How to open a network of beauty salons. Hairdresser and beauty salon as a business. Target audience and location of the hairdresser

Many girls dream of their own beauty salon, because this has only advantages - full access to services, and even a steady income. But is everything really that simple and rosy? The owner of a small beauty studio shared her experience with our readers - she told how difficult the path of a woman in business can be, especially when starting from scratch on her own.

The word, as always, to the author

My name is Ekaterina. Now I am 33 years old. Received legal education... Completed an internship in one of the city's leading companies on automated accounting "salary and personnel". At the moment I am studying in the last year in the specialty "Financial Management of an Organization" of the Faculty of Finance and Economics. For about a year I worked in a bank, however, due to my temperament and unwillingness to obey, I quit.

I have spent most of my working life development of own business projects in areas such as retail groceries and alcoholic beverages, freight transportation, beauty.

The real story of my business - "Beauty Studios"

The idea to start providing services in the field of beauty arose completely spontaneously, since I did not have any skills and ability to provide these services. I am one of those women who adore visiting beauty salons. The cost of services for the procedures is not cheap. And, probably, every woman would like to have her own salon, where you can visit at any time and get any desired service, for example, to do a manicure, pedicure, haircut, and so on.

I started draw up a business project... To do this, I needed to answer myself the following questions:

• What premises will my business be located in? In room large area, including several offices, or a small area with a single office (studio)?
• How much money do you need to start and how much am I willing to invest?
• Where and how to find clients?
• Where to look for masters?
• What income do I want and can generate from this business?

Analyzing the profitability of beauty salons owned by my friends and the profitability of private offices for the provision of one service, I came to the following conclusions... The beauty salons provide for the presence of several offices and the provision of several services.

Rent a beauty studio

However, rent 100 square meters in a room equipped as a beauty salon costs 100,000 rubles a month. Payment for public Utilities is about 10,000 rubles a month.

In addition, the already equipped premises for the placement of the Beauty Salon are not rented out, but sold as a ready-made business, even if the profit in them is 0, or they are working in the red.

The right to lease such premises is sold for quite large sums. Selling price lease rights vary in my city from 300,000 to 500,000 rubles, depending on the territorial location. V in this case it costs too much to start a business. It must be remembered that for several months, and maybe always, the salon will work at 0 or minus. It is not profitable to rent such premises and lease out offices. An office that is more expensive than 10,000 a month cannot be rented out.

All the acquaintances who were engaged in this business, renting large areas, failed. Some gave up earlier, some later. Someone managed to work at least at 0. Someone in a minus.

They pumped money from another business or, using credit funds, paying for the rent of the salon until they realized that nothing would change further or until the sources of funding ran out. Check this information easily by going to classifieds sites. If such a business were profitable, there would not be such a massive offer for sale and rent. And, if you call and ask a question why you are selling, the answers will be from a series, I want to invest in another business, I urgently need money for an operation, etc. You will be assured that the income here will be huge, they will even provide you with a visitor register when you meet. perhaps a fictitious one. Yes, there are salons that really bring good profit, mainly those who discovered them back in the 90s.

My investment

Naturally, potential customers believe that if the salon has existed for a long time, then everything is in order there, there is no need to fear disappointment in the service provided. And so, I answered myself to the first question. I do not want to get involved in a dubious adventure, invest a lot of money in my whim. Since a beauty salon is not the goal of my whole life. I just wanted to, that's all ...

I decided that I was ready to invest no more than 20,000 rubles in my new hobby. I would be ready to lose this amount without regret in case of failure in this project.

I decided to rent a room of about 20 square meters with rent no more than 10,000 per month. Where will this room be located, and how I will look for clients, I have combined into one question. Due to the lack of a client base, it is more expedient to rent a room where there is good traffic of people.

I started looking for ads with offers to rent small areas. The most luxurious option was the announcement of the lease of an office in an operating hairdressing salon for only 5 thousand rubles a month. I knew perfectly well this hairdressing salon, which existed in the days of my childhood, located in a very passable place. The flow of clients in it was such that 3 masters did not have time to serve clients, creating a queue. In order to get to the hairdresser's, it was necessary to walk past my office, which I called “Beauty Studio XXX”. I rented this room.

I bought practically new furniture on ad sites, spending 7 thousand rubles on it. And so the office was ready to go. And so, I spent 12,000 rubles on rent and furniture. The reserve remained 8,000 rubles.

I ordered a huge poster for my studio. For its development, printing and installation on the wall of the building, which housed the hairdresser's and my studio spent 7,000 rubles. On the door of my studio, I hung a mini - poster worth 200 rubles.

Both posters contained information about the services provided, namely:

• Manicure
• Pedicure
• Eyelash extensions
• Extension of nails
• Coating of nails with gel - varnish
• Wedding and evening hairstyles
• Makeup

Thus, I met the amount that I planned to spend on the start.

Finding employees for the studio

The next task was to find the masters. I posted an ad with a job offer in my studio on a free schedule. There were a lot of calls. I spent about 3 days on the selection of suitable employees. For each service there were 5 masters who were ready to come to the studio and provide services by agreement.

Why 5? Because at least 1 master had to be free at the time needed by the client. All these people worked either in other salons or in their offices and needed additional income.

Therefore, I was calm that we would be able to provide services at the time desired by the client. My task was to attract clients, plan the office hours. We agreed with the masters to work 50 to 50. I had to provide a place of work and a client, and they would work on their own material. We have established the average prices for the city.

The last question remained. How much profit did I want to make? In order for this business to be financially interesting for me, I had to earn at least 50 thousand rubles.

The first working day has begun

A stream of people was going to the barber shop. The door to my studio was open and people were involuntarily looking inside. There was a manicure table, an eyelash extension couch, a mirror, and a hairstyle chair. And so the first potential client crossed the threshold of my studio. She was interested in manicure. I served as an administrator. Clarified, when it would be convenient for her, what kind of manicure she would like. She also asked questions regarding the duration of the procedure, the presence of the master's experience, and so on. Since I myself was a frequent visitor to salons and offices that provide such services, I easily answered all her questions. The client named the time that suited her to receive the service. We agreed on a price and she left. I immediately called the manicurist. At the designated time, she must be at her main job. I called another master. This time was right for her, and we agreed on her visit to the studio. And so the first service was provided, the money was received and divided. The client left satisfied. The studio began to work on this principle.

Still have questions?

Perhaps the reader has a question. How to be sure that the master will do his job with high quality. I may be wrong, but I think that from one 15 - minute conversation it will be clear who this master is and what he can do. None of them let me down, and there was not a single dissatisfied client. First of all, I analyzed the professionalism of the master. The second requirement was - neat appearance... Third, the master had to be easy to communicate.

On average, I earned 500 rubles from each service. The average monthly salary was 60,000 rubles. Of these, I paid 5,000 rubles for the rent of the studio.

This went on for about 3 years, until the long-awaited pregnancy has come... I sold the furniture overnight and canceled the lease. The business was successful and sound investment. It didn’t have huge profits, but it also didn’t have huge entrepreneurial risks. The amount earned every month was very significant for my city.

In this article, I do not give any advice, since there can be no one identical city, its the same economic conditions, fashion, just as there can be no identical entrepreneurs. The purpose of this article is only to describe my own experience... Perhaps at least in some way he can be useful.

ADVERTISING

Modern beauty salons attract visitors with a huge range of services, which includes hairdressing, spa treatments, nail services and much more. People are willing to pay good money to look younger and prettier. That is why beauty salons are a profitable and profitable business.

• We open a beauty salon. Salon types
• How to open a beauty salon. 3 tips for choosing an interior
• What documents are needed to open a beauty salon
• How much does it cost to open a beauty salon: compiling a list of services and purchasing equipment
• Beauty salon in small town... Profitability
• 7 factors that will make a business successful

Having become widespread in the early 90s of the last century, beauty salons do not lose their attractiveness and popularity. In Moscow alone, about 500 beauty salons and studios open a year, offering a wide range of services.

Before telling how to open a beauty salon from scratch in a small town, consider different kinds salons.

We open a beauty salon. Salon types

There are several formats of beauty salons:

1. Classic, which include a full range of services from haircuts to facial cleansing to spa treatments.
2. Express cosmetology, specializing in the provision of services, the duration of which is no more than 30 minutes.
3. Nail salonsNail Bar, where you can get a manicure, pedicure, and at the same time have a cup of tea.
4. Hairdressing salonsDry Bar and Color Bar who specialize in cutting, styling and dyeing hair.
5. Brow Bar salons, where not only eyebrow care is carried out, but also manicure and makeup services are included.

For a beauty salon, both apartments on the ground floor of residential buildings and premises in shopping centers and hotels are suitable. A big plus is the huge windows and glass doors. Also signs, decoration, design.

Design is worth giving Special attention... For example in the salon « 3D Hairstyle Facades "(Austria) the facade resembles loose hair, which is not only beautiful, but makes the salon recognizable against the background of other establishments.

Starting to make repairs to the premises, which will require at least 100-150 thousand, you need to properly plan the space, create coziness. But at the same time, you need to think carefully about the use of various materials... If carpet is quite suitable for the waiting area, then it is better to lay out the floor of the hall itself with tiles.

What documents are needed to open a beauty salon

To open a small beauty salon, it is better to issue documents as an individual entrepreneur, but if you decide to immediately go into a larger business, then your option is LLC.

As for the taxation system, it is better to dwell on a single tax on imputed income, and eventually switch to a simplified taxation system.

Required documents.

• SES conclusion;
• Conclusion of the State Fire Inspection;
• Maintenance contract;
• Garbage collection agreement;
• Lease contract.

If you decide to open a franchise salon, you will receive documents from the franchisor.

How much does it cost to open a beauty salon: compiling a list of services and purchasing equipment

When opening a beauty salon from scratch, you should not immediately introduce a large list of services. For example, in Tokyo, a chain of salons that is growing faster than others and works according to the McDonald's principle: it includes only haircuts, each of which is done in only 15 minutes and is inexpensive.

For a small city, this option will not work, but you should not start with a large number of services right away. If your salon has several hairdressers and a manicure master, for the first time this is quite enough. A couple of simple rejuvenation services can be included, such as sculpting masks and vacuum massage.

When you decide exactly what services your salon will provide, start purchasing equipment. You will definitely need mirrors, armchairs, a manicure table, sinks, a water heater, a vacuum cleaner, staff tools, tables and sofas or chairs for the waiting area, you can install a TV so that waiting customers have something to do.

Almost all goods can be purchased through a network of specialized online stores. For a small salon costs will be approximately 120-150 thousand .

Beauty salon in a small town. Profitability

In a small city, a salon will pay off more slowly than in a metropolis, but less costs will be required. Including repairs, rent, paperwork, equipment procurement and staff payments, you can keep within 400-450 thousand .

Profit in a small town on average can be from 60 thousand rubles per month.

7 factors that will make a business successful

So, if you are seriously thinking about how to open your own beauty salon, you need to weigh the pros and cons more than once and accurately calculate your strengths and finances, but also know the reasons why your salon will not only bypass competitors, but will also bring good profits. ...

Prices

The pricing policy should be such that the net profit is at least 30%.

Clients

If the salon works well in a year, it should have from 50 to 80 percent of regular customers. Usually people come to a certain master. The departure of the master may entail the departure of clients.

Personnel

Staff turnover is inevitable. You need to monitor how employees work, whether they have conflicts with clients or administrators.

When hiring newcomers, you should take care of their image, convince clients that only professionals work for you.

Lighting

Saving on lighting will only hurt your business. Clients need to see how well the master has done and how he coped with his job.

Sale of cosmetics

In order for the salon to function properly, 20% of the income must be received from the sale of cosmetics.

Stock

Promotions should be carried out not only at the opening of the salon. They must become permanent.

Franchise

Working on a franchise will help you quickly promote your business and make it recognizable. On the Internet you can find the most different offers to buy a franchise.

How to open your beauty salon in small town we told. You can download a ready-made business plan and get down to business!

Download a ready-made business plan for a beauty salon

A fashionable haircut, well-groomed skin and impeccable manicure are what almost all women aspire to, as well as some men. Cosmetology services are a very interesting and relevant business at all times. Many entrepreneurs make good money on it. How much it costs to open a beauty salon from scratch, you will learn from this article.

Business registration

Before opening a beauty salon, you need to register your business with the relevant authorities. First of all, decide on the organizational and legal form - LLC or individual entrepreneur. If your institution does not provide medical services, you can take OKVED codes concerning the provision personal services and register an individual entrepreneur.

Medical services include cosmetic services that cannot be provided without a special license. They are of two types.

The first includes:

• Depilation, mechanical surface cleaning of the skin, etc.
• Hardware techniques;
• Superficial peeling using chemicals.

This can be done by specialists in "nursing" cosmetology.

Second group:

• Subcutaneous injection;
• Hair removal using electrical devices;
• Medium and deep peeling.

Such procedures can only be performed by dermatovenerologists.

Since therapeutic cosmetology is included in the category of medical activity, it is not subject to VAT. For the provision of personal services, you can choose unified system taxation. If you have any difficulties with paperwork for opening a beauty salon, seek help from professionals.

The scheme of the beauty salon

Salon room

The location of the institution is playing important role in his destiny. If financial opportunities allow you, you can purchase a property. A more affordable option is rent. In any case, you need to choose the right location.

The building should be in a busy location. It is desirable that there is a shopping center or fashion boutiques nearby. You can also open a beauty salon in one of the sleeping areas. Many women, in order not to waste time, try to find a place where they can put themselves in order, not far from home, so there will be no shortage of visitors. Also pay attention to the level of competition in the area. Study the prices and the list of services provided in other establishments.

If you are on a budget, you can start by renting a place in a beauty salon. Rent a small room in an existing establishment and open it there. At first, if you have a diploma of relevant education, you can provide services yourself. When things are going well, you can hire a specialist.

Where can I get the money?

How to start opening a beauty salon? Naturally, with the search for money. It's good if you have the required amount on hand. If there are no funds, you can try to attract investors to your business. To do this, you should draw up a detailed business plan for the beauty salon with detailed calculations of profits and expenses.

Alternatively, you can try to get a loan. But this is not the most the best way as you will have to overpay large sum... Try to get help from friends or family who have their own savings. When your business starts to flourish, you can pay off all your debts.

Purchase of equipment

The list of equipment for a beauty salon is quite extensive, so you should be very responsible in choosing it. Each specialist needs to be equipped with a separate workplace... All devices must have passports and certificates confirming their quality and compliance with all standards established by the Ministry of Health.

If your financial capabilities do not allow you to buy equipment for a beauty salon from scratch, pay attention to used equipment. It can be purchased at half price or rented. Since cosmetic equipment quickly becomes obsolete, in some cases, expensive equipment has to be changed before it pays off. Inexpensive equipment can be easily replaced with new devices. Do not forget that the quality of technology ensures high level service and, accordingly, a good income.

You will spend 250-350 thousand rubles on chairs for clients, climazones and dryers. For furniture for an economy class beauty salon, you will have to pay about the same amount. Used equipment will cost 150 thousand rubles. In addition, you will need a reception desk, TV and computers. This is another 60 thousand rubles.

Before you open a beauty salon from scratch, you must first calculate all the costs and assess your financial capabilities.

Calculations

Now we will figure out how much it costs to open a beauty salon. A small institution for 3-5 jobs will cost you 15-20 thousand dollars. Such a business will pay off in about 1-2 years. When you begin to receive net income, you can open several more establishments or take your existing business to a new level.

Many aspiring entrepreneurs ask the question, how much money does it take to open a beauty salon? To equip a place for the work of one specialist will have to spend 120 thousand rubles. The institution must employ at least 3 employees. Accordingly, to open a small salon, you will need 360 thousand rubles. Experts recommend starting with 5 jobs. This the best option for those who are taking their first steps in this business.

Staff

There are no special requirements for employees who provide image services. But nevertheless, a competent leader will not recruit staff from the street. So, you need to send employees to special courses so that they can receive an appropriate diploma. Also, take care to improve their qualifications. You can also do it if you are going to. But with cosmetology services it is a little more complicated. To provide such services, specialists with appropriate education will be needed.

How to attract customers?

First of all, figure out what to call the beauty salon. Also, take care of a beautiful sign and display case. For each master, develop a separate marketing program that matches their qualifications.

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To attract customers, use the following methods:

1. Don't use passive advertising;
2. Carry out various, unusual promotions;
3. Create your own website on the Internet;
4. Develop a system of bonuses for regular customers;
5. Hand out business cards to clients.
6. If you are interested in what it takes to open a beauty salon, the most important thing is knowledge, experience and qualified personnel.

conclusions

If you have firmly decided, I want to open a beauty salon, then you now know where to start this business. In such a business, the initial investment pays off quickly, especially if the establishment is in a good location. Remember that the success of your business largely depends on the qualifications of the staff. This is the main source of profit. At first, work for your image and reputation in order to receive high income in the future.

373 0 Hello! Today we will tell you all the intricacies of how to open a beauty salon. You will receive detailed instructions from choosing a registration form to recruiting personnel. In addition, we have prepared for you several bonus recommendations that entrepreneurs often underestimate when promoting a beauty salon.

Choosing the form of registration (individual entrepreneur or LLC)

Where to begin? The first stage that awaits a novice entrepreneur is the choice of a registration system.

Advantages of choosing an individual entrepreneur:

• Simple registration procedure;
• No property tax required;
• No need to keep accounting records (only the book is filled in);
• The ability to make decisions on the activities of the salon yourself;
• Number of external checks tax authorities less than in LLC;
• Fewer taxes and their rates (STS and UTII);
• Simple liquidation procedure.

Advantages of "LLC":

• The ability to expand the business by including new founders;
• The ability to attract foreign investors;
• No size limit authorized capital;
• A non-founder director can be appointed to manage;
• Possibility of sale or re-registration of the salon;
• Risks only within the authorized capital (individual entrepreneurs risk personal property);
• Higher attractiveness among investors.

It should be noted that in the absence of business experience, it is better to choose an individual entrepreneur. Since a simplified registration and taxation procedure plays an important role here. In addition, over time it will be possible to switch to LLC.

Which beauty salon to open

1. Hairdresser - economy class

Here is a minimal list of the provided services for which reasonable prices are requested. As a rule, clients in such an establishment are offered:

• men's or women's haircut;
• hair dyeing;
• styling;
• curling;
• manicure.

Equipment for such an institution is purchased inexpensively. In the rented premises, simple renovations are done, and cosmetics are used cheap. The personnel must be of average qualifications.

As a rule, such a hairdresser will be located on the first floor of a residential building (in a residential area) or in a small mall... It is intended for low-income clients (students, retirees, employees, etc.).

1. Middle class beauty salon

It should be noted right away that the requirements for personnel and the quality of their services will be much higher than in a conventional hairdressing salon.

Service list:

• a haircut;
• makeup;
• hairstyle (wedding, styling, evening);
• manicure and pedicure;
• cosmetologist;
• solarium;
• massage;

The equipment for such an establishment is of high quality, and professional cosmetics are purchased. Also, when decorating the selected room, it is better to involve an experienced designer in the work.

The main clients are women from the wealthy middle class. They strive to look beautiful and fashionable according to their rank in society. However, their level of earnings does not yet allow a visit to the VIP studio. Potential clients can also include young people with wealthy parents who strive to look beautiful.

Such a salon will be located in the business district of the city or in a shopping center.

1. VIP-style studio - premium class salon

Such a salon is the embodiment of prestige and a privileged position in society. Therefore, he must meet the expectations of wealthy clients. This is facilitated by the expensive design furnishings of the premises, professional equipment, branded cosmetics, as well as an extended list of services provided.

Service list:

• hairdressing services (from haircuts to styling);
• masters of manicure and pedicure;
• cosmetologists;
• SPA treatments;
• masseur;
• tanning studio with a wide range services (solarium, self-tanning, etc.)
• the possibility of purchasing beauty products;
• the presence of a coffee bar;

Premium salons target politicians, businessmen, officials and other people from the wealthy class.

The VIP salon should be located in an expensive hotel or a well-known spa center. The main thing is that it should be a bohemian area or the central part of a settlement.

Staff must be highly qualified and have received awards for participating in hairdressing competitions. It is best if they are specialists who have been trained in European elite studios.

Here, as a rule, unique techniques are developed and used. There should also be an opportunity for customers to purchase skin and hair care products.

Often, when creating a premium-class establishment, in addition to cosmetic services, spa procedures are also provided. Therefore, you should deal with the registration of permits and the selection the right specialists for this.

It is important to understand that the beauty industry is a very fickle thing. Therefore, errors here are unacceptable. Customers who receive poor service will not return and will recommend that they walk around your salon. Therefore, if a certain concept was chosen, you should strictly adhere to it and not save on specialists and equipment.

Where to open a beauty salon

Location - the main factor for the success of any business. After all, no one wants to go to a beauty salon on the other side of the city and look for it among residential areas. When choosing a place, you should pay attention to:

• Density of residential areas in the selected area;
• The number of people passing by in a business or shopping center;
• The presence of supermarkets nearby, metro stations and other densely populated infrastructure facilities;
• The total number of workers in the business district of the city (must be at least 1,000 workers);
• Transport and walking accessibility of the selected place;
• Convenient parking;
• Lack of a number of competitive establishments.

Appearance - this is not only the key to the success of any salon, but also the face of the salon and the owners.

• In the cabineconomy class this is the minimum requirement: clean doors and floor. A beautiful signboard with a working schedule.
• In the middle class cabin there should be a presentable sign that will be visible from everywhere, a banner with a list of services.
• Past VIPsalon can't get through. It should be a discreet facade, a neat sign, the most emphasized brand status.

Also, sanitary requirements are put forward for the room where cosmetic services will be provided:

In addition, you must:

• A separate room or dedicated place for disinfection and sterilization of working tools. It must be equipped with a sink with hot and cold water;
• If several services are provided, such as massage, cosmetic procedures, solarium, tattoo, then, they should be located in different rooms (offices);
• It is legally allowed to combine manicure or pedicure services in the office, if one workplace is organized for the manicure-pedicure master;
• The hairdresser must have a utility, auxiliary and utility room;
• If there are less than ten employees, it is allowed to combine the lobby with a dressing room and a waiting room. It is also possible to combine a staff dressing room with a dining room.

From this it follows that for the arrangement of a small hairdresser, a room of 50 will be required, and for a VIP studio - from 100.

If a suitable premises have been found, then before you draw up a lease agreement, you should take care of coordinating the activities with local authorities authorities, fire inspection and SES, otherwise you can simply spend money.

Advice! Do not under any circumstances agree to a short-term lease, as it is quite big chance that the owner will be able to find a client who is willing to pay more. With the development of such a situation, expenses will be incurred for moving and new registration of permits.

What services should be provided

Before opening, you need to attend to the purchase of equipment, but for this you need to know what services will be provided to customers.

Here is a possible list of services (depending on the type of salon, you can choose your own list):

• Makeup;
• Haircuts and hairstyles (for men, women, children). Hair coloring and styling, lamination, curling, etc .;
• Epilation and depilation;
• Solarium;
• Peeling, massage, anti-couperous programs (face care);
• Cosmetologist;
• SPA treatments and wellness programs (cedar barrel, mineral baths, salt cave, etc.);
• Permanent make-up, eyebrow shaping;
• Piercing.

A more extended list may include:

• Body shaping department;
• Sauna;
• Dermatocosmetology;
• Laser medicine cabinet;
• Sport Club;
• Bar area (coffee, tea, oxygen cocktails);
• Shelf of related products.

Equipment and consumables

Salon

A small hairdresser requires minimal amount equipment, namely:

• Armchair for the client;
• Mirror on the wall;
• Bedside table and small shelf (for placing tools);
• Boiler for heating water;
• Washing;
• Hair dryer.

Manufacturers producing cheap equipment for beauty salons:

1. Madison;
2. Image-Inventor.

Beauty saloon

A beauty salon, as a rule, provides an extended list of services and, in addition to the above equipment, it requires additional equipment.

For a manicure:

• A specially equipped table;
• Comfortable armchairs for the master and the client;
• Special hand baths;
• Autoclave for disinfection;
• UV lamp for drying manicure.

For cosmetic procedures:

• Special chair;
• Illuminated mirror with storage space for care products;
• Apparatus necessary for the procedures;
• Refrigerator for storing drugs;
• Tool cabinet;
• Sink with cold and hot water;
• Laundry basket.

VIP style studio

In addition to the above mandatory set, also:

• Solariums (horizontal and vertical);
• Air conditioner;
• Coffee tables;
• Receiving table;
• Computer for administration.

It is worth paying extra attention to solariums, because this is the most expensive purchase for a salon. It is recommended to choose from the following brands:

1. INFINITY;
2. Megasun;
3. ACTIVE;
4. Luxura.

From the above list, the cheapest and at the same time possessing sufficient functionality are Megasun solariums.

In general, the purchase of an inexpensive vertical solarium will cost about 7 thousand dollars, and for a vertical one will have to save 9 thousand dollars. In any case, two solariums are required for the full provision of services.

The most popular manufacturers of equipment for VIP studios are:

1. Wind;
2. Yoko;
3. Germix;

It is worth noting that these firms produce expensive, but very high-quality equipment.

Consumable tools

Here's a minimal list of what you need to get started:

Services	Tools
Manicure	Scissors, napkins, nail files, a set of nail polishes, various rhinestones, glue, brushes, hand massage cream.
The hairdresser	Straight and milled scissors. A set of combs and brushes. Containers for hair dyeing, as well as special brushes. Professional razor with cutting attachments. Hair dryer. Electric hair clipper, electric tongs. A set of shampoos, balms and means for curling, styling, hair treatment.
Makeup	Make-up set, professional palettes, anti-allergenic cosmetics, disinfectant.
Solarium	Rugs, a set of towels, special glasses, slippers, hats and disinfectants.
Cosmetologist	Apparatus for photoepilation.

You will also need an autoclave to disinfect the instruments.

Selection of specialists

The right staff is half of the company's success. This is the main rule for all aspiring businessmen. In order to successfully launch a beauty salon project, you need to carefully approach the search for professional masters. So which professionals should you hire?

Salon

For a small establishment, two masters specializing in men's and women's haircuts and also a manicure specialist. If the place was guessed, then later it will be possible to expand the existing staff and include in it an additional administrator and a cleaner.

For the chosen concept, the staff must have completed a hairdressing course and have at least a little work experience. Students and young professionals are suitable for the hairdressing salon.

Beauty saloon

When choosing this option, care should be taken to wage the staff was quite decent. You can also set a reward as a percentage of each served and satisfied customer. It is important that many talented specialists leave the salons not even because they are not implemented, but because of the greed of their superiors. And the master will always be followed by his regular clients.

The hairdresser

As for the staff, it is worth remembering that the level of the beauty salon and its popularity are primarily influenced by the masters. Therefore, in order for the work to bring maximum efficiency, it is best to hire universal specialists who can do children, women and male haircuts... Since the beauty salon is designed for the well-to-do middle class, then it is necessary to put forward requirements for hairdressers in the form of work experience of at least two years.

Only those specialists should be hired who can confirm their professionalism by having a diploma of appropriate training.

Master of manicure and pedicure

And as a manicure or pedicure master, it is best to take a person who will also be able to provide a number of additional services, such as nail extension or painting. His professionalism must be confirmed by the appropriate certificates. It would be best to place them on the wall at the specialist's workplace - this will additionally dispose clients to the specialist. It is desirable that such a master has at least two years of work experience.

Cosmetologist

A cosmetologist must have a medical degree. This is due to the fact that the target audience of the beauty salon are wealthy women who are very demanding of their staff. Quite often, there are cases when such ladies refuse a beautician, due to the fact that he graduated only from specialized courses. Also, a certified specialist will be able to provide more services.

Administrator

She is an affable, educated and polite woman who is always neatly dressed. The administrator is the face of the salon, so make sure she always has her hair and manicure.

Other personnel

The cleaning lady, security guard, accountant and other service personnel are at the discretion of the management.

VIP studio

Here it will be necessary to find professionals in their specialties, who have already been repeatedly awarded prizes for participation in European and domestic competitions.

As a rule, clients of VIP-studios are very demanding and if they make a mistake they will never forgive her. Therefore, you should pay maximum attention to specialists.

• Salon administrator or manager;
• Hairdresser-stylist: male, female (children), universal;
• Visagiste;
• Cosmetologist;
• Masseur;
• Accountant;
• Service staff: cleaner, security, master repairman.

It is worth noting that all candidates must have at least two or three years of work experience. The position of the administrator must be treated with increased attention. Such a specialist must be sociable, focused on work, and have a good understanding of numbers. These qualities are important above all, since the administrator is the first person whom potential customers meet and he also contributes to the formation of the visitors' opinion about the institution.

It is ideal when the owner of a beauty salon is a stylist or a hairdresser himself. Then it will not be difficult to check the skills of the candidates at the interview.

Recruitment errors

1. Lack of clear instructions. What seems elementary to you may not be the same for staff. Make detailed and maximized job descriptions, for each employee.
2. Search for employees among friends... It can make it difficult further relationship between you. You should not hire relatives or friends for a position where you will demand strict adherence to instructions.
3. Short interview... Don't be in a hurry to quickly hire an employee.
   - Interview with master skill presentations: have a hairdresser cut you or style you.
   - Ask where the master studied, what cosmetics he prefers to use in his work, etc.
   - Check the employee what he is like in establishing contacts with clients: does he talk a lot, is he able to maintain a conversation, how he offers services, is he not too intrusive or rude, etc.
4. Don't judge by the cover... This is a continuation of the previous point. Don't hire someone if they sympathize with you. Evaluate objectively only professional qualities.
5. You yourself must use the services of a master... Think about whether you would trust this specialist? If so, then feel free to hire him, if something worries you, it will also bother your clients.

How much does it cost to open a beauty salon

As a rule, this point is decisive in a business plan, since no one wants to invest their money in a project without orientation in numbers. Let's consider the average costs required for this activity according to the three concepts proposed above.

Equipment, personnel	Salon	Beauty saloon	VIP studio
Renovation and rent	50,000 rubles	120,000 rubles	300,000 rubles
Equipment purchase	100,000 rubles	200,000 rubles	300 - 400 thousand rubles
Purchase of cosmetics (for 2 months)	70,000 rubles	150,000 rubles	250,000 rubles
Advertising campaign	10,000 rubles	30,000 rubles	100,000 rubles
Salaries of specialists	50,000 rubles	100,000 rubles	400,000 rubles
Accounting services	10,000 rubles	15,000 rubles	25,000 rubles
Total	290,000 rubles	615,000 rubles	1,425,000 rubles

As you can see from the example, the difference in start-up capital is significant. If you still feel unprepared for the constant exertion of efforts to create and maintain a positive image, it is better not to immediately aim at the VIP studio.

It is worth noting that if you need to remodel the premises from residential to non-residential (with its redemption), then the costs will increase several times. In Moscow, rental rates can also be doubled.

How to attract customers

Choosing a marketing strategy is probably the number one problem for salon owners, as it is difficult to initially choose the right ways to attract customers. If you don't have enough visitors, then most likely you need to switch your promotion tactics.

Here are a few great ideas to attract more clients to the beauty salon:

1. Introduce a loyalty program... She can win the hearts of your potential customers. A loyalty program can be as simple as getting a haircut three times and getting free service for the fourth time. Rewarding customers with a points system or some other kind of feedback will ensure they come back here again. You can put stamps on business cards or run bonus system discounts on beauty salon cards.
2. Create pages in in social networks and develop a website... Social media is a free and powerful advertising tool. Share your work on Facebook, VKontakte, Instagram and Snapchat. Now almost everyone is registered in social media. network and periodically visits it. As a result, active advertising can affect the number of customers.

Want to know the best social media beauty salon approach? - this is the launch of the competition. Any rally or competition can increase customer base tenfold. If you're unsure, check out some of the more successful Facebook or VKontakte contests.

1. Create an online booking option... Perhaps the client prefers to fill in the information through the contact widget, rather than call immediately. If you don't, the potential visitor may simply leave your site and never return.
2. ... Free advice via personal or corporate blog will always be appreciated by readers. It is a long term strategy offering ideas, feedback, or just advice. This is a proven approach to building new relationships.

While this approach takes time to create, it will help you establish yourself as a specialist in your industry.

1. Collaborate with other salons... This is only possible if the partner institution does not provide the same services as you. In such a situation, both parties will benefit from advertising each other.
2. Rewarding clients for bringing them acquaintances or friends... Why not give your customers a small bonus for free advertising and sending new visitors to the beauty salon? For example, they can be given a 50% discount, or they can get a haircut for free. After all, a new regular customer will bring much more profit.
3. Make small gifts with samples to your customers: shampoos, balms, etc.
4. Create a video demonstrating the provision of your services and put it on the site... By showing a short, professional video on your website, you get the opportunity to engage potential customers before they even visit your establishment. This allows you to demonstrate the technique that the staff own and demonstrate all the services provided. This method will be very effective as it acts as a passive advertisement.

To quickly launch and rock a beauty salon, you need to take advantage of the maximum opportunities for its promotion. Study the market and your customers carefully. Young people today learn everything from social networks, so focus on promoting your business there. Leave word of mouth for middle-aged people.

Useful articles:

A beautiful haircut, manicure and well-groomed skin are important components of the appearance of any woman and some men. Is it possible to make a fortune on the eternal desire of a person to look good? Here you will learn how to open a beauty salon, how much it costs and what is needed for this, is it profitable, you can download ready-made business plan... After all, it is from the opening of such a beauty establishment that many experts recommend that novice investors and entrepreneurs try their hand at the salon business.

But do not forget about the fact that for a successful start of any business it is necessary to conduct qualitative research market in a particular area, so the information below will help you in this endeavor.

Business plan

It will not work just to publish such a plan for starting a business on this page, because it has a lot of nuances that need to be considered in detail, so we suggest you download a beauty salon business plan. For your convenience, the ZIP archive contains two files of different formats, but we recommend that you look at the PDF version.

No additional software is required to open this type of archive.

How much does it cost to open a beauty salon

We will not consider the costs of taxes and rental of premises here, since in each case they will be different. We will answer the question “how much does it cost to open a beauty salon” with information about the costs of equipment, cosmetics, and furniture.

Dryers, climazones, chairs for clients, mirrors, tool carts, tools, beauty equipment (the most expensive) 300-400 thousand rubles. If you buy the cheapest equipment, then 150,000 rubles. you can purchase it. If it is more expensive, then count on the amount of 300,000 rubles, plus furniture for the waiting room (admin desk, armchairs for clients, a TV set and all sorts of little things) will cost from 60 thousand. There is no need for a lot.

A month on cosmetics will go from 2000 rubles, depending on which manufacturer. Do not bother with nippers, tweezers, nail files.

If you already have your own premises, then the maximum will be 500 thousand.

How to open and what is needed for this

We are offering to you step by step instructions... With her you will learn how to open a beauty salon.

Step one

First of all, you should evaluate the options for buying a salon. There are several options:

1. Purchase ready-made - working... Pros: you don't need to spend a lot of effort and energy on creating a beauty salon, and it most likely already has its own regular customers. Cons: perhaps he already had a negative reputation, or the salon was unprofitable; in any case, you will have to modernize the salon, and this is an additional cost.
2. Franchising... In this case, you acquire the right to bear the name of some famous beauty salon. Pros: you do not need to think about how to properly organize its work, since along with the name you buy a business plan for promoting a beauty salon; often the parent company pays for the advertising costs. Cons: You own, but you don't have the right to vote, in other words, you agree to strictly follow the instructions of the parent company.
3. Open a beauty salon on your own... Pros: everything is in your hands, you run your own business. Cons: high level of competition.

Second

Choosing the location of the beauty salon and studying the demand. When you have decided on the location, study the purchasing power of the residents of this area, because they will become your potential buyers. Thus, a luxury beauty salon can be located in the city center or in one of the elite districts of the city, but an ordinary hairdressing salon will be in demand on the outskirts.

Third

We determine the level of competition. It is good if you have chosen an area in which there are no salons, but there are practically no such options today, so you need to scan your area and identify all possible competitors. To do this, we will divide all salons into 5 categories:

1. Salon at home... Although not the most popular, but quite developed form, since in most cases such services are much cheaper than in the salon. The main disadvantage is the small set of services. So the circle is lent to the services of a hairdresser and a manicurist, at best, the service of a depilation master is also provided. In addition, in such amateur salons, safety precautions are not always observed, and the tools are not always stylish.
2. Soviet hairdressing salons... Although this is already a relic of the past, such establishments can still be found somewhere in the depths of a residential courtyard. In principle, such establishments are not much different from the previous ones.
3. Providing mono services... These include massage parlors, hairdressing salons, manicure parlors, etc. Basically, such establishments are limited to one or two services.
4. Toy salons... Such beauty salons include establishments that were presented to a lady as a gift, for example, for a birthday. Basically, they are aimed at serving one person, in fact, the owner herself, who has no idea how to manage this very salon. Often, such beauty salons are unprofitable and close in the very first year of their life.
5. Establishments providing a large number of services... The first four types are unlikely to become competitors for you, but salons that provide a large number of services are already a serious player. The services of such beauty salons should be carefully studied. Highlight all the pros and cons of their work, analyze their advertising campaign.

Fourth

We decide on the level of the future establishment and the range of services. Having analyzed the purchasing power of the residents of the area and the level of competition, suppose you decide to open a "business class" beauty salon. This type provides an audience with an average income level and above average. A beauty salon of this class implies a high-quality set of image and cosmetic services. Image services include the services of hairdressers, manicure, pedicure, depilation, that is, those services that help us instantly acquire an attractive appearance. Cosmetology services are more far-sighted, mainly procedures for rejuvenation, weight loss, body shaping, etc. A luxury beauty salon differs from a business class only in the level of equipment and deeper service packages, respectively, and the cost of such services increases.

Fifth

We form the position of the salon. There are two very important features:

1. The client should feel comfortable... This is why client managers work in many beauty salons. Such a person will write down all the client's data, and offer tea and coffee, conduct a short tour of the salon, tell about possible services, advise a certain set of services. This is very important, because a well-served client will certainly return to your beauty salon more than once.
2. Concept... Nowadays, people value traditional approaches combined with quality. It's good if your salon is based on beautiful legend and you will design it according to this legend.

Sixth

The layout of the premises and the selection of technologies for the performance of services. After choosing the level of the beauty salon and the number of services provided, I should think carefully about the room itself. So, according to the requirements, the beauty salon should have at least three utility rooms, a rest and waiting area (suppose you need to dry the nail polish or wait for the next procedure). All premises should be arranged organically. So the massage room, sauna and shower should be located in close proximity to each other. It should be noted that the planning of the premises should not be dealt with by an architect, but by a specialist in the salon business. It is this person who will be able to organize the space in accordance with technological process, while maintaining all the norms of SES.

Seventh

Development of a business plan (see above). In order for your beauty salon to bring not only pleasure, but also profit, you must carefully calculate all costs and possible profit... In order to determine the services that will bring the greatest profit per square meter of premises, it is necessary to calculate the possible profit of each service and divide the amount received by the area of ​​the premises, taking into account the norms of SES. Since we can use one office for several procedures, with the help of this technique we will be able to tighten the schedule for loading the office. So, if no one is registered for laser hair removal in the same office, you can carry out a procedure for rejuvenating the skin of the face.