Beauty salon business plan sample. On television and radio. The total cost of creating a salon

It looks like creating beauty salons in Lately it has become as fashionable as vacationing in Courcheville and riding a Hummer there. Every month 2-3 new establishments appear here and there. Cosmetology exhibitions have reacted sensitively to the beauty boom. Among the stands with new cosmetic lines and equipment, there were signs “consultations on the opening of beauty salons”. Most of the visitors at the last exhibition were crowded where there was an ordinary drawing board and dozens of projects of new showrooms opened over the last year were hung.

From my conversation with the consultants, it turned out that only every fourth beauty salon is opened by the owner with a desire to earn money, in other cases it is either a beautiful toy as a gift to his beloved woman, or an inheritance for his daughter, or a desire to have a “pocket salon” for himself and her friends. Quite often, a salon business begins with the fact that a man running his own business gives money to a woman so that she does a beautiful job, does not get bored at home, and feels happy and grateful to the benefactor. Many newcomers to the salon business do not have experience in managing the beauty industry, and do not even know what is happening “on the other side of the barricades” of salon life. As a result, a quarter of the salons go bankrupt in the first year of life, and another quarter does not become profitable, barely making ends meet, periodically fueled by funds from a sponsor's wallet.

Of course, for those who in advance treat the salon business as a non-returnable investment, in a toy for a woman they love, this article is not helpful. But if you take the opening of a beauty salon seriously and immediately start playing by the rules, then you can consistently receive more than thirty percent of the invested capital from a new business.

Let's evaluate the market

The salon business is fast growing. Remember, from Soviet times we got only hairdressing salons and the only Institute of Beauty on Novy Arbat. Today in Russia there are more than 3,000 beauty salons offering, in addition to a banal haircut, a variety of cosmetic procedures. Is it a lot or a little? In small Italy, 110,000 beauty salons coexist quite well, and they even passed a law prohibiting the opening of a new salon closer than two hundred meters from the existing ones. With the growth of the middle stratum of Russians, approaching in terms of living standards to Western standards, in terms of our population, tens of thousands of new salons are required.

The growth in the number of beauty salons is facilitated by the fact that it has become indecent in society to appear untidy, unkempt, aged. Now Russians not only cut their hair, dye their hair, take care of their nails, but also begin to correct their figure en masse, rejuvenate their skin, and fight stress and cellulite. Up to a quarter of today's clients of beauty salons are previously unusual visitors - men, puzzled by the fight against hair loss, beer belly and chronic fatigue... Young people also reached out to the salons, striving to put in order the flowering skin of adolescence. Over the past two years, thirty percent of women from 30 to 40 years old, who previously attended beauty salons only as clients of a hairdresser, took courses for the first time in expensive cosmetic procedures - skin rejuvenation, body shaping, etc. Clients came to the understanding that home care in terms of effectiveness cannot be compared with salon procedures, moreover, the salon saves time, energy and adds positive emotions from communicating with beauty masters.

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How much milk does a cow give?

The revenue of modern beauty salons ranges from twenty to fifty thousand dollars a month, and after deducting expenses, the owners can have from three to twenty thousand dollars in net profit. The size of the beauty parlor matters. The smaller the size of the salon, the less profit is obtained, because according to the SES standards, each salon must have auxiliary areas that do not bring money. The size of the cabin from 120 to 180 meters is considered to be quite optimal.

We will make an economic calculation for a small beauty salon with an area of ​​120 sq.m., which includes:

1. The customer reception area (hall), which also acts as a mini-store selling home care cosmetics - 12 square meters.
2. Hairdressing salon for two chairs - 15 sq. meters.
3. Combined manicure and pedicure room - 8 sq. meters.
4. Three universal cosmetologist's offices, where equipment for body shaping, ultrasound peeling, oxygen mesotherapy is also installed - 12x3 = 36 sq. meters.
5. Massage room, where wraps are also performed - 9 sq. meters.
6. Solarium - 6 sq. meters.
7. Auxiliary premises (sterilization room, warehouse, director's office, staff rest room) - 26 sq. meters.

Why are there such large offices and auxiliary areas, you ask? Look at the norms of the SES, released in June 2003!

Beauty salon monthly income, USD

Service	Max number per day	Service price	Revenue per month	Consumption of materials, %	Consumption in USD	Profit from the service
Hairdresser 2 armchairs	24	40%	15	4320	15%	648	3672
Mani Pedi	12	30%	25	3000	15%	450	2550
Cosmetologist	8	50%	30	3600	30%	1080	2525
Massage	12	30%	25	3000	5%	150	2850
Peeling	12	20%	40	2880	5%	144	2736
Solarium	48	20%	10	2880	20%	576	2304
Complex for correction	20	30%	30	5400	0,50%	27	5373
Ultrasound peeling	12	10%	30	1080	5%	54	1026
Wraps	12	20%	30	2160	5%	108	2050
Mesotherapy	30	10%	50	4500	25%	1125	3375
Sale of cosmetics in the lobby				3000	66%	2000	1000
Total:		avg. 28%		35820		6362	29458

Staff payment

Speciality	Salary	Payment amount*	Qty	Total*
Cosmetologist	25-60% of turnover	1000	2	2000
Doctor	$ 100 + 2% from turnover	1000	2	2000
Aesthetists	$ 80 + 1% from turnover	400	4	1600
Masseurs	20-50% of turnover	600	2	1200
Manager	$ 200 + 4% from profit	1000	1	1000
Administrator	$ 150 + 1% from turnover	600	2	1200
Accountant	$ 200 (part time)	200	1	200
Cleaning woman	$ 150	150	1	150
Manicure	40-45% from turnover	500	2	1000
The hairdresser	20-40% of turnover	500	4	2000
Total:			21	12350

* - average for Moscow beauty salons

Total operating costs

The monthly net profit of the beauty salon (excluding taxes) is $ 5746.
Per year - $ 68952

The directors of beauty salons will object to me that the indicated figures for the loading of salons are underestimated. I did it on purpose. Better to let the new salon earn more than it is written here. If, of course, he manages to attract more customers, and most importantly - to keep them, then he will earn a lot more. Of course, for each region, the figures for prices, salaries and workloads of salons differ. Use these tables, substitute your numbers and get a prototype of the business plan for your future salon.

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Step number zero. Where to begin?

Have you decided to open a beauty salon? Then the first thing to do is to go to the Canary Islands. This is not a joke, because the next six months will be in trouble for you. After you return to active activity, rested and tanned, it's time to start.

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Step 1. It all starts with an idea

If you were opening a restaurant, where would you start? Is it from the selection of premises, equipment or personnel search? Of course not! First, you decide what kind of cuisine you will offer the consumer - Russian, European, Georgian or some kind of exotic.

Likewise, a beauty salon starts with choosing the treatments that you intend to offer to clients. There are hundreds of options, but conditionally they can be divided into three groups:

1. Image (hairdressing, manicure, pedicure, tanning, tattooing, piercing, etc.).
2. Medical (correction of facial and figure imperfections, rejuvenation, anti-cellulite programs, etc.).
3. Relaxation (massage, thalassotherapy and SPA, light therapy, aromatherapy, etc.).

In the late 90s, salons focused mainly on image procedures, that is, on creating momentary visual appeal of customers. They offered hairdressing, manicure, pedicure, make-up and several cosmetic programs for the face - mostly, it was superficial or deep cleansing skin or, in everyday language - "cleansing", as well as massage, masks according to skin type (or age) and professional cosmetic lines (salon and home care). There were almost no programs for the body in the salons. We learned about the existence of cellulite only in the 90s, so body care in many salons was limited to massage.

Modern trends in the beauty market, in addition to the above "classic" components, require the presence in the salon more medical and relaxation procedures:

1. Directions related to therapeutic and preventive manipulations of the face and body (mesotherapy, peels, anti-aging programs, anti-cellulite programs).
2. Manipulations aimed at non-invasive sculptural correction of the face and body (volume reduction, modeling of face and body contours, tissue tightening, bust lifting, etc.).
3. Measures to reduce the amount of body fat (non-invasive and needle electrolipolysis).
4. SPA procedures.
5. Massages with various types of wraps.
6. A solarium, which is a good addition from the point of view of expanding the range of services, but by no means a procedure that they have staked on.

Hairdressing and related services today stand out as important, but not basic. As life has shown, salon owners are reducing the number of hairdressing chairs, because medical and physiotherapy procedures turned out to be much more profitable than classical ones. Practice has shown that each square meter occupied by body shaping or mesotherapy brings three times more than a meter from a hairdressing salon.

In the first step, most beginners stumble. The motive for the mistaken choice of the concept of a salon is often copying the price list of services of your favorite beauty salon, your own preferences for certain procedures, the desire to follow latest fashion the beauty industry.

In the first case, the remake is always worse than the original, which means that it is not able to drag customers to the new salon, because they simply have no reason to change their usual place. In the second case, something like a tanning studio appears, where an unlucky owner installs five solariums and nothing else, and then he is surprised that they are ten percent loaded. In the third case, at the last exhibition, several overseas miracle units of space design are bought, as a rule, they are able to do well only a few individual procedures, but in no way a complete program to eradicate some problem of the body or face. And the client, as Arkady Raikin said, does not need a well-sewn button, but for the suit to fit.

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Step 2. Zest

Modern salons benefit from a wide range of services so that a busy client does not run to other establishments, but can get all the services in one place. But the new salon definitely needs to acquire one or two "highlights" that no one else around has. That is, to add to the range of services something designed to become the "highlight of the season" in the list of services. To do this, they choose the direction of specialization, and of course, equipment and specialists who comprehensively solve these problems. For example, having chosen figure correction as the main feature of the salon, you should acquire equipment that can provide myostimulation, lymphatic drainage, isometric formation, vacuum massage etc. Each of these elements complements and enhances the correction process. Conversely, the absence of one of these elements can negate attempts to achieve a result. Non-surgical methods for correcting the figure and face on the devices of the Isoji class are very effective as a "highlight", such as:

• lifting the chest by a few centimeters;
• the formation of the "Brazilian ass";
• elimination of a double chin.

You can also choose some newfangled direction as a "feature". At first, local clients will confuse SPA with a regular sauna, in which there is only “bath-pool-beer-girls”, but then they will see many differences between a sauna and a SPA:

• instead of a hot tub, a pool or a low-power jacuzzi, there is a SPA hydromassage bath with powerful jets that massage the desired points of the body;
• instead of random music or radio - a carefully selected relaxing music program;
• instead of the smell of dampness - aromatherapy;
• instead of beer - a large selection of herbal teas and mineral water;
• instead of the occasional masseur - highly professional massage programs (manual and hardware).

In addition, in the SPA zone, clients will be pleased with thalassotherapy procedures (mud peeling, body wraps, VISHI shower and much more). When clients feel that visiting SPA allows, without leaving anywhere, as if to spend a day in Baden-Baden and Karlovy Vary, forget about the passage of time, worries, stress, make body and soul light as a feather, most of them will forever remain a fan of the new salon.

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Step 3. Think about yourself

We're going to make money. Therefore, when choosing a set of services for a future salon, let's choose those that can be earned. The profitability of hairdressing services, for example, cannot be compared with medical ones. And we would like to see as much profit as possible from each meter of the salon, right?

Compare yourself:

A haircut lasts about forty minutes, for it the client will pay an average of 300 rubles, of which the master takes 100 rubles, plus shampoo, conditioner, electricity, water, etc. There are also administrative costs, advertising costs, etc. With an average daily workload of a hairdresser of 30-40 percent, the monthly income of one chair is unlikely to be more than 30 thousand rubles.

For the same time, one mesotherapy session brings in revenue of three thousand rubles. After deducting consumables and salaries, the income of the owner of the salon will be one and a half thousand rubles. Ten times more than a haircut! Even if the mesotherapist is loaded on average three times less than the hairdresser, the owner of the salon will receive not 15, but 45 thousand rubles at the end of the month. In addition, at a time when the mesotherapist does not have registered clients, various other procedures can be performed in the same office.

Thus, the meter of a beauty parlor, by definition, brings in several times more profit than the meter of a hairdressing salon.

In order to determine which of the procedures can bring great returns per square meter, you need to take the profitability of each of the services and divide them by the office area, taking into account the SES standards. Since we can purchase and install several types of equipment in some offices at once (just like in a hairdressing salon you can do not only a haircut, but also hair coloring, and a manicure office can deal with nail extension), this simple technique can condense the loading schedule of the offices. In other words, if there is no appointment in the massage room, but a client has appeared for a wrap, then the room will make a profit according to a related procedure.

How much profit can a meter of area give with various procedures

	Salon	Mani Pedi	Massage	Beautician offices (2)	Body shaping cabinet
Revenue	4320	3000	3000	3600 2880 peeling 4500 meso	5400
Material consumption	648	450	150	1080 144 1125	27
Staff costs	2000	1000	1200	2000 800	800
Overheads*	1118	596	671	1788	894
Profit	554	954	979	4043	3679
Number of square meters	15	8	9	24	12
Profit per meter	37	120	108	168	306
Rating, place	5	3	4	2	1

* Overhead costs (7,000) are allocated per meter of floor space plus hallway (94 sq. M.)
* As a result, each meter carries a load of $ 74.5 per month.

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Step 4. Buy or Rent?

There are many arguments for buying a space for a beauty salon. Let's start with the fact that investing in real estate is already a profitable investment. In the worst case scenario, even if your salon business fails, the premises will always remain your property. In addition, a simple calculation shows that for two or three years of lease, you will pay the landlord as much as if you bought these areas.
But there are other arguments as well:

• the most difficult permits to obtain, such as a sanitary certificate, a firefighter's permit and a medical license are issued in relation to the address of the salon indicated in them. When you change location, you waste several months to get new approvals.
• if you change your address, you will lose the lion's share of customers.
• the landlord understands that you are "hooked" and you are completely dependent on him. The rest is a matter of the landlord's conscience.

Are there any conscientious landlords? Meet.

Having picked up the premises, you need to return to the concept and try on the developed idea of ​​the future salon to the needs of local customers. Chances are, your concept will change. Ask yourself a question:

• if there are several banks near you, do you need anti-cellulite programs? After all, the age of bank employees, as a rule, does not exceed 25 years?
• if you are located near a university, would you offer students rejuvenating treatments rather than a solution to youthful skin problems?
• if your salon is located in a downtown area, would you suggest piercings and tattoos and not a spa area?

These questions may seem ridiculous, but, alas, quite often salons open without any research. Few people try to define target groups and choose the set of services that is dictated by demand.

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Step 5. Competitive environment

The concept of the salon also needs to be adjusted depending on the competitive environment. Find all beauty salons in your 3 km zone (draw a map, draw a circle and plot all salons). Further, under the guise of a resident who has recently moved to the area, visit each competitor and ask the administrator to show you the salon, write down:

• service list;
• price list of prices;
• evaluate advertising activity;
• rate the level of service;
• appreciate the politeness and training of the administrator.

Do not flatter yourself if you do not see clients in the salon - it is in good salons clients do not wait for their turn, but, having arrived by appointment, immediately go to the offices.
Do not be lazy to call each salon, listen to how they talk with the client on the phone. Try to sign up for some procedures (then the record can be canceled - "changed my mind"). If the comfortable (usually evening) hours are busy, then the salon is doing well.

Make up brief description each salon. Add the list of services of your future salon to the lists of competitors, and define the same type of procedures in which the client most likely will not see the zest for which he would come to a new salon.

The organization of beauty salons is one of the promising types of business that attracts many start-up entrepreneurs. The relevance of this case is explained by the desire of modern people to look good, regardless of gender. Many people can live without spectacular false nails, but no one can do without a neat hairstyle. That is why a hairdressing salon or a small salon will always be in demand and will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this area start very successfully. To start a new business, an entrepreneur must know which services to provide and which not, must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes located close to a friend. There is one important aspect that is worth seriously considering - the quality of the services provided. It is thanks to the high service that the beauty salon accumulates a good client base. In the presence of competent advertising, qualified craftsmen, a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different from each other. You should not deceive people by proudly calling an ordinary hairdressing salon "beauty salon". When opening this business, it is worth thinking about the audience: for which category of the population is the salon opening? If you live in a large metropolis, plan to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for elderly people and pensioners, the opening of the salon here will be out of place.

In the case of this target audience, it is better to call your business "hairdressing", so as not to scare away the category of customers that you intend to serve on an ongoing basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, special image studios. The main thing is to specify exactly the categories of your salon.

After choosing the direction of the salon, we start registering a new enterprise, but first you need to draw up a business plan, which must be provided with all other documents. The list of required documentation here is as follows:

• Written business plan;
• Lease agreement;
• Official conclusion of the fire and sanitary services;
• Obtained permission to conduct the selected economic activity;
• Received a certificate of conformity;
• Availability medical books for all active employees.

Certain specialty beauty services must go through a compulsory licensing procedure. This list includes all services where a violation of the skin is expected. These are important points to consider when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Usually, all salons have the following standard set of services:

• High quality hairdressing services;
• Designer manicure;
• Services of modern cosmetology - depilation, peeling, eyebrow and facial skin care;
• Various types of massage;
• Solarium.

To open a similar salon with the specified range of services, you will need a room with an area of ​​120 square meters, where the following departments will be:

• Reception - for receiving clients and registering calls;
• Rooms for the provision of hairdressing services;
• Hair care room - washing, curling and hair dyeing will take place here;
• Pedicure and manicure rooms;
• Massage room;
• Equipped solarium room;
• Make-up stylist's office;
• Staff room;
• Utility room.

At the same time, a novice entrepreneur should be aware that any room will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the room, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. The business plan consists of the following parts:

• The main goals of starting a business;
• Detailed description of the chosen industry and new company;
• Description of the services provided;
• Project summary;
• Analysis of the selected market niche;
• Description organizational issues when opening a beauty salon;
• Financial plan;
• Organizational plan;
• Evaluating the effectiveness of the project;
• Possible risks and guarantees.

These are the main points that should be contained in any business plan. A similar procedure will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing high-quality skin, face and body care, hairdressing services. Potential clients of the salon can be people with an average income level, women aged 25 to 45 years.

To implement the project in accordance with all the rules, the entrepreneur will need an investment of 2 million rubles. for a salon in a small city and from 4 million and more - for a studio in a large metropolis. Further, it is necessary to establish specific terms for the implementation of this project for obtaining the necessary permits, the acquisition of the necessary equipment. The entrepreneur must carefully analyze all these points and set specific terms for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicure and pedicure, cosmetology, massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons are located in cities with a population of one million - Moscow, St. Petersburg. A visit to a beauty salon is no longer a privilege of the elite, the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people regularly visiting salons has increased by 40%. This growth is associated with the accelerated pace of life, when, instead of self-care, many women began to frequently use the services of beauty salons, evaluating their services as beneficial and affordable.

Usually, a beauty salon is a room on the 1st floor of an apartment building, with a separate entrance and a catchy sign. To re-equip a rented premises, an entrepreneur must be ready to invest up to 88% of the total cost of the object. As a form of ownership, you can choose an individual entrepreneur. A simplified taxation system is suitable for the salon.

To open a full-fledged beauty salon, it is enough to choose only 6 main types of services:

• The whole range of hairdressing services: for men and women's haircuts, styling, hairstyles;
• Manicure and pedicure - a full range of services for care, extension, design and correction;
• Quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extension, peeling;
• Complex facial skin care;
• Solarium.

As important competitive advantages, we note a wide range of services provided, an affordable price list, high quality and decent service. Next, you must provide a price list for all services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to conduct activities from the State Fire Supervision.

As they say, in any business there are no trifles; an entrepreneur must think through everything down to the smallest details. To conduct this activity, it is enough to create 1 legal entity - individual entrepreneur. This activity includes the following services:

• Hairdressing, shaving and beard trimming, beauty massage, manicure, pedicure, professional make-up;
• Trade in cosmetic products, retail trade in non-specialized places;
• Other activities aimed at maintaining health;
• Physical culture and recreation activities - involving a visit different types baths, weight loss salons, massage rooms.

It takes up to 3 months to implement a project, from the moment of registration up to permission for the start of sales, an entrepreneur needs to take this into account. The business owner turns into the head of the salon. It is on his shoulders that important strategic planning of his business, analysis of key performance parameters, is located. All service personnel are subordinate to him, we entrust accounting affairs to a third-party organization.

We draw up a financial plan

As part of the business plan, it is necessary to draw up a financial plan for the upcoming deposits at the preparatory and main stage. Among the main costs of the preparatory period, we note the following costs:

• Registration fees, obtaining the necessary permits, registration of accompanying documentation - 25-30 thousand rubles;
• Renovation and redevelopment of rental premises - 300 thousand rubles;
• Purchase of equipment - 800 thousand rubles;
• Installation of purchased equipment - 70 thousand rubles;
• Personnel selection costs - 20 thousand rubles;
• Advertising company for the opening and promotion of a thematic site - 70 thousand rubles.

• Monthly rent - 80 thousand rubles;
• Payroll - 300 thousand rubles;
• Bookkeeping - 20 thousand rubles;
• Advertising organization - 40 thousand rubles;
• Payment utilities- 10 thousand rubles;
• Management costs - 10 thousand rubles;
• Garbage collection organizations - 2 thousand rubles.

Here are the approximate financial indicators, all these values ​​may vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

Organizational plan

First, you need to decide on the room where the salon will be located. It is advisable that it is located in a busy area. Carefully study what is near the salon, what objects are nearby. Further, the entrepreneur will have to redevelop the premises, carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all major work. Administrative staff, a senior administrator and an assistant will ensure the functioning of the neglected salon. For an average beauty salon, you need to recruit 6 universal hairdressers, who will come out in shifts, 1 professional cosmetologist and make-up artist.

It is advisable to recruit those masters into the team, whose skills are confirmed by various diplomas of training. This is a prerequisite for ensuring a good reputation for the salon. The main requirements that will be imposed on employees are a good level of competence, the ability to find a common language with people, communication skills, a responsible approach to work. As a permanent expense, he notes spending on the purchase of consumables, payment of rent, utility bills, and payment for garbage collection. The volume of services is influenced by seasonality with a decrease in rates in the summer, during the period of formation there is an increase in the recognition of the salon. The implementation period for all these procedures is 3 months.

Assessment of the effectiveness of the case

In order to fully implement this project, decent financial costs will be required. As payback grows and reaches a stable planned volume financial risks are reduced to a minimum. The approximate payback period for this business is 7 months. The project will begin to generate a certain profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activity, a beginner may face certain risks that may arise in his work. Among them are various types of theft, natural phenomena, the emergence of strong competition. Rising commodity prices can also have an impact on business operations. Salon activities depend on consumables that are purchased from different manufacturers. If the supplier starts to raise the price, then this may be a reason to switch to another cosmetic brand. The modern cosmetic market has a wide range of prices, among which you can choose a product at an acceptable cost. During the period of seasonal decline in sales, the volume of the planned profit also decreases, this point must be taken into account. To reduce this seasonal phenomenon, it is important to change organizational policies, organize various promotions and discounts. In the field of cosmetology and hairdressing services, many trends are changing, and even recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, special master classes, you can learn everything about new trends in the field of beauty. This must be monitored, because it affects the image of the enterprise.

The main risk in this case is the low funding of various marketing campaigns organized to attract new customers. Advertising campaign development and media planning should be taken with the utmost seriousness. The lack of specialized specialists and the low level of professionalism of the selected personnel can lead to the fact that your competitors will have more advantages. It is necessary to conduct courses on improving skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to a reduction in the salon's profits and direct losses caused by incorrect organization, incorrect calculation of the approximate payback. Your salon can be damaging if not properly organized.

• Financial losses due to lack of organization and activity of competitors;
• Changes in the popularity of certain cosmetic services;
• Staff turnover, low level of competence of foremen, shortage of specialists.

Based on the selected area, you need to carry out a similar thing in your business plan quantitative research probable risks. To provide your own salon with the necessary flow of customers, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and in a fair fight win 8% of the market from competitors. In order to increase profitability, we increase the advertising budget by 15%, we work on self-promotion in a highly competitive environment. All of this should be included in your business plan.

A clear plan and a well-thought-out organization are 2 steps on the thorny path to success in your business. Constantly work to improve the skills of your employees, because the worse the service in the salon, the more likely it is that a disgruntled customer will go to your competitors. It is important not to allow this, so you should not spare money for high-quality advertising and professional training, since these events have a direct impact on your business.

When writing this article, we tried to develop for you a detailed business plan for a beauty salon, describe the main organizational features of this type of business, calculate a financial model and analyze the effectiveness of this project in accordance with international business planning standards (UNIDO).

The article consists of eight sections, each of which provides answers to the most frequently asked questions and helps potential owners to understand in more detail all aspects of the salon business. We hope this information will be useful to you.

Project idea (Summary)

The idea of ​​the project is to open a beauty salon. In order to implement it, we need to develop a concept for the future establishment, decide on the premises, arrange the entire necessary documentation, make repairs, purchase and install equipment, draw up a marketing action plan and hire personnel. In addition, you will also need to calculate the main economic indicators and on their basis to assess the potential efficiency and possible risks associated with the implementation of the project.

First, let's define the initial information:

• The proposed location is a densely populated residential area in a city with a population of 500 thousand people;
• Salon area - 108 sq. meters (the premises are in long-term lease);
• Opening hours: daily from 9.00 to 21.00;
• The planning horizon (the time period during which the effectiveness of this business plan will be assessed) is 5 years;
• Discount rate - 14%;
• Organizational and legal form - Individual entrepreneur;
• Taxation system - Simplified (15% income minus expenses);
• The staff of the institution is 15 people;
• Estimated investment volume - 4.2 million rubles;
• The source of investment is the owners' own funds.

It is assumed that the beauty salon will provide a wide range of services in all major areas of the beauty industry:

• Hairdressing services;
• Hair coloring services;
• Hair curling and styling;
• Mani Pedi;
• Cosmetology services;
• Facial care;
• Solarium;
• Massage, etc.

Also, all clients will be able, if they wish, to purchase all kinds of cosmetics for personal care.

Project concept (Project description)

The beauty salon project will target middle-income visitors, who should constitute the bulk of the population of the selected city district. Usually, most of potential clients of such establishments are people living within walking distance.

As a key criterion for location, maximum proximity to potential customers was chosen. The newly opened establishment will be located on the first floor of a residential building near the central boulevard of a densely populated area of ​​the city. When choosing a place, you should pay attention to such criteria as:

• Proximity to transport infrastructure (the presence of nearby metro stations, railway stations and busy stops is an indisputable advantage);
• The proximity of the city's pedestrian arteries (central streets, boulevards and alleys);
• The presence of dense residential buildings in the area of ​​\ u200b \ u200blocation;
• Availability of convenient access roads and parking spaces where you can leave your car;
• Development of adjacent infrastructure (shopping centers, shops and restaurants).

The structure of the use of space

To provide the declared list of services in a beauty salon, you will need to place:

• Hairdressing salon - 25 sq.m .;
• Manicure and pedicure room - 12 sq.m .;
• Cosmetologist's office - 18 sq.m .;
• Solarium - 5 sq.m .;
• Massage room - 12 sq.m.

Also, part of the area will be occupied by utility and administrative premises:

• Reception area - 16 sq.m .;
• Staff rest room - 8 sq.m .;
• Utility rooms - 12 sq.m.

The total area, taking into account all the premises, will be 108 sq. m.

Table 1. Structure of the use of space

The name of a room	Area, sq.m.
Total:	108
Hairdressing salon	25
Cosmetologist's office	18
Manicure and pedicure cabinet	12
Massage room	12
Solarium	5
Reception area	16
Staff rest room	8
Utility rooms	12

The beauty salon will be open daily from 9.00 to 21.00, which should help to increase the number of potential customers.

The average bill for the services provided will vary depending on the direction:

• Hairdressing services - 900 rubles;
• Cosmetology services - 1,500 rubles;
• Massage - 1600 rubles;
• Manicure, pedicure - 900 rubles;
• Solarium - 25 rubles;
• Sale of cosmetics - 1100 rubles.

To start activities, you will need to register with tax authority subject in which the opening is planned. The best option the organizational and legal form of a beauty salon is the use of the status of an Individual Entrepreneur with the use of a simplified taxation system (15% income minus expenses). Besides registration legal entity it will take several steps, such as:

• Pass the compliance of the premises with fire safety rules;
• Obtain an expert opinion from the Sanitary and Epidemiological Service;
• Register with Rostekhnadzor;
• Obtain a GOST-R certificate of conformity.

Organizational plan

The personnel of the future beauty salon will consist of two categories: administrative and production.

Administrative personnel are people necessary for the normal functioning of the salon and maintaining its activities. It will include:

• Administrators;
• Accountant;
• Cleaning woman.

The production staff is directly the craftsmen and stylists who will provide services. The composition of the production staff:

• Stylists;
• Cosmetologists;
• Specialists in manicure and pedicure;
• Massage therapists.

Administrators working on a 2/2 schedule will receive 30 thousand rubles a month. Accountant responsible for accounting and timely submission of accounting and tax reports - 20 thousand rubles per month. Cleaning lady - 18 thousand rubles a month. The rest of the employees will receive a percentage of the services they provide:

• Hairdresser-stylist - 40%;
• Cosmetologist - 40%;
• Manicure and pedicure specialist - 40%;
• Masseur - 35%.

Table 2. Personnel

Name	Quantity	Salary, thousand rubles	Total, thousand rubles
Total:	15
Administrator	2	30	60
Accountant	1	20	20
Cleaning woman	1	18	18
Hairdresser-stylist	5
Doctor-cosmetologist	2	40% of the cost of the service provided
Manicure specialist	2	40% of the cost of the service provided
Massage specialist	2	35% of the cost of the service provided

The wages of hairdressers-stylists will account for 39% of the wages fund. The share of cosmetologists in the payroll is 15%. Another 14% will come from the salaries of massage therapists. The share of manicure and pedicure specialists is 13%. The salaries of administrators will require 12% of the total costs. Accountant - 4%. And the remaining 3% will go to pay for the cleaning lady.

One of the most important points is the acquisition of all the necessary equipment. To organize the full-fledged work of a beauty salon, you will need equipment of the following categories:

• Hairdressing equipment;
• Equipment for the cosmetology room;
• Manicure and pedicure cabinet equipment;
• Equipment for a massage room;
• Solarium.

The hairdressing salon will be equipped with three mirrors, three hydraulic chairs, one child seat, two hairdresser washers, three tool trolleys, two dryers, one climazon, a hairdresser's vacuum cleaner and an air sterilizer. The total cost is 353 thousand rubles.

Table 3. Equipment of the hairdressing salon

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	17	-	353
Hydraulic hairdressing chair	3	16	48
Hairdresser chair for children	1	10	10
Barber wash	2	19	38
Tool trolley	3	3	9
Hairdressing mirror	3	7	21
Susuar	2	13	26
Klimazon	1	60	60
Barber vacuum cleaner	1	16	16
Air sterilizer	1	5	5
Other equipment	-	120	120

To organize a beauty parlor, you will need a beauty chair, a trolley, a chair, a magnifying glass, a towel warmer, a screen and a sterilizer. It will also be necessary to purchase the following equipment for hardware cosmetology:

• Ultrasonic peeling device;
• Device for myostimulation;
• Electrolysis machine;
• Microdermabrasion apparatus;
• Vacuum therapy apparatus.

The total cost of equipment for a beauty parlor will be 393 thousand rubles.

Table 4. Equipment for the beauty parlor

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	12	-	393
Cosmetology chair	1	70	70
Cosmetology trolley	1	8	8
Ultrasonic peeling machine	1	27	27
Device for myostimulation	1	45	45
Electrolysis machine	1	55	55
Microdermabrasion apparatus	1	43	43
Vacuum therapy apparatus	1	41	41
Beautician chair	1	8	8
Magnifier Lamp	1	12	12
Towel warmer	1	14	14
Screen	1	5	5
Sterilizer	1	5	5
Other equipment	-	60	60

The equipment for the manicure and pedicure room will include a manicure table, a chair, a manicure apparatus, an extractor hood, an ultraviolet lamp, a manicure lamp, a pedicure apparatus, a pedicure chair, a trolley, a bath and a vacuum cleaner. Their total cost will be 233 thousand rubles.

Table 5. Equipment for the manicure and pedicure room

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	12	-	233
Apparatus for manicure	1	15	15
Manicure table hood	1	5	5
UV lamp	1	3	3
Manicure table	1	8	8
Armchair	1	14	14
Lamp for manicure	1	7	7
Pedicure apparatus	1	77	77
Pedicure chair	1	19	19
Ring lamp magnifier	1	9	9
Pedicure trolley	1	17	17
Pedicure bath	1	6	6
Pedicure vacuum cleaner	1	8	8
Other equipment	-	45	45

To provide massage services, you will need to purchase a couch, a screen and a table for tools and cosmetics with a total cost of 62 thousand rubles.

Table 6. Equipment of the massage room

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	3	-	62
Massage couch	1	18	18
Screen	1	6	6
Table for tools and cosmetics	1	8	8
Other equipment	-	30	30

A vertical solarium will also be installed at a cost of 350 thousand rubles.

In addition to the above, it will be necessary to equip a reception area and a rest room for staff. The cost of equipping these two zones will amount to 149 thousand and 38 thousand rubles, respectively.

Table 7. Equipment of the reception area

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	11	-	149
Reception desk	1	19	19
Administrator chair	1	6	6
Cash register	1	15	15
Coffee table	1	11	11
Sofa	1	15	15
Armchair	2	6	12
Wardrobe	1	14	14
Showcase for the sale of cosmetics	2	7	14
TV set	1	23	23
Other equipment	-	20	20

Table 8. Equipment of the rest room

Name	Quantity, pcs.	Cost, thousand rubles	Total, thousand rubles
Total	5	-	38
Sofa	1	14	14
Armchair	2	4	8
Table	1	8	8
Cooler	1	8	8
Other equipment	-	10	10

The general structure of equipment costs is presented below.

The equipment of the cosmetology room accounts for 25% of the total costs. The share of the hairdressing salon is 22%. Manicure and pedicure cabinet - 15%. Massage room - 4% of all expenses. Solarium - 22%. Equipment for the reception area and lounges - 10% and 2%, respectively.

Marketing plan

The key elements of the marketing plan for the beauty salon will be the pricing policy of the establishment and the advertising strategy of promotion.

The success and profitability of the business depends on the correctly selected pricing policy. When determining prices for the services provided, first of all, you should pay attention to the following factors:

• Market price established in the proposed area of ​​placement (prices of competitors for similar services);
• Costs arising from the provision of a particular service (it is also necessary to calculate the profitability of the services provided).

When forming a pricing policy, you can resort to one of the following strategies:

• Set the price below the market price. Many of the newly opened beauty salons use this strategy. Most clients of beauty industry enterprises are rather conservative and reluctant to change their masters, so it will be quite difficult to lure such a client into a newly opened establishment. Price is one of the factors that can influence the accepted opinion of the client about changing the salon.
• Set the price above the market price. This pricing strategy should be resorted to by beauty salons focused on luxury clients. For such people, the price is not a determining factor; on the contrary, the high price will only emphasize the quality and exclusivity of the services provided.
• Set the market price. In this case, you need to clearly think over and work out those advantages that will distinguish you from your competitors. It is necessary to make a few "chips" that would contribute to the fact that potential customers give their preference to your salon. As a rule, such "chips" are a customer loyalty program and a wider list of services provided (the use of new techniques and practices of the beauty industry).

Do not forget that this type of business is subject to seasonality: both annual (the demand for services provided increases in the spring and decreases in the summer) and weekly (the peak in demand for beauty salons comes precisely on weekends, and the decline on the first days of the week). To neutralize serious fluctuations in the load, it is necessary to use a flexible pricing system, resorting to all kinds of discount programs.

Advertising is the main tool in the hands of beauty salon owners, with the help of which they can inform potential clients about the opening and about the services provided. In order for the salon to be successful and be able to attract the required number of customers, it is necessary to pay great attention to the advertising strategy.

At the initial stage, the most popular ways to promote a salon through advertising are:

These steps should contribute to promoting the salon and attracting potential customers at the initial stage.

Schedule (Project Implementation Schedule)

The schedule for the implementation (opening) of a beauty salon can be broken down into the following step-by-step stages:

1. Selection of premises and conclusion of a lease agreement;
2. Registration of a legal entity (LLC or individual entrepreneur);
3. Interior design development and repair work;
4. Purchase and installation of all necessary equipment;
5. Staff recruitment, website development and advertising campaign.

The first challenge facing the future owners of a beauty salon is finding a suitable room. The room must meet all the necessary criteria. To simplify this stage, you can resort to the help of professional realtors.

After the premises are selected and the lease agreement is concluded, it is necessary to register a legal entity. The most common forms of registration of a legal entity when opening a beauty salon are a Limited Liability Company and an Individual Entrepreneur.

In parallel with the registration of a legal entity, it will be necessary to order the development of an interior design and carry out the entire range of necessary repairs.

After the repair is done, you will need to order and install the equipment.

Also, do not forget about the selection of qualified personnel and the implementation of a set of marketing actions, including the development of a website and an advertising campaign.

It is assumed that the implementation of all these actions will take about three months, after which the beauty salon will begin to fully function.

Financial plan

Investment investments in the project

To implement this project, it will be necessary to invest 4.18 million rubles in it. It is assumed that the personal funds of the owners of the establishment will act as a source of investment.

Table 9. Total investment in the project

Investment item	Investment volume, thousand rubles
Total:	4180
Registration of a legal entity	20
Obtaining permits	90
Selection of premises	50
Interior design development	85
Renovation of the premises	640
Purchase and installation of ventilation and air conditioning systems	320
Website development	45
Staff recruitment	25
Advertising	220
Purchase of equipment	1578
Delivery and installation of equipment	90
Inventory of cosmetics	200
Working capital before reaching self-sufficiency	817

As can be seen from the above table, the main item with a specific share of 38% of total investments is the purchase of equipment. Delivery and installation of equipment will take another 2% of the total investment. In addition to the equipment in the rented premises, it will be necessary to make repairs (15%), and install ventilation and air conditioning systems in the premises (8%).
Part of the investment will go towards maintaining the normal functioning of the beauty salon at the initial stage - 19%. These types of costs include renting premises in the first 4 months, staff salaries in the first month of work, payments for utilities and other services. The remaining 18% will be required for: registration and obtaining permits, selection of premises, development of a design project, development of a website, recruitment, advertising and purchase of a stock of cosmetics.

Income

It is assumed that the first quarter will be completely spent on solving all organizational issues related to the opening, and the beauty salon will start functioning fully in the second quarter. Loading capacity in the second quarter will be 29%. After that, the load will continue to increase until it reaches the design capacity (reaching the design capacity is planned in 1.5 years from the start of the project).

The income part will be formed through the sale of services divided into the following groups:

• Hairdressers;
• Cosmetology;
• Mani Pedi;
• Massage;
• Solarium;
• Sale of cosmetics.

The services provided by the salon are described in more detail in the table below.

Table 10. Price list

Income item	Average cost, rub.
Hairdressing services
Women's haircut	900
Men's haircut	600
Children's haircut	400
Hair coloring	1100
Hair highlights	1100
Hair tinting	1000
Styling	900
Straightening	1000
Perm	1200
Cosmetology
Make-up	1500
Face cleaning	1300
Depilation	900
Piercing	1700
Tattoo	4000
Peeling	1900
Face care	2000
Mani Pedi
Manicure	600
Nail modeling	1200
Strengthening nails	1000
Nail polishing	100
Removing varnish	50
Varnishing	100
Pedicure	1200
Toenail modeling	1200
Extension of nails	1700
Massage
Classic massage	1200
Acupressure	1600
Anticellulite massage	1800
Chocolate wrap	2000
White clay wrap	2000
Solarium
One minute	25
Subscription for 60 minutes	1200
Other
Sale of cosmetics	1100

On average, the cost of hairdressing services will be 900 rubles, cosmetology - 1,500 rubles, manicure, pedicure - 900 rubles, massage - 1,600 rubles, solarium - 25 rubles per minute, and the average bill for cosmetics sold - 1,100 rubles.

The bulk of the income (39%) will come from the provision of hairdressing services. Cosmetology will generate 17% of total revenues. Massage and manicure parlors will generate 14% of the proceeds each. Solarium - 3%. And the sale of cosmetics will generate an additional 13% of total revenues.

Costs

All costs can be roughly divided into two groups:

• Fixed costs;
• Variable costs.

The fixed costs of a beauty salon include:

TO variable costs can be attributed:

• Salaries of hairdressers-stylists (40% of the cost of services provided), cosmetologists (40% of the cost of services provided), as well as manicure specialists (40% of the cost of services provided) and massage therapists (35% of the cost of services provided);
• General business costs - 2% of the proceeds;
• The cost of purchasing the necessary materials - from 5% to 25% of the cost of each specific service;
• The mark-up for selling cosmetic products is 100% of the purchase price.

The prime cost will consist of 46% of labor costs, 23% of the cost of renting premises, as well as payment of utilities, telephone and Internet, 19% of the cost of purchasing the necessary materials, 5% of depreciation, 3% - selling expenses and 2% - taxes.

Tax system

The financial model is based on the assumption that a simplified system with a 15% rate (income minus expenses) will be used as a taxation system.

Break even

The break-even point is reached with revenue of 2.2 million rubles per quarter (which is equal to 34% utilization). At 34% load, the revenue from the services provided begins to exceed the total costs (fixed and variable) and the project reaches a positive cash flow from operating activities.

Revenue and net profit

The graph below shows the dynamics of revenue over 5 years.

As you can see from the above graph, the beauty salon will start functioning fully only from the second quarter. Gradually increasing the volume of revenue by the 8th quarter, it is planned to reach the maximum level of utilization, after which the revenue indicator will depend on changes in seasonal factors.

The chart below shows the dynamics of net profit over 5 years.

The first three quarters of the beauty salon will be unprofitable. The first quarterly profit of the establishment is planned for the fourth quarter. After that, the profit indicator will vary from 300 to 800 thousand per quarter, depending on the seasonal demand for the services provided.

Analysis of the project efficiency

To analyze the effectiveness of the project, it will be necessary to calculate the following indicators:

• Net cash flow;
• Net present value;
• Payback period (Pay-Back Period);
• Discounted Pay-Back Period;
• Profitability Index;
• Internal rate of return.

Net cash flow (NCF) - the difference between positive and negative cash flows from the project.

This indicator is calculated for a certain period of time (in our case, the planning horizon is 5 years).

Also, this indicator can be characterized as the amount of cash remaining after meeting all the cash needs of the investment project (net cash flow reflects the amount of cash that can be distributed among the owners of the company, while not threatening its future activities).

Net cash flow is the sum of the cash flows from the investing, operating and financing activities of an entity.

The higher the value of the net cash flow, the more attractive the project is in the eyes of potential investors.

As can be seen from the above graph, net cash flow (NCF) after 5 years will be 10,983 thousand rubles.

Net present value (NPV) is the discounted (point-in-time) difference between all cash inflows and cash outflows.

NPV shows the current point in time the amount of income that the investor expects to receive, after the cash inflows, reduced by the amount of cash outflows, will recoup the initial investment in the project.

If the net present value is greater than zero, then the investment is economically justified, and if the NPV is less than zero, then it is unprofitable to invest in this project.

Using net present value, it is convenient to evaluate the effectiveness of alternative investment projects (with the same initial investment, a project with a large NPV is preferable).

As can be seen from the above graph, net present value (NPV) after 5 years will be 6026 thousand rubles.

Payback Period (PBP) is the period of time required for the revenues generated by the project to cover the investment costs incurred at the start of the project.

The payback period is determined by the point in time at which the net cash flow (NCF) becomes (and remains) non-negative.

The main disadvantage of this indicator is that it does not take into account the receipt of funds after the date of reimbursement of the original costs incurred.

Payback period (PBP) of the project is 2.19 years.

Discounted Payback Period (DPBP) is the period of time required for the revenues generated by the project to cover the investment costs incurred at the start of the project, subject to discounting.

The discounted payback period is determined by the point in time at which the net present value (NPV) becomes (and remains) non-negative.

Discounted payback period (DPBP) in our case is 2.45 years.

Profitability Index (PI) - the ratio of discounted cash flows from the implementation of an investment project to the discounted amount of investment.

Profitability index (PI) is 2.93.

The internal rate of return (IRR) is the percentage rate at which net present value (NPV) is zero. The internal rate of return is used to calculate the rate of alternative investments.

Internal rate of return (IRR) of the project63,5 %.

A consolidated list of values ​​of performance indicators is presented in the following table:

Table 11. Indicators of project performance

Performance indicator	Meaning
Net Cash Flow (NCF)	10,983 thousand rubles
Net Present Value (NPV)	6026 thousand rubles
Payback period (PBP)	2.19 years
Discounted Payback Period (DPBP)	2.45 years
Profitability Index (PI)	2.93
Internal Rate of Return (IRR)	63,5%

Risk analysis

Each investment project is subject to a certain set of internal and external risks. Their implementation can negatively affect the profitability of the project, and sometimes even lead to its closure. In order not to become a hostage of such a situation, we will consider the most likely risks associated with the activities of a beauty salon, and also give several effective ways to deal with them.

The risk of losing the competitiveness of the connection due to the increased activity of competitors in the fight for customers.

The opening of a beauty salon can affect the activation of competitors, which can lead to the loss of a part of potential customers.

Most productive ways combating this type of risk are:

• Well-developed marketing plan;
• Correctly built pricing policy of the institution;
• High level of services provided;
• A clear loyalty program;
• The variety and attractiveness of the services provided.

The risk of high turnover (loss / enticement) of personnel and a decrease in the level of services provided.

The professionalism of the staff plays an important role in attracting and retaining new customers. The quality of personnel directly affects the level of services provided, and therefore directly affects profitability.

Ways to prevent this risk:

• An efficient system staff motivation;
• Control system for the level of services provided;
• Increased loyalty of staff to management and customers to the institution.

The risk of reducing the purchasing power of potential customers.

As a rule, this type of risk is associated with crisis manifestations in the economy. To mitigate such risks, it is necessary to be flexible, both in pricing policy, and to be able to influence the reduction of the main expense items of the business:

• when paying for labor, it is advisable to use the piece-rate method of calculation;
• if necessary, be able to switch to another brand of cosmetics used in the salon.

Loyalty risk customer base.

This type of risk is probably one of the main ones. Since the loyalty of regular customers is a key criterion affecting the success of the salon business. Loyalty is a thing that can be gained over the years, but lost in a moment. In order for this not to happen, it is necessary:

• Maintain quality constantly;
• Track customer satisfaction with the quality of service;
• Adapt to the tastes and preferences of clients;
• React to everything conflict situations arising in the course of the functioning of the institution.

The risk of technological lag caused by the emergence of new techniques and services in the beauty industry.

The beauty industry does not stand still, and every year more and more new advanced techniques and technologies appear. In order to keep up with this process, it is necessary to constantly improve and develop, updating the list of services provided. Most in an efficient way not to lose the competition in the market for new trends in the beauty industry is constant participation in thematic exhibitions and master classes.

• Service list
• Equipment costs
• Staff costs
• Final calculation

A beauty salon is a promising type of business that is gaining popularity. According to research, there are 77 salons for every 1000 women in large cities. At the same time, it is rather difficult to obtain the same data for provincial settlements.

But in order to find a niche in this business, the salon must be opened now, because after a while the market will be oversaturated with such services and it will be more difficult for newcomers to make a profit in this area. For the readers of the site http://lady-biznes.ru we have compiled ready-made business plan beauty salon with calculations for 2017.

Below you can see the approximate costs of starting such a business.

Service list

To open a beauty salon you will need start-up capital, which can be attracted in part or in whole in the form of credit funds. In 2017, entrepreneurs can take advantage of state program aimed at supporting small and medium-sized businesses.

It is immediately necessary to decide on the list of services that the beauty salon will provide. Let's take the following for example:

• hairdressing services - haircuts for women, men, children;
• manicure;
• pedicure;
• cosmetology services, including epilation, peeling, eyebrow, body and face skin care;
• massage;
• solarium.

To open a beauty salon with a similar list of services, you will need a room with an area of ​​125 m2, which will be divided as follows:

1. Reception - reception area with a counter and a wardrobe - 11 m2.
2. Hairdressing hall - 26 m2.
3. Hair care cabinet - 12 m2. This is a specialized room where washing, curling and hair dyeing will be carried out; it should not be confused with a hairdressing salon.
4. Pedicure and manicure room - 12 m2.
5. Massage room - 16 m2.
6. Solarium - 15 m2.
7. Makeup artist's office - 8 m2.
8. Staff room - 15 m2.
9. Utility room - 10 m2.

At the same time, in our business plan, the cost of funds for the repair and re-equipment of the premises will average 240-280 thousand rubles.

Renting such premises will require 70–80 thousand rubles per month, the purchase will cost 5.6–7.2 million rubles, depending on the area of ​​the city (prices are average for regional centers of the western regions of the Russian Federation).

The room can be located on the first floor of a residential building and must be removed from the housing stock. It is desirable that it be a lively place not far from entertainment, shopping, business centers, as well as public transport stops.

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Equipment costs

The equipment costs listed below are weighted average and may vary depending on the manufacturer, the material from which it is made and its functional features... The business plan implies detailed description equipping each room of the salon.

Reception:

• rack - 20,000;
• administrator chair - 3500;
• wardrobe, hangers - 21,000;
• coffee table - 5000;
• LCD panel - 16000-24000;
• armchairs for visitors 3 pieces or a sofa - 30,000;
• cash register - 15,000.

Total: 110.5-118.5 thousand rubles.

Hairdressing salon:

• hydraulic chair 3 pcs. - 45,000-50,000;
• chair with sink 2 pcs. - 20,000;
• specialized car wash - 7000;
• tool trolley 3 pcs. - 9000;
• klimazon 2 pcs. - 34,000;
• sushuar - 8000;
• air sterilizer - 4000.

Total: 127-132 thousand rubles.

Manicure room:

• pedicure group - 15,000;
• manicure table - 7000;
• armchair - 2000;
• stands for varnishes - 1.5–2000;
• manicure hood - 4000;
• manicure lamp - 2000;
• special pads 3 pcs. - 1,200.

Total: 30-31 thousand rubles.

Make-up artist's office: the equipment includes a specialized chair and a mirror with a total cost of 4,000 rubles.

Cosmetology cabinet:

• special chair - 17,000;
• cosmetology table - 3000.

Total: 20 thousand rubles.

Solarium. Here the cost of equipment depends solely on the financial capabilities of the person who opens the salon. The cost of opening a solarium varies from 160 thousand to 1.2 million rubles. The business plan provides for the installation of a model that is on average price range 400 000–600 000.

Massage room:

• massage couch - 10,000;
• massage therapist's table - 3000-4000.

Total: 13-14 thousand rubles.

Utility room, staff room:

• sofa - 18,000;
• armchair 2 pcs. - 12,000;
• table - 8000;
• cooler - 8000;
• racks - 10,000.

Total: 56 thousand rubles.

Staff costs

To ensure uninterrupted and stable operation, a beauty salon must be serviced by a staff consisting of:

• senior administrator 1 person - salary 20,000;
• administrator 1 person - 15,000;
• cosmetologist 1 person - 20,000;
• masseur 1 person - 20,000;
• hairdressers 3 people - 18000;
• manicure masters 2 people - 18000;
• make-up artist - 1 person. - 17,000;
• cleaning lady 2 persons - 10000.

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With this staffing table the salon requires monthly spending 148,000 in the wage fund. Together with deductions for employees, this is about 40,000, the amount will be 188 thousand rubles.

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You should also take into account other items of current expenses:

• payment of utilities 8000-15000;
• purchase of consumables - 20,000-30,000;
• advertising - 20,000.

The total monthly costs of the salon are 236–253 thousand rubles. Together with the rent, this amount will be 306–333 thousand rubles.

Final calculation

The initial investment in the salon, according to our business plan, taking into account the costs of repairs and equipment, will be from 1 to 1.25 million rubles. and taking into account current costs, this amount will increase to 1.3-1.55 million rubles.

When the cabin is loaded by 30% (this average) its payback is 7 months. The price range of the services provided varies from 40 to 2500 rubles, where 40 rubles is the development of nail design, and 2500 is the cost of a festive hairstyle. The profitability here will be over 65%.

Related business ideas:

• How to open a massage parlor from scratch
• Opening a nail salon at home
• Hairdresser business plan with calculations

Source: http://lady-biznes.ru/biznes-plany/gotovyj-biznes-plan-salona-krasoty.html

Elegant touches of beauty salon business plan

The basis of any business is sales.

All other aspects are important, but if there is no sales, then any, the best organization of all other areas becomes an unnecessary addition to unsuccessful sales.

You can trust a blind chance. But it is better to thoroughly study the direction in which you are going to work, all the features, nuances, and try to develop a business idea that will be different from what is on the market. ... Then a blind chance will be less blind to his pet.

We will start the business plan of a beauty salon by considering the specifics of the industry, possible ideas, and a range of proposals. At the end, general recommendations for the production, marketing and financial plan will be given and a small indicative sample of the calculation will be made.

Distinctive features of a beauty salon

An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressing salons were very common. The actual hairdressing salon can already be considered as a small beauty salon.

And if financial considerations do not allow opening a full-size salon, then it is quite possible to start with a hairdresser with additional services. Gradually filling the enterprise with services, you can move to another category. This is one of the ways of starting a business.

In many ways traditional, this is how it developed historically.

It's worth reading the article: Hair Salon Business Plan.

Basic services of beauty salons

Services of beauty salons can be roughly divided into two groups: basic services and additional.

Basic services:

• hair care (haircut, styling, etc.);
• Mani Pedi;
• facial skin care (cosmetology services).

The basic set of services does not differ much from the set of services of a hairdressing salon. It is characterized by the fact that it should be provided in any beauty salon.

Anything related to decoration can be included in the additional services of a beauty salon appearance person and not only.

Additional services:

• full body skin care services (solarium, spa, etc.);
• various massages;
• epilation, depilation;
• make-up artist services;
• image maker services (creating an external image);
• stylist services;
• etc.

Generally speaking, the set additional services not limited to a specific list, you can include something of your own, typical for a region, city.

Types of beauty salons

To understand the business and especially its further development, we just need to distinguish four qualitative groups. And additionally mark the fifth separately. The fifth is allocated separately, since it can be either independent or included in the set of additional services of others.

Basic class beauty salons

These are small beauty salons, with a limited range of services, in fact, basic, maybe with small variations. Designed for the immediate environment, fast services, everyday services (haircut between work, styling, nail polishing, etc.).

Usually, services are inexpensive, in the lowest price range, without exaggerated requirements for the final result. They are located modestly in residential areas, industrial areas, where the rental price is not so high.

Designed for classical, work, everyday, everyday processing of students, employees, workers, retirees, etc.

Middle class beauty salons

These are salons that provide a wide range of services of a fairly high class. A shift towards an individual approach and recommendations for each client. Actually a beauty studio. There are regular customers with their own schedule of visits and peculiarities of their service.

Designed for middle class or preparing an external image for various events. Including the elaboration of images for weddings, celebrations, costume balls, etc. The range of services includes not only image preparation, but also body care: massage, solarium, etc.

Located on busy streets, shopping centers.

Top class beauty salons

All possible range of services is provided here. Sometimes services are added at the request of the client. The client base is large businessmen, politicians, officials, public figures, etc. Special requirements for quality, elaboration of individual styles, personal consultants.

The location of such salons is not so important, since specific customers are able to drive a few extra kilometers for good service. But the interior design must match. In addition, the salon should have a high-quality coffee bar.

Some of the services take a long time and clients should not feel disadvantaged by something. The requirements for the staff are increased, often clients do not go to the salon to be serviced, but to a specific stylist.

However, each top-class salon is a vibrant individual institution, as are its clients.

Beauty Salon Chain

The most versatile form. It can include both a network of small basic class salons and a set of multi-format salons. In the case of a set of various salons, any customer needs are covered. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for the necessary specialist for some time.

Separate fifth class of beauty salon - internet salon

In fact, the point of sale of services on the Internet.

Firstly, except for a basic class beauty salon, everyone else must have their own representations in the Internet space. This makes it possible to get acquainted with the services, choose the time of visit, book a visit in advance, pay for services, etc.

Secondly, this selling point can be completely independent. Those. services can be provided offsite. Or, by agreement with other institutions and specialists, organize a service for clients in a particular institution.

So, we have considered the possible types of beauty salons. The organization of one type or another primarily depends on your financial capabilities. But don't forget - great things start small. By organizing your first small beauty salon, you can create opportunities for further development.

What you need to open a beauty salon

To include a beauty salon in a ready-made business plan, you will need to decide which beauty salon will be implemented initially. If your own funds are not enough, then you will need to attract investors or lenders.

Particular attention should be paid to the preparation of a summary of the business plan. The executive summary briefly outlines the main idea and key points of the business plan. First, the resume is read and if it is of interest, then they get acquainted with the entire document.

This is the main point when you have a lack of finance.

Requirements for a beauty salon may differ significantly from the volume, set of services.

Documentation

To open a beauty salon, registration of an individual entrepreneur is enough; licensing is not required. But depending on the client base, the peculiarities of taxation, it is possible that the option with corporatization will be more profitable. In addition, according to the variant of corporatization, it is possible to create a cartel-type company, where employees can also be co-owners of a business.

Documentation:

• a set of constituent documents;
• required documents from outside organizations(lease agreements, work contracts, etc.);
• internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

The requirements for the premises are different. General approach: the minimum size of the room is 14 square meters, each additional workplace is plus another 7 square meters. Be sure to provide cold, hot water, microclimate control systems.

For additional procedures - separate rooms suitably equipped for the procedure.

You will also need to provide facilities for waiting, resting after service, etc. depending on the specific set of services.

In addition, space is needed to store varnishes, cosmetics, linen. Own mini-laundry or by agreement with an external organization.

For the staff, it will be necessary to provide for some kind of personal zone: drinking coffee right in the client's salon is unacceptable. A shower is advisable so that staff can wash off cut hair.

All premises are subject to standard fire safety and SES requirements.

Equipment

The specific set of equipment depends on the availability of services. Naturally, each unique service has its own equipment. All equipment must be professional.

Minimum set for a basic class cabin:

• head wash;
• hair dryer;
• hairdresser's workplace (chair, table, mirror, waste basket, etc.);
• UV sterilizer;
• basket for dirty linen;
• a set of tools (scissors, combs, hair dryers, hair clippers, etc.);
• furniture (waiting chairs, tables, hangers, etc.).

Staff

The higher the class of the cabin, the higher the requirements for personnel. For small salons, one person is sufficient. But this is usually in small settlements, or somewhere on the far outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the payback of the project.

Minimum staff: 2-3 foremen (depending on the work schedule and set of services). Additionally, depending on the volume, may be added: cleaners, administrator, specialized specialists (make-up artist, masseur, stylist, etc.).

It is not at all necessary to recruit new specialists to expand services. Here you can go in two ways:

• conclude contracts with external specialists;
• conduct training for full-time specialists.

Generally, the future of business depends on the professionalism of specialists.

Competition, customers

For the organization of points of sale, the most important thing is the customers and the competition in the given place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.

We have already cited the orientation of certain types of beauty salons to a specific target audience.

In terms of competition on average across the country, one can observe the following picture. Recently, quite a lot of ultra-small outlets of beauty salons have opened. Which is quite understandable: opening a small outlet does not require large expenses.

Small points do not bring any significant profits, they rather give work to the owner himself, since mainly the owners themselves work in these salons. The upper segment is densely occupied, there is fierce competition for a few customers.

In the middle segment, things are not so good. Salons of this class appear, but there are clearly not enough of them.

Perhaps this is because their owners are eager to quickly transform their salon into a high-class salon, which in most cases ends additional costs and higher prices for services.

To work out the competitive environment and the clientele, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

Marketing is an important part of a beauty salon. For small outlets, local advertising and a little study with regular customers are sufficient. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy, if it is not going, for example, to completely rely on chance.

Marketing should include:

• agreed advertising plan;
• plan of work with clients;
• a plan to expand the services provided and promote them to the market;
• an idea of ​​the development of the sphere and its specific implementation at the enterprise;
• analysis of competitors and development of a strategy for working with them.

Sample Beauty Salon Costing

Here is a small sample of the calculation of a beauty salon. We will not count a large enterprise. For example, just look at the calculation of a small institution. Beauty salon for 3 masters. There will be no additional staff. All work is carried out independently. The room is 40 square meters. Basic set of services.

Income

Average revenue from one client is 200 - 400 rubles. With the passage of 20 - 30 people a day, we get 4 - 12 thousand rubles a day. On average, it will turn out to be 120 - 300 thousand rubles per month.

The profit is: 20 - 50 thousand rubles per month.

The payback period for the project will be approximately 1.5 to 3 years.

The exit to self-sufficiency in this business is quite quick - 2-3 months. Provided that there are no miscalculations in planning.

Source: http://4ownbiz.ru/business-plans/otkrytie-salona-krasoty.html

Beauty salon business plan: from scratch, sample, example of calculations, how to make

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly set task. A business plan for a beauty salon, a strictly prescribed project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of the upcoming business and capital investments is emerging.

Main advantages

Every person, regardless of his status and age, is a very important factor in his appearance.

Therefore, according to statistics, beauty salons are a fairly profitable business, which has very high demand for supply readings, and the main advantages are the following characteristics:

Beauty salon is quite a profitable business

• Correct organization of the beauty business in the future can lead to the emergence of a number of chain stores, under an already formed brand name. Which also independently attracts additional investors;
• To be included in the work of a business, it is necessary minimal amount hired personnel and equipment for the salon;
• The enterprise can carry out its functioning within the limits of a small room. For example, the calculation is carried out by squaring the workplace occupied by the master. So the estimated area per worker will be 7 square meters;
• The beauty business is characterized by good growth indicators, even taking into account the time of crisis.

Planning phase

The project of a business plan for a beauty salon begins first of all with a competent and correct resume of the planned company. This section is rather short in content, but at the same time its significance is rather great. Since the component must necessarily entice future readers and create a positive opinion about themselves and the project.

And so, the initial lines should fully disclose the purpose of the developed plan. At the beginning, the entrepreneur describes all the tasks set and with what methods he is going to implement them.

The first points in drawing up a business plan for a beauty salon are usually the following points:

• Planned profit from organizing a beauty salon;
• Detailed description of the enterprise development plan;
• The final conclusion with the analysis regarding the payback period of the beauty salon.
• The first point above is the main one, because it is on it that the foundation of the future business is formed.

Information about the company

A business plan for a beauty salon from scratch assumes the presence of all the necessary information about the company, such as: the name of the salon, the exact location, the planned work schedule of the company.

To locate your own business focused on the beauty industry, it is better to choose places for the salon closer to the city center, preferably with busy traffic and the presence of parking spaces.

It is better to choose a place for a beauty salon where there are no competing enterprises

But do not forget about the main rule, the location of the planned business facility, which says that it is worth choosing those places where competing organizations are least concentrated.

Of course, it is not always possible to arrange a beauty salon overlooking the street. In this case, you can use the places in mall or office premises, but in the presence of a bright and memorable advertising sign, which contains detailed indicative information for a potential client.

Marketing stage

The business plan for opening a beauty salon for girls contains a section on marketing. At this stage, the planned place of the business project in the existing service market is being considered. It also gives an estimate strengths and existing competing businesses.

The following factors should be present in the final compiled business plan:

• The tendency of the enterprise development in a competitive environment;
• Analyzing information regarding the location of the enterprise and its development;
• Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
• Drawing up an analysis of the planned advertising, assumed at the beginning of the operation of a business project;
• Information regarding competitive firms, their positive sides and features.

Customer focus of the planned beauty salon

Before drawing up a business plan for a beauty salon, you need to understand the target audience of the beauty salon. Since, the number of clients, and therefore the generated profit, directly depends on this.

Until recently, the main clients of beauty salons were mainly women in the age group from twenty to thirty-five years old.

However, today this age and gender category has changed significantly.

Now they also often visit a beauty salon and teenagers from the age of fourteen, and both girls and boys. Also, men began to visit beauty salons.

The stage of determining the level of income of the client base directly depends on the type of services provided and the beauty salon itself. So, for example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and above. Medium-level salons are aimed, in turn, at clients with a monthly income of fifteen thousand rubles or more.

Therefore, before planning a business project, you should have information on the most relevant and demanded areas related to this area.

Preparation of advertising campaign

However, if you have not even large funds, you can create a good advertisement by resorting to the following methods:

• It is worth putting a beauty salon on the cards. Thus, a set of client base can be formed from requests, for example, "lunar manicure of the Leninskaya metro station", while you do not need to pay extra to get into the results;
• Availability of gift certificates... Which will allow attracting additional customers to the salon. Because, today it is very popular to give paid visits to beauty salons to friends and colleagues in the robot;
• Promote advertising about a beauty salon on various women's forums. Since it is on them that the entire main female population lives, relying on the opinion and experience of other members of the forum;
• Promote an advertising campaign in various in social networks ... This is sometimes even a much more effective method in comparison with the others above, because modern man most of your free time is to be on such Internet resources.

Description of all services offered

In order to get more detailed information concerning the necessary equipment, tools, workers, materials, you need to describe in detail in the business plan of the beauty salon the entire list of services offered.

For example, such as:

• Hair care procedures that include: cutting, styling, dyeing, complex hairstyles, as well as full-length salon care using professional cosmetics.
• Nail care procedures. And various techniques and procedures, for the implementation, which are necessary special means, equipment, tools and others.
• List of cosmetic procedures.
• List of procedures for skin care. This item should include special cosmetic products, massage equipment, a solarium (if any) and other components.

Beauty salon staff

For the normal functioning of a beauty salon, it is necessary to have the following employees in it:

• Manager (administrator). Responsibilities, which include: registration of applications, making purchases of the necessary funds and equipment, financial management, control of the rest of the staff;
• Hair stylist... For the operation of the salon at the initial stage, it is recommended to hire one male master and two female ones. And it is desirable that people are qualified specialists with a certain experience in their position;
• Massage professional. Also, do not hire newcomers without certain experience and relevant knowledge.
• Nail master... In the beginning, there may be one employee. Also with a certificate and experience;
• Makeup artist-cosmetologist.

Phased implementation of a business plan

A ready-made business plan for a beauty salon with calculations for calendar months will help the initiator of the project to gradually monitor the progress of the work, since there are clearly formulated actions and people responsible for them.

First calendar month

The owner of a beauty salon must register as an entrepreneur and issue an emergency with a print order. Next, you need to proceed with the registration of all permits necessary for the functioning of the business.

It is necessary to find the most advantageous and convenient location of the beauty salon, as well as the premises in which the future salon will be located. It is worth allocating a little more time for this event, since the success of the business project development depends on the correctly chosen position.

For successful work, the main thing is to choose and equip the premises correctly.

Second calendar month

• An order is made for everything necessary equipment for a beauty salon. Also, additional equipment is being issued for the recreation area and the administration area. It includes, for example, such things as: TV, computer, sofa, armchairs, tables, lamps and other items.
• Repair work is underway in the found premises. Special workers and designers are hired to complete the tasks set by the front-line within the specified time frame.
• The recruitment of the staff begins.
• The process of active advertising of the company begins, which should go on throughout the existence of the beauty salon. A separate budget should be allocated for these purposes.

Third calendar month

• All purchased equipment is checked and installed at their workplaces.
• The recruited staff for the beauty salon undergoes full instruction in all the necessary standards, and, if necessary, training in certain skills.
• The enterprise begins its functioning. Also, before the opening, you can make a small presentation, but this is possible if you have free funds.
• Calculation of costs for the start of work.
• In order to more correctly calculate all the costs, it is necessary to take into account an example of a beauty salon business plan, and sum up the total amount.

And so, taking all the necessary equipment, you can make the following calculation:

Based on the above costs, the total expense will be equal to: 1,311,000 rubles. However, these readings do not include the monthly rent for the premises.

Financial section

Also, this sample beauty salon business plan includes the calculation of monthly expenses, which are given in the following form:

According to these indications, the entrepreneur can calculate the expected income from the work of the opened beauty salon and the speed of the return of the funds spent.

From the above business decision, one can safely judge the complexity of the project being implemented, its costs, possible difficulties and other points. However, an important detail for the implementation of the task is the execution of such a business plan.

It is a correctly and competently formulated business plan of a beauty salon that will help an entrepreneur in obtaining an investment, as well as when issuing a loan from a bank. Also, the project involves a phased solution of all the intended goals, which by itself streamlines the procedures and actions for the future entrepreneur, without any fuss and other confusion.

The first item is with the basic data of the project.

Sample:

Activity: services in the field of beauty.
Location: indicate the city and the region in which the enterprise is opened, the population.
Area: 70 square meters.
Ownership: rent.
Schedule: 9:00-21:00 , seven days a week.

Services:

• Hairdressing salons (including hair extensions);
• Manicure and pedicure (including nail extension);
• Epilation;
• Cosmetology, including hardware;
• Body care (body wraps, massage);
• Tanning in a solarium.

Market analysis

Target audience - people aged 18-45. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and adolescents.

The most successful choice of location is a residential area built up with multi-storey buildings. In this case (subject to placement in big city) about 30-40 thousand people will become potential clients of the institution.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop a different edge for each competitor. For example, a "protection" from a large establishment will be a service that only you offer, a bright sign, affordable prices.

Business organization

This clause provides a description of the registration of entrepreneurial activity, obtaining permits, choosing a taxation system.

We open individual entrepreneurship with simplified taxation. OKVED codes:

1. 93.02 Provision of services by hairdressers and beauty salons (this includes standard hairdressing procedures, make-up, manicure).
2. 93.04 Physical culture and recreation activities (massages, solarium).
3. 85.14 Other health protection activities.
4. 52.13 Other retail sale in non-specialized stores.
5. 52.33 Retail trade in cosmetic and perfumery goods.

A package of documents with which you can start working: permits from the Sanitary and Epidemiological Station, the State Fire Inspection. For cosmetic procedures, hair removal, massage, you need a medical license. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

For a customer to reach out to you, develop a competitive advantage... For example, the middle price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

• Outdoor sign (about $ 500);
• Development of corporate identity, logo ($ 100-150);
• Website development and promotion ($ 150-350);
• Handouts printed materials: leaflets, business cards ($ 150);
• Accommodation in popular women's magazine(about $ 300).

Promotion channels

You can effectively promote the establishment using the site, communities in social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, word of mouth.

Sales promotion methods

You can increase demand and attract attention with promotions:

1. Opening ceremony with a drawing of gifts and distribution of discount certificates.
2. Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year... The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
3. When ordering a set of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not scare away "unreasonable cost".

Pricing

Taking into account the orientation of the institution to the middle (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and demanded services (prices are in dollars):

Salon

• A haircut. Women - 7-8, men - 5;
• Styling - 4-5;
• Toning - 8;
• Highlighting - 13;
• Lamination - 15;
• Hair straightening - 23;
• Perm - 30-38;
• Hair extension - 70-120.

Makeup

• Daytime - 13;
• Evening - 23;
• Wedding - from 25;
• Eyelash extension - 23;
• Eyebrow extension - 30;
• Eyebrow shaping - 4.

Nail care

• Manicure - 5;
• Pedicure - 11;
• Paraffin therapy - 4;
• Extension of nails - 12-30 depending on technology.

Depilation and epilation

• Leg depilation - 8;
• Depilation of thighs - 8;
• Hand depilation - 8;
• Armpit depilation - 6;
• Classic bikini - from 8;
• Deep bikini - 18;
• Electrolysis - 16 / hour;
• Laser hair removal - 4.5 / 1 sq. cm;
• Photoepilation - from 55.

Cosmetology

• Ultrasonic face cleansing - 26;
• Whitening with vitamin C - 15;
• Facial massage - 12;
• Face peeling - 30-60;
• Correction of mimic wrinkles (botox, relatox, xeomin) - 4 / unit;
• Anti-couperose program - 29-38;
• Lip augmentation with Botox - 5 / unit, (about 150 - full course).

Body care

• Massage - from 13;
• Lymphatic drainage massage - from 23, total - 70 / hour;
• Vacuum roller massage - 15 / session;

Wrapping

• Honey - 20;
• Algal - 23;
• Chocolate - 23;
• Thermal wrap - 46.

Solarium

3-4 / 10 minutes.

Production plan

For an institution to generate a good income, it is necessary to place as many jobs as possible inside.

Requirements for the premises:

• Separate entrance;
• Hot and cold water supply. Water must flow not only into utility rooms, but also in the work area;
• Good lighting - daylight plus artificial light - only about 30-35 lamps;
• Flow ventilation and air conditioning system;
• Fire safety system.

The project provides for the correct division of the premises into zones:

1. Reception, wardrobe - 9 sq. m;
2. Hairdressing salon - 15 sq. m;
3. Makeup artist's area - five square meters;
4. Manicure area - 6 sq. m;
5. Massage room - 11 square meters;
6. Cosmetology office - 10 sq. m;
7. Solarium - eight square meters;
8. Utility room - 3 sq. m;
9. Shower room - three square meters.

Renting such a room will cost about $ 900 a month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for arranging the establishment (prices in dollars):

The waiting area

• Reception desk - 300;
• Cash register - 180;
• Computer, telephone - 300;
• Wardrobe for things - 230;
• LCD TV - 240;
• Sofa - 150;
• Coffee table - 70.

Hairdressing salon

• Two armchairs – 300-400. A good choice inexpensive hydraulic chairs are provided by the Image-Inventor brand.
• Workplace with a mirror(two) - 300. Image Inventor or Panda.
• Susuar- 150. An inexpensive one can be purchased from the Profreshenie company, a more expensive and more qualitative option - from the Italian company Vision.
• Klimazon(two) - 550. In the middle price category, popular are Polish "Harmonies", Italian EGG, Ceriotti.
• Armchair with sink- 240. The best and inexpensive manufacturers - Image-master, Image-inventory.
• Washing- 130. Recommended and high quality for little money - Italian Laguna, "Sonata" from Image-Inventor.
• Sterilizer- 55. Sanity, Germix.
• Cart(two) - 96. Modus, Artecno.

Nail care cabinet

• Manicure table - 90. The best options are offered by Artecno, Madison, Euromedservice.
• Stand - 110. Artecno.
• Apparatus for manicure - 300. Saeshin, Euromedservice.
• Manicure hood - 60. Ultratech.
• UV lamp - 50. Germix, Yoko.
• Chairs (two) - 330. Lemi, SalonISPA.
• Voskoplavs, paraffin therapy equipment - 100. Yoko, Madison.
• Shelves - 75. Lemi, Armando.
• Pedicure bath - 30. Polaris, Profreshenie.
• Pedicure apparatus - 1000. Podomaster, Unitronic.

Make-up

• Armchair - 40. Image-master, Lemi.
• Mirror and table - 230. SalonISPA, J-Mirror.

Cosmetology office

• "Toplazer" for photoepilation - 4600.
• Vacuum roller massage apparatus "Diflexi" — 5300.
• Pressotherapy apparatus Bloomun — 2300.
• Ultrasonic peeling device SILVER FOX - 320.
• Master's chair - 75. Madison, Gezatone.
• Couch - 200. Madison, Image Inventor.
• Beautician's table - 120. Lemi.

Body care

• Thermo blanket SILVER FOX - 300.
• Massage couch with electric drive - 200. Cesare Qaranta, Belberg.
• Masseur's table - 40. Belberg, Diakoms.
• Wrapping couch (spa couch) - 1800-2000. Relatively inexpensive and convenient options - Libya, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. Optimal and time-tested options - Luxura, MegaSun, SmartSun.
Horizontal - 9000. Luxura, MegaSun, ErgoLine.

In addition, it is necessary to make a lot of smaller acquisitions.... These are cosmetics, tools, supplies, a uniform for workers (three sets per person).

Most often, craftsmen come to work with their own set of tools.... But in any case, it is worth knowing which brands offer the highest quality tools and consumables in the field of beauty. The "face" of an enterprise is very dependent on the brands with whose products it works.

Hair cosmetics and hair care tools:

• Schwarzkopf;
• Loreal;
• Londa;
• Goldwell;
• ORGANIC SYSTEMS;
• Estel;
• Wella;
• Dikson;
• BaByliss;
• Moser;
• Hairway.

Cosmetics and makeup tools:

1. Divage;
2. Faberlic;
3. INGLOT;
4. Clinique;
5. L'Oreal;
6. Max Factor;
7. Maybelline;
8. Yves Rocher;
9. SIGMA;
10. Mary Kay.

Nail tools and consumables:

• Mertz;
• LaFrez;
• Solingen;
• Zinger;
• Redmond;
• Vitek;
• Scarlett.

Wrap cosmetics:

1. Algotherm;
2. Bleu
3. Aravia Organic.

Organizational plan

The staff includes:

• Administrator;
• Manager;
• Cleaning woman;
• 4 universal hairdressers (work in shifts);
• 2 manicure masters;
• Cosmetologist;
• Masseur.

Accounting is outsourced... All employees must have a document confirming their professional level; for a cosmetologist, a specialized education is required.

Only the administrator, manager and cleaning lady receive salary. All masters receive a percentage of the work done - 30% from the cost of the service + tip.

Launch plan

It will take 4-6 months to open a business... The work on its launch consists of the following stages:

1. Business registration;
2. Premises rental and repair, finishing;
3. Technological and engineering design, carrying out the necessary communications;
4. Obtaining permits and licenses;
5. Purchase of equipment and consumables, installation of equipment;
6. Search for personnel;
7. Advertising campaign.

Also, for completeness.

Risks

Before the beginning it is worth assessing the possible risks and develop ways to overcome them.

• The emergence of new competitors... A high level of service should be maintained, quality improved and the list of procedures expanded.
• Deteriorating market situation, decrease in solvency. The development of additional proposals, the introduction of special programs, and the holding of promotions will help. It is important to build a base of regular customers. In any situation, a woman wants to be beautiful, so you will not lose visitors.
• Theft... Security alarms and property insurance will help to save yourself from this.

Financial plan

Let's deal with the financial business model.

Capital cost ($)

• Registration with the IFTS, obtaining permits - 1000;
• Rent for a year in advance - 11 thousand;
• Interior design development - 1500;
• Engineering design - 700;
• Technological design - 400;
• Repair of the building, premises - 2500;
• Installation of communications, fire safety systems, video surveillance systems, lighting - 3000;
• Decoration, purchase of decor items - 3000;
• Appliances, furniture, equipment - 38 thousand;
• Purchase of consumables - 3000;
• Advertising - 1500;
• Unforeseen expenses - 2000.

Total- 68 thousand dollars.

Monthly costs (USD)

• Wages fund - 1500 (foremen work piece-work);
• Bookkeeping - 250;
• Purchase of consumables - 1000;
• Advertising - 200;
• Utility bills (including garbage collection) - 100;
• Unforeseen expenses - 150.

Total- $ 3200.

Efficiency and income

Efficiency calculations are carried out on the assumption that in the first months the salon will be loaded by 30-40%... This figure rises to 50-60% by the end of the first year and up to 85% by the middle of the third as the popularity of the establishment grows. Peak sales are in spring and December. The decline is observed in the summer due to the holiday season.

Based on the above prices, the average check is about $ 20-40. The revenue in the first 4-6 months will be about $ 7 thousand, and the net profit (taking into account the salaries of the craftsmen) - about $ 2,000. The positive dynamics of development allows in two or three years to reach the volume of proceeds in the region of 24-30 thousand dollars.

Only detailed plan then, you can start to act. All events must be scheduled literally weekly and stick to a schedule. Then the return on business will be optimal.