Production plan for a children's play center. How to open a children's development center from scratch? What you need to open a children's development center

As you know, shopping is an addictive activity, but it depends on whom. Children are extremely uninteresting to do such things, and, therefore, if you have no one to leave your child with, then exciting shopping will not work. The child is incapable long time doing a monotonous thing. He needs to move and discover the boundaries of the unknown. Today, as a rule, this does not cause much of a problem at the expense of existing game rooms.

Game room

Children's entertainment centers appeared on the territory of the Russian Federation not so long ago. About ten years ago, when large shopping centers were founded in the country, there was an acute shortage of preschool institutions... Parents had nothing to do but take their children with them everywhere. The creators took into account the needs of visitors, finding a lifebuoy to solve the problem of opening the playrooms. The establishments quickly gained popularity and became widespread. The idea of ​​leaving the child in the playrooms and enjoying shopping freely came to the liking of many parents. In turn, seeing the rapid popularity of this type of activity, Russian entrepreneurs hastened to fill the entire Russian market with a profitable niche.

What types of game rooms are there

What kind of rooms exist by orientation:

1. Early development... Children from 1 to 2.5 are brought here.
2. Physical development... Here they are engaged in rhythmoplasty and fitness with children from 2 to 6 years old.
3. Musical development... Children from 2.5 to 10 years old are taken here.
4. Development of speech or intelligence... Designed for ages from 3 to 6 years.
5. Creativity... Children from 3 to 10 years old are engaged.
6. Game room designed for a long stay if parents need to leave on business.

Game room types

If you are interested in the question of how to open a children's playroom, then, first of all, you should know what plans they are. The most common ones are:

1. Soft area... It looks simple and is cheaper. This option is suitable for offices, banking institutions, beauty salons, etc.
2. Jungle consisting of pipes, ropes, swings, stairs. The complexes are much more expensive, but children are more interested in them and they want to spend more time there.

Products and services for children are always in great demand, as parents want to please their child. They fulfill all requests sparing no expense. For this reason, any business related to the development and education of the younger generation will be successful. The only thing to consider is that working with children requires pedagogical, psychological knowledge and good experience. So while playrooms are a lifesaver for parents, it's a great way for entrepreneurs to start a business. There are two options for using game rooms in business:

1. Opening of a gaming center as an addition to the existing business at. That is, if you already have a good restaurant business, where clients with children often come, then it makes sense to provide good leisure for both parents and their kids.
2. Opening a children's room as a separate business, whose services will be in stable demand.

Playroom in mall

All you need is to compose detailed business plan with accurate calculations, taking into account all the necessary investments, time for payback and approximate profit. If you approach the creation of a plan wisely, this will help in the future to avoid mistakes and financial failures. You need to take into account the following main components:

• rent price;
• renovation of the premises;
• purchase of the complex;
• hiring employees.

At first glance, it seems that it is easy to open the game room, but do not forget that for this, you need to collect full package documents, permits from the authorities and funds for contingencies. It will take several weeks to collect the necessary papers and stamps, and sometimes more, but this is in the event that you come across some corrupt official who finds fault with everything for the sake of profit. The entrepreneur must be aware that the inspection authorities have increased the requirements for children's playrooms, so it is worthwhile to familiarize yourself with the following documents:

1. Recommendations for finding children in children's playrooms, they were developed by the Moscow Department of Consumer Market.
2. See if the equipment complies with safety standards and GOST standards.
3. Study the law "On Protection of Consumer Rights".

To open a game room in a shopping center, you need to take into account a lot of nuances.

Moreover, in any business there are pitfalls and an entertaining children's room is no exception. So that your plan does not go bankrupt, you need to thoroughly study all the nuances of the case. If you are planning to create a room as a subsidiary service to an institution, then you should not worry about the flow of clients. Usually, people do not sit there for hours, therefore, the flow of children will move quickly, but they will come constantly and throughout the whole year. But if you want to start a business separately, then you need to take into account the fact that the population visits shopping centers less often in the warm season, since it is preferable to spend time at fresh air... When starting a business in May, there is a great chance of failure. Therefore, it is better to start from the beginning of autumn.

Read also: How to open a recruiting agency: a business plan

Children's playroom business plan

A well-designed business plan will help you recoup your investment and make a profit in a short time.
Business plan stages:

1. Idea selection, competitor analysis, project profitability.
2. Organizational matters.
3. Cost report.
4. Promotion and advertising.
5. Profit.

You need to open the game room in crowded places.

Profitability and location

Choice matters suitable place. It is not only about large cities but also small settlements... Business is equally suitable for absolutely all territorial points. But of course, if you plan to seriously develop in this area, then it is better to pay attention to the number of city residents when organizing game rooms.

As the statistics show, one entertainment room is enough for every 100 thousand inhabitants. That is, if about 200 thousand citizens live in the selected settlement and two gaming centers are already flourishing, then it will be pointless to open a third point. Accordingly, with a population of less than 100 thousand, business will not be in demand and will hardly justify the investment. Thus, the profitability playroom closely related to the place of its foundation and location. In order not to fail, you must first analyze the market situation. That is, find out:

• what centers exist in the city;
• what age category do they serve;
• what is their cost of services;
• what marketing is used by competitors;
• how much the congestion of the room;
• what hours are the reception.

In addition, for a more accurate analysis, you can carry out social poll through the Internet. Publish the news of the opening of the game room in the newspaper and see how many customers respond. Preliminary estimate required if the market is oversaturated or the population of the city is small.

Rooms should be spacious

Premises for the playroom

It is necessary to take care of finding a suitable room in advance. It is worth looking either in a residential area with good traffic, where there are no competitors nearby, or in some large shopping center, supermarket, shopping mall, since such places are always full of people. If the choice falls on a crowded, but at the same time sleeping area, you will need good publicity establishments and premises on the ground floor. It must have a bathroom, sink, individual heating, good ventilation and lighting. Business in such a place will go only if the main part of the passing audience will be: parents with children aged from two to six years. Complexes with all the necessary communications are in special demand, as they can represent separate building or a closed area with different entertainment... They have: all kinds of slides, pools, musical instruments, everything for drawing and much more.

Speaking of shopping malls, your neighborhood would be best with children's departments or a cafeteria. With good organizational process opening a leisure room in such a location will benefit both the renter and the renter. Here, the funds invested in the business will quickly pay off, because it is the children who are the initiators of visiting the shopping centers. And parents are always interested in the correct organization of leisure time for their child. In addition, not only customers of the shopping center, but also those who live nearby can leave children in the playrooms. The only snag is that it is not easy to get a site in a shopping center, favorable places are always occupied or prohibitively expensive.

Don't forget about the interesting design of the playroom

What should be the leased area of ​​the premises?

The area of ​​the rented premises for one child must be at least two square meters. meters. That is, for 15 kids, you need to rent a site of 30 sq. meters. it minimum size rooms. Renting less will simply be unprofitable. Such a room will cost about 50,000 rubles, despite the fact that about 150 rubles per hour will be taken from the child. The cost of such premises will pay off in about six months.

If you plan to combine a playroom with your main business, for example, create a play area in a beauty salon, an area of ​​12 sq. meters. The middle game room is one whose area is not less than 75 sq. m. This room can accommodate up to 70 children at once. To rent a room with such an area, you need about 1 million rubles. If 50 children are admitted every day, then the monthly profit will be up to 80,000 rubles. The business pays off in a year, this is taking into account a well-chosen location.

So, to open a standard center, you will need a room with six rooms with a bathroom. Each should be from 15 to 20 sq. m. This means that the entire premises must be 150-180 sq. m. m. Look for premises specifically for rent for a period of at least three years. It is impractical to buy a site. It's better to look for a place with a foreclosure right away, though. In the event that you find a room, but it will be solid, you can simply demarcate it plasterboard partitions... It will not be possible to indicate the exact rental price, since in different regions it is different. Let's say one thing that middle figure rent with repair ranges from 150,000 rubles per month.

Divide the room into zones

In principle, there are no serious requirements for the room, the only thing in it should be spacious and there should be enough space for toys and all kinds of complexes. It is necessary to equip the complex not only with toys for kids, but also with everything necessary for the staff. The space itself will be correctly divided into zones:

• reception for parents;
• hallway;
• bathroom department.

Economic indicators of the work of the playroom, located on 75 sq. m. and, subject to the lease of premises in a large shopping center of the regional region.

The playroom is a place where children can spend their leisure time under the supervision of staff. The very first playgrounds began to appear in large shopping centers about ten years ago. Such a business is a promising business to this day, and with its proper organization, an entrepreneur may well be able to make good profits.

Market analysis

In order for the initial investment to pay off and for the maintenance of the playground to become profitable, it is first necessary to conduct an analysis of the market for children's leisure services in a particular region. To this end, it is important to find out:

In order to assess the demand for game rooms, a business man may issue an announcement about the opening of such a site. In case of incoming calls and active inquiries on the Internet, one can judge that the idea will generate income.

When conducting market analysis, you should also pay attention to the presence and number of potential competitors, which include:

• playrooms for children of different age groups;
• combined entertainment centers for the whole family;
• child development centers and private kindergartens;
• museums and other similar institutions that include master classes and other practical events with the participation of children in their programs.

Business registration and organization

To legally open a business for organizing and maintaining a game room at the initial stage, it is necessary to carry out the following sequence of actions:

Location, premises and interior

One of important factors, influencing the success of the business of maintaining a children's entertainment room, is the choice of its correct location. To this end, it is important to decide whether the room is planned as separate species business, or will be in addition to basic services, when the income is part of the profits from the main enterprise. In the second case, we mean the equipment of the playground at such places as:

• cinemas;
• a cafe;
• restaurants;
• beauty salons, etc.

When creating a separate room for children's play, in which each visitor will be taken into account, it is best to pay attention to the places located:

1. In large shopping centers or stores. In such establishments, a large flow of people is expected. At the same time, adults will be happy to leave their child under supervision in order to calmly make purchases.
2. In the sleeping areas of the city. As a rule, their residents do not have enough time to constantly get to large shopping centers to make purchases or simply entertain their children, so they will be happy to take them to a playground located near their home, school or kindergarten.

When choosing a suitable room for equipping a children's room, it is recommended to take into account a number of nuances:

• if it is located in a shopping center, then it should be located near the entrance, and not in the distant areas of the building, where clients with children very rarely enter;
• if it is located in a remote area of ​​the city, then it should be located on the ground floor and have a separate accessible entrance;
• the future room should be spacious and bright, and also have a high-quality finish;
• it is necessary to have toilets within the territory of the room itself or near it;
• the minimum area of ​​the room must be at least 30 sq. m.

The size of the playground depends on the financial capabilities of the entrepreneur (the amount that he is willing to pay for renting the premises) and the number of visitors expected to serve at one time.

As for the interior of the playroom, it is important to remember that children at any age prefer different bright colors, and therefore, when designing it, it is necessary to focus on the tastes of small clients.

When finishing, black and pale tones are prohibited.

It is also important to divide the site into at least two parts: a play area and a recreation area, and if you wish, you can allocate an area for food.

Game room equipment

Opening a playroom involves not only choosing and decorating a suitable room, but also equipping it necessary equipment... In the list of devices and devices provided for children's entertainment and games, you need to take into account:

1. Labyrinth. Manufacturers offer a wide variety of these complexes. They can be one-story or multi-story, have slides, obstacles, passages, stairs, a dry pool, etc.
2. A small trampoline if space permits.
3. Fixtures and structures for role-playing games: houses, kitchens, stages, etc.
4. Other entertainment items for kids of different ages: soft toys, dolls, cars, constructor, pencils and paper.

   In this case, it is important that play areas, a table and a chair, and fenced areas are also thought out.

5. Lockers for clothes and shoes.
6. Chairs or chairs for the staff of the room, as well as chairs, armchairs and sofas for the visitors themselves.

Staff

Future employees of the playground must be able to properly handle children and understand the degree of responsibility that will be assigned to them. In addition to the fact that the playroom specialist must love children and be able to communicate with them, in his job duties includes the following tasks:

• ensuring the safety of children on the site;
• conducting excursions with young visitors around the territory of the room to familiarize them with the play equipment;
• monitoring the health of the equipment;
• keeping the playground clean and tidy;
• conducting financial calculations with clients.

Typically, a playroom requires two administrators to work in shifts.

Most often, students become the staff of such sites. pedagogical universities or former employees children's institutions.

Organizational moments

When designing a business for the maintenance of a playroom and already in the process of its implementation, an entrepreneur must take into account a number of important organizational points:

1. The standard work schedule for such sites is 12 hours (from 9.00 to 21.00). As a rule, one payment is set for visiting the room on weekdays, and on weekends and holidays it is customary to increase tariffs. Parents and adults accompanying children are charged a separate hourly rate for admission, except for children under three years of age.
2. The presence of a child on the territory of the room should not exceed four hours in a row. This item must be reflected in the visiting rules so that parents know when they should pick up their child.
3. An employee of the company must accept children only upon presentation of the passport of one of the parents, and information about the child and his entrance to the site must be entered in a special journal.
4. The administrator of the room should only accept healthy children who do not have pronounced signs of various diseases.

In the process of organizing services for providing children's leisure in the form of a playroom, it is worth considering that its greatest occupancy occurs in the evening hours of weekdays.

During this time, parents pick up their children from schools and kindergartens. Therefore, in order to attract customers in the morning and daytime, it is necessary to develop an enticing discount program.

The financial component of the business

When drawing up a business project for the opening and maintenance of a playroom, it is important to take into account not only its organizational issues, but also to evaluate economic efficiency... As a rule, in order to determine the financial component of entrepreneurial activity, calculations and calculations of the following indicators are carried out:

• the cost of opening and maintaining;
• the size of future income;
• payback period.

Opening and maintaining costs

The costs of starting a business for the maintenance of a game room directly depend on its volume. For example, if you calculate the initial investment required to open an average room of 75 square meters. m. and capable of simultaneously accepting up to 70 children, then their amount will be about 1 million rubles. It will include:

In the future, the entrepreneur will also incur current expenses related to the maintenance of the site. Most of sums monthly costs will consist of rent and wages. Assuming maximum size lease, the cost of maintaining the business will be approximately 150 thousand rubles per month.

Amount of future income

To determine the size of future income, it is important to take into account the region of starting a business:

1. In not big cities one hour of work of the game room costs an average of 100 rubles. According to statistics, the attendance of such an institution is up to 10-12 people per working day. This means that the amount of revenue for the month will be about 40 thousand rubles.
2. In megalopolises, playgrounds opened on the territory of large shopping centers are visited by at least three children in one hour, and its cost today is set at around 200 rubles. This means that the monthly revenue of the business will reach 216 thousand rubles.

Payback period

According to the received data, monthly profit a game room located in a small region can vary from 10 to 15 thousand rubles, which allows you to recoup the initial investment in three years of work. If we talk about the site in large cities, then the amount of monthly net profit received from them can reach 60-80 thousand rubles. The start-up capital for such a room will pay off in 1-1.5 years.

But in the future entrepreneurial activity brought stable income and developed, the entrepreneur needs to take care of the parallel opening of related areas: holding festivals, contests and creative master classes within the site, as well as opening a children's cafe.

The company must be registered as SP and choose a code OKVED 92.7.- "Other activities for the organization of recreation and entertainment."

Other documents for the children's playroom

• Permits from Rospotrebnadzor and Rospozharnadzor;
• Certificates confirming the safety of toys and play equipment. They must comply with the international safety standard EN - 1176 and Russian GOST: R 52168-2003, R 52300-2004, R 52169-2003, R 52301-2004, R 52299-2004 and R 52167-2003;
• Employees in mandatory we need sanitary books.

The cost of paperwork is in the region of $ 700-900, the terms are 1-2 months.

Premises for a children's playroom

The best places to open such a business: in a shopping center, cafes and restaurants, cinemas, at hotels and recreation centers, resorts, in parks, at the airport, at the train station, on the territory of entertainment centers and establishments for adults (fitness club, salon beauty, bowling club, etc.). The main condition is good cross-country ability.

Even in small town shopping and entertainment center will be an ideal location. Great amount shops and cafes - good cross-country ability and the long duration of the visit to the game room. An important plus - in this case, the center does not need advertising.

Opening a children's playroom in a residential area is a little more difficult. You will need to choose the most visited place in the area, where visitors constantly flock.

The area of ​​the room is selected at the rate of 1.5-2 square meters per person. That is, for 15-20 children, a center of 30 square meters is needed. m. The rent will be $ 1,000 per month for large shopping centers and about $ 700-800 for smaller establishments. The repair will require $ 600-700.

Tricks of decoration and design

The children's room should be brightly decorated inside and out. For the interior, it is recommended to use wallpapers and pictures with recognizable cartoon characters; good lighting is necessary. Outside the walls are also bright a good option- make them out of thick glass. Children and parents will see the playroom from afar and notice how beautiful and interesting it is.

According to the law "On Protection of Consumer Rights", an institution needs an information stand with the obligatory indication of the name, company details, working hours, types of services and prices.

To avoid misunderstandings with parents, develop rules for clients (for example, age restrictions, a ban on visiting for sick children, etc.)

Finishing will cost about $ 400-700.

Requirements for the premises

Activities for organizing children's leisure can be started subject to the following requirements:

1. Compliance of the premises with the technical regulations on fire safety requirements;
2. Compliance Sanpin 2.4.1.2660-10 and Sanpin 2.4.4.1251-03;
3. It is necessary to carry out wet cleaning and washing of equipment and toys daily.

Equipment for a children's playroom and its cost

The variety of playgrounds, modules and toys is off the charts, so let's figure out what the minimum set is needed. You must put in:

• Game maze... This is a two- or three-story structure with tunnels, passages, hammocks, slides, ladders and other obstacles. The area of ​​a small labyrinth is 10-15 sq. m. Approximate cost - $ 2500-3000. Proven and inexpensive manufacturers - Avira, UniTerra, LAPPSETOY;
• Hill with an inflatable dry pool with balls - $ 250. John, Aconit-M;
• Trampoline- $ 500. BERG, FUNTEK;
• Two tables for games and drawing, highchairs (10 pcs.) - $ 100. Sovtekhstrom, Nika, PolymerByt, Little Angel;
• Drawing kits, plasticine, modeling kits, constructors- $ 200. "Dreamer", Visma, LEGO, Meccano, Elf-Market;
• Play house- $ 300-350. John, Leadre Kids, Bony, GofroArt;
• Developing game modules, innovative interactive panels - $ 150. Chicco, Felice, FiveStar Toys, Zhorya, Toy;
• Stuffed Toys- $ 150-200. Small Toys, Lava, Redy, Yoh-ho, Umka;
• Table and chair for an employee - $ 40-50. Equivalent, Delacosa;
• Sectional cabinets for clothes - $ 110-140. Bikom, Metal Line;
• Cash machine, registered with the tax office - $ 250. Elwes, Orion.

Important nuances of arrangement

You shouldn't use cheap or second-hand equipment for gaming, as it wears out quickly. It is important to purchase complexes made of thick plastic, to avoid anything sharp and brittle so that the child cannot get hurt. All sets for modeling and drawing, chairs are needed in several copies so that children do not have to fight for them. Conflict situations in the room will significantly reduce parental confidence.

It is better to purchase equipment directly from manufacturers. It is cheaper, plus it will allow you to "fit" the complexes to your area, manufacturers will be happy to do the work on order.

Staff

Employees do not need to have a special education, but good characteristics and nice appearance are needed. Benevolence, openness, experience of communicating with children - important conditions hiring... Also, the employee must instill confidence in the parents.

Small playground will require no more than two workers working in shifts (for example, two in two days). Accounting is outsourced.

The monthly salary fund (including the services of an accountant) is about $ 800-900.

Pricing and mode of operation

The standard schedule is from 9.00 to 21.00. On weekends, you can open a little later. The cost of visiting the room differs on weekends and weekdays. On weekdays, it averages $ 1.2-1.8 per hour, on weekends - $ 1.8-2.7. Peak hours - 16.00-21.00. To avoid losing money the rest of the day, offer a discount on your morning visits.

To attract customers, develop promotional subscriptions, discounts for multiple visits. and make money - organizing children's parties with contests and animators.

Costs, profits, profitability of a children's playroom

How much does it cost to open a children's playroom

To organize such a business from scratch, you need to invest about $ 10 thousand. These are capital costs for opening, equipping and renting for three months in advance.

Fixed costs will be $ 1800-2000 per month. With a center attendance of 5-6 people per hour, the income will be $ 3500-4000, and net monthly income- $ 1700-2200. Over time, the number of visitors will grow.

Before, game complex, it is worth doing market research, study best places placement, analyze where the most potential customers are.

The fact that it can be easily expanded or opened additional points in the city.

Many people seeking to discover own business don't know where to start. Some have difficulty finding an idea, while others have difficulty implementing it.

One of the simple and not too expensive ideas is to open a children's playroom.

Market and competitor analysis

Business related to children on this moment is one of the most dynamic and profitable, since all parents are interested in, on the one hand, to fully develop the child, and on the other hand, to make his life more varied, fun and interesting.

That is why it is possible to single out enough a large number of potential competitors:

• Family entertainment centers offering a wide range of services from cinema to slot machines... Their main advantage is wide range services aimed at different age categories. On the other hand, prices in such establishments are usually quite high, and children cannot be there without parental supervision. This group also includes cinemas, amusement parks, bowling alleys, etc.
• Private kindergartens and development centers are educational institutions with small groups in which you can leave your child for a certain amount of time. The plus is that they are engaged with children qualified specialists and they can be left on all day. However, parents are more likely to carry out tasks on weekends when such organizations do not work.
• Masterclass Museums - Some museums are becoming child-oriented, even without the presence of parents. They organize excursions, special lessons that allow children to learn something new. Their main disadvantage is that the family will have to spend additional time on the road to the institution, then on the return to the store or another place, and after that on the next trip to pick up the child.
• Other children's rooms. This category of competitors most significantly affects the opening business, therefore it is important that there are no such rooms within one shopping center or any other similar place.

Accommodation options

A children's playroom can act as an independent business or as an auxiliary part of it (then the visit for children will be free, and the entrepreneur wins by making a profit from the main business). In the latter case, this applies to the following cases of its placement:

• Cinemas.
• Beauty Salons.
• Cafes and restaurants, etc.

In the case of an independent business, game rooms are most often located in shopping centers or shops, as well as in hotels, airports and train stations.

Such points are becoming more and more popular as they allow to provide adult clients with time to buy necessary goods or receive services. In this case, not only buyers and children benefit (who do not have to go with their parents on matters not interesting to them), but also those establishments that are located next to the playground: the more time adults have to make purchases in the store, the higher their average will be. receipt.

You can also open a separate children's room, which can be located in the living area (subject to compliance with the requirements). In this case, it will be an independent business, which, with a high degree of probability, will require less costs, but much large quantity efforts to promote and attract customers.

Production plan

When opening such an institution, it is necessary to install high-quality equipment, since it will be used by a large number of children, which can lead to various kinds of breakdowns. Therefore, to ensure durability, it is necessary to choose products made of wood or durable plastic.

In addition, it is important to correctly calculate the amount of furniture and various equipment. To do this, you need to understand the number of potential visitors to the room. Otherwise, a situation may arise that children are fighting for some kind of entertainment, which will lead to receiving negative emotions and the loss of desire to come to this game room again.

Finally, some rules must be followed:

• There should be good lighting in the room.
• The room must be ventilated.
• Employees need to issue medical books.
• Constant wet cleaning is necessary.
• Children with signs infectious diseases cannot be taken into the room.

In the following video, you can see what a similar game complex consists of:

Organizational plan

To open a similar company, you need to do the following:

1. Decide on a business concept, roughly calculating the level of costs, profitability, identifying possible locations for placement, etc.
2. To study the legal basis for organizing such a project - this applies to both the legislation of the Russian Federation and local acts that are valid only in the territory where the organization will operate.
3. To prepare Required documents and - the term is 1 to 2 weeks.
4. Find a room - from 3 to 4 weeks.
5. Renovation of the premises and purchase of equipment - from 1 to 2 months.
6. Find suitable employees.
7. Organize the work of the institution.
8. Attract first customers.

To successfully make a profit, it is necessary to change equipment from time to time: on the one hand, this will protect children from dangerous games with broken things, and on the other hand, it will allow those guys who come to you often not to get bored.

Financial plan

The largest costs will go to the purchase of equipment - it will cost 200-800 thousand rubles, depending on its quality, quantity and size of the premises. In addition, you will have to pay for rent from 30 thousand per month, provided that many landlords require payment for several months in advance.

Staff will require administrator with wages from 25 thousand rubles per month, as well 1 or 2 childcare professionals (wage from 30 thousand in case of full-time work). Most often, it is not necessary to pay for cleaning services, since there are specially hired staff in shopping centers.

In addition, the entrepreneur will face the following expenses:

• Repair and design of the premises - from 100-150 thousand rubles.
• Registration necessary documentation and permits - 15-20 thousand rubles.
• Advertising expenses - from 7-8 thousand rubles per month, etc.

For a stable profit and a return on payback within 9-12 months, it is necessary to set the average visit price in the region of 100-200 rubles per hour of stay.

On condition starting costs in the region of 1 million rubles and the average number of small clients from 50 people per day after reaching payback profit will be 170-250 thousand rubles per month.

Marketing plan and advertising

When opening, it is important to consider that best to start in autumn, since in the summer most of the children will spend time on the playground (many shopping centers and shops build similar structures and provide an opportunity for children to play for free).

Additionally, you can conduct entertainment activities for children or for the family as a whole free of charge - this will attract more customers.

In order to increase the flow of visitors, first of all, it is necessary to come up with an interesting, sonorous name, a beautiful logo and a bright signboard. In addition, business cards or flyers should be printed and handed out near the place where the playroom is located.

It is a good idea to create a group in social network, in which various kinds of draws can be held. For example, organizing children's parties is an important source of income. Accordingly, in one of the draws, the prize may be a free organization of an event for children.

Risk analysis

The main risks are associated with the wrong choice of location: in particular, this may concern the situation of placement in a shopping center, where there are several direct and indirect competitors, as well as the case when the room is located in an impassable place.

In the case of targeting a very narrow target audience(for example, for children aged 5-6 years), the entrepreneur risks seriously reducing the profitability of the project and increasing the payback period.

Therefore, it is very important to purchase equipment and zone the space in such a way that the stay in the room is interesting for both very young children and older children.

Thus, if there is a competent approach to organizing a children's playroom, you can quickly recoup the costs and start getting high level arrived. This business is not too complicated from an organizational point of view and is accessible to many people. One of the main conditions for success is the presence of love for children and the desire to develop in this area.

Opening an entertainment facility for children is a very promising business idea. Question about children's leisure it is acute not only in big cities, but also in small settlements of our country.

In a previous publication, we talked about how, in today's article, I want to discuss the issue of how to open a children's playroom. How profitable is this idea of ​​earning money and how much does it cost to open a children's playroom?

To begin with, it is worth defining the concept of "children's playroom". What it is?

A playroom for children is a specially equipped room where parents can leave their child to play on certain time under the supervision of adults. As a rule, these establishments are very popular in shopping centers. While adults are shopping, children can have fun in the children's playroom. Agree, this is quite a profitable and promising investment of money. The demand for the service will not fade away even during the crisis, and special costs for the project will not be required.

Business benefits

• High demand. The babysitting service is very relevant and in demand in modern world... Parents don't always have someone to leave their child with, so a children's playroom is a great and cheap alternative to a private nanny.
• Fast payback. This type of business does not require relatively large financial investments and is fast payback. This significant plus makes this area activities that are in demand and competitive enough.
• Low financial costs. Naturally, you won't be able to open the game room from scratch, you need start-up capital to start a business, but still the costs pay off quickly.

Cons of business

• Work with children. This area of ​​business is quite specific and not suitable for everyone. If you are planning to open a playroom, then you must remember about the responsibility for the safety of young visitors.
• Competition. As noted above, strong demand generates solid competition. Therefore, it will be quite difficult for a beginner at the initial stage, but by competently approaching the implementation of a business idea, it is really possible to overcome all obstacles.

Business plan for a children's playroom

A well-written business plan will help you in short time recoup all business costs and get a solid profit.

The main stages of a business plan:

1. Choosing an idea. Determining the profitability of the project. Analysis of competition, demand for a service;
2. Organizational issues (business registration, purchase of equipment, rental of premises, recruitment);
3. Financial section (detailed calculation of costs for the implementation of a business project);
4. Advertising concept and promotion of the project;
5. Business profit.

Business registration

Before starting your business, you should register your type of activity legally.

Required documents for opening a children's playroom:

• To begin with, you should choose a substantive form of activity. You can register as individual entrepreneur or found entity, for example, LLC;
• Definition of OKVED codes - activities for the organization of recreation and entertainment;
• After that, you must register with the pension fund;
• Conclude a lease agreement. It should be borne in mind that the premises must comply with the standards of Rospotrebnadzor and fire safety;
• Your staff must have medical books;
• Obtaining permits for activities from the sanitary and epidemiological service.

An experienced lawyer will help you to collect the entire package of documents required for registration, thereby saving you a lot of time.

Premises for rent

Before opening a playroom for children, you should choose a suitable space. It is most profitable to open such an institution in crowded places, as an option - these are cinemas, shopping centers, restaurants. Focus on the needs of people. For example, in a shopping center, the popularity of a children's playroom will be quite large. Parents are uncomfortable buying things and keeping an eye on their child, and the baby is likely to prefer entertainment over boring shopping trips.

Square

As for the size of the playroom area, this nuance depends on your financial capabilities. It should be noted that the lease of space in the shopping center is quite high, but despite this, the opening of a children's playroom is a promising business idea. The minimum area of ​​the playroom for children is from 30 sq. m. This room can simultaneously accommodate up to 20 children. If you are planning to open a game room with attractions, machines, then it is worth renting an area of ​​at least 150-200 squares.

Equipment for a children's entertainment center

Particular attention should be paid to the purchase of equipment for the game room. This part the cost will be the biggest. But do not skimp on this, equipment for children must first of all be safe. In addition, you should only purchase certified toys that do not cause allergic reactions in children.

Minimum equipment for a children's playroom:

• Labyrinth - minimum size 20-30 meters;
• Inflatable trampolines are necessarily equipped with safety fences;
• Soft toys, cars, dolls, constructor;
• Slot machines, consoles;
• Board games, drawing sets;
• Tables, chairs, sofa, for comfortable work of employees and rest of parents;
• Lockers. In the children's room, you need to take off your shoes or put on replaceable shoes, so it is necessary to equip lockers for the safety of personal belongings.

Staff

Employees who will look after children must be educated and decent. It is advisable that the nanny has a medical or Teacher Education... In addition, it is very important to find mutual language with small visitors, you just have to listen to the children and love to play with them and they will repay you in kind.

Employees of the children's playroom must have medical book and get regular checkups.

Remember that the safety of children depends on the attentiveness of the employee, so do not hire anyone.

Organization and working hours of the children's entertainment room

For a comfortable stay and entertainment of children in the recreation room, it is necessary to develop rules of conduct and visiting such an institution.

Schedule. As a rule, children's entertainment centers start their work from 8-9 in the morning and end around 21:00. There is an especially large influx of people on weekends and holidays, so children's entertainment centers are open during this period.

Visit time. Generally, the time of the visit entertainment center limited, you can determine how long the child can be in your institution.

Safety and health. If parents bring an unhealthy child to the playroom, you have the right to refuse such a visitor, because there are risks of illness from other children.

Promotions and discounts. On weekdays, especially in the mornings, there are much fewer visitors in the children's entertainment room. Therefore, at such hours, you can attract customers by organizing promotions and discounts. Thus, you will remain in the black and not lose your earnings.

Advertising

Now you know how to open a children's playroom. It's time to talk about no less important issue- attracting customers to the institution.

A bright sign will help you attract customers. If you rent a place in a shopping center, you should hang up bright signs, posters about the location of the children's playroom, so that visitors can easily find you.