Samsung is a whole industrial concern. Giant was founded back in 1938.
1938 Korean businessman Lee Byung-chol manages to register trademark Samsung Trading Company. At first, his company was engaged in the export of rice, sugar and dry fish from Korea to China and Manchuria.
The Samsung name is not Korean. Lee Byung-chul named his venture as such because he had far-reaching plans. At the onset of the 50s, the ambitious Korean planned to develop partnerships with the countries of North America.
During World War II, when soldiers American troops landed in Europe, Samsung began supplying the US military with rice vodka and beer. However, the brutal Korean War that broke out in the 1950s halted the company's growth. The alcohol business was curtailed, and many factories were simply destroyed.
rebirth
After the end of the Korean War, the new government began to carry out large-scale economic reforms. In order to boost the country's economy, it was decided to provide the largest entrepreneurs with state orders. They were also given huge tax and legal benefits. It was during this period that such Korean giants as Daewoo, Hyundai, Goldstar (LG) were created.
Each company had its own specialization. Daewoo was engaged in the production of cars, Hyundai - in construction, Samsung began to manufacture electronics, LG was engaged in the production of various electronics.
The company made another breakthrough when, in 1969, after merging with Sanyo, it began producing the first black and white televisions. At that point, only 2% of Koreans had televisions at home.
The merger of the two companies became the basis for the creation of a large division - Samsung Electronics.
However, already in the 80s, the company had to go through a major crisis. The economic recession of the eighties almost cost the company collapse.
Samsung had to get rid of several non-core divisions, as well as reduce the number of subsidiaries.
Big changes
The next chapter in the history of the company began with the arrival of a new leader - Lee Gong Hee. He proposed a wide range of reforms, which included a complete restructuring of the company and a change in all management fundamentals.
The company also expected a complete change in the field of marketing. The company's strategy and logo have been completely redesigned. It was then that the world saw the modern Samsung logo.
Today, to all students who study to be advertisers, talking about the rebranding of Samsung as one of the most successful in history. Stunning design and large-scale advertising campaign around the world has done its job. Now the Samsung logo is considered to be the most recognizable in the world.
In 1983, the company started manufacturing personal computers. In 1992-1993, the company's developers completed work on the first personal mobile devices.
According to marketing research conducted international agencies, Samsung is ranked 21st in terms of total brand value. The Samsung brand is valued at nearly $17 billion.
Samsung Group has many divisions that are engaged in the production of microelectronics, chemical industry, construction, etc.
The structure of the company consists in a full (closed) cycle of production of various electronics.
According to research, Samsung ranks first in the United States in the sale of mobile phones. The company is also the leader in the mobile phone market in Europe and is ahead of its main competitor, the Swedish company Nokia.
In the 21st century, many companies from different countries move production to China and other countries with inexpensive labor force because it saves a lot of money without sacrificing quality. Yes, contrary to popular stereotype, not everything made in China is bad.
Smartphones of the South Korean Samsung, which have long been produced and assembled not only in China, but also in Vietnam.
So what is the build country of the Galaxy S7? There are only three options:
- Korea.
- Vietnam.
- China.
And for some reason everyone wants it Korean version smartphone. Let's use the example of China to analyze why you should not be afraid of assemblies from factories in other countries.
You should not be afraid to buy an expensive Galaxy S7 because it is made in China. Today, most firms manufacture their products in the Middle Kingdom. At the same time, of course, marketers emphasize the origin of the brand - Japan, Germany, the USA - but tactfully keep silent about the place of production and assembly. This is done just because of the stereotype about the low quality of Chinese goods.
In the case of any item made in China, the rule that the more expensive, the better, is more true than ever. Cheap chinese smartphone with a built-in antenna and a TV, bought for a couple of thousand rubles, it is likely that it will shamelessly slow down and freeze regularly, but, for a moment, remember how much it cost. And some Galaxy S7, which costs more than some earn in a month, with the same assembly place, is of excellent quality.
Those who are still afraid of "Chinese quality" should look around and wonder how many of the items around them are made in China. Most likely, this extensive list will include a refrigerator, a laptop, system unit computer with all its contents, TV, smartphone, router, speaker system, jeans, shirts, bed linen, kettle, microwave ... The list will be very, very long.
What matters is not the place where the Galaxy S7 is manufactured and assembled, but the fact that Samsung's Chinese factories have strict quality control, and the production and assembly processes themselves have long been debugged during the pilot launch of the model in Korea. Yes, practical Koreans first start production at home, fix all the problems, and only then give the proven and proven scheme to their own factories in China.
Thus, do not refuse to buy the coveted Galaxy S7 just because it comes from China. On the contrary, at the initial stages of production - in the first batches (when smartphones are assembled only in Korea), various flaws, manufacturing defects, etc. are possible. And these shortcomings are corrected with each new batch - the “fresher” the phone, the fewer shortcomings it has. And when the assembly moves to a factory in another country, everything is assembled “as it should” there.
The only thing you should not do is buy a copy of the Galaxy S7, but this is a conversation for.
And of course, we must remember that any other similar smartphones are either entirely and completely produced in the same place, or assembled in other countries from Chinese components. And the place of assembly does not matter for a long time - what difference does it make where the smartphone is assembled if it is assembled by robots that do not allow mistakes?
The history of the Samsung industrial group, one of the monsters of the modern global economy, began in 1938, then in a united Korea. An enterprising resident of the town of Daegu, the merchant Byong Chul Lee decided to expand his business and, together with Chinese partners, founded a rice trading company. Things were going well, the company was developing new areas of activity, the staff was growing, and in 1948 it was decided to give the company a fashionable "American" name: Samsung Trading Co. There is no unambiguous version about the origin of the word Samsung (pronounced "samson"), but the most common version that it means "three stars" in Korean. Perhaps the choice of name is related to the three sons of the company's founder, Byong Chul Lee, one of whom, Kun Hee Lee, heads the industrial group at the present time.
In 1969, the firm made a breakthrough into the advanced electronics industry practically from scratch. Together with the Japanese company Sanyo, Samsung Electronics Company “SEC” was created, which specialized in the production of semiconductors and after a few years became the property of Samsung.
A major step forward in the company's history took place in 1969, when it, together with the Japanese company Sanyo, opened a workshop for assembling black-and-white Japanese televisions in South Korea. Already in 1973, a full-fledged large-scale production of various consumer electronics was established in the city of Suwon, and the joint venture completely passed under the control of Samsung Trading Co and turned into Samsung Electronics Corporation.
Having started its activity in the consumer electronics market almost from scratch, in a few years Samsung Electronics has taken a prominent place in it. By adopting Sanyo's technology and then focusing on semiconductors, the corporation has grown over time to become one of the world's largest and best-known electronics manufacturers.
In August 1973, the corporate headquarters moved to Suwon ( South Korea), and by December, the construction of a plant for the production of consumer electronics was completed. Later, the Korean company Semiconductor Co. joined the corporation, initiating mass production washing machines and refrigerators.
By 1978, a sales office was opened in the United States, export volumes of Samsung Electronics exceeded 100 million american dollars. In 1979, the first home video recorders were released.
In 1980, Korea Telecommunications Co. joined the corporation, which was then renamed Samsung Semiconductor & Telecommunications Co.
In 1983, the production of personal computers began (model: SPC-1000). And in 1983, a 64M DRAM chip with a memory capacity of 64 MB was released, SAMSUNG was the first to release a player capable of reading ordinary CDs, CD-ROM, VIDEO-CD, PHOTO-CD, CD-OK player. A year later, a sales office in England and a VCR plant in the USA were opened, and construction was completed. the largest plant for production microwave ovens(2.4 million pieces per year).
In 1986, the Korean Management Association awarded Samsung Electronics the " Best Company of the year". The same year was marked by the release of the ten millionth color TV set, the opening of sales offices in Canada and Australia, research laboratories in California and Tokyo (Japan). In the fall of 1988, a representative office appeared in France, and the corporation merged with Samsung Semiconductor & Telecommunications Co.
By 1989 Samsung Electronics ranked 13th in the world in terms of semiconductor products and opened factories in Thailand and Malaysia. In 1992, factories were launched in China and Czechoslovakia, and the company itself was included in Group A, according to the international credit rating. In order to improve the management structure, in December of the same year, Samsung Electronics switched to single system presidential administration.
In December 1991, the development of personal mobile telephone devices was completed.
In August 1992, the development of a mobile telephone system was completed.
The company's early logos featured three stars. But in 1993, Samsung, having considered the former logo as inconsistent with the image of an international corporation, decided to replace it. It was then that the modern emblem familiar to us saw the light - a dynamically inclined blue ellipse with the name of the company written inside. Great design and scale advertising campaign did their job: the logo has become one of the most recognizable in the world. Advertising students at top universities are now studying the Samsung logo change as an example of an exceptionally successful rebrand.
In 1994, sales reached 5 billion US dollars, and in November, the Mukoonhwa Factory branch was opened using the labor of the disabled. By 1995, exports exceeded US$10 billion, and in February, Samsung Electronics acquired a 40.25% stake in computer company AST Co. (USA).
In September 1996, Samsung Electronics products were recognized as conforming to the ISO-140001 standard.
In May 1997, the company becomes the first exporter of CDMA equipment to Shanghai (China). The company has been selected as an “Olympic Partner” in the “Manufacturers of Wireless Communication Equipment” category.
In June, personal communication devices (PCS) were shipped to Sprint Co. (USA). And in July, the world's lightest 137g CDMA cell phone was developed.
By 1998, the corporation took over the main market share of liquid crystal monitors and began mass production digital TVs. Samsung in 1998 released new model DVD player, where specially developed ADAT technology allows you to view discs recorded in the NTSC system on PAL and SECAM TVs without loss of picture quality. Diamond heads were introduced into them, the number of which reached six. In March, the development of the world's lightest personal telephone device (PCS, Model SPH-4100) was completed. In January 1999, Samsung Electronics received the "Best Consumer Electronics Company" award given annually by Forbes Global magazine.
Samsung Electronics is a global leader in semiconductor and telecommunications equipment and digital convergence technologies. About 70 thousand people work in 87 offices of the company in 47 countries of the world. The company has four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business.
Samsung has manufacturing enterprises in Mexico, Portugal, China, Thailand. Samsung is also the largest manufacturer of cathode ray tubes (Samsung Display Devices Co “SDD”) and has factories in Korea, Malaysia and Germany.
Together with the American company General Instruments, they developed equipment for high-definition television. Samsung is still lagging behind Japanese firms, but is developing faster than them.
Labor productivity is measured at Samsung not by the quantity of products produced, but by their quality.
The most profitable for Samsung was the production of semiconductors. Samsung has mastered the production of 64-bit microprocessors with a clock frequency of 800 MHz, which is designed for digital image and sound processing in televisions, camcorders and video recorders.
During the period 2000-2002, Samsung Electronics' position in the world ranking rose by 8 points, and the brand value increased by 30%.
Samsung Electronics knows that its future depends on its customers, so its main task is to satisfy their needs. The main idea of the corporation's business development is the ability to offer the consumer exactly the product in which he is most interested.
Not less than important task for Samsung Electronics is the desire to increase shareholder returns. To this end, the company continues to work, seeking to expand its position in the global market as a global corporation.
Samsung Electronics sees itself as a leader in the “Revolutionary Digital Convergence Era”; our task is to turn this vision into reality by turning our company into a digital one - Digital-? Company, - this is how the essence of the philosophy of Samsung Electronics is formulated on the official website of the corporation. The company began to put this philosophy into practice in the 1990s in all areas of its activity, including the production of televisions.
Samsung Electronics is always looking for ways to change and improve the world. The company's efforts are aimed at protecting environment, support of culture and sports, development of social programs useful for the society.
Today it is difficult to find an industry in which Samsung divisions are not involved. Literally everything is produced under this brand: from microwaves and toasters to digital cameras and stereos, from cars to ocean-going ships and aircraft. On the domestic market South Korea's Samsung Group is also engaged in financial transactions, insurance and security activities, as a result of which it forms more than 50% of the total budget of the country. Almost half a million employees work in the corporation's representative offices around the world, and the South Korean city of Suwon, where the headquarters of Samsung Electronics is located, has long been called "Samsung City".
Slogan: Digitally Yours
Samsung Group- one of the largest conglomerates in the business world, in its homeland, in South Korea, the word "chaebol" is used for such firms. Chobol is a large financial and industrial group, predominantly owned by one family and associated with government circles.
The leading division of the corporation Samsung rightly is Samsung Electronics, a world famous manufacturer of LCD panels, DVD players, mobile phones, memory modules used in computers, phones, players. Corporations Samsung also belong Samsung Life Insurance, Samsung SDS, Samsung Securities, Samsung C&T Corporation. Until 2000, the composition Samsung also included a division Samsung Motors, now owned Renault.
Samsung Group was founded in Daegu, Korea on March 1, 1938. Its founder was businessman Byung-Chull Lee (1910-1987), whose start-up capital was only 30,000 won ($2,000), named the firm Samsung (Samsung Trading Co.), translated from Korean - "three stars", on the first logos of the company, these three stars are present in different variations. One of the most plausible versions about the origin of the name says that the entrepreneur had three sons. (Judging by further development none of the three sons turned out to be a fool, which, in fact, distinguishes the Korean fairy tale from the Russian folk one.) This version is also supported by the fact that the company, in the spirit of many Asian firms, remained family business, transferring and multiplying capital among the circle of relatives (and making a relative of the one who managed to enter the business, stand out: intra-clan marriages are one of the traditions of business in Asia). Entrepreneur, according to some reports, never received degree, became one of the most famous and most respected people in Korea, the Korean analogue is named after him Nobel Prize- Ho-Am Prize, established by Samsung and awarded for outstanding achievements in the field of science and technology.
The company experienced its second birth in 1951. After the war and predatory actions on the part of the warring parties, the business was completely destroyed, but it is impossible to destroy the entrepreneurial spirit, and starting from scratch, Byong Chul Lee revived the company, achieving even greater prosperity in just a year. Whatever the entrepreneur did, his sphere of interests included: the production of sugar, wool, other consumer goods, retail, insurance, broadcasting, publishing, trade securities. In the 1960s Samsung expecting unprecedented success. In order to revive the Korean economy, a policy of development of large national companies was pursued, the state subsidized, supported and helped selected corporations in every possible way, in fact creating hothouse conditions for them, eliminating competition and endowing them with broad powers. Creator Samsung managed to get close to government circles, which provided the corporation with unlimited opportunities for growth and expansion.
In the 1970s, Samsung enters the semiconductor market, seeing the prospects of this direction and fast development industries. Created Samsung Electronics Co. Ltd, a company that included several smaller branches Samsung Group involved in electronics ( Samsung Electron Devices, Samsung Electro-Mechanics, Samsung Corning, Samsung Semiconductor and Telecommunications).
In 1969, the division Samsung — Samsung Sanyo launches the first batch of black-and-white TVs. 5 years later, the company begins to produce refrigerators and washing machines. After another 5 years - the release of microwave ovens and air conditioners. In 1978, a representative office of the company was opened in the USA. Having managed to become the first in Korea ( Samsung accounts for one-fifth of Korea's total exports), Samsung begins the path to gaining world leadership. In the 1980s Samsung entering the personal computer market. In 1991, the first mobile phone Samsung, and in 1999 - the first smartphone. In 1992, the company began developing its first DRAM memory chip, then it was about a capacity of 64 MB, now chips with a capacity of 64 GB are being produced. In 1998, the mass production of digital TVs, developed in research center companies. Year after year Samsung expands its presence in the global market, holding the lead in sales cell phones and TVs.
In 1993, the year of the 55th anniversary of the company, an updated logo appeared. Samsung- tilted ellipse of blue color, with the inscription inside. The new logo successfully reflected the company's entry into international arena, a kind of claim to world leadership. Visually it seems that the word Samsung is inside the orbit celestial body, no doubt a corporation is a kind of universe, but at the same time this universe is open to the world, just look at the letters "S" And "G"— they are in contact with the outer space. One of the highlights of the logo is the spelling of letters "BUT" without a dash, repeated many times later, this technique still remained familiar Samsung.
Today the advanced division Samsung Group - Samsung Electronics became a world leader in the production of electronics and home appliances. Samsung heavy industries - division engaged in shipbuilding - the second in the world. The corporation is headed by Lee Kun Hee, son of the founder. It is to him that Samsung owes its success in modern world, taking over the duties of the head of the conglomerate after the death of his father in 1987, Lee Kun-hee abandoned the idea of \u200b\u200bmass production of low-quality goods, the so-called budget quality, and focused the company's efforts on the production of high-quality products that are innovative and ahead of market trends. Brand Samsung benefited a lot from such a decision, because those who considered the company's products to be of insufficient quality, in last years discover the world of household appliances and electronics exceptional in terms of the combination of "price-quality", and if you add here and high level after-sales service company, there is practically no alternative to the company's products.
Everyone uses mobile devices, TVs, various household appliances: microwave ovens, refrigerators, washing machines. And if you ask who is the best in this sector, many will answer - Samsung.
Yes this is true. Samsung is a well-known global brand under which almost any equipment used daily in everyday life is produced. You can hear about this company in advertising. You can read about her Interesting Facts on various sites. It can be seen in any thematic ratings, where it ranks far from last place. But few people know how it all began, and even about which country is the manufacturer of Samsung.
The beginning of the story
The country of origin of Samsung is Korea, since it was here in 1938, in the city of Daegu, that the company was founded. Its founder was Byung-Chull Lee, a Korean entrepreneur whose financial condition was only 30 thousand won (2 thousand dollars at that time).
At the time of its founding, the company was named Samsung (Korean for "three stars"), in honor of Byong's three sons. But there is other information about Samsung and the origin of its name. Which one is true is unknown.
Although Samsung is now considered the world leader in the production of various equipment and electronics, at the time of foundation, the employees of the company were engaged in completely different matters, namely, the production rice flour. Only in 1969 did the company make a breakthrough in the technical field.
Machinery production
At the very beginning, the company, together with Sanyo (a Japanese electronics manufacturer), began to produce semiconductors. Later, a shop was opened where they assembled black-and-white TVs.
Since 1973, production has gradually shifted to the large-scale production of household appliances. And the cooperation of two opposing companies has turned into a whole corporation called Samsung Electronics.
In the same year, Samsung Electronics moved from Daegu to Suwon (a city in South Korea), where a home appliance factory was erected in early December. A year later, Semiconductor Co. joined the corporation. (Korean company). This was the beginning of the large-scale production of refrigerators and washing machines.
Since 1979, the company began to produce video recorders. And since 1983 - PC. In the same year, the manufacturing country of Samsung is not only South Korea, but also the United States. The fact is that production moved here in order to open a plant for the manufacture of microwave ovens.
In 1998, the production of digital TVs and DVD players was launched. And in 1999 the company created the first mobile phone.
Samsung today
Today it is difficult to say which company's factories are located around the world. The corporation has given jobs to more than half a million citizens in 60 countries around the world. And plans to expand further in the future.
Almost everything is produced under this brand: from stereos and TVs to refrigerators and washing machines. Even such a specific Appliances like sandwich makers or waffle makers are mass-produced at Samsung Group factories. That is why now in almost every area of life you can encounter Samsung brand, which is constantly developing, introducing innovations in order to conquer new heights of the electronic industry.
