:

provide warranty service for repaired equipment after its issuance to the client,
deliver equipment from the client independently to your workshop and bring it back in good condition,
provide a guarantee for the safety of equipment, even if it is impossible to carry out repair work,
to provide the service "home visit of the master" in order to carry out repair work of any complexity.

When organizing such a business, you need to remember that such a service is designed for a society that has average level prosperity. Indeed, such people cannot afford to buy new appliances if an old household appliance breaks down. It follows that a workshop for the repair of household items is best located where the a large number of people with average income. Further promotion of the company is recommended to be carried out with the help of competent advertising. In this case, it is allowed to distribute leaflets, advertise on local television or radio.

Where to begin

Some of the nuances and features of such a business have already been described above. Now it is important to understand where to start a home appliance repair business.

So, if you decide to open in your city, then you need to immediately conclude a special agreement with the call center. Such an organization will be in charge of supporting your business.
Then you should definitely purchase special equipment with which you can carry out professional repairs of each household appliance. I must say that the purchase of equipment will have to spend about 100 thousand dollars.
If you plan to open a serious company, then you need to find office space... In the office of such a company there will be a workshop for the repair of household appliances and an office where customers will be received.
To organize a serious repair company, you need to take care of the selection of personnel. So, for such a business, you need to hire: a chief accountant, a chief foreman and two workers.
The next step is to come up with an easy-to-remember number.

What to do if you don't have a decent start-up capital

It has already been said above that the purchase of professional equipment will need to spend considerable cash... However, what to do for those people who do not have. It is worth saying that in such a matter there is no need to worry. After all, if there is a desire, then you can open a similar case at the most minimum investment... So, for work at home you may need: a tester, a soldering iron and an oscilloscope.

As for the premises, with a small budget, you can open such a business at home. Moreover, all work can be performed independently without the help of additional people.

What can lead to business failure

Now we need to communicate those moments that can lead to the collapse of such a business. So, a home renovation business idea cannot grow if overused:

Greed. Indeed, savings on quality parts and qualified specialists could lead your repair firm to inevitable collapse.
Overpriced. The high cost of services usually scares off customers. Therefore, if you do not have professional equipment and no specialists in quality service then seriously overpricing is the wrong decision.
Unscrupulous staff. It must be said that the specialists in the firm must do their job efficiently. In addition, they need to be interested in cooperation. If these requirements are not met, then low-quality work of specialists can undermine the reputation of the company and deprive you of a client base.

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The main risks

High-quality and prompt repair of household appliances is in constant demand. V periods of crisis when consumers are forced to give up expensive purchases, the demand for this service increases. The main risks are associated with subjective factors - low qualifications and irresponsibility of employees, the lack of a clear and well-thought-out business plan.

The competition in this area is very high. Household appliances are repaired not only by officially operating firms and service centers of manufacturers. A lot of craftsmen work informally at home. You must offer customers high-quality and affordable services, find a reasonable balance between these factors in order to get a decent profit.

It is important to correctly calculate your financial capabilities, because modern equipment is needed to adequately diagnose breakdowns. Much depends on the quality of the parts - finding reliable suppliers offering reasonable prices is also an important point.

Location

There is enough room for work with total area 80 m², divided into a reception center and rooms for the work of craftsmen. If you are planning to work in a small locality, you can rent a room as close as possible to the center - price square meter it is not high here.

V large cities with high competition and rental costs, the newcomer will have to look for compromise options. Pay attention to the new sleeping areas. The density of residents in them is quite high, and the infrastructure has not yet been established. Great option- a workshop in an area with a low rental cost and several collection points scattered around the city. Payroll costs will rise, but you will gain a significant advantage by offering your services to the widest possible range of potential customers.

Beginners use another option. One large workshop is located in a densely populated residential area with a low rental cost. The firm offers services at the client's home. The foreman leaves, conducts diagnostics and, if necessary, takes household appliances to the workshop for repair.

Equipment

In the absence of a large start-up capital many workshops start with a minimal set - an oscilloscope, a tester, a soldering iron and hand tools. But for high-quality and efficient customer service, it is necessary to assemble a decent set of professional equipment:

Spectrum analyzer - about 40,000 rubles.
- Amperevoltmeter - about 6,000 rubles.
- Frequency meter - high-quality models are offered at a price of 300,000 rubles.
- A professional set of tools and accessories - about 200,000 rubles.

For efficient customer service, it is necessary to equip the warehouse with at least a minimum set of the most popular spare parts. Ideally, for this you need to prepare about 1,000,000 rubles. This is a large amount, not all beginners have the opportunity to purchase everything they need at once. Experienced entrepreneurs advise finding a reliable supplier with a wide range of quality parts to ensure fast delivery. But you must invest part of the profits in the purchase of the most demanded spare parts and form your own warehouse.

You will also need comfortable furniture for the work of craftsmen, good lighting, modern ventilation. The workshop is also equipped with shelves for storing parts and household appliances awaiting repair or shipment to the client. This item of starting costs will draw another 200,000-300,000 rubles.

The presence of transport for the delivery of orders is required. The best choice A Gazelle pickup, a used car in good condition, can be bought for 120,000 rubles.

Personnel

The most important employees for this business are skilled craftsmen. On their wages you cannot save. The best system payment - a flat rate + percentage of revenue, which depends on the volume of orders completed by each employee. Initially, you can hire two craftsmen, as the number of orders increases, you can expand the staff.

At the initial stage, the business owner can deal with organizational issues, finding new customers and quality control. But over time, it is advisable to hire a master master and deal with business expansion issues.

Maintaining financial statements must be entrusted to an experienced accountant. The specificity of the workshop is such that it will not work to outsource this site.

Documents and licenses

A household appliance repair workshop can work as an individual entrepreneur and choose the UTII taxation system. But if you plan to work with legal entities, it is better to choose the STS. Registration of a company takes five working days, the state fee is 800 rubles. There are no special requirements from SES. Control of fire supervision in this area is stricter. Find out these requirements in advance, they include the reliability of the wiring, ventilation and many other nuances that must be taken into account even during the search for a room and carrying out repairs.

The specifics of the work of a workshop for the repair of household appliances, associated with frequent home visits to customers, involves the use of strict reporting forms. They must be registered with the tax office.

Profitability

Minimum starting attachments to open a full-fledged workshop are about 6,000,000 rubles. In the first months of operation, the company's profitability will not exceed 10%. Many workshops work only to cover running costs and purchase necessary equipment 1-2 years. But with the right approach to pricing and high level service, you can gradually increase the profitability of your business. This direction belongs to the low-profit, but stable.

Marketing

The advertisements for the workshop should be very active. Use whatever methods are available. Your sign should be visible from afar and catch the eye of passers-by. Be sure to include your phone number on outdoor advertisements - it should be simple and easy to remember. If a person's household appliance breaks down, he will remember you and call you.

Competent pricing policy is one of the most important factors... Offer customers free diagnostics. You can immediately include the cost of the troubleshooter in the repair cost. But the presence free service always attracts customers.

The company's website and active efforts to popularize it in modern city is a necessity. Provide an opportunity to call the wizard and describe the essence of the breakdown online. Many people are looking for a master on the Internet and choose a company whose website they see among the first positions. Traditional advertisements, business cards, local media advertisements also give good results. It is worth thinking about buying old models of household appliances. This will create a warehouse for rare spare parts. Household appliances quickly become obsolete. Manufacturers offer new models, and literally in a few years it is very difficult to find spare parts for the old one.

Summary

Repair of household appliances is not the best profitable business... But it has a stable demand.

It is quite difficult to imagine at least one apartment in which there would be absolutely no household appliances. Kettles, irons, vacuum cleaners, food processors and many other appliances are in almost every family. And even the most modern and reliable ones break down sooner or later and require repair. That is why the question of how to open a workshop for the repair of household appliances is so relevant for those who love and know how to work with their hands and understand a little about electrical appliances.

Business brief analysis:
Business setup costs: 30-50 thousand rubles
Relevant for cities with population:from 20 thousand people
Industry situation:high competition
The complexity of organizing a business: 2/5
Payback: 2-3 months

Who is this business idea for?

Of course, the repair, especially of electrical and electronic devices, is an occupation that requires special skills and experience. And if the latter, as they say, is a profitable business, then it is unlikely that it will be possible to organize a business for the repair of household appliances without a baggage of knowledge. On the other hand, no one is born with the ability to hold a screwdriver in their hands, so if there is a desire, then you can always learn everything.

On the Internet, you can now find a lot of training courses and books on the repair of household appliances. All that remains is to make an effort and start own business bringing stable income, it will be quite real.

Service market analysis

It is difficult to underestimate the relevance of this topic for business. Repairing household appliances as a business does not require studying the population's ability to pay, because household appliances are almost always easier to fix than buying new ones. This business is not subject to seasonal fluctuations - equipment breaks down regardless of the season. The range of services provided can expand in proportion to the appearance of new products on the market.

You can open a service center for the repair of household appliances in any settlement with a population of over 20 thousand people. This figure is due to the need to receive orders all year round.

Repair shop services

V broad sense words, household appliances include all electrical and electronic devices and apparatus that a person uses in everyday life, that is, uses it almost daily. Of course, each category of household appliances requires an individual approach to the repair. Therefore, before starting a business, it will be advisable to decide in which direction the future workshop will offer repair services:

Repair of office equipment - printers, scanners, copiers, MFPs, plotters, laser and other engraving machines, etc.
Repair of audio and video equipment - TVs, set-top boxes, dvd players, audio speakers, amplifiers, receivers, etc.
Exclusively household appliances - microwave ovens, microwave ovens, washing and dishwashers, refrigerators and freezers, irons, vacuum cleaners, air conditioners and more.

One of the most common and profitable repair options for both the client and the master is express repairs at the customer's home. To transport bulky household appliances - refrigerators, washing machines etc. for repair in the workshop - this is unnecessary trouble and costs. Of course, sometimes you can't do without them, but most often the repair of such things is carried out at home.

In case the degree of complexity of the repair still requires the delivery of large and heavy devices to the workshop, you need to find a company with inexpensive freight services (in the absence of your own freight transport). There are also options in which the master conducts diagnostics of the equipment at the client's home, and takes the device to the workshop for repair only if necessary.

Another format of business for the repair of household appliances is the opening of an authorized service center, which will work with the appliances of only one brand, for example, repair only Samsung or Kenwood appliances. The circle of clients in this case is significantly narrowed, but at all stages of the development of your business you can count on consulting and technical assistance from the main office of the company.

Optimal registration option entrepreneurial activity- status individual entrepreneur... You can find out how to apply for an individual entrepreneur at this link. Another important stage of business registration is the choice of the most suitable system taxation. Most of the "privateers" prefer the "simplified" - the simplified tax regime.

Another question of interest to novice entrepreneurs is whether it is necessary to draw up a business plan for such a relatively small business how to repair home appliances? The practice and experience of successfully operating organizations shows that competent planning of their actions when organizing a business, financial and other settlements significantly increases the likelihood of successful development of their business. Why do you need a business plan and how to draw it up yourself, you can find out at the indicated links.

Finding a room for a workshop

A workshop space is one of the most important and, perhaps, costly items when organizing a business. Despite the fact that the priority in the work is given to outdoor activities, a workshop space is still needed.

A large room is not required, most often the area depends on the number of employees working on it, the calculation of the warehouse for storing spare parts and the order acceptance area.

Typically, such services with one to three employees occupy premises ranging from 20 to 30 square meters. meters. The most advantageous location of the workshop is in the sleeping areas. If the main focus of the repair is the maintenance of office equipment, then the best option will find premises closer to the business center of the city.

Since you will have to be in the workshop during the whole working day, the main criteria in finding a suitable room will be: the presence of a bathroom and the necessary utilities - electricity, heating, water supply.

The interior is not so important, as a last resort, you can carry out an inexpensive redecoration, install racks for storing spare parts, broken and repaired equipment, put work tables and chairs or armchairs for clients. All this can either be purchased used, or you can bring old furniture from home.

Some workshops are expanding the geography of their business, opening small points of acceptance of orders in various parts of the city, while carrying out repairs in one workshop. This method proved to be excellent when creating your own brand of a workshop network.

Almost always, the quality of the repairs carried out depends on the equipment, so it is not worth saving on the purchase of the necessary tool.

The minimum "standard" set of equipment and tools that any household appliance repair shop should have is shown in the table:

Some types of repairs require special equipment and tools, which can be purchased after a small "promotion" of the business and getting the first profit.

Do I need staff

Whether additional personnel is needed in the workshop staff depends on the number of orders. If the owner, he is a master, copes well with the orders received on his own, why spend extra money? And if the number of orders is growing steadily, then you need to hire an assistant.

This may not necessarily be an appliance repair technician. It is quite possible to get by with a young student who wants to master the basics of the profession in practice. In any case, it is categorically impossible to refuse orders, referring to the fact that the master does not have time to carry out repairs. Next time, people will just choose another workshop.

Delivery of spare parts

Purchase of spare parts for household appliances - the main one " headache»Any repair shop owner. Finding a reliable supplier of quality spare parts is not easy. The main criteria should be made precisely on reliability, punctuality (in order to avoid disruption of the repair time) and the quality of the supplied spare parts (you cannot prove to the client later that his equipment broke down a second time in a month, because the replaced spare part was of poor quality).

For your part, you must guarantee the supplier monthly purchases of goods for a certain amount, otherwise he will simply not be interested and unprofitable to work with you. It goes without saying that the selling price of spare parts must be lower than the retail price. It makes no sense to order spare parts, as they say, "for future use". You can never guess which device will be brought in for repair next time. Therefore, the repair period should be set with the calculation of the delivery of spare parts from the supplier.

Another option for obtaining the necessary parts and elements for household appliances is to repair them after replacement. Many customers choose the option of replacing a broken part of the device, instead of its possible repair, after all, there is a new one, so repair shops often accumulate piles of broken parts, some of which are quite subject to repair, and with proper use, can last for quite a long time. ...

An alternative can also be the purchase of old household appliances. Currently, new items are released literally every six months or a year, and after a while it is almost impossible to find spare parts for outdated models, therefore, creating a warehouse of rare spare parts - great idea for the workshop.

Advertising and marketing

Of course, the most best advertisement in this type of activity it is “word of mouth”, so the main emphasis must be placed on the quality of the services provided. But one should not neglect the "classic" ways of advertising your workshop, such as:

Creation of your own website, a group in social networks;
Distribution of leaflets and business cards;
A bright sign that attracts attention, pavement signs placed on the street, etc.;
Publishing ads on such giant sites as Avito, etc .;
Offering customers a system of discounts, free diagnostics and home visits.

The main task of the master is to make sure that, if necessary, the client turns to you again (preferably with another problem), therefore a responsible attitude to work and an attentive attitude to the client are the main components of success.

Costs, profits and payback calculation

It should be noted right away that those who expect to make quick profits after opening a home appliance repair shop are better off finding another business idea. "Promotion" of business in in this case may take several months. In addition, the provision of services in the field of repairing household appliances has never been distinguished by some super-profits.