14Jun
Approximate data:
- Initial costs - from 800,000 rubles.
- Payback - 2-2.5 years.
- 20 seats, area - 50 m².
In this article, we have compiled a detailed business plan for a pancake shop with calculations and talk about how to open a pancake shop.
For calculations, let's take a pancake house project in a "restaurant courtyard" with an area of 50 m² for 20 seats.
Market prospects and relevance of investments
If you decide to open your own business right now, be prepared to spend twice as much of your own time and effort. The crisis dictates its own rules and does not forgive rash steps. It is possible and even necessary to become the owner of a food business in the current economic environment, but you will have to think carefully about choosing a format. Simple Formula“Opening a restaurant” will no longer work. It's too costly and risky.
A pancake house is a great alternative to a classic restaurant or cafe. Its opening requires 2-3 times less funds; it is a fashionable single-product project with a national dish today.
Format value
Healthy fast food. Pancakes are considered as fast food based on a healthy diet.
National cuisine. It is attractive to both local residents and tourists, as part of Russian culture.
Service speed. Cooking time for a portion of pancakes with filling, a drink and an additional dish (salad or dessert) is an average of 10 minutes.
Affordable price. The average bill for a visitor in a pancake shop is 200-350 rubles.
Large audience coverage. At the expense of city guests, visitors with children (the same fast food, but without harmful dishes), students (inexpensive and satisfying), the working population (at lunchtime).
Convenient location. Pancake shops are opened in crowded places - shopping centers, the city center, "restaurant courtyards" or sleeping areas, where some residents have a lot of free time (grandmothers with grandchildren, young mothers on maternity leave).
Market Perspective
The catering market is currently at the stage active development. Despite the fact that people in general began to spend less on eating out, the core target audience already formed. Now it is part of our culture. Full lunch, light delicious dinner or a nice breakfast on the weekend, along with snacks between work or shopping, give the market growth prospects.
In Russia, the number of restaurants, bars, cafes is inferior to European and American ones. The market is weakly saturated. According to Rosstat, in the USA there is one food outlet for every 150 people, in Europe for 300 people, and in our country for 930 people.
For the next two years, the five most popular cuisines have been formed - European, Russian, Italian, Japanese, Caucasian. The popularity of Russian cuisine is also supported by large-scale events held in our country:
- Olympics in Sochi
- Formula 1 Grand Prix in Sochi
- FIFA World Cup 2018 in Moscow, Kaliningrad, St. Petersburg, Volgograd, Kazan, Nizhny Novgorod, Samara, Saransk, Rostov-on-Don, Sochi, Yekaterinburg.
Where to begin? Format selection
Pancake can exist in different options- from expensive to budget:
Restaurant of Russian cuisine. Initial expenses - at least 3,000,000 rubles. On the menu, in addition to pancakes, big choice national dishes, including delicacies: caviar, "royal" varieties of fish, game, exotic meats (venison, bear meat, elk).
Pancake cafe. It costs about 1,500,000 rubles. The emphasis is on pancakes, but other traditional or pseudo-traditional dishes are added to the assortment: cereals, salads, soups, snacks.
Street kiosk or food truck. At the initial stage, it will cost 2,000,000 rubles. considering the car. The food truck is a market trend, but it will have to face certain difficulties. Firstly, there is a difficulty with obtaining a business permit - status mobile cafe not enshrined in the legislation of the Russian Federation, currently street shopping facilities placed on the terms of the auction. Secondly, it is necessary to think over engineering communications, provide the facility with water supply, and the staff with a bathroom. Thirdly, for street food there is a “principle of one hand”. That is, the dish must be prepared and packaged so that it can be held with one hand, eaten on the go or sitting, but without the use of cutlery. With pancakes, this is not always possible.
Fast food at the food court. Costs - about 900,000 rubles. The menu includes more than 20 types of pancakes with different fillings, soft and hot drinks, desserts and several salads.
Franchise or own brand
This is a fundamental choice for beginners. Either you join an already well-known federal network, or you start a business from scratch, building your brand and finding your buyer.
Franchise Benefits
- minimum risks - the business model has already been worked out;
- a well-known brand - it is not necessary to acquaint consumers with it, less time and money are spent on promotion;
- advertising and marketing support from the franchisor;
- training at the expense of the franchisor;
- well-established scheme of work with suppliers;
- ready merchandising;
- unified design of the outlet without the cost of developing a design project and corporate identity.
Franchise cons
- constant deductions for the use of the brand;
- it is impossible to realize your ideas;
- strict adherence to the company's policy without taking into account changes in the local market;
- restriction on the sale of a business;
- at the end of the contract, the franchisee leaves the business.
To create your brand, there are two ways to choose from.
- They look for the ideal room and develop a concept for it;
- First, they work out the concept, and then they look for a room.
Concept
It is a document that reflects all the stages of opening an institution. This is a step-by-step guide that answers the following questions:
- Where is your establishment located?
- What is the target audience?
- What are its competitors and how close are they?
- What to offer the client?
- How to select staff?
- Which promotion method to choose?
The classic concept looks like this:
Market positioning
- Unique selling proposition
- Difference from competitors
- Creation legend
- Naming
The target audience
- Client characteristic
- Needs and values
- Purpose of visit
Unique selling proposition
- Detachment from competitors
- Menu development
- Advantages and disadvantages of your project
Location
- Evaluation of the selected place
- Search and analysis of premises
- Equipment
- Design
Estimated quality of food and service
- Supplier selection
- Raw material quality control
- Food production technology
- Customer Service Form
Management structure, staffing
- Recruitment
- Studying programs
- Management structure, incentive programs, system of fines
Marketing
- Opening announcement
- Presence in the information environment
- PR and advertising programs
- Communication with the target audience before and after the opening
Development prospects
- Project promotion programs
- Opportunity to grow your business to a network
- Introduction of new and additional services
A well-designed concept helps to avoid mistakes and unnecessary actions, saves you time and money.
How much does it cost to open a pancake shop
A business plan is your project in numbers. With it, you calculate the costs, predict the payback and profitability of the business.
Let's calculate the initial expenses for opening a pancake shop
1. Development of the concept and business plan
It is extremely difficult to compile both documents independently and in detail. Therefore, we delegate authority and turn to professionals. Restaurant consultants will conduct marketing research and develop a concept and business plan based on it. Marketing research and concept - 80,000 rubles, business plan - 60,000 rubles.
Total - 140,000 rubles.
2. Room
You can rent a place at the food court, convert a separate room into a pancake house in a residential building, office or shopping center.
The cost of a place in the food court depends on the patency and status shopping center. The highest rates are at the centers a la "Mega" and "Atrium" - here the price reaches 1,000,000 rubles per month for 70 m². On average, you will have to pay at least 300,000 rubles for a place.
Concerning a separate room, the numbers are also different. In the Moscow region they ask for 10,000 rubles. per m², and in the center of the capital - 100,000 rubles.
The decoration of the premises is divided into three classes: cosmetic - from 1,500 per m², capital - from 7,000, VIP - from 15,000.
Total for finishing in average figures - 150,000 rubles. And the monthly rent is 200-300,000 rubles.
3. Design
Includes the development of an architectural, technological and engineering project.
An engineering project involves drawing up a plan for the placement of communications - water supply and sewerage, ventilation and air conditioning, power supply.
A complete project for 50 m² costs 85,000 rubles.
But you can also order a partial design. For example, only ventilation and air conditioning, if the rest of the work was done before you.
Technological design is the selection of equipment for business tasks, the scheme of arrangement and binding to engineering networks. The technology project can be obtained free of charge. For example, when ordering complex equipment in the company " MAPLE».
4. Equipment
For the production and serving of pancakes, as well as other items on the menu, you will need:
Equipment
- Mixer PIZZA GROUP for kneading yeast dough- 76,672 rubles.
- Crepe maker ERGO two-burner (2 pcs.) - 43,400 rubles.
- Mixer KITCHEN - 60 990 rubles.
- Vegetable cutter ROBOT COUPE - 63 878 rubles.
- Four-burner electric stove - 40,500 rubles.
- Gaggia Titanium coffee machine - 61,200 rubles.
- Boiler "Convito" - 5 950 rubles.
- Bar mixer (for milkshakes) QUAMAR - 15 334 rubles.
- ERGO juicer - 10 360 rubles.
- Ice generator "Convito" - 43 680 rubles.
- Production table (2 pcs.) - 8 088 rubles.
- Three-section washing bath - 13,948 rubles.
- Exhaust umbrella - 9 846 rubles.
Inventory
- Pancake stick (2 pcs.) - 90 rubles.
- Pancake spatula (2 pcs.) - 88 rubles
- Silicone confectionery brush (2 pcs.) - 254 rubles.
- Silicone culinary spatula - 203 rubles.
- Culinary bamboo angular spatula - 59 rubles.
- Utility knife Chef Luxstahl (2 pcs.) - 1016 rubles.
- Sieve 220 mm with a plastic handle - 269 rubles.
- Corolla 280 mm - 214 rubles.
Crockery and cutlery (30 pcs.)
- Small plate with margins "Sam & Squito" 160 mm - 2 940 rubles.
- Small plate with margins "Sam & Squito" 215 mm - 6 000 rubles.
- Dish with margins "Sam&Squito" 350x280 mm - 13 860 rubles.
- Table fork Luxstahl - 3 750 rubles.
- Table knife Luxstahl - 4 110 rubles.
- Teaspoon Luxstahl - 1 590 rubles.
- Highball glass 222 ml - 1 320 rubles.
- Tea couple 220 ml - 5 250 rubles.
- Coffee couple 120 ml - 3 780 rubles.
- Table tray made of polypropylene - 2550 rubles.
- White paper napkin 250x250 mm (400 pcs.) - 1 320 rubles.
Furniture (20 seats)
- Underframe round (chrome) - the price is calculated on order
- Tabletop "19 Beech Light" - 73 440 rubles.
- Chair "Cafe" with a hard seat - 85,400 rubles.
Total equipment - 661,349 rubles.
5. Design and corporate identity
The design project of a pancake house consists of: project development, 3D visualization, selection of materials and decor, architectural supervision. Cost - from 1200 per m² for an object with an area of 50 m².
Total - 60,000 rubles.
Corporate identity is the difference between your establishment and hundreds of others. As part of the work on the style, they come up with a logo, corporate color and font, create a Logobook - a guide to using the logo.
Price basic package- 50,000 rubles.
registration
Let's move from financial tasks to legal ones. To open a pancake shop, you must select the form of ownership: or. If you are starting with a single project and do not plan to sell alcoholic drinks, we recommend .
IP advantages
- State duty at registration - 800 rubles.
- Simple registration procedure
- No statute required authorized capital, printing and current account (but if you need to accept payment by bank transfer, then you need)
- The maximum penalty for administrative offense- 50,000 rubles.
- It is not necessary to comply cash discipline and follow the cash limit
- No need to account for the equipment used for entrepreneurial activity
- You can manage funds in your current account
Cons of IP
- Registered for one person only
- Responsibility for obligations with all your property even after closing
- The individual entrepreneur remains the responsible person and is obliged to sign source documents even after signing the power of attorney
- Cannot be sold or reissued
- It is forbidden to produce and sell alcoholic products
To register an IP, you must: in the Federal Tax Service and pay insurance premiums.
The contribution amount is calculated as follows:
- If the employee's salary is less than 711,000 rubles. per year, then you pay 30% of the salary. This is 22% to the Pension Fund of Russia (PFR), 2.9% to the Social Insurance Fund, 5.1% to the Compulsory Medical Insurance Fund.
- If the salary is more than 711,000 rubles per year, then 10% of the excess is paid to the Pension Fund.
- Contribution to the Fund social insurance from accidents at work and occupational diseases is 0.2% for catering.
- Income tax individuals(NFDL) - 13%
Taxation
Features of PSN
- The average number of employees for the tax period is not more than 15 people
- It is forbidden to sell alcohol
- The area of the visitor service hall - no more than 50 m²
- No bookkeeping or tax reporting required
- The amount of the patent is fixed
Staff
General rules
- Create a staffing and work schedule
- Select control scheme
- Write job responsibilities
- Draw up and conclude contracts
- Conduct training: at the workplace, safety and fire safety
- Provide employees with uniforms, work equipment, food
- Director - 70,000 rubles.
- Accountant - 50,000 rubles.
- Forwarding driver - 30,000 rubles.
- Universal cook - 35,000 rubles
- Administrator - 40,000 rubles.
- Cashier - 30,000 rubles.
- Cleaners and dishwashers - 15,000 rubles.
Profitability and payback
For a pancake, as for any fast food, are characteristic:
- Low competitive prices
- Markup 150–250%
- High permeability
- The average check is 200–350 rubles.
The maximum payback period for this format is 2-2.5 years. If during this time the institution has not paid off, diagnostics are carried out in order to identify problems. They could be: staff theft, bad location, not meeting customer expectations, unpopular concept.
To enter the market correctly and exist successfully on it, contact HoReCa professionals for support. Company " MAPLE» has been opening and equipping catering establishments throughout Russia for 20 years. More than 1200 successful projects are a good guarantee of a successful start.
Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:
Delicious and appetizing pancakes have always been in consumer demand in catering establishments. different types. Thanks to such popularity among the population, Russian pancakes have become an excellent alternative to Western fast food. And today, despite a large number of outlets offering pancakes to customers, even a beginner in this business has every chance to start implementing his own project and achieve entrepreneurial success with it.
We will tell you how to open your own pancake shop in this review.
How to make money making pancakes
The ready-to-eat food business is one of the oldest ways to make money. Tasty food- a product that is always in demand. It can be sold from stalls, in small shops (kiosks), as well as in catering establishments.
To ready meals sell well, they must be fresh, tasty, appetizing and safe.
If from this point of view we consider the question of what is needed to open a pancake shop, then the answer is obvious:
- equipment that will make it possible to prepare fresh products in front of customers;
- thoughtful recipe and menu;
- reliable suppliers of products and semi-finished products;
- competent marketing, designed for the average consumer;
- qualified personnel.
And it's all. There are no special requirements for the format of a potentially successful pancake shop. It can be like a mini-kiosk, where one or another pancake-based dish is prepared in the presence of a customer, or a full-fledged cafe with a special pancake menu.
Entrepreneurs who are interested in how to open a pancake shop from scratch, with a small budget at their disposal, can first try out the “pancake business” on small orders and without purchasing expensive equipment.
The mini-format can be implemented like this:
- establish the production of a small number of pancakes with different fillings (you can cook at home);
- pack up several pieces and distribute ready-made meals in places mass gathering people (near office centers, railway stations, markets, etc.).
Having done minimum investment, the entrepreneur will be able to raise money for the purchase of equipment for a pancake shop in a few months of active work. Besides, practical experience work in this area will give an understanding of what product is in demand. This experience can be used as the basis for the marketing promotion of your own product on the market.
The World of Business website team recommends that all readers take the Lazy Investor Course, where you will learn how to put your personal finances in order and learn how to earn passive income. No enticements, only high-quality information from a practicing investor (from real estate to cryptocurrency). The first week of training is free! Register for a free week of training
Material and technical base for pancake
When cash to open a pancake shop, and it remains only to decide where to start, we suggest that you immediately start looking for a place and suppliers. From the successful location of the pancake shop, as well as from how quality products used for cooking, the success of the future enterprise will largely depend.
Suitable conditions for installing a mini pancake machine on wheels:
- away from the roadway;
- near crowded places in the morning and lunch hours;
- the presence of a nearby square or alleys with benches.
Favorable places for the location of a pancake cafe:
- near active business centers or modern large playgrounds;
- near educational institutions, state and municipal institutions;
- near public transport stations.
Room area - from 40 to 60 sq.m.
Important! Pancake shops located in residential areas are not popular with customers, since during the evening rest hours the main visitors of catering establishments choose a completely different menu.
Equipment for mini pancake:
- pancake maker (electric oven for two burners);
- planetary mixer;
- Desktop;
- washing;
- cooling counter;
- freezer chest;
- meat grinder
- electric kettle and coffee machine;
- kitchen dishes.
This is the basic set of equipment.
After obtaining the status of an entrepreneur and a taxpayer, you can purchase equipment, enter into lease agreements for premises and hire staff.
When the production base is ready and the staff is fully staffed, you should apply to state inspections for permits to conduct business in the field of catering. It is necessary to submit requests for the issuance of permits to the SES, Rospozhnadzor and Rospotrebnadzor.
In order to avoid problems with regulatory authorities at the stage of opening a pancake shop, it is necessary to request a consultation on the requirements for such facilities even at the stage of creating a catering facility.
Also in each locality municipalities have a service to support small and medium-sized businesses, where you can get detailed information about what documents are needed to open a pancake shop.
How quickly will the costs pay off
The initial cost of a mini pancake shop in the format of a cafe on wheels or a kiosk will be about 600 thousand rubles. For the opening of a pancake cafe in the implementation of the business plan, it is necessary to lay at least 1.2 million rubles.
Monthly costs for a mini-cafe are:
- 120 thousand rubles. - staff salaries;
- 80 thousand rubles – maintenance of equipment and mandatory payments (including taxes);
- 80 thousand rubles - purchase of products;
- 10 thousand rubles - advertising.
In total, about 290 thousand rubles will be needed to maintain a pancake house per month.
With an average check of 250 rubles, a pancake can cost work shift at 8 o'clock earn up to 15 thousand rubles. With a good commodity-money turnover, the cafe will pay off in 1-1.5 years.
The relatively quick payback and, at the same time, the constant relevance of opening a pancake shop deserve to be considered this business idea when choosing a type of activity for an entrepreneur. In addition, successful cafes have a good prospect of developing into a franchise network, and this is a completely different level of income.
The history of the development of the "pancake business" on the example of one of the largest Russian brands fast food in the next video:
Despite the large number of various fast foods and pizzerias, pancake cafes do not lose their popularity, because the national Russian cuisine is more familiar to our population. The competition in this area is quite high, however, if entrepreneurs do not save on product quality and diversify its range as much as possible, they will be able to ensure a regular flow of visitors and soon increase the profitability of the business.
Concept development
One of the most topical issues, of interest to novice businessmen - how to open a pancake shop from scratch? First, you should decide on the concept of the institution, for example, it can be a mobile or stationary cafe.
The opening of a stationary institution involves larger financial investments, this format will significantly expand the range of dishes offered, as well as create the most comfortable conditions for visitors to stay in a pancake shop.
In order to increase the attendance of the institution, entrepreneurs need to Special attention devote to menu planning. Clients can be offered pancakes with a variety of fillings: fish, meat, caviar, condensed milk, cottage cheese, honey, fruit or berry jam. Additional profit can be obtained by including desserts, salads, soups, as well as various types of tea and coffee in the menu.
A mobile pancake shop does not require large initial investments and provides an opportunity to sell products at any point with good traffic: near parks, transport stops, business centers, recreation centers. The disadvantages of mini-cafes on wheels include their small area, in this case it is not possible to organize full-fledged places for eating for customers.
If you decide to open a pancake shop on wheels, then an article that tells about the features of running such a business will be useful to you.
Stages of building a business
In order for the project to pay off soon, it is necessary to develop a pancake business plan. It should include:
- registering a company, choosing the type of taxation and obtaining permits for opening an institution;
- rental of suitable premises, its renovation and design;
- purchase of products;
- purchase of inventory, furniture and equipment;
- recruitment;
- menu formation;
- development of a marketing strategy;
- opening a cafe.
Financial calculations
If we talk about how much it costs to open a pancake shop, then a lot depends on the format of the institution. The creation of a medium-sized stationary cafe involves the following financial costs:
- purchase of equipment - from 450,000;
- ordering furniture and equipment - from 400,000.
Current expenses:
- rent of premises - from 150,000 rubles;
- ordering products - from 300,000 rubles;
- salary to employees - from 200,000 rubles;
- conducting an advertising campaign - from 20,000 rubles;
- utilities - from 30,000 rubles.
If the cafe is visited daily by about 100 customers, then at the rate of 250 rubles per person, the net profit, minus current expenses, will be from 50,000 rubles per month.
Total:
- starting capital: from 850,000 rubles;
- monthly profit: from 50,000 rubles;
- payback period of the project: from 17 months.
Required documents
How to start organizing a business for the sale of pancakes? First of all, entrepreneurs should solve all legal issues. After registering a company, they need to obtain permits from the following services:
- local administration;
- fire inspection;
- sanitary and epidemiological supervision.
Requirements for the premises
In order to ensure a constant flow of customers, it is necessary to choose the right place to open a cafe. It is recommended to give preference to a room located in a zone with high traffic: near transport stops; educational institutions; business centers; shopping and entertainment complexes; auto and railway stations.
The area of the room should be about 60 m2. It should be divided into several functional areas: a hall for clients; staff room; pantry; kitchen and office. The cafe should be equipped with all necessary communications: water supply, sewerage, heating, electricity.
Equipment
To open an institution, you will need the following equipment:
- professional pancakes;
- dough mixer;
- showcase for ready meals;
- fridge;
- coffee machine;
- blender;
- vegetable cutter.
In addition, in the cafe you need to install:
- tables and chairs for clients;
- children's furniture;
- bar counter;
- clothes hangers.
Staff
In a medium-sized stationary pancake shop, you should hire:
- administrator;
- cooks;
- waiters;
- kitchen workers.
The target audience
A pancake business can bring good profits, as Russian cuisine is popular with a variety of target audiences: young people, students, and middle-class entrepreneurs. On weekends and holidays such establishments are frequented couples with children, so business owners should take care of arranging the play area in the hall for visitors, as well as develop a special menu for young guests.
* Calculations use average data for Russia
500 000 ₽
Starting investments
225 000 - 450 000 ₽
60 000 - 120 000 ₽
Net profit
7-10 months
Payback period
A pancake kiosk is a catering format that is available even to novice entrepreneurs. The technology is simple, investments are about 500 thousand rubles, and the net profit can be 120 thousand rubles.
For many entrepreneurs, the catering industry is a "tidbit" because it is very profitable business. You don't have to invest millions to open your own restaurant. You can choose the budget format of fast food and meet the budget of 500 thousand rubles.
Fast food establishments can be divided into two groups. The first is represented by small kiosks or pavilions that sell hot dogs, shawarma, pies, etc. The second group is fast food restaurants that offer hamburgers, pizza and more. But pancakes, despite being a traditional product, are underestimated by many. Pancakes usually appear on the menu as one of the additional dishes, although they may become great option fast food.
IN last years there has been an increase in the popularity of pancake stalls and cafes. However, the niche is quite free. If you wish, you can open your own pancake kiosk and develop your business to a whole network. Let's figure out how to open a pancake kiosk from scratch.
Local Market Analysis
Today, in the domestic market, a large share is occupied by pancake chains, including stationary kiosks. It is with them that the beginner will have to compete. To prepare for the fight for your client, you will have to collect as much information as possible about the situation on the market.
study the competitive environment of your city: how many pancake shops operate in the local market, where they are located. To do this, use services such as 2GIS, Google Maps etc.;
pick up suitable places to place a kiosk and evaluate each option according to the following criteria: pedestrian traffic, presence of a target audience, distance to competitors;
get acquainted with the offers of competitors, menus, prices, features of doing business;
Opening a pancake shop is a rather complicated business, like any catering establishment. To succeed in the market, you need to carefully plan all stages. Therefore, based on the information collected, it is recommended to draw up a business plan. He must answer the following questions:
How much money does it take to open a pancake shop?
What documents are required?
What equipment should be purchased?
How many employees will you need to hire?
What items will be on the menu?
How long does it take to open a business?
How much can you earn?
The business plan should contain a calculation of the initial investment, income and expenses, the payback period, as well as the time frame preparatory phase, approximate sales plan.
|
Advantages |
disadvantages |
|---|---|
|
relatively small investments, if we compare the catering sector; high demand for fast food; simple technological process; no professional chefs required. It is easy to master the cooking technology, which minimizes problems with staff; low level of competition in this segment; fast food with a national flavor that inspires confidence; in a kiosk, food is prepared in front of the consumer, which also inspires confidence; hearty pancakes will become a more healthy alternative to the usual fast food; hot pancakes are in demand in any season; quickly served to the client; cheap at cost and profitable in the sale (margin up to 300%); pancake stand can be opened as in major city, and in a small |
the need to issue permits and stringent requirements for catering establishments; regular checks by regulatory authorities; competition in the catering market; space for cooking is limited, which makes it impossible to offer too wide a menu |
We counted more advantages than disadvantages. Therefore, it is possible to move from theory to practice. Opening a business should begin with its registration.
Business registration
Catering is one of the most difficult types of business in terms of obtaining permits. Therefore, you should stock up on patience, strength and money. Even for such a small establishment as a pancake kiosk, you will have to draw up a full package of documents. It will take about 15 thousand rubles.
The first step is to register the business. You can choose from sole proprietorship or LLC. It is more profitable to register an IP if you plan to open only one kiosk, and it is more rational to use an LLC for a pancake network. As a type of activity according to the OKVED-2 classification, you can specify:
10/56/24 - Activities of market stalls and food preparation stalls (if you are planning a stationary stall).
56.10.22 - Activities of mobile food stalls to prepare and / or sell food ready to eat (if you are planning a mobile kiosk)
You should also choose a taxation system. STS is suitable at a rate of 6% (of income). If employees will work for you, then you need to register extrabudgetary PFR funds and FSS as an employer. You will also have to draw up work books for your employees.
The most important and difficult stage is obtaining all permits. To open a pancake kiosk, approvals from the SES, the fire inspectorate, and the city administration are required. The issue with permits is covered in more detail.
Pancake stand location
In parallel with the registration of a business, it is necessary to resolve the issue of the location of the kiosk. The key to success is a profitable place for a retail outlet. In the field of catering, this provides 50% of success.
When choosing a location, you should understand who your target audience is. It is not enough to open a kiosk in a crowded place, you need to have a lot of your potential customers among the pedestrians. Who will it be? Street food is in demand among people who are in a hurry and looking for a quick, inexpensive snack. The main customers of the street pancake shop will be office workers, students, visitors.
Ready-made ideas for your business
Please note that you will most likely have to conclude a lease agreement with the city administration. Since in this case you will not rent a room, but a land plot on which the kiosk will be located. The cost of rent can be different - it all depends on the city and the specific area where the kiosk will be installed. Estimated cost rent is 15 thousand rubles.
For a small pancake kiosk, 8-10 square meters will be enough. m. average cost such a kiosk is 160 thousand rubles. There are many offers on the market with different configurations and prices. You can even find a turnkey pancake kiosk service - it will be more expensive, but easier in terms of organization. Ready-made options are usually equipped with the basic equipment necessary for doing business. Quality equipment is one of the factors delicious product therefore, this issue needs to be considered in more detail.
Pancake shop equipment
To make pancakes in a kiosk, you will need the following equipment:
Crepe maker on two working surfaces. This is a professional pancake maker that allows you to cook two pancakes at the same time. One pancake is fried for 2 minutes. Those. with the help of such a crepe maker you can cook 2 pancakes in 2 minutes. This is a fairly fast order fulfillment.
Mixer for kneading liquid dough. To make pancakes, you need batter. It can be made in a dough mixer or with a conventional mixer.
Desktop refrigerated showcase. Used to store ingredients while making pancakes.
Fridge. All the ingredients for pancakes are stored here: containers with batter, plastic containers with fillings.
Coffee machine. Coffee or tea is often ordered with pancakes, so it is rational to install a coffee machine.
Water dispenser. It is necessary to install a compact sink so that the seller can wash his hands and equipment. This is a mandatory requirement of the SES.
In total, about 120 thousand rubles will have to be spent on equipment.
Assortment of pancake stalls
It makes no sense to sell ordinary pancakes without filling. The buyer loves to have a choice. In addition, pancakes with hearty fillings can replace a full snack. Therefore, when planning a menu, it is worth including pancakes with different fillings in the assortment, including both pancakes with meat, poultry, mushrooms, vegetables and other, as well as sweet options. Offer some familiar flavors as well as some original suggestions to diversify the menu and create a unique product. The final list of toppings will be formed later, when you identify the most popular and unpopular positions based on sales. Also, do not forget that from time to time the menu needs to be supplemented with new items so that the dishes do not become boring for regular customers.
As drinks, include coffee, tea, hot chocolate, juices and various carbonated drinks. When you decide on the menu, you will have to solve the problem with suppliers.
.png)
Product Suppliers
Before you open a pancake kiosk, you need to establish a supply. The main requirement for suppliers of food and beverages is the timely delivery of high-quality and fresh products. All products must have quality certificates and comply with the requirements of GOSTs.
To calculate the required amount of production, you should make technological maps for each dish and sales forecast. You will not receive exact calculations, but the optimal purchase volume can only be determined in the course of work.
To begin with, carefully study the offers of different suppliers, check the availability of quality certificates, discuss all the terms of cooperation, and only then conclude an agreement and arrange the delivery of products. The monthly supply of products will cost about 80 thousand rubles.
You can find one-stop suppliers who will supply all the products you need. Such suppliers guarantee fast deliveries and provide discounts. But the downside is that an integrated supplier usually works with large customers and is less loyal to its customers. But small suppliers are ready to take into account the needs of each client and monitor the quality of goods more seriously.
Ready-made ideas for your business
Which supplier to choose is up to you. But before you make a decision, analyze the proposals. Make the first purchase of products minimal, order small lots from different suppliers to compare the quality and choose the right option. In the future, carry out frequent purchases in small batches. This will help maintain the freshness of the products and simplify the storage of products, which is especially important for a small kiosk.
Crepe stand staff
At the start, one employee is enough for a pancake kiosk. It is better that the entrepreneur himself becomes this employee. First, you will save on wages until profits stabilize. Secondly, you will be able to study your business from the inside in more detail. Thirdly, you will be able to control the entire technological process and be responsible for the quality.
At the initial stage, one employee is enough, but if there are a lot of visitors, then you will need an assistant. Then two people will work in the pancake shop: one takes orders, the other prepares pancakes.
So do not rush to hire employees. Making pancakes is not a difficult process, almost anyone can handle it. It is enough to conduct a small production training and instruction. So finding an assistant is not difficult. The salary of an assistant will be 20-25 thousand rubles. We remind you that each employee must have a sanitary book.
Pancake shop advertisement
To learn about the new pancake as possible more people, it is necessary to use advertising. If an aspiring entrepreneur does not notify potential customers about a new outlet, then this business will be exposed to risks and losses.
Experienced marketers advise starting advertising even before the start. Then by the time of opening you will already have interested consumers. Before planning marketing strategy, it is recommended to develop a menu. Based on this proposal, advertising will be held.
Can be used for promotion different kinds advertising. Outdoor advertising in the form of a bright signboard, a portable pillar, banners, etc. Advertising in social networks, which consists in creating accounts, holding promotions, sweepstakes, etc. On the this moment social media considered the most effective form of advertising. With their help, you can inform your customers about your location, prices, promotions, menus, new products in the assortment, etc.
By the opening day, you can make a promotion and offer customers a free tasting of products. Total advertising costs will be about 20 thousand rubles.
Profitability of the pancake trade
Before calculating the profitability, you need to determine the cost and revenue of the project. Expenses are the initial investment and monthly costs of running the business. The initial investment will be about 420 thousand rubles. Also take into account an additional 15-20% for risks and lay in the costs of maintaining the business. Thus, it is rational to open a pancake kiosk, having on hand an amount of about 500 thousand rubles.
Monthly expenses average 164 thousand rubles and consist of the following items:
The cost of ingredients - 80 thousand rubles
Rent - 15 thousand rubles
Utilities (garbage removal) - 10 thousand rubles
Staff salary - 25 thousand rubles
Other expenses - 10 thousand rubles.
Now let's calculate the income. To do this, we will determine the cost and markup. The cost of ingredients for one pancake is on average 30-40 rubles, and the cost of preparing it does not exceed 10 rubles. Total - 50 rubles.
the cost of a pancake - 50 rubles
the markup on products is 100-400%.
average check- 150 rubles.
Let's move on to the main question: how much can you earn on a pancake kiosk? In a crowded place, a kiosk can serve 50-100 people a day. With daily work, it will be possible to fulfill 1500 orders per month. Then the revenue will be 225-450 thousand rubles. This is an optimistic forecast, which is hardly achievable in the first months of operation. It is possible to reach such a sales volume approximately in the 3rd month of work.
If we subtract all the expenses that arise in the course of activities, then there will be a net profit in the amount of 60-120 thousand rubles. With such indicators, the payback period will be: 420,000 / 60,000 = 7. It will take 7-10 months to recoup the initial investment. For catering establishments, this is a normal indicator.
The success factors for this business will be:
advantageous location;
quality equipment;
thoughtful recipe and menu;
reliable product suppliers;
conscientious sellers;
competent marketing, designed for the average consumer.
If these factors combine in your business, then success will surely come.
Pancake Stand Risks
Catering as a business contains many risks that greatly affect the operation of the institution. But if you predict them in advance and take preventive measures, you can avoid adverse consequences.
Risks specific to the pancake shop:
Competition. In the catering market great amount offers. Form your competitive advantages, follow the updates of other pancake houses;
Dishonest staff. This risk is associated with poor service, food theft, etc. To avoid this, it is necessary to carefully select employees and, if possible, personally control the production process. No one is more interested in growing your business than yourself.
Errors when choosing a location. For a pancake shop, a steady flow of sales is the key to success. Therefore, before deciding on a retail outlet, analyze pedestrian traffic, check for the target audience and competitors nearby;
Errors in planning the volume of purchases that can lead to damage to products. To avoid this, you can arrange promotions and sell products at a discount. But it is better to plan the volume of purchases in advance, focusing on the sales of previous months;
Risk of breakage of the pancake machine and other equipment. To avoid such a problem, you need to buy equipment from trusted suppliers and monitor the serviceability.
In custody
The pancake shop is great idea for an aspiring entrepreneur who wants to work in the catering industry. By the standards of the market, the costs for opening are small - 500 thousand rubles will be enough. It is possible to recoup the initial investment in 7-10 months, receiving 60-120 thousand rubles of net profit per month.
Any catering establishment, even a small kiosk, requires a lot of time, attention and money. To succeed, you need to understand the specifics of the business and follow the basic rules of good catering. With the proper distribution of all resources, you can open a profitable business.
345 people are studying this business today.
For 30 days this business was interested in 115304 times.
Profitability calculator for this business
Trading root dogs is a great business for beginners, which, even with minimal sales, will pay for itself in 2-3 months. This simple technology, minimum investment and minimum price for the buyer.
On average, a business selling cotton candy is able to bring an entrepreneur an amount of about 60 thousand rubles of profit in 1 season, so several outlets can provide x ...
What dishes of Russian national cuisine can you name right away? I think that more than half of the first will call pancakes. And they will be absolutely right, because pancakes, along with kvass and okroshka, are considered primordial Russian dishes. Despite the "dominance" of foreign dishes, Russian cuisine is finally beginning to enjoy wide popularity among its own people, and therefore the question: how to open a pancake from scratch becomes extremely relevant for novice businessmen.
Perhaps, it’s impossible to count how many fast food outlets are open in Russia, selling dishes of various cuisines of the world: oriental - shawarma, chebureks, samsa; western - pizza, hamburgers, cheeseburgers, sandwiches, and other "derivatives" of McDonald's. All this, of course, is very tasty (often to the detriment of the quality and usefulness of food) and inexpensive. Many businessmen acquire franchises of foreign fast food enterprises, open cafes with an "oriental slant", completely forgetting that our country has long had its own traditional, and no less tasty (and more healthy) food.
Pies with any filling, kulebyaki, pies, and, of course, pancakes. Russian pancakes were very popular in the old days, and it seems that people's interest in national cuisine starts to revive. Therefore, everyone who is just starting to think about what kind of business he should organize, or how to expand an existing business, should think about how to open a pancake shop.
By the way, foreigners who come to Russia are more likely to visit pancake shops, rather than McDonald's, which are abroad, have already quite often begun to be attacked by various interested organizations because of the negative quality of food sold in McDonald's. Pancakes, as fast food businesses, have a huge potential for development, and I think that in the near future (especially in light of recent political events) will begin to create great "inconvenience" to their foreign competitors. Moreover, the bill went literally for months: whoever manages to be the first will last longer in this business.
Registering and registering your business
What package required documents you will need in order to open a pancake shop from scratch, you can read in the publication “How to open a children's cafe”, a set of permits is practically no different.
Looking for a place to open a pancake shop
An option for opening a pancake shop could be the idea of an auto cafe, but this will create certain difficulties in attracting regular customers and in communication with the sanitary and epidemiological service. The most practical choice is a stationary room.
I think that it is not even worth talking about the fact that the opened pancake shop should be located in a busy crowded place. This may be a large intersection, the lower floors of the first line of houses in the business district of the city, a room in a shopping and entertainment center, or next to such buildings, near educational institutions, at railway stations, bus stops, or near metro stations.
It is good if there is a park or square nearby. This will have a good effect on the summer income of your pancake, however, it is simply impossible to take into account all the criteria, so it will be great if at least two or three of these factors coincide.
Factors to consider when looking for a suitable location include:
- Availability good ventilation, plumbing, sanitary facility, or the possibility of its equipment.
- The room must have several rooms for the kitchen, food storage warehouse, staff room, visitor hall.
- Presence near your pancake store competitive outlets, not necessarily your profile, but just fast food outlets.
By the way, the space for the kitchen can be significantly reduced if you purchase special pancake machines for making pancakes, which will facilitate human labor and minimize it.
Once the premise meets all necessary requirements, will be found, it needs to be properly repaired and finished. Interior decoration should meet the specifics of the institution, be "in tune" with the spirit of a real Russian pancake. Its attendance largely depends on the attractiveness of the establishment, so this point of your plan for how to open a pancake from scratch should be given close attention.
We compose the menu
How many types of pancakes can you list without thinking? Try it and then test yourself with me: sweet and salty, fresh and yeasty, custard and buckwheat, thick pancakes and thin pancakes. What about the filling? Meat, fish, cottage cheese, honey, condensed milk, fruits, berries, mushrooms, caviar - everything from which you can make stuffing for pancakes is simply tired of listing. In addition, you can come up with your own toppings and surprise your visitors with the unusual taste of a traditional dish.
In addition to pancakes, of course, you can organize the production of other Russian dishes. I am sure that all the dishes that I have already listed above will diverge perfectly: pie, pies, pies, pancakes. You can enter the menu and the famous okroshka.
Although pancakes should be eaten hot, they should be sold "to take away". That is, purchase special plastic containers, plates, napkins, etc. Of course, there should also be drinks “in the theme” of the institution”: Russian kvass, kissel, sbiten, herbal teas, fruit drinks, etc., also with the possibility of taking them out of the pancake room.
We buy the necessary equipment
In addition to kitchen appliances and equipment, you will need furniture and interior items for the hall. It is also necessary to equip places where visitors could hang their outerwear. Here everything is limited only by your imagination. The room can be furnished with traditional tables and chairs, you can buy high tables, or make long stands around the perimeter and in the center of the hall, or equip something else.
In addition to the already mentioned pancake machines, you definitely need equipment for the “manual” production of pancakes:
- electric stove (or even several),
- pans,
- pots,
- ovens,
- and other equipment designed not only for baking pancakes, but also for preparing other dishes from the range offered.
Recruiting staff
The final number of employees will depend on the area of the pancake shop and its attendance. But even at the initial stage, when your establishment has not yet gained momentum, you will need at least two cooks and two waiters, a cleaning lady, and a dishwasher.
The duties of an accountant, manager, and administrator can be handled independently. However, if financial opportunities allow, then experienced specialists can be hired for these positions. Staff working directly with visitors should be sociable, friendly, with an attractive appearance. By the way, all employees of the pancake shop can be dressed in a uniform, again corresponding to the theme of the establishment.
We advertise our establishment
If you are determined to open a pancake shop, and are sure that the upcoming difficulties will not stop you, then start advertising campaign better long before the opening of your institution. It could be something like this: “Traditional Russian pancakes. Opening of a pancake shop soon” with the obligatory indication of the location of your food point.
