Every day, with every kilometer, any car gets more or less dirty. We are all accustomed to seeing car washes for SUVs, minibuses and cars, but there are sorely lack of places where you can wash a truck 20 meters long. Not every production facility, let alone a grocery warehouse, will not allow dirty cars to enter its territory; such requirements for heavy vehicles are more common at warehouse food depots. If for passenger cars a car wash is available in almost every city, then in the case of heavy trucks the statistics leaves much to be desired.
The main consumers are long-distance truck drivers, bus drivers, and, in the future, vehicle fleets. Since the flight can last 5 or more days (sometimes it can take 2-3 weeks), the drivers have to live in their cars. There they eat, sleep and live. Naturally, the cockpit must be neat and tidy. But they also do not forget about the outside of the truck, therefore they use the services of car washes.
The essence of the business idea is to satisfy the need of drivers and owners of trucks for washing heavy vehicles, tractors, buses.
Experts say that a car wash as a business is a very profitable business. And in order for it to bring real income, a number of important points should be taken into account.
It is assumed that cash will be provided by the bank, or investors, so that the costs of starting a business are not large, a portal car wash can be leased.
Capital investments- 2740.8 thousand rubles.
Net profit- 409 thousand rubles.
Payback period- 6-7 months
Return on sales - 68,2%.
2. Description of the business, product or service
It is planned to start a business with one portal installation worth 2.5 million rubles. After the payback of the first installation, it is planned to install the second gantry car wash.
After the two installations start to bring stable income, it is planned to supply a stationary car wash with the same gantry installation. It will be possible to expand the range of services, for example, to open tire fitting, because you always need to develop.
Also open small shop auto parts for consumables, i.e., these are car oils, filters, various liquids such as antifreeze, antifreeze, mixtures for diesel fuel, etc. Later, open a car wash for passenger cars.
3. Description of the sales market
This business is just beginning to gain momentum in our country. And it develops on this moment not very fast. It is not very developed in our city either.
Washing of trucks as a business is not only a promising, but also highly profitable enterprise. Profits from such activities can significantly exceed the income generated from car washes for passenger cars.
It is enough to compare the cost of the service:
- For the owner of a car, washing the car costs 250 rubles. (average service price).
- The minimum cost of washing trucks varies from 1,000 to 2,000 rubles.
Therefore, it is worthwhile to actively develop this industry, it will bring considerable profit, enable truck owners to keep their truck clean, and provide people with jobs.
In our city, according to the portal 2gis, there are 9 car washes for trucks. There are more than 45 car washes for passenger cars. These are the main competitors. Most of them are located on the outskirts of the city, i.e., in places where there is a fairly large flow of cars.
Car wash place
A competitive advantage is expected to be achieved through the choice of a place for a car wash and additional services. The place for a car wash is located along the Dachnoye highway.
Because Since this site is located on the outskirts of the city, the flow of both trucks and cars is ensured, especially in spring, summer and autumn.
4. Sales and Marketing
5. Organizational structure
First, you need to decide on the form of business organization. Two options are possible here: either registration as an individual entrepreneur (individual entrepreneur), or "opening" a legal entity, for example an LLC. Each of these forms has its pros and cons, therefore, to make it easier to make a choice, you need to familiarize yourself in more detail with each of them.
Both for registration as an individual entrepreneur and for opening a legal entity, state registration is required, the procedure for which is determined Federal law on the registration of legal entities and individual entrepreneurs. When contacting the registering authority, it is necessary to draw up an application in the prescribed form, prepare and submit constituent documents, as well as pay the state fee.
The next step will be to obtain permits allowing you to run a car wash business.
In particular, these are:
- permission from local authorities, which are in charge of the territory in which it is planned to open a car wash. To obtain it, you must submit a letter of application to the city or district administration for allocation land plot for its construction;
- car wash project, which is being developed by the design organization. V mandatory this project must comply with the current sanitary and epidemiological, architectural, environmental and fire standards and be coordinated with the authorities responsible for compliance with all these standards;
- permission of the architecture committee, sanitary and epidemiological station, security department environment, fire protection and labor protection for the provision of cleaning services Vehicle... In the absence of at least one of the conclusions listed here, the project will not be approved;
- an act for permanent or temporary land ownership, which is drawn up after the approval of the project. Only after receiving of this document you are allocated land and a warrant for the construction of your facility is issued.
This is a list of basic documents that are required to open a car wash. There are no special requirements for their compilation and form.
7. Risk factors
Let's estimate possible risks project on a 5-point scale.
External:
- Potential change in legislation. Risk Assessment - 1. This risk can aggravate the environment for business development and reduce the level of profitability. Compensation is carried out at organizational moment when introducing a form of government, type of ownership and form of taxation.
- War, natural disasters, cataclysms, accidents and emergencies. Risk assessment - 1. An event objectively can entail large material losses. The property can be severely damaged or destroyed. However, this risk is regulated by the insurance service.
- Opening in a city with a population of 410,000, new car washes, price cuts by competitors. Risk score - 3. As we said, demand exceeds supply, but revenues may fall slightly. This is regulated by the creation of a personal customer base, active promotions and the development of interesting offers. It is necessary to reward the client for his correct choice.
- Seasonal decrease in the number of services. Risk assessment - 5. This risk has no clear time limits. It all depends on the weather. This risk is managed by marketing policies, promotions, and downsizing.
Sample brief description project:
Activity: stationary car wash.
Location: you need to indicate where the service is located, the approximate population of the area, the approximate number of potential customers.
Area: 60 square meters.
Ownership: lease.
Schedule: 7: 00-21: 00, seven days a week.
Documents for car wash
The case should be registered as SP by selecting the code OKVED 74.70.2 - "Cleaning and tidying up of vehicles". You can start work only after collecting a full package of permits from government agencies. References and permits for opening a car wash:
- Conclusion from the local service fire safety;
- Lease agreement and BTI plan for the premises;
- Sanitary and Epidemiological Conclusion. A complete list of requirements and documentation is given in the order of Rospotrebnadzor No. 776 of November 21, 2005 "On the sanitary and epidemiological examination different types activities ";
- The list of the institution's services, agreed with the State Sanitary and Epidemiological Supervision;
- Certificate from the labor protection service;
- Permission from the nature protection service. To obtain, you will need a developed scheme for the implementation of waste discharge;
- Agreements with public utilities: on the disposal of household waste, disinfection, pest control, etc.;
- Permission to open an institution in a selected location from Rospotrebnadzor. Issued on the basis of consideration of all the above documents.
The approximate cost of registration and paperwork is $ 1200.
To start a project faster in the work, it is worth attracting lawyers or special companies involved in the preparation of permits.
Production plan
A business plan for opening a car wash must begin with the choice of location and arrangement of the premises.
Where is it profitable to open a car wash from scratch?
The best places: at the entrance to the city (drivers want to wash their car after a long journey or before a trip), near border and customs posts, next to gas stations, parking lots, car services. Alternatively, a place in a densely populated residential area is suitable. Such a point will serve mainly regular customers. Located near a large shopping center, you can count on visiting the owners expensive cars... The clientele may be less, but the average check is higher.
The establishment must be located at a distance of at least 70 m from residential buildings. An important condition - the service is located next to major roads, must have good entry / exit and parking spaces.
Requirements for the premises
If the rented object has not previously been used for a car wash, you will have to take care of arranging the drain Wastewater, because the water consumption at such an enterprise is very high. Ideally, the drain should lead to the central water supply, otherwise you will have to design a sewer pit. Such works cost from $ 700-800.
We calculate the costs based on the fact that a building with an equipped drainage system is being rented. Other requirements for the room: waterproofing and thermal insulation, good lighting.
An example of space distribution: the service consists of two boxes (each 4 meters wide, 6 meters long, 3 meters high ceiling). These are universal sizes that allow for the same service for cars and trucks. The remaining 12 sq. m - waiting area for clients. The administrator works here. The required area of the site adjacent to the sink is from 30-40 sq. m.
If you rent an almost finished plot with an asphalt driveway and all the necessary communications, the monthly fee will be about $ 700-800. Redecoration and additional moisture insulation will cost about $ 2,500.
Technical base
Our car wash is focused on manual labor, such equipment is cheaper and pays off faster, especially on the scale of small towns.
Necessary equipment for a car wash:
- Apparatus high pressure with water heating (two pieces) - $ 1200-1300. It is worth purchasing two devices of different capacities. One for light pollution (capacity 400-500 l / h) and one more powerful (800-900 l / h). Best manufacturer- Karcher;
- Professional vacuum cleaner for dry and wet cleaning (two pieces) - $ 1000. Elsea, Nilfisk-Alto, Baiyun;
- Two foam generators - $ 650. PROCAR, Karcher, AE
- Chemical cleaning apparatus - $ 150. Karcher;
- Wastewater treatment plant - $ 1200-1300. AROS, Aqua;
- Small inventory (trolley for tools and detergents, scrapers and brushes, napkins, rags, scoops, brushes, gloves, etc.) - $ 100;
- Car chemicals (car shampoos, windscreen washers, glass cleaners, cold and hot wax, polishes) - $ 150.
The price of a set of equipment for washing is around $ 4500.
What do you need to equip the waiting area? Administrative desk with telephone and computer, sofa, 4 chairs, coffee table, LCD TV and vending machine with tea and coffee. Or, you can offer your customers coffee for free as a bonus on their order.
But the installation of a vending machine will allow you to earn additional funds from visitors waiting in line. A used machine from Necta, VendShop, Saeco can actually be purchased for $ 1200-1300. Setting up the lobby will require an investment of $ 2,500.
Services and pricing
We form an approximate price list. Each service is slightly different in price, depending on the type of vehicle. Basic list:
- Full body wash (with foam and drying) - $ 4.5-5;
- Express body wash (churning dirt without drying) - $ 3-3.5;
- Regular cleaning of the interior with a vacuum cleaner, washing glass and door trim - $ 4-5;
- Washing the engine and engine compartment - $ 5-7;
- Washing and cleaning the trunk with a vacuum cleaner - $ 3-4;
- Blackening of the bumper and rubber - $ 3-4;
- Body polishing - $ 7.5-9;
- Body treatment with liquid wax - $ 3-3.5;
- Washing all glasses - $ 3;
- Wheel washing with drying - $ 1.7-2.3;
- Dry cleaning of rims - $ 2.1-3;
- Removing stains from the body (bitumen, traces of insects) - $ 3-4;
- Disk polishing - $ 3-3.5;
- Cleaning of rugs - $ 0.8;
- Cleaning the salon from fur and animal hair - $ 2.6-2.8;
- Seat cleaning and conditioning - $ 2.5-3.3;
- Salon dry cleaning - $ 62-92.
Organizational plan
One worker per vehicle, two posts require two workers. The optimal work schedule is two days later. You will need to hire six washers, an administrator, a cleaner. Accounting is outsourced. The monthly salary fund is around $ 3200.
Marketing strategy
In addition to a bright sign, you should get a pillar with a road indicator to the car wash. It is displayed on the street during the opening hours of the institution and does not require approval from the authorities, like outdoor advertising. Its cost is about $ 60.
You can put road sign with an indicator of the direction of travel and the distance to your service. This requires agreement with the traffic police (in particular, justification according to the scheme road traffic on the selected site), and the production and installation of the sign costs $ 150-200.
Sales promotion
To attract new customers and acquire regular ones, you need to develop discounts, offer promotions and discounts. You can offer any service as a gift to the basic set (for example, blackening of rubber when ordering for an amount of $ 5 or more). Offers like “Every fifth car wash as a gift”, “25% discount on all works on the last day of the month”, etc. work well.
In the early days really attract attention with signs from the category “We are open! 50% discount on car wash! "
A start-up business can get visitors thanks to gift subscriptions for minor services, such as cleaning the trunk, glass, rugs.
Financial plan
Let's calculate how much it costs to open a car wash and how much you can earn. It is necessary to draw up a financial plan taking into account possible unforeseen expenses.
Capital expenditures:
- Paperwork - 1200 $;
- Repair - $ 2500;
- Rent for three months in advance - $ 2200;
- Purchase of equipment and furniture, appliances - $ 7000;
- Signboard, advertising investments - $ 300;
- Unforeseen expenses - $ 500-700.
In total, a turnkey car wash for 2 posts will cost about 14 thousand dollars. Monthly expenses consist of utility bills, rent, purchase of auto chemicals, salaries and are about $ 4500.
Let's decide on profit calculations... Two posts in a 14-hour working day are capable of servicing 50-55 vehicles. Average check- $ 4.5. The monthly revenue of the car wash is approximately $ 7000. An additional income of $ 200-300 will be brought by a coffee machine. Net profit is around $ 2800.
it detailed description, with minimal cost... The project pays for itself in 7-8 months and begins to bring a stable income. It is possible to increase profits by opening an additional post.
Today the market of automatic car washes in Russia is at the stage active development, there is a shortage of car wash points in the country. To start your own business, you need to develop detailed business plan car washes, taking into account the specifics and risks of this area of operation.
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Services
Car washes are designed to clean vehicles, as well as provide additional services.
Main autospas services:
- Vehicle washing. It involves cleaning the body, rims, tires and arches. This procedure can be carried out with or without chemistry. The final cost of the service will depend on this. After washing, for a fee, the body can be automatically dried or / and wiped with a cloth.
- Vehicle interior cleaning (wet or dry). This service involves wiping glass and plastic panels, garbage collection (using a vacuum cleaner), cleaning leather and fabric surfaces.
- Salon dry cleaning. It provides for professional cleaning of seats, ceiling, plastic, floor, doors and seat belts using special chemicals.
- Waxing. This is the coating of the body with hot or cold liquid wax. It adds chic to the paintwork and protects it from external influences(dirt, salt, chemicals).
- Polishing. Polishing the vehicle body performs the function of a protective layer of varnish and paint, as well as a cosmetic one (hides small scratches, adds shine). Plastic parts, headlights and other parts are polished. To perform this procedure, special chemical compounds are used.
Additional car wash services:
- washing the engine;
- bottom washing;
- cleaning of interior mats (rubber, polyurethane, fabric, velor, 3D);
- washing glass with a cleaning agent;
- cleaning disks;
- processing of locks;
- processing of door openings gaskets;
- cleaning doorways;
- blackening of tires, bumpers;
- removal of traces of insects;
- removal of bituminous stains;
- washing the radiator grill.
Relevance
The overwhelming majority of car owners want their cars to be well-groomed and clean, so they actively use the services of car washes.
The relevance of the business is due to its following advantages:
- direct relationship between the development of the automotive industry and the growing popularity of car washes;
- stable and high demand for services;
- high profitability and, as a result, a fairly quick payback;
- free entry to the market;
- no need for the entrepreneur to have special specific knowledge;
- the possibility of opening a parallel business - a car shop, a car service or just a tire fitting.
Types of car washes
Car washes are:
- manual and automatic;
- stationary and mobile;
- tunnel and portal.
The choice of the type of spas should be based on:
- peculiarities of the local market;
- consumer requests;
- competition;
- financial opportunities.
Manual
Hand washing is the most common way of organizing a business, it requires minimal investment. In this case, the client will spend a lot of time waiting for the completion of the cleaning procedure for his car.
The vehicle wash service includes the following types works:
- hand washing using car shampoo, sponges, rags and brushes;
- wiping the body with special rags.
It is also possible to open a manual, but contactless car wash. This method of cleaning the vehicle body eliminates the possibility of damage to the paintwork.
Automatic
There are two types of automatic contact vehicle wash:
- tunnel (conveyor);
- portal.
The tunnel provides for the movement of the machine on a conveyor along the washing complex, through the arches of pressure washing, applying foam, wax, and drying. Portal - assumes that the machine is in one place, where a frame with various cleaning attachments (brushes, rollers) moves above it. The gantry type of car wash is not capable of accepting as many cars as the conveyor one.
Also, as in the case of manual washing, there is an option contactless washing, but with the help of an automaton (without human intervention). Cleaning takes place using high pressure water and chemicals.
Automatic washing eliminates the human factor. In this case, there is no saving of detergents and electricity, the work is always performed with the same quality. The automatic vehicle cleaning procedure will take minimal amount time.
Self-service car wash
The self-service establishment works according to the following algorithm:
- The client is temporarily provided with an equipped car care area.
- The user selects the vehicle wash mode via the control terminal. Previously, he places money in the bill acceptor.
- The car owner independently performs car cleaning operations.
Typically self-service car spas offer the following service options:
- washing cold water supplied under pressure;
- washing hot water supplied under pressure;
- applying foam, shampoo;
- applying hot wax to the paintwork;
- rinsing with reverse osmosis water.
The price tags for such a car wash are noticeably lower, since the entrepreneur saves on the wages of the service personnel. They are in high demand from motorists. V last years there is a tendency active growth number of car washes of this type.
Autonomous
Advantages of mobile autonomous car washes:
- no foundation needed;
- no room needed;
- little time is needed for commissioning;
- ready permits from the Sanitary and Epidemiological Station and the fire service;
- there is no need for sewerage (they are equipped with equipment for circulating water purification);
- no need to connect electricity, water supply, sewerage;
- easy to dismantle and transport to a new location.
Market description and analysis
The procedure for washing a vehicle ranks second among the services related to cars, after tire fitting. Despite the seeming abundance of car washes in Russia, there is a shortage of them in almost every city, and the idea of opening is still profitable. About 80 percent of car owners use the services of such establishments. The greatest demand is observed on weekends and holidays, as well as in the autumn-spring period, when the weather is bad.
Almost every fourth inhabitant of Russia has a personal car. Over the past fifteen years, the Russian car fleet has increased by about 50 percent.
According to statistics, out of ten car washes in Russia, nine are manual, and only one is automatic. The figure shows the rating of cities by the share of services with automatic car wash.
This picture is due to the lower initial costs of organizing a hand wash. However, the opposite picture is observed in Europe, 70% of establishments are equipped with automatic devices for cleaning the car body.
The target audience
Potential buyers of services are mostly men age group from 20 to 60 years old. Their incomes are average or higher. Most often these are middle managers and entrepreneurs.
Women also actively use the services of a car spa. These are mainly clients between the ages of 20 and 45, with a high or medium income. They primarily pay attention to appearance employees, the presence of signs and the level of service. In Moscow, 57% of car wash customers are men and 43% are women.
Competitive advantages
To ensure a constant flow of customers and be profitable, a car wash must have the following competitive advantages:
- round-the-clock operation;
- wide range of;
- modern and high-tech equipment;
- positive customer reviews;
- availability of an equipped room for car owners to comfortably wait for their vehicles;
- sale of tea, coffee, soft drinks, etc .;
- thoughtful marketing policy.
Advertising campaign
When opening one small car wash, it will be most profitable and productive to focus on attracting regular customers and retaining them.
When organizing a network of car washes, or opening one, but a large one, you will need to carry out serious and regular marketing activities, including:
- order a bright sign;
- make billboards (located near the sink itself, at gas stations, near spare parts stores and car services);
- put up a signboard (located near the highway, shopping center or department store);
- regularly hold seasonal promotions;
- give out discount cards;
- develop bonus programs;
- give gifts (for example, wash mats for free or pour anti-freeze liquid into the washer tank winter period and water - in the summer);
- provide customers with free coffee and tea in the waiting room, as well as TV and magazines;
- sell subscriptions that allow you to wash your car a little cheaper;
- distribute business cards, brochures.
In addition, it is necessary to provide for advertising on the Internet. At a minimum, you should create groups in popular online services, and ideally, develop a branded website. You can also arrange a preliminary appointment, this will increase the customer's loyalty in relation to the car wash, as he will be able to save his time.
Step-by-step instructions and what you need to open
To open a car spa from scratch, you need to go through the following steps:
- Market research.
- Definition of business concept.
- Calculation of a business plan.
- Registration of a company and its registration.
- Determining the location for the location of the car wash.
- Engineering and technological design.
- Construction of a washing building, reconstruction of the existing premises.
- Determination of the equipment supplier.
- Equipment purchase and installation.
- Coordination of the firm's activities with supervisory organizations.
- Staff selection.
- Implementation of a marketing strategy.
To open a car wash, it is paramount to study the characteristics of the market, competitors, consumers, and, based on the information received, begin to form a business development strategy.
The documents
The best option for registration of the company's activities would be the opening of an individual entrepreneur or LLC. When filling out the documents, the code of activity according to OKVED is indicated - 45.20.3 "Car washing, polishing and the provision of similar services."
In the case of the construction of a building for a car spa, the entrepreneur will need:
- Write a letter to the district administration with a request to provide a site for construction. An alternative option is to buy land at market prices.
- Develop a sketch of a project that meets all the requirements for such buildings. They must comply with environmental, architectural, sanitary and fire regulations.
- Obtain permits for the construction of the building and the provision of services.
List of documents for starting the company:
- conclusion from the Sanitary and Epidemiological Station;
- permission from the Fire Department;
- a copy of the car wash project (certified by the BTI);
- consent from city planning authorities;
- permission from the environmental supervision service.
The list of documents required to obtain an opinion from the Sanitary and Epidemiological Station is indicated in the order of Rospotrebnadzor, N 776.
In case of receiving payment from the client by bank cards, the company must open a current account in commercial bank... The use of cash registers will require their registration.
At the request of the entrepreneur, the services provided by the car wash can be certified. When purchasing the main equipment, it is important to keep the accompanying documents (environmental agreement, certificates, license, expert opinion). The company must have a contract for the removal of solid waste and the provision of utilities.
In the case of renting premises, it is important that a formal agreement is concluded, drawn up according to the rules.
Premises
When choosing a premise, an entrepreneur can choose two ways:
- rent a building or part of it;
- build a new building.
Renting is a more profitable option, but only if it fully meets the requirements of supervisory services and the format of the business. The process of designing a building from scratch will be more energy and material costly. The start-up capital for organizing a business according to the second option will be more by about two to three million rubles, compared to the first.
Criteria for determining the location of the autospas:
- proximity to the place of residence of potential buyers;
- not far from gas stations, highways, auto repair shops, car dealerships, etc .;
- convenient access roads;
- availability of parking space;
- lack of nearby competitors.
For a medium-sized car wash, a space of about 100 square meters is suitable.
Requirements for the premises:
- water pipes;
- sewerage;
- electricity;
- heating;
- thermal insulation of walls and roof;
- waterproofing;
- good lighting of the working area.
The building area is divided into the following zones:
- reception;
- room for clients;
- room for workers;
- areas for washing and processing vehicles;
- service room (warehouse Supplies, equipment);
- parking for waiting cars.
At the stage of business formation, you should not open more than two car wash stations. One post may not be enough either, the presence of a queue will alienate customers.
The video tells about the key points in the selection of a room for a car wash. Filmed by the channel "Oleg Uzbekov".
Equipment and inventory
Depending on the type of car wash to be opened, the set of equipment may differ.
Car wash equipment:
| Name | Approximate prices in rubles |
| Apparatus for supplying water under pressure | 300 000 |
| Washing vacuum cleaner | 20 000 |
| Foam generators | 20 000 |
| Compressors | 150 000 |
| Water treatment and recirculation systems | 160 000 |
| Ventilation system | 100 000 |
| Heat supply system | 150 000 |
| Power supply system | 50 000 |
| Dry cleaner | 240 000 |
| Furniture and equipment for the waiting room (sofa, armchairs, table, TV, Wi-Fi, coffee machine) | 100 000 |
| Furniture for the workers' room (lockers, chairs, table) | 30 000 |
| Furniture and equipment in the reception area (counter, chair, computer, cash register equipment, safe) | 80 000 |
| Other equipment and inventory | 50 000 |
| Total: | 1 550 000 |
Professional wash - 232,000 rubles Foam generator - 13,000 rubles A set of equipment for dry cleaning of a car - 120,000 rubles Water purification system per post - 50,000 rubles
Staff
Autospa staff:
- director;
- administrator (two people);
- washers (four people, when organizing two posts and two-shift work).
When recruiting staff, consider the following points:
- The image and reputation of a car wash depends on the quality and speed of the work performed.
- The work of people directly involved in washing vehicles is associated with health risks. Since chemicals are used, long time you have to be in a room with high humidity, temperature drops are observed when the gate is opened.
- The wages of the main workers should be piece-rate and depend on the number of cars serviced.
- Workers providing basic autosports services are not required to have special skills, knowledge, or education. However, this does not apply to those who, for example, are engaged in dry cleaning or polishing.
- Washers must be in good physical shape.
- You can hire girls for work, as they are more accurate, responsible and attract more clients.
The administrator must be able to work with target audience, suggest basic and Additional services... He distributes brochures, business cards and other promotional products, issues discount cards, calculates bonuses, etc.
Administrator requirements:
- pleasant appearance;
- sociability;
- determination and self-confidence;
- polite treatment of clients;
- patience and perseverance.
The administrator monitors:
- cleanliness in the premises;
- stock of inventory;
- compliance with equipment operating standards;
- observance of labor discipline.
He also serves clients, decides conflict situations, ensures the smooth operation of the car wash and issues tasks to the staff.
Calendar plan
Autospas opening calendar:
| Stages | 1 month | 2 month | 3 month | 4 month |
| Business project preparation | + | — | — | — |
| Preparation of documents for company registration | + | — | — | — |
| Company registration | + | + | — | — |
| Selection of premises and conclusion of a lease agreement | + | + | — | — |
| Purchase of equipment, furniture, inventory, materials | + | — | — | — |
| Renovation of the premises | + | + | — | — |
| Equipment installation | + | + | — | — |
| Staff recruitment | + | + | — | — |
| Marketing events | + | — | — | — |
| Start of work | + | — | — | — |
The business plan of a car wash should include not only the timing of each stage of the company's development, but also the people responsible for their implementation. Scheduling involves an indication of the costs of the implementation of these activities.
Financial plan
A detailed business plan with calculations includes the definition investment investments and regular expenses.
Start-up capital for launching a car wash.
| Expenditures | Approximate prices in rubles for 2019 |
| Company registration and obtaining permits | 50 000 |
| Rent for the premises (for three months) | 150 000 |
| Redevelopment and renovation of the premises | 300 000 |
| Purchase and installation of car wash equipment | 1 600 000 |
| Marketing events | 70 000 |
| Expendable materials | 20 000 |
| Other costs | 50 000 |
| Total | 2 240 000 |
Monthly business investments.
To run a medium-sized car wash, for two posts, you will need large sum money - about 2,240,000 rubles. At the same time, monthly expenses will be at the level of 240,000 rubles.
Risk analysis
A qualitative analysis of the risks of implementing a car wash project is based on an expert assessment of the likelihood of a threat.
Business project risk analysis.
| Risks | Probability of occurrence | Description |
| Unfortunate location | Average | It is possible to minimize the likelihood of this threat occurring at the design stage. Here you should analyze traffic flows, terrain, infrastructure, competitors, etc. |
| Competition | Average | The effect of competition can manifest itself in price dumping, an increase in the level of manufacturability, and the quality of service. The entrepreneur is encouraged to work on building and retaining a customer base. |
| Low qualification of personnel, staff turnover | High | The low prestige of the profession of a car washer can lead to the hiring of people with low intellectual data or perceiving this work as temporary. To prevent the emergence of this threat, you need to apply total control and introduce a system of fines. |
| Seasonal decrease in demand | High | Demand is influenced by the weather. A businessman should develop competent marketing tactics, for example, conduct promotions during periods of sales decline. |
| Technological risks | High | The threat can manifest itself in illiterate or inappropriate use technical capacities... Risk can be prevented through the introduction of compensating emergency support systems, the inclusion of an engineer on the staff and the implementation of planned repair / preventive work. |
| Changes in the legal framework | Low | Tightening the business environment. |
Income and payback
On average, 30 vehicles are serviced per day. average cost services provided is 360 rubles. Based on this, it turns out that the revenue of the car wash will amount to 10,800 rubles per day, and 324,000 rubles per month. After taking into account taxes, the company's net profit, taking into account the seasonality, will vary in the range from 40 to 100 thousand rubles.
The return on investment will be from 2.5 to 3 years.
- Description of the project
- Description of products and services
- Production plan
- Staff recruitment
- Financial plan
- What equipment to choose
- Related business ideas:
We bring to your attention typical business plan(feasibility study) opening a car wash. This business plan can serve as an example for obtaining a bank loan, government support or attracting private investment.
An example of a business plan for opening a small car wash for two posts. It can be used both for personal justification of the expediency of investing in a business, and for attracting funds from a private investor.
Description of the project
The aim of the project is to organize a car wash in the city of N. The project is supposed to provide services for washing vehicles, incl. cleaning the body, wheels, bottom, polishing the body, as well as cleaning and dry cleaning the interior.
How much money does it take to open a car wash
For the implementation of the project, it is planned to attract investments in the amount of 2.1 million rubles. Their own funds will amount to 300 thousand rubles, and 1.8 million rubles - credit funds. Economic indicators of the project:
- Net profit per year = 989,406 rubles;
- Return on sales = 38.5%;
- Payback of the project = 25 months.
Estimated starting costs:
What taxation system to choose for opening a car wash
The organizational and legal form of the organization will be individual entrepreneurship. The initiator of the project is Ivanov I.I.
As a tax regime, a simplified taxation system will be applied, 15% of the company's profits.
Currently started Practical activities for project implementation:
- Registration of individual entrepreneurship in the Federal Tax Service Inspectorate was made;
- A lease agreement for a municipal land plot has been concluded to accommodate a single-station mobile car wash with an area of 80m2. Rent price - 10,000 rubles per month;
- A preliminary search for a company supplying turnkey modular (mobile) car washes has been carried out.
The organization will include 5 people: an administrator and four car washers.
Description of products and services
Consider the main services that our organization will provide:
1. Car body wash... It includes washing the body and rims. Will be provided by two washers within 10 minutes. The average cost of the service is 250 rubles;
2. Car interior cleaning... This service will include wiping glass, cleaning fabric and leather interior surfaces, cleaning dust and debris (vacuum cleaner). The average cost of the service is 300 rubles;
3. Interior dry cleaning... This service includes cleaning of seats, floor, ceiling, doors, seat belts, plastic. The average cost of the service is 1000 rubles;
4. Polishing service... This includes waxing the body with liquid wax, polishing the body with polish, polishing the front panel and plastic, etc. The average cost of the service is 400 rubles;
5. Additional services... These are services such as cleaning discs, blackening wheels, processing locks, removing traces of insects, etc. The average bill for these services is 100 rubles.
It is planned to establish an operating mode from 10:00 to 20:00.
The share of each service in the total volume of services provided is presented in the form of a diagram:
Download car wash business plan
Step-by-step plan for opening a car wash
In our country, the number of car owners is growing from year to year, and the demand for car wash services is also growing accordingly. The number of middle class people who are the main customers of car washes is also growing. These are mainly middle managers and entrepreneurs.
Our car wash will be located in close proximity to a gas station with a large flow of cars. This is a very convenient location, so the organization does not need additional advertising. The population of the district where our car wash will be located is about 30 thousand people.
The closest competitors are at a respectful distance. There is not a single similar object within a radius of 500 meters.
The presence of two boxes for washing a car will allow you to avoid a long queue and, accordingly, exclude the possibility of the client leaving for the nearest competitor. Let's move on to calculating the estimated revenue of the organization.
It is assumed that the average traffic of a car wash will be about 30 cars per day. That is, 15 cars for each wash box. With an average check of 350 rubles, daily revenue will be about 10,500 rubles, per month - 315,000 rubles.
However, take into account the seasonality in the car wash business. The peak of revenue occurs in spring and autumn, and the decline begins in summer and winter:
Monthly revenue by period will be:
- Spring period- 504 thousand rubles (+ 60%);
- Summer period - 157, 5 thousand rubles (-50%);
- Autumn period - 472.5 thousand rubles (+ 50%);
- Winter period - 126 thousand rubles (-60%).
Based on the given data, the annual turnover of the organization will be 3,777,000 rubles.
Production plan
A mobile two-station car wash has a number of advantages over conventional capital structures:
- Low start-up investments for starting a business;
- The design of the car wash allows you to install the premises in the shortest possible time;
- A mobile car wash is a completely independent module that does not require construction and installation work;
- In case of an unsuccessful location, the car wash can be moved to another location. The design of a mobile car wash allows you to change its location about 30 times.
The package includes:
- Power frame;
- Insulated outer contour, which provides thermal insulation of the room from +30 to -30 gr .;
- Internal and external cladding consists of polymer-coated sandwich panels;
- The car wash is equipped with a three-stage circulating water supply system with a coagulation chamber;
- Tank with a capacity of 80 liters for diesel fuel;
- Supply and exhaust ventilation system;
- Fully autonomous air heating system with diesel fuel;
- Waterproof electrical wiring;
- High pressure pump for washing cars, manufacturer - Germany;
- Vacuum cleaner for dry cleaning of the interior;
- Compressor for blowing locks and other equipment.
Staff recruitment
Planned staffing table organizations include:
Annual costs for wages will amount to 1,312 thousand rubles.
Financial plan
The fixed costs of our organization are presented in the following table:
Total fixed costs per month will amount to 214,220 rubles.
The structure of annual costs is presented in the form of a diagram:
The main expenses of the organization will be the costs of paying salaries to employees - 51% of total costs, as well as the payment of insurance deductions for employees - 42% of total costs car washes.
Payment economic indicators presented in the table - the forecast of income and expenses of the organization:
How much can you earn at a car wash
The net profit of the car wash by the end of the year will amount to 989,406 rubles. The profitability of a car wash is 38.5%. With such indicators of the business plan, the car wash project will pay off in 25 months.
Recommended download car wash business plan, from our partners, with a quality guarantee. This is a complete, ready-made project that you will not find in the public domain. Business plan content: 1. Confidentiality 2. Summary 3. Stages of the project 4. Description of the object 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
What equipment to choose
Car wash equipment will need the following:
- washing chamber;
- overpass;
- ventilation, water purification and lighting systems;
- power supply and heat supply systems;
- washing equipment;
equipment for the supply of water and waste fluids. Usually all the equipment is already included in the complex, but if you want to provide additional services, you will need to buy the equipment necessary for these types of services.
What documents are needed to open a car wash
First of all, you need to register an individual entrepreneur or LLC with the tax authorities.If you plan to provide services only to individuals, you can choose an individual entrepreneur. If you are going to serve enterprises, it is better to register an LLC.
What OKVED to indicate when registering a car wash
You also need to select the OKVED code for registering a business. For a car wash, you can use the OKVED code 45.20.3- "Washing vehicles ...". V in this case this is the most suitable OKVED, and you can dwell on it.
Do I need permission to open a car wash
You will also need permits from the Architectural Chamber, SES, State Fire Inspection, Environmental Service, as well as a copy of the project, certified by the BTI. The documents must be submitted to the local administration, which, after checking them, will authorize the construction.
When opening your own business, first of all, the question arises: how profitable is the chosen direction. This criterion is fundamental in the development of a certain market niche.
Naturally, no one can guarantee the success of the event, but you can still get an approximate picture.
Is it worth starting such a business?
A person who decides to organize his own car wash, regardless of the reasons that prompted him to do this (old dream, desire to invest, coincidence of circumstances, etc.), is definitely acting with foresight. Car wash - stable, stable and fairly profitable business, which absolutely everyone can start, even with a lack of experience in entrepreneurial activity.
The high profitability is due to the fact that this type of service is used at any time of the year, although it is widely believed that the peak of attendance falls on the autumn-winter period... In summer, of course, car wash is visited less often, but everyone does. This is especially true for the owners of more expensive cars, as well as those who wish to do, for example, a comprehensive interior cleaning.
Where to begin?
Any business, and this applies not only to a car wash, should start with writing a competent business plan that will cover all aspects of business: overall strategy, marketing, initial capital, funding sources, payback, etc. It is imperative to calculate the costs expected income and profitability of the enterprise. Rate possible prospects development of this commercial project. Before drawing up a business plan, you also need to study the current economic situation in the car wash market in your city.
The financial and settlement section of the business plan depends on the location of the car wash and includes the following points:
- construction;
- paperwork;
- the cost of renting a land plot;
- costs of the necessary materials and technical equipment;
- repair costs;
- operation of equipment.
All of these points need to be very carefully thought out. After drawing up a business plan, you need to decide on the form of maintenance economic activity... You can just get the status individual entrepreneur, but you can register a legal entity (for example, LLC). The registration process is as follows:
- formation of a package of documents (application of the established form, passport, TIN, etc.);
- payment of state fees;
- handling all documents to the registering authority;
- obtaining, after a while, permits.
In addition to registering with the tax service, you must:
- obtain permission from local authorities to open a car wash;
- contact the design organization to develop a car wash project. The project must comply with the current sanitary and epidemiological, architectural, fire and environmental standards;
- obtain permission from the Committee for Architecture, Sanitary and Epidemiological Station, Fire Protection, Labor Protection and Environmental Protection Department for the provision of car wash services;
- get an act for permanent or temporary use of land. Only after receiving such a document a construction order is issued.
Assessment of competitors
The competitive environment of a firm is a set of subjects and market factors that affect the relationship between the seller and the consumer of the service. The main competitors of any organization are considered to be the most successfully functioning firms in a particular niche.
In any large settlement there is a large number of enterprises providing vehicle washing services. An important, but not the most important, role is played by the location of the sinks.
You can increase the competitiveness of your car wash only by providing services High Quality using modern equipment, as well as offering reasonable prices.
To master this market segment, it is necessary to develop a competent marketing, advertising and management policy of the enterprise... The main competitors of the opening car wash will be the most successful companies on the market that provide services for the manual car wash. As for the location, it is better to open in an area where there are no large and well-established organizations. 
Choosing a suitable room
The speed of cost recovery and the profitability of a commercial project directly depends on the location of the facility. As for car washes, they are best located on the sides of major city roads and along busy highways. Many car washes are located at the entrances to locality, as well as at border and customs posts.
However, the discovery near a major transport hub or interchanges may not be the best idea - customers simply refuse to maneuver between the abundance of scurrying cars. As practice shows, it is most profitable to open car washes not far from gas stations, car parks and service stations.
If you don't have enough money to build your own building, you can rent a suitable premises. In addition, the paperwork procedure will be simplified (for example, there will be no need to obtain a permit for the construction of a new facility). When choosing a room for a car wash, you need to take into account that part of the area will be occupied by the storage of consumables and equipment.
Varieties of sinks
There are two types of automatic car washes: tunnel and portal... In the first case, the car is on the conveyor belt and moves relative to the washer. The portal car wash has a U-shape and three large brushes - one horizontal and two vertical. The car is stationary and the brushes move relative to it. Both the one and the other type of system allows for non-contact washing, that is, it excludes the effects of alkaline compounds and is based on the elimination of contaminants using a strong pressure of water.
Gantry car washes "fit" well into small spaces, since such a system is a single module equipped with brushes that are customizable for any type of body.
The whole process of washing is fully automated, therefore, a portal car wash has a greater throughput than a manual one.
Many car owners prefer manual car washes to automatic car washes, as they are afraid that the equipment may scratch the car body during the washing process. To prevent this from happening, it is necessary to carefully monitor the condition of the equipment and promptly replace or repair the failed unit. Automatic car wash must be equipped with a pre-wash system.
Gantry sinks have many advantages:
- do not take up much space;
- suitable for all types of machines;
- have a high productivity - up to 12 cars per hour;
- do not require large investments in training;
- effectively cope with the assigned tasks.
In addition to gantry brush sinks, there are also non-contact systems. As for tunnel car washes, their optimal size is about 35 meters in length. Smaller parameters will negatively affect the quality of the services provided. The washing process is as follows: the machine is fixed on a special conveyor belt and moves forward, bypassing all the devices on the line. Such washes are the most economical in terms of time: when the car moves forward a few meters, you can start the next car.
A good tunnel car wash is absolutely safe for the car body. In most cases, negative reviews about such a system are caused by outdated equipment and the unwillingness of service owners to maintain it in a timely manner. The consequence of such a negligent attitude can be damage to the paintwork of the car. Today, modern tunnel sinks represent a complex of new technologies, where obsolete materials are replaced by soft foam polyethylene and safe textile fabrics.
Connection to all necessary networks, required permissions
Car washes by type of structure are capital and prefabricated... Capital is an industrial building, erected on a solid concrete foundation. Engineering communications are supplied to the object: electricity, water supply, heating, drainage system. Such car washes are usually built in conjunction with a car service, tire fitting, cafes, etc.
The opening of a stationary car wash requires approval from the Department of Architecture and Urban Planning in local administration... When developing a project, it is necessary to calculate the technical indicators of electricity and water consumption, as well as to plan a water treatment and fire safety system. To agree on the location of the sink, you need to submit:
- lease agreement or certificate of registration of ownership of land;
- certificate of registration of an individual entrepreneur or legal entity;
- tax registration certificate;
- a sketch of the sink project, which includes visualization, technical description, the cost of the object, etc.
Recruitment, purchase of equipment
After solving all the bureaucratic issues, it is necessary to start forming the staff. The following requirements can be presented to future employees:
- knowledge of car washes (determined by the specifics of the facility);
- a responsibility;
- sociability and friendliness - to increase the client base.
As for the work schedule, it is ideal to plan around the clock. For a stationary car wash, you need to hire several washers (five or six) and one foreman. Higher education is not a prerequisite, so you can safely recruit students. Salary can be proportional to the amount of work performed, and to increase motivation, you can enter material incentives workers. The image of the car wash is favorably affected by the branded equipment of the employees with the service logo.
Advertise your business
If you want to always have eight to ten cars in front of your car wash, you need to think carefully advertising campaign... To keep your business alive, you need to constantly look for new ways to expand your customer base. The car wash business does not allow for any “random” actions, therefore, a vague marketing strategy or its absence will lead to wasted money.
Ideally, it's best to seek help from a professional ad agency. Most of the money will go towards signs, billboards, business cards and brochures. It will be useful to place advertisements on the Internet, in newspapers, on radio and television.
How to open a successful service - in the following video:
Opening cost
To calculate the cost of a car wash, you must first calculate the rental costs (this cost item depends on the location) and the cost of equipment. Equipment will require:
- high-pressure apparatus with heated water (from 120,000 rubles to 200,000 rubles);
- high pressure washer for water supply for one workplace(from 33,000 rubles to 85,000 rubles);
- compressor (from 15,000 rubles to 18,000 rubles);
- professional washing vacuum cleaner or vacuum cleaner (from 26,000 rubles to 36,000 rubles);
- used water purification system (from 250,000 rubles to 400,000 rubles).
Most car wash owners prefer imported equipment. Most quoted are German, Italian and Danish equipment. Of the domestic equipment, the most common systems for the technical purification of used water.
From consumables you will need: car shampoos, polish and dry cleaning compounds, means for cleaning rims, engine and bumpers. All this takes about 18,000-20,000 rubles a month (provided that the car wash serves forty cars every day).
Approximate calculation of income and payback period
Four freestanding non-garage type car washes can be cited as an example. The car wash will serve 200-300 cars daily. The average check amount is about 300 rubles. The rest of the income items come from the proceeds from cafes and tire fitting. Thus, the monthly turnover of the complex will be about three million rubles.
Of the expenses, most of all will have to be spent on salaries of employees, taxes and the purchase of consumables. Large turnover does not allow the use of a simplified taxation system, which means that it will be necessary to report according to the usual system. Up to one million rubles can be spent on employees' salaries and taxes every month. It turns out that the net profit will be one or two million. The payback period for such indicators will be approximately two years... The above calculation is, of course, approximate, since the activity of the service depends on the season.
