What is profitable to sell in a crisis - advice from experienced businessmen. How much money do you need to invest in order to open microloans. Competition on prices and delivery

In the conditions of an unstable economic situation, many had to suffer serious losses, because the crisis affected almost all segments of the population. But there are those who are sure that the crisis is an ideal time to open new companies. That is why they drop everything to start their own business and make a profit that other entrepreneurs have missed.

What to sell in a crisis?

The right direction allows you to minimize the risks that accompany any business, especially during a crisis. Perfect solution engage in the sale of goods, the demand for which is increasing in difficult times for the population.

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Food

Regardless of the season, weather, economic situation, any person has a natural need for food. For the sake of economy, you can exclude something from the diet, but you cannot completely abandon food. By the way, during the period of price fluctuations, one can observe a pattern: individual products, the cost of which is rapidly increasing, are in greatest demand.

People are sure that the cost of goods will continue to grow further, so they try to stock up on products at the offered, even if overpriced, price. This fact is actively used by many entrepreneurs, artificially creating a stir and increasing their own profits several times.

budget clothes

Few people are able to refuse to buy new things, so even in a crisis, people spend the lion's share of their income on them. But, if earlier many preferred to fill the wardrobe expensive things and luxury products, there are changes in consumer interest today.

People try to save on clothes, so they buy cheaper accessories and wardrobe items. Savvy entrepreneurs notice this trend and update the assortment, filling it with budget and fast-selling goods. Inexpensive, but high-quality brands, as well as stock and second-hand clothing stores are especially popular.

Hygiene products

Household chemicals and personal care products should also be included in the group of essential goods. True, as in the examples described above, the demand for inexpensive funds may increase. The buyer pays attention to products that allow savings, for example, 2 in 1 products (shampoo + balm, face and body cream). This must be taken into account when forming the assortment of the store.

Medicines

We can easily save on food or clothing, but no one will save on their own health. If a specialist prescribes one or another medicinal product, the patient will acquire it, even in the event of a sharp increase in prices. In addition, due to mass experiences, many people have exacerbated diseases of the cardiovascular system, which increases the demand for cardio drugs.

And the high cost medical services makes our fellow citizens self-medicate, purchase various dietary supplements and vitamin complexes. All this makes pharmacy business especially beneficial.

Funeral paraphernalia

Regrettably, but the ritual business in our country is flourishing. Regardless of well-being, people try to see off their loved ones on their last journey with all honors. The sale of grave goods in the economy segment is quite profitable. But expensive goods are more in demand as part of a comprehensive service, which can be quite costly for a novice entrepreneur.

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Stress Relief Products

In addition to basic food, the population buys all kinds of goods that help get rid of stress. It is important to foresee that different people stress relief methods can also vary. For some, alcohol is considered an ideal antidepressant, for others, sweets, and still others go to the pharmacy and buy sedatives. It is recommended to include such products in the assortment of the store, as the demand for it will only grow.

Benefits of a business in times of crisis

• During a crisis, it is possible to purchase products and rent premises much cheaper, and the choice of sites is much higher due to the huge number of vacant territories.
• Mass cuts are forcing qualified specialists accept wages that are much lower than before the crisis.
• Any crisis is accompanied by a large number of bankruptcies, which significantly reduces the level of competition.

Many firms are on the verge of collapse, so they are ready to sell their services at minimum prices and cooperate on the terms of the customer. This is worth taking advantage of to minimize costs and increase profits.

All sorts of discounts, promotions, "anti-crisis" prices, sales - this will help convince the buyer that he is making a really profitable purchase. Techniques like these increase sales.

The best time to open a business is during a downturn in a crisis wave, when many companies are in a weakened state.

The prospect of an early end to the crisis makes it possible to risk capital for the sake of an early profit. It is good if there are enough reserve funds available to stay afloat until the end of economic problems. At this time, money is spent much faster, and banks are not as willing to help entrepreneurs as they used to be.

What to do with housing in a crisis

The crisis is a difficult time for the inhabitants of our planet. At such moments, do not despair and think that everything is over and the light at the end of the tunnel will no longer burn. In fact, in times of crisis, having certain resources, you can make great money. It sounds unreliable, but it is one hundred percent true.

This time is considered the best for working with real estate. reasons this phenomenon several:

1. In such a difficult time, for most people, money is a priority, so housing becomes cheaper.
2. Rental housing prices are falling.

These two reasons are the main ones, although there are certainly many of them.

Buying a property

In a crisis, buying an apartment or a house is the right decision. It is worth remembering that the crisis does not last forever, and, accordingly, having endured this period, it is possible to resell housing at a higher cost. There are many companies that do this sort of thing. This is a great business, it brings in huge profits. There are certain methods when a person waits for several years, when housing falls in price (as a rule, this trend is cyclical and repeats for several years), and then buys.

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A few rules for a profitable purchase of real estate:

1. Do not take housing, in areas where infrastructure is poorly developed, such a contribution does not bring any dividends.
2. Use the services of law firms to correctly draw up a contract of sale and other attributes of a correct purchase.
3. It is worth trying to reduce the price, as a rule, the one who sells is ready to deviate from the assigned amount of 10-20 percent without problems.
4. Even if real estate is purchased for further sale, a person does not want to live with unsociable neighbors.
5. Carefully inspect the home at the time of purchase. All the shortcomings that are found, this is an excellent reason to reduce the price.
6. Emergency housing, oddly enough, is not a bad way to influence money. Dilapidated and unsuitable housing is demolished, and people are relocated to good, new apartments. Thus, for a penny you can buy luxury housing.

Apartment for sale

Selling an apartment is a good way to earn money, but you need to constantly monitor the real estate market and sell at the moment when the price is highest.

Flat rent

Renting an apartment during a crisis is much cheaper. For people without their own housing, a good time to save money. For a small cost, you can rent quite tolerable housing and drop the price perfectly. It is better to rent a house, alone with the owner, than to use the services of third-party companies, this will allow you to save a lot.

How to profitably use summer cottages and agricultural land

If a person has a land plot, this is a great way to make money on it.

With the site, it is possible to do the following:

1. Engage in animal husbandry or create a farm. In a crisis, such a business will be relevant, in addition, the government supports farmers in such a difficult time.
2. Use space to create private parking. There are more and more cars in the country, and there are practically no places where they can stop. Garages are slowly becoming relics Soviet era. Therefore, this business is very relevant.
3. Growing vegetables.
4. Construction preschool institutions. If desired, on the site you can erect a small private Kindergarten. With proper marketing, the payback of such a business is within a few years.

How to make money on investments in securities and the bank

A crisis situation is a great time to conduct financial transactions. However, such things need to be done with particular caution, the financial world is very unstable at this time. When investing in securities, you need to understand that the risk will be present.

The most reliable companies are able to lose everything in an instant. But, the risk is a noble cause and with the right approach, you can increase your income tenfold.

1. Purchase valuable papers and share.
2. Interest-bearing deposit.
3. Investment in foreign companies.

These are the three main ideas for making money in times of crisis.

Top 5 destinations successful business in crisis period: private kindergarten; cheese production; growing fruits and vegetables; import substitution - fishing; hospice (nursing home).

 

Modern economic realities, such as sanctions-counter-sanctions, trade wars, currency fluctuations, instability in the banking environment and others, make many people think about whether it makes sense to start a business now, and if so, what kind of business to open in 2016, to make money in a crisis.

This article is a kind of life hack for small businesses who are thinking about what kind of business to start in order to immediately earn money during the 2016 crisis. This article will be relevant for those who are just deciding to start their own business or change their profile from unprofitable business areas.

So, we present the top 5 types of business activities that will allow entrepreneurs to earn money this year:

• Private kindergarten;
• Cheese production;
• Growing fruits and vegetables;
• Import substitution - fishing;
• Hospice.

We open a kindergarten

According to GLOBAL REACH CONSULTING, in 2015 the coverage of children by preschool education in the capital did not exceed 75%. According to Rosstat, at the beginning of 2013, in Russia as a whole, the coverage of preschool children was 62.1%. Dynamics, of course, can be traced. But the worst thing is that in order to fulfill the government educational program, many municipalities resort to a banal compaction of groups, which negatively affects the quality of services in this area.

And so, after analyzing these numbers, and asking a couple of iconic young parents, we can make a wonderful conclusion that this is a gold mine. There is even nothing to think about what kind of business is profitable by opening your own kindergarten, you will definitely earn money even in the crisis of 2016 and build a reliable base for yourself for future earnings.

We open a private kindergarten

So, for a successful start, you need to solve only three questions:

• Find a suitable location;
• Hire professional staff;
• Collect a package of registration documentation.

1. When choosing a room, one should proceed from the existing sanitary standard: for each kindergartener, an area of ​​\u200b\u200babout 4 sq.m. is required. Requirements for premises for kindergartens are established in SanPin 2.4.1.3049-13. In a time of stagnation in the real estate market, renting a property that suits the requirements will not be a problem. And fierce competition in the real estate market will allow you to choose fairly inexpensive premises.
2. In accordance with Art. 46 of the Law on Education No. 273-FZ of December 29, 2012, the personnel necessary for educational activities are understood to be persons who have received secondary or higher professional education and meet qualification requirements.

   Therefore, you will need to decide for yourself how many employees you plan to hire, and what specialties. The developed educational program will help with the choice. The kindergarten will require such specialists: educator, speech therapist, psychologist, teachers, head, junior staff, and so on.

   Finding a suitable teaching staff is not difficult - you can advertise vacancies, search the exchanges yourself, or contact recruiters.

3. According to Art. 21 of Law No. 273-FZ of December 29, 2012, both legal entities and individual entrepreneurs can engage in educational activities. At the same time, the most attractive, based on tax burden and simplicity of accounting, is an individual entrepreneur.

For state registration, you will need to collect the necessary package of documents and submit them to the state registrar at the territorial IFTS. Then you will need to pass inspections of fire supervision and sanitary and epidemiological stations. And the final step will be the issuance of a license. Without a license, a full-fledged kindergarten will not be able to work - except perhaps an alternative in the form of a children's development center.

To save time, you can entrust all this work to collect the necessary documents to a company specializing in state registration and licensing. Many of these firms will also help you pass the necessary checks faster.

Making cheese

Cheese making today is experiencing its heyday in Russia. According to RBC, in January-November 2015, cheese and cheese products were imported from abroad by 56.8% less (in monetary terms) than a year earlier. At the same time, processed cheese imports decreased by more than 95%.

The Russian food market is experiencing an acute shortage of high-quality domestic cheese. Even despite a slight drop in consumer activity, demand exceeds supply by a third.

It is enough to look at the dynamics of cheese production in Russia over the past 2 years to understand that cheesemaking will be super profitable. The benefit from the cheese-making business will be not only during the crisis, but also in the next few years, so the decision is obvious - what to do in 2016, if not cheese-making.

What you need to start a cheese making business:

• Stable supply of milk;
• Business registration and trademark, product certification;
• Purchase of equipment and preparation of recipes;
• Search for production premises;
• Hiring.
• Finding ways to market.

We grow exotic

According to the APIEF Association, Russia annually imports about 60-70% of fruits and up to 40% of vegetables. At the same time, the EU countries, the USA and Turkey, whose products are embargoed, account for almost half of all imports. This is clearly seen from the table:

After analyzing the data presented above, it is easy to understand what kind of activity you can do. An ideal idea would be to grow fruits and vegetables that are rare for Russia. Among fruits, the most popular will be nectarines, tangerines, grapes, early strawberries, etc., and among vegetables - cherry tomatoes, artichoke, asparagus, Brussels sprouts, chard, kohlrabi, etc.

What you need to start an agribusiness:

• acquire land;
• register a business (it can be just an individual entrepreneur);
• purchase necessary equipment and inventory;
• purchase planting material and plant it;
• hire staff;
• establish distribution channels.

The main problem in calculating this business will be the search for agricultural technology, the construction of greenhouses and the purchase of special equipment. All this is necessary to create favorable conditions for growing exotics. It will also be important to find breeding acclimatized planting material so that the grown plants can bear fruit in existing conditions.

Planting material can be found in nurseries, or ordered from abroad, for example, from Holland. When building greenhouses and installing equipment, it is important to pay attention to their energy efficiency.

When selecting personnel, it is important to pay attention to the availability of practical skills in agronomy and knowledge of modern plant protection products and fertilizers. One experienced agronomist is usually enough to control the entire process and monitor the activities of other workers.

A sales market can be provided quickly enough if you take part in several thematic fairs. You can also arrange direct deliveries to grocery stores and catering outlets.

We supply fish and seafood

According to TASS, which cites information from the Federal Agency for Fishery, in the first quarter of 2015, fish imports fell by 46.8% over the year. Moreover, such a large-scale drop in supply is noted for the main types of fish products. This happened because of the imposed sanctions.

At the same time, according to Rosstat, over the 11 months of 2015, the production of fish and seafood increased by only 4.3%. This indicates that import substitution in Russia is still very much stalled.

Just imagine how much money you can earn for breeding fish - this is a real Klondike. With insufficient supply, prices rise by leaps and bounds. Only for the month of November in 2015, prices increased by 5.4%. Clearly in the chart:

Depending on personal preferences, experience, initial conditions in the form of living on the banks of the river / sea, availability of equipment and necessary property, you can stop at any group of activities:

• growing and catching fish, shellfish, etc. on private farms;
• catching fish in permitted places;
• preparation of raw materials, milling, processing, including thermal or freezing;
• sale of fresh or processed fish;
• production of canned food and by-products;
• specialization in the sale of feed and fish stock.

The schedule will also help with the choice of the type of activity:

What you need for fishing:

• rent or create a pond for growing fish;
• purchase the necessary equipment;
• recruit staff;
• register your business and obtain the necessary permits;
• provide distribution channels for products.

We open a private hospice (a modern nursing home)

The provision of hospices in Russia, in which the elderly will be offered proper care, will cause dejection in many. Just look how the country is provided with a much-needed social service:

The absence of such houses where the elderly can adequately pass their time, as well as receive professional assistance, creates a great demand for this type of service. Opening a private hospice, regardless of the presence or absence of a crisis, today is a profitable business. AT more This is facilitated by the lack of such services in modern Russia.

Due to the fact that the state fails to provide the necessary free help, the emergence of such a socially oriented business is highly desirable for Russia. The demand for hospice services today is simply crazy, and all because the supply is practically zero. Having competently built your business plan and strictly following it, you can not only improve the quality of social services, but also significantly expand your business in just a year of work.

What you need to open a hospice:

• find a room;
• register a business, obtain permits and a license (medical);
• hire qualified personnel;
• purchase furniture, equipment and medical equipment.

A profitable business is a business that is built on the sale of high-margin goods or services. The offer must have a high demand and a maximum margin. High margin products provide good profits. Margin is the profit earned from the difference between purchase price and selling price. So, what products are profitable to retail? How to open profitable business?

Sales product markup

Profitable sales will not only help keep the company afloat, but also bring good income. To make a profit, each seller must compile a list of the most sought after and popular products that are characterized by maximum demand and a high margin. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.

As a rule, the markup on goods set by the entrepreneur can vary and be very high. Such margins are set due to the fact that there is no limit threshold and no one controls them. But here you need to clearly understand that the goods will not be bought at an inflated price. Typically, the standard markup for a product is set at around 40-50%, but there are products that can have a margin of about 1000%, but they will still be purchased.

Types of goods with different margins

To figure out which products have which margin, you must first familiarize yourself with its types. By margin, goods are of three types:

1. Low margin goods. They are in high demand among consumers, but they can be bought at any store. They are priced at 10-20%. You can get income from such a sale not due to large markups, but due to high turnover. Products of this type include personal care products, children food, detergents. The real value of this type of product is very low.
2. Medium-margin goods. This group includes products that are not essential. Here the margin can be set a little higher. But they are sold much less frequently. These include electronics, Construction Materials, Appliances etc.
3. High margin goods. Products that customers buy on special cases or for the holidays. This category also includes branded products that connoisseurs cannot refuse.

When calculating the markup on a product, it is necessary to take into account the cost, salaries to sellers, advertising costs, expenses for renting premises, take into account excess profits and set the minimum price.

Choosing the Right Niche

For effective sales, you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:

1. You need to choose a niche that is familiar and promising. It is better to choose a direction in which the businessman understands and knows the market.
2. To get a good income, the cost of the product should be small, and the selling price should be high.
3. A study of the level of demand must be carried out, this will allow you to find profitable high-margin products.
4. It is worth focusing on those products that will lead regular customers.
5. You should pay attention to seasonality and the location of the store (promotion is important for online stores).

Usually, when choosing a niche, they choose products for which there is a great demand, and high-margin products, or stop at what will always be in demand. For example, watches that sync with a mobile phone or fitness bracelets are very popular today. On the other hand, good profit can bring stable demand for Apple products. Therefore, a profitable business primarily depends on the right choice of niche and accurate miscalculations.

What goods are profitable to sell at retail

Since an aspiring entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your company to a high level of profit.

Today trade is very developed. Shops or markets open on every corner with a large selection, where you can find goods for every taste. Market trading should not be excluded from your list, since it is on the market that there is a lot of traffic, especially on holidays or weekends. Here goes active sale inexpensive goods, as expensive products are simply not in demand.

The store is different from the market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable room. Typically, stores have low traffic, but targeted customers bring income. Here you can sell goods of different price categories. During the opening of the store, it is necessary to determine the expected demand and need for the goods of the inhabitants of the area. You need to offer exactly the product that is not in this district.

Choice retail goods for business depends on certain factors. But experts believe that with the right choice of outlet, food products are the most sought-after goods and win-win business. Income from the sale of products will be at any time of the year. The cons are short term sales and high competition.

The sale of household chemicals is also a popular category of goods that have long term storage. Since this product is in high demand, you can also earn good money in this niche. The department can be opened in any store and sold household chemicals as a related product.

A win-win retail option is shoes and clothing. But here it is necessary to take into account the financial abilities of customers and the relevance of this product (fashion). In residential areas, sales will be low, but customers will become permanent. In large shopping malls it's the other way around. Here you can sell branded items with a large margin.

Don't forget stationery. With the right choice of outlet, this business can bring good profits. Stores should be opened near educational institutions or offices. This niche is relevant and has no seasonality. Also in the store you can offer Additional services in the form of a copier, printing documents or photographs, etc.

Another retail option is flowers. Today it is customary to give them with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.

When choosing an assortment for sale, one should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today it is very important to conduct your business on the Internet. An online store does not require premises and staff. This helps to save money on rent, salaries for employees, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be carried out throughout the country by sending goods by mail.

What high-margin products for online trading to choose? Now there are many online sites that offer a wide range of products. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment starts with clothes and ends with precious jewelry. In order for an Internet business to bring good money, it is necessary to correctly choose a special niche and a group of trade items.

You can sell everything in an online store, but first you need to choose 2-3 categories. If the products are sold, then over time you can expand your range.

The most requested items in the online store

Having studied the market and demand in the Russian Federation, experts have compiled a list of the most hot goods in the global network. This will help at the initial stage to make your choice in a particular area. List of requested products:

• flowers, souvenirs, gifts;
• toys and goods for children;
• auto parts;
• clothes, bags, shoes;
• special equipment for sports and tourism, sportswear;
• Home Appliances;
• computers and accessories to them;
• materials for construction and repair;
• household chemicals and personal hygiene products;
• mobile phones and accessories to them;
• alcohol and food;
• medicines;
• products for animals;
• jewelry, watches and bijouterie.

When choosing an assortment, it is necessary to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.

To open an online store in a small town, it is necessary to take into account that the population here has a lower income than in a metropolis. In small towns, the population is smaller, and the needs here are completely different. It should be noted that expensive goods will not be in demand. Customers will be looking for inexpensive but average quality products. Examples of goods for trade in a small town:

• inexpensive shoes and clothes;
• food (except delicacies);
• used goods;
• cheap alcohol and cigarettes;
• auto parts;
• drugs at low prices.

These categories of goods will be in great demand in a small city. By creating an Internet business, even in a small town, you can find regular customers, the main thing is to sell quality products and maintain a reputation.

High margin goods from China

How to choose the right product that will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you also need to choose products that do not deteriorate. This will save money on shipping. For implementation, you can use social networks, one-page sites and online stores.

When choosing a product for sale, you need to think about what you can make a high margin on, which can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable caps, slippers, raincoats. They cost a penny and do not take up much space, but they can bring good profits.

The purchase of goods in a crisis should be well thought out. At this point, offering the consumer cheap analogues from China, you can get a good income. Even if the quality is lower, it will be a nice bonus low price. Here it is important to find an assortment with a low price, but good quality.

While searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new niches in demand. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.

How and where to look for Chinese goods

Today there are a lot of popular Chinese sites where you can buy goods. They are engaged in retail and wholesale. Main sites:

1. GearBest - this site has Russian support. Usually the newest products appear here.
2. AliExpress - this site is also available in Russian, presented great amount goods, including at a low price.
3. Alibaba.

Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the category of goods you are interested in and view the offers. You can enable a filter to only show items under $1 or free shipping. Comfortable little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (now spinners are popular, a few months ago everyone bought My Bottle water bottles, and a couple of years ago talking hamster toys “shot out”).

It remains only to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should in any case be in demand. The main thing is to find your niche, and then everything will go according to a proven pattern.

The most popular goods in the Russian Federation for 2017

Today at economic crisis, newcomers to business have a lot of questions. What are the popular products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.

In 2017, experts advise selling cheap products. Goods with average quality and low price are now popular. The rating of high-margin products for 2017 is represented by the following product groups:

1. Quadcopters and the necessary equipment for them. Now this product is at the peak of popularity. Quadcopters are used for aerial photography.
2. Mobile phones and additional gadgets ( power bank, original headphones).
3. Appliances.
4. Green teas. This business does not require much start-up capital, but is in great demand among consumers who lead healthy lifestyle life.
5. Products that cleanse the body. Today, herbal tinctures, detoxes, etc. are popular.
6. LED lamp. Every year the demand for such lamps is growing. They are economical and last a long time.
7. Books. Now many people prefer to read electronic literature, but printed editions also find their category of consumers. It is very convenient to buy books through online stores, as it is much cheaper there and you can read the annotation of the book you like.
8. Clothing and footwear.
9. Gift items and toys for children.
10. Cosmetics.

A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style at a time of crisis and significant competition, to radically change direction.

This article will tell you about how to open a business in a crisis, what is better to do, given the current economic situation. Reducing the share of foreign goods in the domestic market is a great opportunity to start a business in a crisis. Consider the most best options business in Russia and the CIS countries at the moment.

Clothing is one of the most sought after products. Now this business is very profitable, as things from popular European brands have jumped in price by 1.5-2 times. It is now unprofitable to work on a franchise - the demand for expensive things has fallen dramatically.

If the goal is to generate income with minimal investment, then it is better to open an online clothing or footwear store. First you need to decide on a specific group of goods. It can be fashionable youth clothes, children's shoes, beach or winter clothes. You can buy goods in bulk - still relevant to do it in China or regional suppliers.

What twist to do? For example, when buying men's jeans in bulk (anywhere from 30 pieces), the unit price will average $10. You can wind up about 500% on a good thing. Thus, the income from the sale of 30 units will be $1,500 - $300 = $1,200.

We subtract from this amount the cost of advertising ($10), courier services ($20), we get an income of $1170 (and this is only 30 units of goods). If you get big enough, you can sell about 90 jeans a month. Income in this case will be about $ 3,000.

If you plan to sell things in a regular store, you will have to take into account the cost of rent (about $ 700). As a result, the net profit will be $2300.

Grocery store

Which type of yoga to choose is up to you. Popular destinations : kundalini, hatha, bikram yoga. You can also open a fitness club, but as a rule, even in small towns there are already several of them, but yoga is quite a promising direction.

As you can see, it is quite real. Moreover, a period of economic recession is an opportunity to unwind with minimal investment. Entrepreneurial skills and perseverance are essential.

Read also related articles, it is also interesting.

What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those that a person will come for, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of marketability in this moment, but also in the future, as well as to calculate the profit per unit of goods sold at the checkout.

Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

The simplest examples of in-demand goods

If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages compared to other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskeys, in rare cases, will be able to bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been confidently holding their positions on one high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to the ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

Currently in demand in the Russian Federation include:

• small household appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple foods (mostly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff”is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothespins, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

• the sale of risk-free goods with a smaller but stable profit;
• trade goods from the group increased risk and receiving unstable, but at times high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
• household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase with regular constancy;
• clothing and footwear - goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, accessories Everyday life etc.;
• other everyday items.

There are also leaders among food products. According to statistics, the most bought for Last year in the country have become:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals - rice, buckwheat, oats;
• Black tea;
• fruits - bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to do right choice and stop at a certain type?

1. Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
2. Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• who to sell.

The solution to the first question can be found in two ways:

1. Open a shop, go to the market , rent a room for a shop, rent a stall or retail space, and so on.
2. Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

• availability and volume starting investments to start a business;
• when opening a retail outlet, it is desirable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. First, the coverage of the global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Second, if before purchase via the Internet were popular among young people, but now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes you look for more quick ways the purchase of the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users - from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes various electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

Turning to online stores for such a seemingly simple product, people are forced by the high price in regular outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free shipping- a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers who strive to lead a healthy lifestyle, advocating cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods. Let's name the products popular with consumers and the prices for it from suppliers and distributors.

Comparative cost table (guidelines)

Unit name	Price		Seller Benefit
	Purchasing	Vacation
Video recorders, navigators	500-700	1000-3000	500-2300
radar detectors	200	700	500
Men's wrist bracelet	200	600	400
A set of bed linen	300-500	1000-1500	700-1000
iphone cases	100	500	400
Car snow scraper	200	500-700	300-500

These are just a few examples of price cheating on individual items in online stores. In fact, the entrepreneur, depending on the type and demand for the product, makes an addition from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is best to buy cheap Chinese products, and after that it is much more expensive to sell them on the territory of the Russian Federation.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without special efforts(slimming belt, exercise machines for individual muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of utilization of expired raw materials is high), do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

• personal goods - 6.5 billion;
• products for home and summer cottages - 5.5 billion;
• products for recreation and activities - 3.5;
• household appliances - 15.2;
• all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

total stats for 2016 allowed to create following list of the 10 most frequently bought goods on the Internet:

1. Small household appliances became the leader of sales on the Internet.
2. In second place are cosmetics and perfumes.
3. The honorable third place was occupied by mobile phones. Moreover, about 10% of citizens RF regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people buy models worth up to 600 US dollars.
4. Then come tablets and laptops.
5. Toys and original gifts.
6. Licensed software.
7. Shoes, clothes, accessories.
8. Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience electronic version books, literature in paperback is sold at a good pace via the Internet.
9. Order and pay for tickets online.
10. Large home appliances.

But most of of the most popular goods is not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. BUT market already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart at the exit of the store.

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